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Get expert advice, best practices, and effective solutions to attracting, managing, and growing your customer base. Check out our resources or ask an expert.

Latest: Advice, Tips and Resources

Article
A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | October 01, 2024

Learn how to build a customer journey map for your small business.

Article
Aim and Fire! How to Identify Your Target Audience
By Usman Raza | October 01, 2024

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Article
8 Components of Customer Personas
By Tabitha Naylor | October 01, 2024

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Article
What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | September 20, 2024

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Article
The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | September 19, 2024

If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

Article
11 Essential Components of Excellent Customer Service
By Megan Totka | September 19, 2024

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Article
How to Create Community Around Your Brand
By Jennifer Dublino | September 13, 2024

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Article
Repeat Business: 7 Ways to Keep Your Customers Coming Back
By Sean Peek | September 13, 2024

Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.

Article
Features of Call Center Systems
By Sean Peek | September 11, 2024

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

Article
Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | September 09, 2024

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

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Article
The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | September 05, 2024

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

Article
Entrepreneurs, Take Note: 9 Trends in Online Purchasing Habits
By Jennifer Dublino | September 04, 2024

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Article
How to Choose the Best Call Center Software
By Mark Fairlie | August 27, 2024

Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.

Article
6 Ways Email Automation Can Elevate Your Customer Support
By Sean Peek | August 21, 2024

Use these strategies to automate your email communications without coming across as cold to your customers.

Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | August 13, 2024

Southwest has built an impeccable reputation by putting customers first and prioritizing its employees. Here's what businesses can learn from Southwest.

Article
How to Provide an Honest and Ethical User Experience
By Sean Peek | August 07, 2024

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.

Article
Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | July 22, 2024

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

woman looking at computer data
Article
Know Your Customers: How Different Generations Prefer to Pay
By Sean Peek | July 09, 2024

Businesses should understand what payment tools their customers like to use. Learn the methods different demographics favor.

Article
Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | June 26, 2024

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

Article
How Do You Sustain and Grow Your Customer Relationships?
By Jennifer Dublino | June 24, 2024

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Article
Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | June 18, 2024

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

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Review
Twilio Flex Review and Pricing
By Mark Fairlie | May 17, 2024
Article
5 Ideas to Boost Your Loyalty Program’s Success
By Mark Fairlie | May 16, 2024

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

Article
Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | May 03, 2024

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.

Man giving presentation in boardroom
Article
What Is Lead Scoring?
By Julie Thompson | April 18, 2024

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Article
20 Features to Look for in a CRM
By Mark Fairlie | April 18, 2024

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

Man working from home
Article
How to Make Your CRM Your Company’s Most Flexible Tool
By Mark Fairlie | April 18, 2024

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.

Article
10 Signs a Customer Is Not Worth Your Time
By Jennifer Dublino | April 17, 2024

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Article
4 Tips for Reengaging Past Clients
By Jamie Johnson | April 10, 2024

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.

Article
How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | April 10, 2024

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.