Busy entrepreneurs may have charitable impulses but no time to act on them. Why not use business credit which donates directly to charity?
Emojis might be fun, but are they appropriate in the workplace?
My business is an in-home pilates studio, in horse country, close to the vest farming neighborhood. I have tried to break in with the neighbors, advertise, teach public classes, offered intros & good...
There are several reputation management companies out there with claims to clean up your online reputation. 1. How important is online reputation management to your small business? 2. What...
In times like these, it's easy for small businesses to hunker down and pull back on marketing their companies until it blows over. There may be more opportunity than you think.
We have a sister company that is keeping the name but we are changing ours. How do we tell the employees and the public without hurting the sister company and our own good reputation?
My company is planning on holding a fashion show in July 2020 in Thailand. We're looking for ways to invite professional buyers to the show. How we can get in touch with the right people and get them...
One PR pro gives advice on where to start with thought leadership.
So many internet users today, having a thought out digital communication strategy is critical to your success.
It's important to have a crisis communications plan in place before you need it.
Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.
In a crisis like the COVID-19 pandemic, many businesses and their customers are left in the lurch. Follow these steps to communicate effectively with your audience during this or any other crisis.
If you're trying to get coverage from a publication, it's important to pitch journalists the right way. Here are five PR tactics that work, according to the journalists who receive them.
We offer four tips from experts to answer a Business.com community question.
My business is located in a small town. Often in small towns, news travels fast. The negative press my business is receiving due to an injury in the gym (word of mouth, one published article) has had...
Aggressive intellectual property protection allows a business to protect hard work.
Learn what to say to customers during COVID-19, how frequently you should be reaching out and which platforms you should use.
I'm working with a startup in the online greeting card industry targeting women aged 25-50 in North America. We're trying to drive traffic to the website www.iGreets.co using a press release about...
Learn why it's more critical than ever for companies to regroup and double down on marketing amidst the coronavirus – and the best ways to do it.
There are a number of tactics you can take to promote your business that won't hurt your bottom line.