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The Solution to Conflict Between Marketing and Sales? A Clearly Defined Process

Marketing and sales teams can sometimes be at odds; their daily work is often far from perfectly aligned. But a successful company cannot operate without one or the other, and it may profit more when sales and marketing work well together.

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4 Marketing Tips to Help Your Small Business Look Bigger

BY Mitch Grasso

The right strategies and emerging technologies can boost your small business marketing strategy without breaking the bank.

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5 Must-Haves to Land TV Coverage

BY Ann Noder

Getting on TV is a key PR goal for many businesses. But landing a television interview isn't about who you know; it's about offering the right stuff. Here's what you need to get a broadcast interview.

Is there anyone who can help attract inbound campaigns for my call center?

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How to Judge the Success of a Marketing Campaign

BY Jennifer Post

The Business.com community often wonders the best way to track the response to a marketing campaign. We found answers.

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I want to expand my business of handmade mats to new countries. How do I reach new customers?

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11 Ways to Promote Your Business When You Don't Have a Marketing Budget

BY Evyatar Sagie

Do you need to increase your marketing without increasing costs? These 11 tips can help you effectively market your business and bring in new customers without taking on new expenses.

What the Cambridge Analytica Scandal Means for Marketers

BY Asif Razzaq

In the wake of the Cambridge Analytica scandal, marketers who use Facebook must now contend with more limited audience reach and analytics tools.

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How to Announce a Rebranding

BY Jennifer Post

The Business.com community members have questions about how to make changes to a company's brand. We got answers.

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