Marketing Tools
Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.
Latest: Advice, Tips and Resources
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Salesforce vs. monday Comparison
By Sean Peek | February 10, 2026
Salesforce and monday are both great companies with excellent reputations and similar feature sets. However, there are a few distinct differences.
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Salesforce CRM vs. Zoho CRM
By Mark Fairlie | February 10, 2026
Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.
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Salesforce vs. NetSuite: Which CRM Is Right for Your Business?
By Kaylyn McKenna | February 10, 2026
Salesforce and NetSuite are among the best CRMs in 2025. We compared their pricing, features and more to help you determine which is best for your company.
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Calculating the Costs of Call Center Systems
By Mark Fairlie | February 10, 2026
Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.
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HubSpot CRM Review and Pricing
By Nadia Reckmann | February 10, 2026
HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.
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Salesforce CRM Review and Pricing
By Nadia Reckmann | February 10, 2026
Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.
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Things You Should Know Before Hiring a Call Center
By Mark Fairlie | February 10, 2026
If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.
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How to Create an Accessible E-Commerce Website
By Nathan Resnick | February 03, 2026
These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.
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Why You Should Advertise on Podcasts
By Jennifer Dublino | January 30, 2026
Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.
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6 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency
By Julie Thompson | January 30, 2026
Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.
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How to Send an Email Blast (With Examples)
By Rachelle Gordon | January 30, 2026
Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.
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How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | January 30, 2026
Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.
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Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | January 30, 2026
Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.
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Generation Z and the Future of Print Marketing
By Jamie Johnson | January 29, 2026
Gen Z is the newest generation of consumers, with an estimated $360B in buying power. Learn why print marketing may be an effective way to reach Gen Z.
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15 Ways to Build a Spectacular Online Presence
By Mark Fairlie | January 29, 2026
A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.
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6 Email Marketing Challenges and How to Overcome Them
By Jennifer Dublino | January 29, 2026
Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.
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Could IVR Systems Improve Your Customer Service?
By Sean Peek | January 29, 2026
Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.
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Stand Out: 5 Ways to Combine Traditional and Digital Marketing
By Kelly Bosetti | January 29, 2026
Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.
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10 Mobile Device Marketing Strategies for Your Small Business
By Ben Mizes | January 28, 2026
If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies to target smartphone users.
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30 Essential Data Analytics Terms Every Marketer Should Know
By Mark Fairlie | January 27, 2026
Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.
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7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | January 27, 2026
Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.
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What Are Email Open Rates?
By Jennifer Post | January 23, 2026
You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.
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How to Create a Market Research Plan
By Max Freedman | January 23, 2026
Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.
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Your Reputation Is Your Reality: How to Strengthen Your Company’s Public Image
By Jamie Johnson | January 22, 2026
Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.
Best Pick
The Best Text Message Marketing Services of 2026
By Mark Fairlie | January 22, 2026
EZ Texting, SimpleTexting and Textedly offer robust SMS marketing platforms with automation, segmentation and analytics.
Best Pick
The Best Website Builders and Design Services of 2026
By Mark Fairlie | January 21, 2026
Wix, Squarespace and Shopify are leading website builders, providing drag-and-drop interfaces, customizable templates and e-commerce capabilities.
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Entrepreneurs Love These 18 Tools for Conducting Market Research
By Nicole Fallon | January 21, 2026
Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.
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How to Transform Your Static Site into a Responsive Website
By Danielle Fallon-O’Leary | January 21, 2026
As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.
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How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | January 20, 2026
Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.
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Just Say No: 10 Website Design Mistakes That Can Hurt Conversion
By Amanda Hoffman | January 16, 2026
When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.