Building Brand Intimacy: How to Emotionally Connect With CustomersBY Eimantas BalciunasWord of mouth is one of the most effective ways to attract new customers. But how do you encourage word of mouth referrals?
The Small Business Case for a Culture of CybersecurityBY Andrew RinaldiCybersecurity isn’t just a small IT function — it’s a key part of the business foundation.
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Zero-Code Platforms Ease the Pain of Mobile App DevelopmentBY Vinod SaratchandranEnterprises find themselves plagued with issues like apps not performing as expected, apps scoring low on user experience and more. But with the benefits of zero-code being obvious to more and more businesses, more platforms are on its way to becoming mainstream.
Advice I Wish I Knew Before Selling My BusinessBY Bruce HakutizwiTake it from someone who has been there before — this advice could be the difference between exiting gracefully or face planting dramatically as you prepare to hand off your business.
How to Translate Marketing Success to the C-SuiteBY Meg GoodmanStrong communications explaining how your marketing team's efforts influenced the business's overall KPIs leads to better marketing spend, an improved understanding of just how marketing drives business for the long-term and trust with the executive team.
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What to Do if ICE Serves Your Business With a Form I-9 AuditBY Adam C. UzialkoImmigration and Customs Enforcement has increased I-9 audits by more than 300 percent under the Trump administration. Is your business ready to respond to a notice of inspection from ICE?
3 Essential Skills for Entrepreneurs Looking to Land SalesBY Mike MonroeTraditional cold calls or cold emails aren't the only ways to reach potential clients. Take your outreach to the next level by learning to relate to your leads.
Technology Brings Efficiencies to Small BusinessesBY Dawn KuczwaraJill Cruickshank couldn't run her business services company without the technology she's come to rely on.
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Conversational Commerce: What It Is and How It's Shaping the Future of E-CommerceBY James WarnerMany companies have capitalized on the benefits of conversational commerce. Here's why.
