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Marketing Solutions

From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Article
Guide to Marketing Certifications
By Max Freedman | April 08, 2021

These are some of the best marketing certifications available in 2020.

Article
Everything E-Commerce Businesses Need to Know About Email Marketing
By Rachelle Gordon | April 05, 2021

Effective e-commerce email marketing helps drive revenue in a simple yet impactful way

Category
The Best Email Marketing Services and Survey Software of 2021
By Business.com Editorial Staff | March 31, 2021

Here are our picks for the best email marketing services in 2021, including for small business, large business, free, low-cost, overall and survey software.

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The Best Text Message Marketing Services of 2021
By Business.com Editorial Staff | March 31, 2021

Compare the best text message marketing services and learn how to choose the best service for your company's needs.

Article
What Is Short Code Texting?
By David Gargaro | March 26, 2021

Short code texting offers businesses a way to send mass text messages to a wide audience.

Article
7 Ways to Use Text Messaging for Customer Service
By David Gargaro | March 25, 2021

This guide explains how to use SMS messaging for customer service. Text message marketing services sometimes offer this feature as well.

Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | March 23, 2021

Email blasts convey powerful messages and drive conversion quickly, as long as they're executed efficiently.

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Article
What Are Email Open Rates?
By Jennifer Post | March 22, 2021

Email open rates are a critical metric to track, as they tell you a lot about the success of your marketing campaigns.

Article
6 Best Email Marketing Templates
By Jennifer Post | March 18, 2021

These six email marketing services offer some of the best templates for engaging your target audience.

Article
8 Ways to Improve Email Deliverability
By Rachelle Gordon | March 16, 2021

Email marketing is useless if your messages do not reach your intended audience.

Article
CRM Metrics You Should Know
By Matt D'Angelo | March 08, 2021

Learn about the different CRM metrics that are available and how to pinpoint the right metrics to track to propel your business to success.

Article
18 Local Marketing Strategies to Promote Your Local Business
By David Gargaro | March 05, 2021

These marketing strategies for small businesses can improve your engagement with potential customers in your local market.

Article
Best Reports to Run in Your CRM System
By Matt D'Angelo | March 03, 2021

The reports your customer relationship management (CRM) tool can run offer important insights that can help your small business grow.