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Public Relations

Article
Save the Planet With These Business and Personal Credit Cards
BY Janet Gershen-Siegel

Busy entrepreneurs may have charitable impulses but no time to act on them. Why not use business credit which donates directly to charity?

Article
Put a Smiley on It: Should You Use Emojis in Business Communication?
BY business.com editorial staff

Emojis might be fun, but are they appropriate in the workplace?

Advice
How do I build my business in a small "It's who you know" town, when you are new?
QUESTION | BY Julia Hilleary | 36 ANSWERS | LAST ACTIVITY ON 05/19/20

My business is an in-home pilates studio, in horse country, close to the vest farming neighborhood. I have tried to break in with the neighbors, advertise, teach public classes, offered intros & good...

Advice
How important is reputation management to your business and what agency do you use?
QUESTION | BY Skye Schooley | 7 ANSWERS | LAST ACTIVITY ON 05/19/20

There are several reputation management companies out there with claims to clean up your online reputation. 1. How important is online reputation management to your small business? 2. What...

Article
Small Biz PR and Marketing During a Global Crisis? Yes, You Can
BY Matthew Bretzius

In times like these, it's easy for small businesses to hunker down and pull back on marketing their companies until it blows over. There may be more opportunity than you think.

Advice
How do you put a positive spin on changing the name of the company?
QUESTION | BY Tricia Hancock | 8 ANSWERS | LAST ACTIVITY ON 04/19/20

We have a sister company that is keeping the name but we are changing ours. How do we tell the employees and the public without hurting the sister company and our own good reputation?

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Advice
How can we get professional buyers to come to our fashion show?
QUESTION | BY Joey Yu | 4 ANSWERS | LAST ACTIVITY ON 04/19/20

My company is planning on holding a fashion show in July 2020 in Thailand. We're looking for ways to invite professional buyers to the show. How we can get in touch with the right people and get them...

Article
Want to Drive Visibility to Your Business? Try Thought Leadership
BY business.com editorial staff

One PR pro gives advice on where to start with thought leadership.

Article
How to Develop a Successful Digital Communication Strategy
BY Megan Jones

So many internet users today, having a thought out digital communication strategy is critical to your success.

Article
8 Tips for Effective Crisis Communications in the Workplace
BY business.com editorial staff

It's important to have a crisis communications plan in place before you need it.

Article
5 Tactics to Improve the Reputation of Your Online Business
BY Thomas Griffin

Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.

Article
6 Effective Strategies for Communication in a Crisis
BY Ming-Yi Wu

In a crisis like the COVID-19 pandemic, many businesses and their customers are left in the lurch. Follow these steps to communicate effectively with your audience during this or any other crisis.

Article
5 PR Tactics That Work Best, According to Journalists
BY Max Freedman

If you're trying to get coverage from a publication, it's important to pitch journalists the right way. Here are five PR tactics that work, according to the journalists who receive them.

Article
How to Generate Press for Your Small Business
BY business.com editorial staff

We offer four tips from experts to answer a Business.com community question.

Advice
How would you handle a PR crisis?
QUESTION | BY Michellyn Miner | 9 ANSWERS | LAST ACTIVITY ON 04/02/20

My business is located in a small town. Often in small towns, news travels fast. The negative press my business is receiving due to an injury in the gym (word of mouth, one published article) has had...

Article
Intellectual Property Essentials
BY business.com editorial staff

Aggressive intellectual property protection allows a business to protect hard work.

Article
How to Communicate With Your Customers During the Coronavirus
BY Skye Schooley

Learn what to say to customers during COVID-19, how frequently you should be reaching out and which platforms you should use.

Advice
Which press release distribution service would you recommend for a startup?
QUESTION | BY Jackson Powell | 10 ANSWERS | LAST ACTIVITY ON 03/30/20

I'm working with a startup in the online greeting card industry targeting women aged 25-50 in North America. We're trying to drive traffic to the website www.iGreets.co using a press release about...

Article
6 Ways to Amp Up Your Marketing and PR in the Age of COVID-19
BY Bonnie Moss

Learn why it's more critical than ever for companies to regroup and double down on marketing amidst the coronavirus – and the best ways to do it.

Article
How to Self-Promote Your Businesses
BY Valentina Drofa

There are a number of tactics you can take to promote your business that won't hurt your bottom line.