Storytelling Can Make or Break Your BrandBY Dustin WhiteStorytelling is one of the most effective ways to stand out, and doing it with high-quality, professional video and images will bring you the customers who matter.
4 Keys to Transforming Your Business Into One Customers Will LoveBY Kathy LordGrowth isn't fueled by the sheer volume of new prospects but by the customers who are successful because of your product. Here's how to build in customer success to the very foundation of your organization.
3 Tips for Giving Your Corporate Identity a 'Conscience'BY Alison GuttermanModern consumers want to see genuine brands that stand up for their values and beliefs. The stronger your organizational mantras, the easier it will be to position your marketing and grow a tribe of advocates.
Entrepreneurs, Take Note: 5 Trends in Online Purchasing HabitsBY P.K. KannanRetail is shifting to an online environment, and entrepreneurs in both the e-commerce and brick-and-mortar spaces must know how this shift is affecting consumer expectations and loyalty in order to effectively target these individuals.
How to Use Your Website for Social Media GainBY Michael GeorgiouAn engaging website can help build your company's social media profiles. Find out how to turn your website's success into success on social.
Facebook's F8 Conference Unveils New Features Businesses Will LoveBY Albizu GarciaFacebook recently unveiled several new features and tools that are sure to get many businesses excited about the future. Here are the top five new tools and how they will benefit business marketers.
Improve Your Customer Retention with Social MediaBY Saige DriverSocial media is more than a tool for attracting new customers. It can be used to retain customers. Here's how.
5 Reasons Why Emotional Intelligence Matters in SalesBY Richard StevensonThere are many skills required to be a good salesperson. Confidence, motivation, passion and drive are all important, but perhaps the most important skill of all is emotional intelligence.
Does Your Business Pass the Customer Experience Test?BY Jamie LowaryDo you have a handle on your customer experience? Here are four questions that will help you evaluate your CX quality.
