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Latest: Advice, Tips and Resources

Article
Holiday Shopping Predictions and What They Mean for Businesses
By Sean Peek | December 01, 2021

Businesses are feeling uncertain about the outcome of the most anticipated time of the year: the holiday shopping season. Here are some predictions to inform your strategy.

Category
The Best Answering Services of 2021
By Adam Uzialko | November 30, 2021

Our teams have compared the best answering services for 2021. See up-to-date reviews and prices for these top-rated services.

Article
10 Ways to Get Good Customer Reviews
By Skye Schooley | November 11, 2021

Online review platforms are the new Yellow Pages. Learn how to use them to their full potential.

Article
What Is Interactive Voice Response (IVR)?
By Jeff Hale | November 11, 2021

IVR systems can save your business time and money and boost customer satisfaction. Learn how IVR works.

Article
Tips to Improve Customer Service on Your E-commerce Site
By Max Freedman | November 01, 2021

Great customer service can be a challenge for your e-commerce site because of the lack of face-to-face contact, but it's just as important as in any customer-facing business.

Article
Switching CRMs? 4 Tips to Make It a Hassle-Free Transition
By Alex Haimann | November 01, 2021

Looking for a new CRM? Learn how to streamline the process for your business.

Article
Why You Should Ditch No-Reply Emails
By Rachelle Gordon | October 19, 2021

Digital marketing is a crucial tool for conversion, but no-reply emails hurt your messages. Find out why no-reply messages are problematic and learn alternatives in this guide.

Article
How to Accept Apple Pay
By Jennifer Dublino | October 15, 2021

Apple Pay is the top contactless mobile payment method in the U.S. Learn how your business can start accepting Apple Pay online and in person.

Article
Returning Customers Spend 67% More Than New Customers - Keep Your Customers Coming Back with a Recurring Revenue Sales Model
By Market Expert | October 15, 2021

It's common business knowledge that it's cheaper to retain a current customer than it is to attract a new one.

Article
77% of People Read Online Reviews Before Buying: Are They Finding You?
By Jimmy Rodela | October 15, 2021

Are you looking for a tried-and-tested online marketing strategy that can explode your sales? Product reviews can help you just that.

Article
How to Write a Welcome Email
By Rachelle Gordon | October 13, 2021

First impressions matter, especially in email marketing. In this guide, discover how to craft an impressive and engaging welcome email.

Article
Under Promise, Over Deliver: The Must-Do's of Customer Retention
By Megan Totka | October 11, 2021

It costs five times more to find a new customer than to retain a current one, use these tactics to keep your customers coming back.

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Article
Why Testimonials Work: The Psychology of Social Proof
By Tomer Harel | October 11, 2021

When we understand the psychology behind social proof, we can begin to strategize ways of using it to our advantage. Tips inside!

Article
What Is Lead Scoring?
By Julie Thompson | October 01, 2021

Lead scoring can help prioritize your top leads, increase conversions, and improve communication between your marketing and sales departments.

Article
8 Ways In-Store Tablets Improve the Customer Experience
By Skye Schooley | September 08, 2021

Tablets can maximize your space, improve product displays, gather customer data and more.

Article
How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | September 07, 2021

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

Article
Everything You Need to Know About Email Marketing
By Sean Peek | August 31, 2021

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.

Article
How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | August 31, 2021

People are leery of promotional emails, so it's important not to annoy potential customers with your campaign. Here are 10 tips to help you avoid that problem.

Article
3 Keys to Winning High-End Customers in a Luxury Market
By Sean Peek | August 30, 2021

Follow these tips to cultivate an exclusive brand image and high-end consumer following.

Article
20 Features to Look for in a CRM
By Sean Peek | August 30, 2021

Here are the top qualities to consider when selecting CRM software for your business.

Article
Customer Delight: The New Standard in Customer Service
By Sean Peek | July 30, 2021

To delight a customer is to provide the unexpected. Here are four key principles to providing a delightful customer service experience.

Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | July 29, 2021

Southwest Airlines' model of exceptional customer service can be extrapolated to fit the needs of almost any industry if you employ strategies that work for your business.

Article
Repeat Business: 7 Ways to Keep Your Customers Coming Back
By Sean Peek | July 29, 2021

Follow these tips to make your customers want to return to your store.

Article
Building Brand Intimacy: How to Emotionally Connect With Customers
By Julie Thompson | July 20, 2021

An emotional connection can make all the difference when a customer is deciding to buy.

Article
CRM Implementation Guide
By Julie Thompson | July 02, 2021

Proper implementation of your business's CRM software is key to maximizing the benefits it offers your sales team.

Article
How to Make Your CRM Your Company's Most Flexible Tool
By Stella Morrison | June 15, 2021

Customer relationship management (CRM) software is a key tool for most modern businesses. Here's how to make your CRM system adapt to your existing business operations.

Category
The Best CRM Software of 2021
By Lisa McGreevy | May 25, 2021

This buying guide includes our best picks for CRM software and tips for purchasing the right CRM solution for your small business.

Article
How to Create a Sales Cadence
By David Gargaro | March 25, 2021

A sales cadence helps establish a script and sequence sales reps can follow to land new clients.