Customers

Get expert advice, best practices, and effective solutions to attracting, managing, and growing your customer base. Check out our resources or ask an expert.

Latest: Advice, Tips and Resources

Article
Leading With Transparency Promotes Customer Loyalty
BY Austin Mac Nab

Companies that embrace transparency as a core business value find that it leads to consumer trust, loyalty and business success. Here are four areas businesses can be transparent with customers.

Best Pick
The Best CRM Software of 2020
BY Simone Johnson

Looking for the best CRM software? We have easy-to-read, expert unbiased reviews and feature comparisons of the best and cheapest programs.

Article
5 Reasons You Should Consider Using a Virtual Receptionist
BY Adam Uzialko

Virtual receptionists, also known as answering services, can improve your customer service while freeing up your staff to focus on more pressing tasks.

Article
What's an Inbound Call Center? Should You Consider Using One?
BY Adam Uzialko

Inbound call centers or contact centers specialize in customer experience and engagement. How could a contact center help your small business grow?

Article
7 Essential Components of Excellent Customer Service
BY Megan Totka

The longevity of your brand rides on the outcome of each interaction your team has with your customers.

Best Pick
The Best Online Reputation Management Providers of 2020
BY Skye Schooley

Which is the best online reputation management service for your business?

Article
11 Powerful Reasons to Invest in CRM Software
BY Rohit Prasanna

Learn how CRM software can help you run your business more efficiently.

Article
Authenticity Sells: 5 Tips for Overcoming Impostor Syndrome
BY Dr. Cindy McGovern

If you or members of your sales staff feel like they need to adopt an alternate persona, now is a good time to evaluate that notion. Customers tend to buy from people they know, like and trust.

Article
Things You Should Know Before Hiring a Call Center
BY Adam Uzialko

Hiring a call center can be a tough decision. Here's what you should know before you partner with a service.

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Article
How to Grow Your Email List
BY Kiely Kuligowski

A quality email list is a vital part of email marketing and can determine the success of your campaign. Here's how to build one.

Article
Your Best Asset: What Makes Customer Loyalty So Important?
BY Max Freedman

Developing a strategy to boost customers' loyalty to your brand is critical to your business's long-term success.

Article
Precision Marketing 101: Exploring the Concepts and Tools to Do It
BY Lauren Sirt

By focusing your marketing efforts on a particular subset of consumers, you can usually yield higher returns.

Article
The Power of Facebook Messenger as a Marketing Tool
BY Simone Johnson

Want to use Facebook in your marketing strategy? Here's how to turn its Messenger feature into a marketing tool.

Article
E-Commerce Has Seen Holiday-Level Demand Most of the Year. What Will the Holidays Look Like for Merchants?
BY David Fletcher

Will demand climb even higher, or will shoppers spend less on gifts this winter?

Article
Best Practices for Implementing Live Chat Support
BY Andrew Martins

When your customers have questions, they want answers right away. With live chat software, you can make that a reality.

Best Pick
The Best Answering Services of 2020
BY Adam Uzialko

Our teams have compared the best answering services for 2020. See up-to-date reviews and prices for these top-rated services.

Best Pick
The Best Call Center Services for 2020
BY Adam Uzialko

Our team has compared the best call center services for 2020. See up-to-date reviews for the top-rated answering services.

Advice
How important is reputation management to your business and what agency do you use?
QUESTION | BY Skye Schooley | 10 ANSWERS | LAST ACTIVITY ON 09/24/20

There are several reputation management companies out there with claims to clean up your online reputation. 1. How important is online reputation management to your small business? 2. What...

Article
Key User Experience Principles to Boost Your Site Conversion Rate
BY Daniel Ndukwu

A visitor's user experience on your website goes a long way toward determining whether they buy from you regularly or never return.

Article
Maintaining the Personal Touch Without In-Person Interaction: How Small Businesses Can Translate Their Business's Spirit Online
BY Rich Rao

Here are four tips to differentiate your store and appeal to potential shoppers or stay top of mind with current customers.

Article
Can (or Should) You Raise Prices During COVID-19?
BY Donna Fuscaldo

Supply shortages in higher demand and other pandemic-related expenses are causing some companies to raise prices during COVID-19. Should your business follow suit?

Article
7 Highly Effective Ways to Build an Online Community for Your Business
BY Max Freedman

For your business to fully succeed, you need to build a vibrant community that you can tap into for engagement.

Article
The 5 Best Sources of B2B Lead Prospects
BY Max Freedman

Prospects are the members of your audience who engage enough with your brand that they are likely to become customers. They are critical to generating new business. Here's where to find B2B leads.

Article
Mastering the Digital Handshake: Adapt Your Sales Pitch to Virtual Meetings
BY Dr. Cindy McGovern

Selling during a virtual meeting involves different skills and more preparation than an in-person meeting.

Article
5 Tips for Learning About Your Audience With Google Analytics
BY Chris Christoff

Looking for a way to learn about your target audience? You can gain valuable insights on how people engage with your website with Google Analytics.

Article
5 Ways to Boost Landing Page Conversions
BY Thomas Griffin

Get more from your landing page, regardless of your industry or what you want to offer to subscribers.

Article
How to Reduce Abandoned E-Commerce Carts With Email Marketing
BY Skye Schooley

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

Article
Building vs. Buying Your Email List
BY Andrew Martins

Do you want a quick infusion of email addresses or a homegrown network of devoted consumers? You'll need to either buy or build an email list. Here are the pros and cons of each.

Article
Customers Own Their Data: If You Want To Use It, You Need To Ask for Permission
BY Or Lenchner

Transparency and clarity must lead all data collection practices.

Article
How to Reach More Customers With Tripwire Marketing
BY Chris Christoff

Tripwire marketing is a great way way to generate more sales, nurture leads and grow your business.