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Is Big Data the Scapegoat for Consumers and Businesses Alike?

by Greg Sparrow

Is big data really at fault, or are we too quick to point fingers?

7 Powerful Reasons to Invest in CRM Software

BY Rohit Prasanna

High-quality CRM software lets you get to know your customers and prospects in a much more personal way than traditional contact management practices. Here's how to streamline business operations with robust CRM functionalities like automation.

5 Ad Budgeting Tips for the Upcoming Holiday Season

BY Roy Morejon

As we move into the upcoming holiday season, make sure your brand's digital marketing campaign isn't already falling behind. Smart budgetary decisions will help you make the most of your ad spend, and these steps are the perfect jumping-off point.

How to Generate Press for Your Small Business

BY Saige Driver

Getting press coverage is great for your small business, but it's not easy to do. Here are four tips for generating press for your business.

Building Brand Intimacy: How to Emotionally Connect With Customers

BY Eimantas Balciunas

Word of mouth is one of the most effective ways to attract new customers. But how do you encourage word of mouth referrals?

Can Direct Mail Marketing Help You Win the Holiday Season?

BY Milena Nikiforova-Marguenski

In a digital world, integrated direct mail campaigns can help your business stand out this holiday season.

What are the most successful ways to drive loads of traffic to your B2B business website in 2018?

1 response7 days ago

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Conversational Commerce: What It Is and How It's Shaping the Future of E-Commerce

BY James Warner

Many companies have capitalized on the benefits of conversational commerce. Here's why.

Why Under-Investing In Your Preference Management System Is Costing You Customers

BY Eric Holtzclaw

Many businesses build their own internal solution for consent and preference collection in attempt to save money or retain control; ironically, they are losing money and missing the mark.