Q: What are the benefits of using list broker services?
A: Direct marketing is a method businesses have used to reach new audiences for decades. It involves reaching out to a specific target audience by mail, email or phone in hopes of converting them into customers or clients.
A successful direct marketing campaign can boost your base of customers, whether they are consumers or businesses. The success of your marketing efforts depends on several factors, including your message and call to action, but to get your message to these people in the first place, you need to obtain lists of contacts. A big factor in the success of your campaign is the quality of those lists. Not only do list brokers provide you these lists, they can help you determine the right contacts for your campaigns, with the right demographics for you to reach the audience that will be most receptive to your message.
Q: How do list brokers work?
A: A list broker connects you to extensive databases with the contact information for consumers and businesses. These databases are assembled from various sources, including phone books, public records and surveys. Records can include names, addresses, phone numbers, and email addresses of people or businesses you're trying to market your products or services to.
List brokers help you narrow your list of consumers or businesses to those likely to be the most responsive to your mailers, emails or telemarketing calls.
Q: What is the difference between a list broker, list manager and list compiler?
A: In the mailing list industry, there are two types of vendors: list brokers and list managers. The differences between the two are easy to recognize when determining which company you're going to use.
List brokers are people who stand between you and the list owner. They can recommend the best lists for your marketing campaign, handle mailing dates and order the lists. Brokers also negotiate the best lists and deals for your campaign, working on your behalf to maximize your return on investment.
List managers work to generate the most revenue possible for a list owner. They do this by promoting their lists to brokers and marketers for future campaigns. Managers are usually also responsible for maintaining and updating lists while ensuring the lists are attractive to potential buyers or renters.
List compilers produce the lists. They are familiar with the sources they get their data from and generally deal in bulk listings of hundreds of thousands of entries. If dealing with a broker is like getting your water from a faucet, list compilers are more akin to a fire hose.