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Latest: Advice, Tips and Resources

Article
20 Features to Look for in a CRM
By Sean Peek | March 31, 2023

Check out the top qualities to consider when selecting CRM software for your business.

Article
Lessons From Big Brands: 7 Customer Service Pitfalls That Will Destroy Your Brand
By Jennifer Dublino | March 28, 2023

Big brands offer many examples of what not to do in customer service. Avoid these seven pitfalls to retain customers and protect your reputation.

Article
How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | March 28, 2023

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.

Article
What Is Lead Scoring?
By Julie Thompson | March 23, 2023

Lead scoring takes the guesswork out of sifting through and converting leads, helping your business focus on the leads most likely to become customers.

Article
Aim and Fire! How to Identify Your Target Audience
By Usman Raza | March 23, 2023

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Man working from home
Article
How to Make Your CRM Your Company’s Most Flexible Tool
By Stella Morrison | March 23, 2023

This guide describes how to choose and implement flexible CRM software for your small business.

Article
10 Signs a Customer Is Not Worth It
By Jennifer Dublino | March 22, 2023

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Article
Customer Delight: The New Standard in Customer Service
By Sean Peek | March 22, 2023

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

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Article
Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | March 22, 2023

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

Article
How Much Does Customer Service Training Cost?
By Jennifer Dublino | March 22, 2023

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

Review
GoTo Contact Center Review and Pricing Review
By Mark Fairlie | March 16, 2023
Article
7 Essential Components of Excellent Customer Service
By Megan Totka | March 13, 2023

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

sales pitch presentation
Article
Leveraging the Power and Benefits of Social CRM
By Kimberlee Leonard | March 10, 2023

Social CRM integrates social media channels with CRM solutions to help businesses focus on social customer care. Learn the benefits of social CRM.

Article
How to Prevent Data Decay From Ruining Your CRM System
By Jonathan Herrick | March 09, 2023

A business's CRM system is only as good as the information it contains. Learn how to prevent data decay to ensure relevant information and promising leads.

Article
Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | March 09, 2023

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.

Review
Twilio Flex Review and Pricing Review
By Mark Fairlie | March 06, 2023
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Review
Five9 Review and Pricing Review
By Mark Fairlie | March 06, 2023
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Review
Salesforce Service Cloud Review and Pricing Review
By Mark Fairlie | March 06, 2023
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Review
RingCentral Omnichannel CX Review and Pricing Review
By Mark Fairlie | March 06, 2023
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Article
Know Your Customers: How Different Generations Prefer To Pay
By Julie Thompson | March 06, 2023

Businesses should understand what payment tools their customers like to use. Learn the methods different demographics favor.

Article
How to Build Trust With E-Commerce Customers
By Ming-Yi Wu | March 06, 2023

To thrive in the fast-growing e-commerce environment, SMBs need to build trust with their customers. Here are five suggestions to build online trust.

Article
Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | March 03, 2023

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

Article
How Do You Sustain and Grow Your Customer Relationships?
By Chad Brooks | March 03, 2023

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Article
How to Create Community Around Your Brand
By Jennifer Dublino | March 02, 2023

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Article
What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | March 02, 2023

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Article
Entrepreneurs, Take Note: 5 Trends in Online Purchasing Habits
By Jennifer Dublino | March 02, 2023

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Article
Your Best Asset: What Makes Customer Loyalty So Important?
By Max Freedman | March 02, 2023

Attracting and retaining customers is crucial for a business' long-term growth. Learn why customer loyalty is critical and how to build and maintain it.

business tools
Article
The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | February 22, 2023

The why and how of measuring LTV in B2B industries using customer relationship management software.

Article
Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | February 22, 2023

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

Article
Features of Call Center Systems
By Sean Peek | February 22, 2023

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.