Customer Relations

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.

Upfront deposits show customers you're providing something of value. Learn when to require a deposit and six tips for collecting upfront payments.

If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

POS systems can reduce checkout lines while helping you gather and maintain customer data. Learn how to speed up your checkout lines.

Find out how in-store tablets make life better for employees and customers.

Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

An interview with creative director Connor Hudson

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.

Sometimes a brand is so successful that it’s bigger than a name-drop.