Customer Relations
When your customers have questions or problems, it’s your job to resolve them. Creating a helpful customer service team that’s responsive and effective is key to maintaining customer satisfaction. These guides, how-to’s and tips will help you meet your customers’ needs and keep them coming back time and again.
Latest: Advice, Tips and Resources
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What Should You Do When a Client Ignores You?
By Miranda Fraraccio | January 23, 2026
Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.
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Customer Delight: The New Standard in Customer Service
By Sean Peek | January 23, 2026
To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.
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A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | January 22, 2026
Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.
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5 Reasons You Should Consider Using a Virtual Receptionist
By Jennifer Dublino | January 20, 2026
Virtual receptionists answer calls, take messages, and schedule appointments remotely for around $250 per month versus $30,000 or more for in-house staff.
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6 Ways Email Automation Can Elevate Your Customer Support
By Sean Peek | January 16, 2026
Use these strategies to automate your email communications without coming across as cold to your customers.
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Are Chatbots AI? How to Differentiate Chatbots From Conversational AI
By Mark Fairlie | January 16, 2026
Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.
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Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | January 15, 2026
Southwest Airlines excels at customer service by empowering employees, eliminating fees and maintaining a fun, people-first culture across all operations.
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Repeat Business: 8 Ways to Keep Your Customers Coming Back
By Sean Peek | January 14, 2026
Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.
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How to Make Money in Retirement: A Guide to Turning a Hobby Into a Side Business
By Jennifer Dublino | January 13, 2026
Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.
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Building Brand Intimacy: 10 Ways to Connect Emotionally With Customers
By Julie Thompson | January 13, 2026
Emotions help power buying decisions and increase the likelihood that customers will recommend your company to others.
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How to Build Trust With E-Commerce Customers
By Sammi Caramela | January 12, 2026
Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.
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Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | January 12, 2026
Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.
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Leading With Transparency Promotes Customer Loyalty
By Austin Mac Nab | January 09, 2026
Transparency builds customer trust, boosts loyalty and profits, and sets brands apart by fostering honest pricing, open communication and accountability.
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Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | January 09, 2026
Here are five tips for upgrading your reception area and making waiting a more positive experience for your customers.
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10 Ways to Get Good Customer Reviews
By Skye Schooley | January 09, 2026
Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.
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11 Signs a Customer Is Not Worth Your Time
By Jennifer Dublino | January 09, 2026
The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.
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Using Coupons to Drive Engagement and Retention
By Julie Thompson | January 09, 2026
Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.
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Entrepreneurs, Take Note: 9 Trends in Online Purchasing Habits
By Jennifer Dublino | January 05, 2026
E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.
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How to Boost Customer Retention
By Jennifer Dublino | January 05, 2026
Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.
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The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | January 02, 2026
If you’re too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.
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What Is Lead Scoring?
By Julie Thompson | January 02, 2026
When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.
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Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential
By Sean Peek | December 19, 2025
Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.
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5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | December 18, 2025
Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.
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How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | December 18, 2025
Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.
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What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | December 17, 2025
Customers have high expectations for responsiveness, personalization, and support across multiple communications channels like phone, email, chat and text.
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Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | December 17, 2025
Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.
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5 Tips for Reengaging Past Clients
By Jamie Johnson | December 17, 2025
Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.
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How Do You Sustain and Grow Your Customer Relationships?
By Jennifer Dublino | October 30, 2025
The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.
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Millennials’ Buying Behavior: Experiences Over Goods
By Jennifer Dublino | September 02, 2025
Learn millennial buying habits and financial realities, and see marketing strategies to connect with this influential demographic and earn their business.
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Know Your Customers: How Different Generations Prefer to Pay
By Sean Peek | July 23, 2025
Each generation has unique payment preferences, from Gen Z’s mobile payments to boomers’ credit cards. Top POS systems support these preferences.