business.com receives compensation from some of the companies listed on this page. Advertising Disclosure
Home

Customers

Get expert advice, best practices, and effective solutions to attracting, managing, and growing your customer base. Check out our resources or ask an expert.

Latest: Advice, Tips and Resources

Article
10 Signs a Customer Is Not Worth It
By Jennifer Dublino | February 14, 2024

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Article
Repeat Business: 7 Ways to Keep Your Customers Coming Back
By Sean Peek | February 14, 2024

Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.

Article
4 Tips for Reengaging Past Clients
By Jamie Johnson | February 14, 2024

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.

Article
How Do You Sustain and Grow Your Customer Relationships?
By Chad Brooks | February 14, 2024

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Article
How to Make Money in Retirement: A Guide to Turning a Hobby Into a Side Business
By Jennifer Dublino | February 14, 2024

Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.

Article
What Is Lead Scoring?
By Julie Thompson | February 02, 2024

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Article
How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | February 02, 2024

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.

Article
Building Brand Intimacy: How to Emotionally Connect With Customers
By Julie Thompson | February 01, 2024

Emotions help power buying decisions and increase the likelihood that customers will recommend your company to others.

Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | January 22, 2024

Southwest has built an impeccable reputation by putting customers first and prioritizing its employees. Here's what businesses can learn from Southwest.

Article
Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | January 11, 2024

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

Article
Are Chatbots AI? How to Differentiate Chatbots From Conversational AI
By Mark Fairlie | January 11, 2024

Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.

Man working from home
Article
How to Make Your CRM Your Company’s Most Flexible Tool
By Mark Fairlie | January 05, 2024

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.

Article
Returning Customers Spend 67 Percent More Than New Customers – Keep Your Customers Coming Back With a Recurring Revenue Sales Model
By Jennifer Dublino | January 03, 2024

Keeping your current customers is less expensive than attracting new ones. Learn the benefits of recurring revenue and how to implement it in your business.

Twilio logo
Review
Twilio Flex Review and Pricing
By Mark Fairlie | November 08, 2023
RingCentral logo
Review
RingCentral Omnichannel CX Review and Pricing
By Mark Fairlie | November 08, 2023
Five9 company logo
Review
Five9 Review and Pricing
By Mark Fairlie | November 08, 2023
woman looking at computer data
Article
Know Your Customers: How Different Generations Prefer To Pay
By Julie Thompson | November 07, 2023

Businesses should understand what payment tools their customers like to use. Learn the methods different demographics favor.

Article
Customer Delight: The New Standard in Customer Service
By Sean Peek | November 07, 2023

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

Article
Your Best Asset: The Power of Customer Loyalty and its Significance
By Max Freedman | November 06, 2023

Attracting and retaining customers is crucial for a business' long-term growth. Learn why customer loyalty is critical and how to build and maintain it.

Article
5 Reasons You Should Consider Using a Virtual Receptionist
By Jennifer Dublino | November 06, 2023

A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.

Article
Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | November 06, 2023

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

Article
Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | November 06, 2023

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.

Article
How Much Does Customer Service Training Cost?
By Jennifer Dublino | November 06, 2023

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

Article
The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | November 06, 2023

If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

Article
What Should You Do When a Client Ignores You?
By Lauren Kubiak | November 06, 2023

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

Article
What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | November 02, 2023

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Article
6 Ways Email Automation Can Elevate Your Customer Support
By Sean Peek | November 02, 2023

Use these strategies to automate your email communications without coming across as cold to your customers.

Article
How to Build Trust With E-Commerce Customers
By Julie Thompson | November 01, 2023

Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.

Article
5 Ideas to Boost Your Loyalty Program’s Success
By Mark Fairlie | October 31, 2023

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

Article
Aim and Fire! How to Identify Your Target Audience
By Usman Raza | October 30, 2023

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.