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Customer Relations

When your customers have questions or problems, it’s your job to resolve them. Creating a helpful customer service team that’s responsive and effective is key to maintaining customer satisfaction. These guides, how-to’s and tips will help you meet your customers’ needs and keep them coming back time and again.

Latest: Advice, Tips and Resources

Article
11 Essential Components of Excellent Customer Service
By Megan Totka | December 04, 2025

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Article
Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | December 01, 2025

Emotion is the driving force in today’s buying process. Learn how to tap the feelings that drive customers’ buying decisions.

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8 Ways In-Store Tablets Improve the Customer Experience
By Skye Schooley | November 24, 2025

Find out how in-store tablets make life better for employees and customers.

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How to Create Community Around Your Brand
By Jennifer Dublino | November 21, 2025

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

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Don’t Wait! Speed Up Your Checkout Lines With These 4 Tips
By Jennifer Dublino | November 17, 2025

POS systems can reduce checkout lines while helping you gather and maintain customer data. Learn how to speed up your checkout lines.

Article
How to Choose the Best Call Center Software
By Mark Fairlie | November 11, 2025

Cloud-based call center software costs $20-$200+ per user monthly. Key features include call blending, CRM integration, IVR systems, and 24/7 support.

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How to Provide an Honest and Ethical User Experience
By Sean Peek | November 04, 2025

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.

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Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | October 31, 2025

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

Article
How Do You Sustain and Grow Your Customer Relationships?
By Jennifer Dublino | October 30, 2025

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Article
Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | October 27, 2025

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

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Buyer Journey vs. Customer Journey: What’s the Difference?
By Skye Schooley | October 22, 2025

Learn how the buyer journey and customer journey connect to turn interest into loyalty and create a seamless growth experience.

Article
Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | October 16, 2025

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

Article
Millennials’ Buying Behavior: Experiences Over Goods
By Jennifer Dublino | September 02, 2025

Learn millennial buying habits and financial realities, and see marketing strategies to connect with this influential demographic and earn their business.

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Keep Your Customers Coming Back With a Recurring Revenue Sales Model
By Jennifer Dublino | August 27, 2025

Boost revenue with a recurring model — retain customers, ensure steady cash flow and scale your business.

woman looking at computer data
Article
Know Your Customers: How Different Generations Prefer to Pay
By Sean Peek | July 23, 2025

Each generation has unique payment preferences, from Gen Z’s mobile payments to boomers’ credit cards. Top POS systems support these preferences.

Article
Keep It Simple Stupid: How Businesses Can Use the KISS Principle
By Sean Peek | July 21, 2025

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

CRM icon on a tablet
Article
20 Features to Look for in a CRM
By Mark Fairlie | July 11, 2025

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

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How Much Does Customer Service Training Cost?
By Jennifer Dublino | July 10, 2025

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

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Elevating Expectations: 6 Ways Product Quality Affects Your Brand
By Sammi Caramela | July 10, 2025

Product quality builds customer trust, drives repeat business, and boosts profitability. High-quality products reduce complaints and increase loyalty.

Corporate gift giving
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Does Corporate Gift-Giving Produce The Desired Outcome?
By Ryan McGonagill | June 26, 2025

Nearly half of professionals are influenced to keep working with vendors who send holiday gifts. Recipients expect $100 values but median spend is only $30.

Article
How Much Can a Bad Review Hurt Your Business?
By Jennifer Dublino | May 16, 2025

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

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Customer Delight: The New Standard in Customer Service
By Sean Peek | January 14, 2025

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

Article
A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | January 14, 2025

Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.

Article
What Should You Do When a Client Ignores You?
By Miranda Fraraccio | January 02, 2025

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

Article
Best Customer Tracking Methods for Your Small Business
By Jennifer Post | December 18, 2024

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

Article
8 Components of Customer Personas
By Tabitha Naylor | December 02, 2024

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Article
5 Ideas to Boost Your Loyalty Program’s Success
By Mark Fairlie | November 26, 2024

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

business tools
Article
The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | November 18, 2024

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

closeup of a watch
Article
Projects Watches Dials Into What Makes Gen Z Tick (Full Q&A)
By Antonio Ferme | April 19, 2024

An interview with creative director Connor Hudson

Man working from home
Article
How to Make Your CRM Your Company’s Most Flexible Tool
By Mark Fairlie | April 18, 2024

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.