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Article
A Customer Complains: How to Respond on a LARK
BY Nick Bogacz

With shutdowns, limited openings, mask rules and more, the pandemic isn't consumer-friendly. Customer complaints are on the rise, but there's a system for dealing with a tough customer: LARK.

Article
11 Surprising and Helpful Statistics About Social Media Marketing
BY Katherine Hunter-Blyden

Social media changes how people interact with brands. Here are some key statistics on trends in social media and how you can take advantage of them.

Article
Blogging to Build Customers: 4 Ways in Which Starting a Blog Can Win Customers
BY Daglar Cizmeci

Blogging is one of the most effective and least intrusive ways of engaging with customers, building trust, and driving organic traffic. But where and how do you start?

Article
How SEO Can Help You Overcome the Impact of COVID-19
BY Jared Atchison

Don't reduce your SEO and marketing activities during the current crisis. Learn how SEO will help you stay in the minds of your audience and help you thrive in the future.

Article
How Blog Content Can Grow Your Lead List
BY Syed Balkhi

Your blog can be a good place to start growing your leads.

Article
12 Proven Ways to Increase Sales
BY David Gargaro

Small businesses rely on growing their sales to drive revenue and support a healthy cash flow. These 12 proven ways to increase sales can help your small business grow.

Article
Do You Need a 24/7 Call Center?
BY Jennifer Post

It's not always easy for your customers to call you during your normal business hours. That's where a 24/7 call center comes in handy.

Article
4 B2B Marketing Strategies for Explosive Growth
BY Chris Christoff

B2B and B2C marketing have a lot in common, but also significant differences. Here are four B2B marketing strategies and how to use them to generate more sales and leads for your business.

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The Best Answering Services of 2020
BY Adam Uzialko

Our teams have compared the best answering services for 2020. See up-to-date reviews and prices for these top-rated services.

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Article
17 Helpful Tools to Improve Your Email Marketing Efforts
BY Scott Gerber

These tools and strategies can make email marketing more efficient and less time-consuming.

Article
E-commerce UX: How to Gain a Competitive Edge
BY Syed Balkhi

A great user experience is important on all businesses' websites, but it's crucial for e-commerce storefronts. Let's explore several ways you can improve your UX for a competitive edge.

Article
4 Powerful Business Metrics You Should Track for Success
BY Chris Christoff

Do you want to use your metrics to make smarter business decisions? Let's look at four important metrics and how to use them to grow your business.

Article
How to Engage Your Email Subscribers More Efficiently
BY Liviu Tanase

Want more people to read your emails? Here is how to engage your subscribers more efficiently and boost email marketing ROI.

Article
How to Take Control Over Your Customer Churn Rate
BY Thomas Griffin

Do you have a hard time keeping customers interested after their initial purchase? If so, you may need help getting a handle on your churn rate.

Article
3 Ways Local Businesses Can Keep Their Audience Interested
BY Jacob Maslow

Today, it is more important than ever for businesses to find ways to keep their audiences interested. Here are a few actionable tips.

Article
The Pros and Cons of Outsourced Customer Service
BY Marisa Sanfilippo

Is outsourcing customer service right for your business? Before you outsource your customer service to a call center, understand the pros and cons.

Article
Conflict Resolution Tips for Handling Difficult Customers During COVID-19
BY Skye Schooley

Learn the best ways to handle customers who refuse to follow health and safety policies.

Article
How to Describe Your Business
BY business.com editorial staff

Find out how you can boil down your business to a few keywords.

Article
Everything You Need to Know About Email Marketing
BY Mona Bushnell

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.

Article
10 Ways to Measure Customer Satisfaction
BY Derek Gallimore

Companies lose billions annually to bad customer service, so focusing on customer satisfaction is a great way to go. But how do you determine and measure their satisfaction?