Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

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Latest: Advice, Tips and Resources

Article

Could IVR Systems Improve Your Customer Service?

By Sean Peek | September 14, 2026

Learn how an IVR system can enhance your business by streamlining call management and boosting customer satisfaction.

Article

Entrepreneurs Love These 18 Tools for Conducting Market Research

By Nicole Fallon | September 10, 2026

Apps, platforms, sites and other tools can help you truly understand and cater to your customers.

Article

6 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency

By Julie Thompson | September 09, 2026

While in-house marketing has its benefits, an agency may be better suited to your company's evolving needs.

Article

8 Marketing Challenges Only Nonprofits Understand

By Jennifer Dublino | September 09, 2026

Nonprofits are uniquely affected by certain marketing situations and difficulties.

Article

13 Ways to Repurpose Your Blog Content for More Traffic

By Mark Fairlie | September 09, 2026

Turn existing blog posts into new content that drives more traffic.

Article

10 Tips for Choosing the Right Web Hosting Company

By Genia Stevens | September 08, 2026

Select a top-notch provider to ensure that your website remains accessible and secure at all times.

Best Pick

Best CRM Software for Nonprofits

By Ross Mudrick | September 08, 2026

Learn about the best CRM systems for nonprofits, including features and prices. We evaluate solutions that help manage relationships with members and donors.

Article

Calculating the Costs of Call Center Systems

By Mark Fairlie | September 04, 2026

Calculating the true cost of a particular call center system isn't easy. Here's how to find the price you can afford and the system you need.

Article

15 Ways to Build a Spectacular Online Presence

By Mark Fairlie | September 04, 2026

To succeed in today's business climate, your company needs a strong, intentional online footprint.

Article

How Email Personalization and Follow-Ups Can Boost Your Bottom Line

By Julie Thompson | September 04, 2026

Giving your customers some personalized attention via email can lead to an increase in sales.

Article

Automated Email Sequence Examples

By Marisa Sanfilippo | September 04, 2026

Automated email sequences are a powerful tool for maintaining customer engagement by delivering the right message at the right time without constant manual intervention.

Article

Just Say No: 10 Website Design Mistakes That Can Hurt Conversion

By Amanda Hoffman | September 04, 2026

Avoid common mistakes to boost time on site and successful lead conversions.

Article

How to Use Video Content Marketing More Effectively

By Jennifer Dublino | September 04, 2026

Video is the No. 1 content type for lead generation and user engagement.

Review

SlickText Review

By Tom Anziano | September 04, 2026

Our SlickText review covers the platform's useful engagement tools and exceptional usability, as well as its competitive pricing.

Review

SimpleTexting Review and Pricing

By Mark Fairlie | September 04, 2026

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Review

Textedly Review and Pricing

By Mark Fairlie | September 04, 2026

Our Textedly review explores this text messaging service's easy-to-use texting tools, pricing, AI features, payments, review management and more. See why it's our top pick for simple texting needs.

Article

How to DIY Your SMB Website

By Nicole Fallon | September 03, 2026

DIY website builders like Squarespace can help small business owners on a budget build beautiful, functional websites, even with limited web design experience.

Best Pick

Best CRM for Law Firms

By Mark Fairlie | September 02, 2026

We reviewed the best CRM software for law firms, including HubSpot, Zoho, Pipedrive, Freshsales and Salesforce, comparing pricing, automation, client management, legal integrations and more to help...

Review

EZ Texting Review and Pricing

By Mark Fairlie | August 31, 2026

EZ Texting is our choice for the best text message marketing service for ease of use. See our 2026 review of its pricing, features, AI tools, automation, integrations and customer support.

Best Pick

The Best CRM Software of 2026

By Mark Fairlie | August 27, 2026

HubSpot, monday CRM and Zoho lead our picks for the best CRM software, with AI agents, automation and analytics for every budget.

Real estate agent looking at a house exterior

Best Pick

Best CRM for Real Estate Businesses

By Nadia Reckmann | August 21, 2026

Salesforce, Pipedrive and Zoho offer CRM solutions tailored for real estate professionals with lead management and automation tools.

Article

How Can a Bluetooth Beacon Integrate With Traditional Marketing?

By Jennifer Dublino | August 21, 2026

Learn to utilize this cost-effective digital marketing channel.

Review

Freshworks CRM Review and Pricing

By Nadia Reckmann | August 18, 2026

Freshsales CRM combines AI-powered insights, sales automation, forecasting and omnichannel communication tools to help sales managers improve visibility, streamline workflows and keep deals moving....

Article

CRM Switch: 5 Tips for CRM Change Management

By Alex Haimann | August 18, 2026

Looking for a new CRM? Learn how to streamline the process for your business.

Review

Salesforce CRM Review and Pricing

By Nadia Reckmann | August 13, 2026

Salesforce CRM is a powerful, customizable customer relationship management platform. See our full review for features, pricing and limitations.

Article

Make Money with Google AdSense: Everything to Know to Grow an Empire

By Sean Peek | August 05, 2026

Expand online earnings with Google AdSense, a straightforward program for monetizing your website through user-clicked ads.

Article

14 Ways to Improve Your Local Marketing Strategy

By Stella Morrison | August 05, 2026

Audiences in specific neighborhoods want your business to build relationships with them. Here's how.

Review

Textline Review and Pricing

By Mark Fairlie | July 29, 2026

Learn about Textline's pricing, features, security and collaboration tools to see why it's our top business texting platform for larger businesses.

Review

Podium Text Message Marketing Review and Pricing

By Mark Fairlie | July 28, 2026

Learn about Podium's AI-powered customer communication platform, including its text messaging, online review management, payment processing and automation tools. Read our in-depth review of its...

Article

Why You Should Verify Your Brand on Social Media

By Natalie Hamingson | July 23, 2026

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