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Customer Relations

When your customers have questions or problems, it’s your job to resolve them. Creating a helpful customer service team that’s responsive and effective is key to maintaining customer satisfaction. These guides, how-to’s and tips will help you meet your customers’ needs and keep them coming back time and again.

Latest: Advice, Tips and Resources

Article
Features of Call Center Systems
By Mark Fairlie | February 10, 2026
Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.
customer service agent wearin a headset and smiling
Article
11 Essential Components of Excellent Customer Service
By Megan Totka | January 30, 2026
Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.
Article
8 Components of Customer Personas
By Tabitha Naylor | January 29, 2026
Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.
Article
How to Provide an Honest and Ethical User Experience
By Sean Peek | January 29, 2026
When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.
Article
8 Ways In-Store Tablets Improve the Customer Experience
By Skye Schooley | January 29, 2026
Find out how in-store tablets make life better for employees and customers.
person handing a credit card to a cashier holding a credit card reader
Article
Don’t Wait! Speed Up Your Checkout Lines With These 4 Tips
By Jennifer Dublino | January 28, 2026
POS systems can reduce checkout lines while helping you gather and maintain customer data. Learn how to speed up your checkout lines.
Article
How to Choose the Best Call Center Software
By Mark Fairlie | January 28, 2026
Cloud-based call center software costs $20-$200+ per user monthly. Key features include call blending, CRM integration, IVR systems, and 24/7 support.
Article
Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | January 27, 2026
What do consumers want in their experience with companies? This is how your business can ensure great customer service.
Article
Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | January 27, 2026
Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.
Article
Best Customer Tracking Methods for Your Small Business
By Jennifer Post | January 27, 2026
Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.
Article
Buyer Journey vs. Customer Journey: What’s the Difference?
By Skye Schooley | January 27, 2026
Learn how the buyer journey and customer journey connect to turn interest into loyalty and create a seamless growth experience.
Article
How Much Can a Bad Review Hurt Your Business?
By Jennifer Dublino | January 23, 2026
While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.
Article
What Should You Do When a Client Ignores You?
By Miranda Fraraccio | January 23, 2026
Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.
Article
Customer Delight: The New Standard in Customer Service
By Sean Peek | January 23, 2026
To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.
Article
A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | January 22, 2026
Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.
Article
5 Reasons You Should Consider Using a Virtual Receptionist
By Jennifer Dublino | January 20, 2026
Virtual receptionists answer calls, take messages, and schedule appointments remotely for around $250 per month versus $30,000 or more for in-house staff.
Article
6 Ways Email Automation Can Elevate Your Customer Support
By Sean Peek | January 16, 2026
Use these strategies to automate your email communications without coming across as cold to your customers.
Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | January 15, 2026
Southwest Airlines excels at customer service by empowering employees, eliminating fees and maintaining a fun, people-first culture across all operations.
Article
How to Make Money in Retirement: A Guide to Turning a Hobby Into a Side Business
By Jennifer Dublino | January 13, 2026
Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.
Article
How to Build Trust With E-Commerce Customers
By Sammi Caramela | January 12, 2026
Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.
Article
Leading With Transparency Promotes Customer Loyalty
By Austin Mac Nab | January 09, 2026
Transparency builds customer trust, boosts loyalty and profits, and sets brands apart by fostering honest pricing, open communication and accountability.
Article
Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | January 09, 2026
Here are five tips for upgrading your reception area and making waiting a more positive experience for your customers.
Article
10 Ways to Get Good Customer Reviews
By Skye Schooley | January 09, 2026
Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.
Article
Using Coupons to Drive Engagement and Retention
By Julie Thompson | January 09, 2026
Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.
Article
The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | January 02, 2026
If you’re too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.
Man giving presentation in boardroom
Article
What Is Lead Scoring?
By Julie Thompson | January 02, 2026
When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.
Article
How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | December 18, 2025
Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.
Article
Millennials’ Buying Behavior: Experiences Over Goods
By Jennifer Dublino | September 02, 2025
Learn millennial buying habits and financial realities, and see marketing strategies to connect with this influential demographic and earn their business.
Corporate gift giving
Article
Does Corporate Gift-Giving Produce The Desired Outcome?
By Ryan McGonagill | June 26, 2025
Nearly half of professionals are influenced to keep working with vendors who send holiday gifts. Recipients expect $100 values but median spend is only $30.
closeup of a watch
Article
Projects Watches Dials Into What Makes Gen Z Tick (Full Q&A)
By Antonio Ferme | April 19, 2024
An interview with creative director Connor Hudson