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Marketing Solutions

From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Category
The Best CRM Software of 2022
By Nadia Reckmann | September 30, 2022

This buying guide includes our best picks for CRM software and tips for purchasing the right CRM solution for your small business.

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The Best Text Message Marketing Services of 2022
By Mark Fairlie | September 30, 2022

This guide explains how to choose a text message marketing service, as well as summaries and reviews of the best SMS marketing services of 2022.

Article
5 Ways Video Can Make Your Content Marketing Strategy More Effective
By Kimberlee Leonard | September 29, 2022

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Article
4 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency
By Kimberlee Leonard | September 27, 2022

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

Article
5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | September 26, 2022

A stellar design isn't merely focused on how pretty the interface looks.

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The Best Email Marketing Services and Survey Software of 2022
By Sean Peek | September 26, 2022

Here are our picks for the best email marketing services in 2022, including for small business, large business, free, low-cost, overall and survey software.

Article
Yes, Your Small Business Needs an ‘About’ Page
By Jennifer Dublino | September 22, 2022

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Article
The 5 Most Common Mistakes SMBs Make When Designing Their New Website
By Jennifer Dublino | September 22, 2022

Your company website is your organization's primary digital face. Put your best face forward by avoiding these common website design mistakes.

Article
The Rush Is Coming: How Your Business Can Win Black Friday
By Jennifer Dublino | September 22, 2022

For many retailers, Black Friday sales make the difference between a great year and a so-so year. Here's how to make the most of this important day.

Review
TextMarks Review
By Rachelle Gordon | September 22, 2022

TextMarks, our pick for the best customer service, is an accessible and easily customizable platform for businesses to successfully implement mass SMS marketing and communication campaigns.

Article
Studio and Set Design Basics for Video Marketing
By Sean Peek | September 21, 2022

As more companies use video content in their branding, they're investing in studio space and capabilities. Learn the basics for setting up a studio.

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How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | September 21, 2022

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

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The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Julie Thompson | September 21, 2022

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

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One Size Fits All: How Responsive Web Design Helps You Get More Conversions 
By Jamie Johnson | September 21, 2022

Responsive web design means your site can function optimally on any device. Learn why responsive website design is important for conversions.

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No Need for Reinvention: 10 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | September 21, 2022

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

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5 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | September 20, 2022

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

Article
What Is Email Automation?
By Patrick Proctor | September 20, 2022

Email automation can save you time and money while boosting audience engagement. Here is how to use email automation for your small business.

Article
6 Web-Based Collaboration Tools for Writers and Content Marketers
By Sean Peek | September 20, 2022

Improve your writing and marketing with these effective collaboration tools.

Article
Email Marketing Best Practices and Predictions for 2022
By Jennifer Dublino | September 20, 2022

Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of 2022.

Article
CRM Metrics You Should Know
By Matt D’Angelo | September 20, 2022

CRM metrics help you discern not just how well your sales and marketing processes are performing, but how well your business as a whole is doing.

Article
How to Create an Accessible E-Commerce Website
By Nathan Resnick | September 20, 2022

Here's how e-commerce entrepreneurs and online store owners can make sure their websites are as accessible as possible for consumers with special needs.

Article
Are Stock Photos Still Worth Using in 2022?
By Chad Brooks | September 20, 2022

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Review
ProTexting Review
By Chad Brooks | September 20, 2022

ProTexting lets you run automated campaigns and send multimedia SMS messages to connect with customers.

Review
Textedly Review
By Mark Fairlie | September 20, 2022

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

Review
EZ Texting Review
By Mark Fairlie | September 20, 2022

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Article
How to Increase In-Store Sales With Online Marketing
By Sean Peek | September 20, 2022

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Article
Just Say No: 7 Website Design Mistakes That Can Hurt Conversion
By Chad Brooks | September 20, 2022

Business owners should be hard-pressed to pursue a more targeted, proactive approach to developing their websites.

Article
6 Email Marketing Challenges and How to Overcome Them
By Jennifer Dublino | September 20, 2022

Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.

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6 Best Email Marketing Templates
By Jennifer Post | September 20, 2022

This guide includes some of the best email marketing templates offered by six different services for reaching your target audience.

Article
10 Reasons Email Marketing Is a Must for Small Businesses
By Skye Schooley | September 20, 2022

Here's why you can't afford to ignore email as a promotional tool.