Marketing Solutions

Customer relationship management (CRM) software is a key tool for most modern businesses. Here's how to make your CRM system adapt to your existing business operations.

This buying guide includes our best picks for CRM software and tips for purchasing the right CRM solution for your small business.

Here are our picks for the best email marketing services in 2021, including for small business, large business, free, low-cost, overall and survey software.

This guide explains how to choose a text message marketing service, as well as summaries and reviews of the best SMS marketing services of 2021.

These are some of the best marketing certifications available in 2020.

Effective e-commerce email marketing helps drive revenue in a simple yet impactful way

Short code texting offers businesses a way to send mass text messages to a wide audience.

This guide explains how to use SMS messaging for customer service. Text message marketing services sometimes offer this feature as well.

Email blasts convey powerful messages and drive conversion quickly, as long as they're executed efficiently.

Email open rates are a critical metric to track, as they tell you a lot about the success of your marketing campaigns.

These six email marketing services offer some of the best templates for engaging your target audience.