receives compensation from some of the companies listed on this page. Advertising Disclosure


Get expert advice, best practices, and effective solutions to attracting, managing, and growing your customer base. Check out our resources or ask an expert.

Latest: Advice, Tips and Resources

Salesforce Service Cloud logo
Salesforce Service Cloud Review and Pricing
By Mark Fairlie | September 21, 2023
Twilio logo
Twilio Flex Review and Pricing
By Mark Fairlie | September 13, 2023
Five9 company logo
Five9 Review and Pricing
By Mark Fairlie | September 13, 2023
GoTo Contact Center Review and Pricing
By Mark Fairlie | September 13, 2023
RingCentral logo
RingCentral Omnichannel CX Review and Pricing
By Mark Fairlie | September 13, 2023
Returning Customers Spend 67% More Than New Customers – Keep Your Customers Coming Back with a Recurring Revenue Sales Model
By Market Expert | September 08, 2023

It's common business knowledge that it's cheaper to retain a current customer than it is to attract a new one. A great way to retain customer loyalty is the recurring revenue model.

Features of Call Center Systems
By Sean Peek | September 01, 2023

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

business tools
The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | August 29, 2023

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

What Should You Do When a Client Ignores You?
By Lauren Kubiak | August 24, 2023

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

20 Features to Look for in a CRM
By Mark Fairlie | August 17, 2023

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

4 Tips for Reengaging Past Clients
By Jamie Johnson | August 10, 2023

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.

6 Ways Email Automation Can Elevate Your Customer Support
By Sean Peek | August 10, 2023

Use these strategies to automate your email communications without coming across as cold to your customers.

5 Reasons You Should Consider Using a Virtual Receptionist
By Jennifer Dublino | August 08, 2023

A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.

Your Best Asset: The Power of Customer Loyalty and its Significance
By Max Freedman | August 01, 2023

Attracting and retaining customers is crucial for a business' long-term growth. Learn why customer loyalty is critical and how to build and maintain it.

office meeting
Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | July 31, 2023

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

Prey movie poster
By Dropping “Predator,” Prey Shows How to Trust Your Audience
By Dan Ketchum | July 10, 2023

Sometimes a brand is so successful that it’s bigger than a name-drop.

A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | July 10, 2023

Learn how to build a customer journey map for your small business.

Best Pick
The Best Answering Services of 2023
By Adam Uzialko | June 09, 2023

Our teams have compared the best answering services for 2023. See up-to-date reviews and prices for these top-rated services.

5 Ideas to Boost Your Loyalty Program’s Success
By Mark Fairlie | May 16, 2023

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

What Is Lead Scoring?
By Julie Thompson | May 01, 2023

Lead scoring takes the guesswork out of sifting through and converting leads, helping your business focus on the leads most likely to become customers.

Man working from home
How to Make Your CRM Your Company’s Most Flexible Tool
By Stella Morrison | April 17, 2023

This guide describes how to choose and implement flexible CRM software for your small business.

10 Signs a Customer Is Not Worth It
By Jennifer Dublino | April 13, 2023

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | April 10, 2023

There are a lot you can learn from the way Southwest Airlines provides customer service. Here are the lessons your business can adopt.

8 Components of Customer Personas
By Tabitha Naylor | April 10, 2023

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Building Brand Intimacy: How to Emotionally Connect With Customers
By Julie Thompson | April 10, 2023

Making emotional connections can turn potential customers into repeat ones. Learn more about how to do it.

Repeat Business: 7 Ways to Keep Your Customers Coming Back
By Sean Peek | April 03, 2023

Getting the customer in the door once is just half the battle; you'll want to make sure plenty of customers come back. Here are some ways to do that.

Lessons From Big Brands: 7 Customer Service Pitfalls That Will Destroy Your Brand
By Jennifer Dublino | March 28, 2023

Big brands offer many examples of what not to do in customer service. Avoid these seven pitfalls to retain customers and protect your reputation.

How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | March 28, 2023

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.

Aim and Fire! How to Identify Your Target Audience
By Usman Raza | March 23, 2023

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Customer Delight: The New Standard in Customer Service
By Sean Peek | March 22, 2023

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.