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How to Optimize Customer Surveys for the Best Results

When you're running a business, the most crucial aspect to pay attention to is your customer base, or your audience. After all, they are the ones who are keeping your business afloat, by purchasing your product and spreading the word about your business to their friends and acquaintances.

Why Your Online Business Should Invest in Offline Marketing

BY Anand Srivastava

While e-commerce businesses may think putting all of their efforts into digital marketing is the right away to go, forgetting about offline strategies could end up costing them in the long run. Online businesses cannot discount the importance of offline marketing, like traditional ads and catalogs, and the value it can bring.

Why Marketers Should Tap Into Big Data

BY James Warner

Marketing is one of the most important departments for every company. The department helps businesses get the attention of customers. Most marketing campaigns have a direct impact on a company's bottom line. Therefore, almost all the marketing initiates should be managed by keeping in mind the return on investment.

How to Navigate a Potentially Polarizing Partnership

BY Amber Colley

The landscape of brand activism is changing. For some brands, letting their customers know that they care about more than just making a profit has paid off. For others, it has made the company stand out in the marketplace in an undesirable way; in some cases, it has cost them business.

How to Create a Free Return Policy That Doesn't Hurt Your Bottom Line

BY Rafael Lourenco

Free and convenient return policies are a must for online retailers. Amazon, Zappos and other major players set this standard years ago. But now, many e-commerce merchants are struggling with a deluge of returns and return fraud.

How to Use Partnerships to Improve Your Brand's Image

BY Colin Darretta

Seafood restaurant chain Red Lobster announced in April that it has partnered with the nonprofit Ocean Conservancy to support the protection and preservation of the world's oceans.

4 Psychology-Based Tips to Improve Your Copywriting

BY Syed Balkhi

Copywriting is difficult. Effective copywriting doesn't only need to be readable and free from spelling errors, it needs to be able to convert readers into customers. A good copywriter needs to have the ability to string together words that evoke thought and emotion, keep the reader interested and engaged, and drive action.

How to Convert Old Customers Into Current Ones

BY Allan Dib

One of the quickest ways for your small business to increase sales is to get past customers to buy from you again.

How to Follow Up on Sales Leads

BY Bennett Conlin

Better sales follow-ups require better communication tactics.

Does Big Data have a pivotal role in the future of customer experience?

BY James Warner

Big Data is very important, and there is no doubt about this fact. Big Data has proven its mettle over the period of time. It has definitely become one of the most valuable, innovative and exciting technological offerings for the world.

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Customers

Why Your Online Business Should Invest in Offline Marketing

BY Anand Srivastava

Why Marketers Should Tap Into Big Data

BY James Warner

How to Navigate a Potentially Polarizing Partnership

BY Amber Colley

How to Create a Free Return Policy That Doesn't Hurt Your Bottom Line

BY Rafael Lourenco

How to Use Partnerships to Improve Your Brand's Image

BY Colin Darretta

4 Psychology-Based Tips to Improve Your Copywriting

BY Syed Balkhi

How to Convert Old Customers Into Current Ones

BY Allan Dib

How to Follow Up on Sales Leads

BY Bennett Conlin

Does Big Data have a pivotal role in the future of customer experience?

BY James Warner

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