Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.
Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.
Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.
Website costs range from $100 for a personal blog to over $20,000 for custom e-commerce. Learn pricing by site type, hidden fees, and DIY vs. agency pros and cons.
HubSpot CRM's powerful AI prospecting and lead generation, as well as conversation intelligence and automations, make it our pick for AI-driven sales CRM.
An executive summary is an important part of your marketing plan. It describes how you intend to reach your target demographic. Here’s what you should include.
SMS for business is an effective strategy for engaging your customers and increasing sales. Here is what your company should know about text message marketing.
College students are a specific demographic who require authentic and value-driven marketing. Here is how you can use digital content to reach Gen Z consumers.
Learn how video marketing can build brand trust, strengthen customer relationships and drive sales with storytelling, testimonials, SEO tips and platform recommendations.
Learn what Google Ads is, how it works and why businesses use it to reach motivated buyers. Explore campaign types, costs, setup steps and strategies for better results.
Print marketing still plays an important role in a digital-first world. Here’s how you can use print marketing to grow your business and drive more sales.
You can create better content with high-quality original visuals rather than opting for stock photography. Here’s how to find compelling images for your brand.
These lead scoring tools can help you identify which prospects are most likely to convert so you can focus your time on those who are ready to become customers.
