Marketing Tools
Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.
Latest: Advice, Tips and Resources
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Could IVR Systems Improve Your Customer Service?
By Sean Peek | January 29, 2026
Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.
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Stand Out: 5 Ways to Combine Traditional and Digital Marketing
By Kelly Bosetti | January 29, 2026
Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.
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10 Mobile Device Marketing Strategies for Your Small Business
By Ben Mizes | January 28, 2026
If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies to target smartphone users.
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30 Essential Data Analytics Terms Every Marketer Should Know
By Mark Fairlie | January 27, 2026
Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.
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7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | January 27, 2026
Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.
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What Are Email Open Rates?
By Jennifer Post | January 23, 2026
You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.
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How to Create a Market Research Plan
By Max Freedman | January 23, 2026
Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.
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Your Reputation Is Your Reality: How to Strengthen Your Company’s Public Image
By Jamie Johnson | January 22, 2026
Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.
Best Pick
The Best Text Message Marketing Services of 2026
By Mark Fairlie | January 22, 2026
EZ Texting, SimpleTexting and Textedly offer robust SMS marketing platforms with automation, segmentation and analytics.
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Entrepreneurs Love These 18 Tools for Conducting Market Research
By Nicole Fallon | January 21, 2026
Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.
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How to Transform Your Static Site into a Responsive Website
By Danielle Fallon-O’Leary | January 21, 2026
As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.
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How Projection Mapping Is Changing the Ad World
By Sean Peek | January 16, 2026
Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.
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5 Things to Consider for an International Digital Marketing Strategy
By Sean Hopwood | January 16, 2026
Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.
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15 Retail Marketing Strategies to Better Market Your Store
By Sean Peek | January 15, 2026
Learn the 4 Ps of marketing and see top strategies and platforms for retailers.
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How to DIY Your SMB Website
By Nicole Fallon | January 14, 2026
Here’s how to build your own small business website using a DIY website builder like Squarespace and what to consider during the process.
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How to Print Postcards at Home With Word-Processing Software
By Max Freedman | January 13, 2026
Creating your own postcards at home is not too difficult. Here is what you need and how to do it.
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10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | January 13, 2026
Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.
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Email Etiquette: 10 Ways to Respect Your Customers’ Time
By Skye Schooley | January 13, 2026
Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.
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How to Increase Sales With Business Text Messages
By Mark Fairlie | January 13, 2026
Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.
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14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | January 09, 2026
Learn how to target customers in your neighborhood and turn them into loyal clients.
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SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | January 09, 2026
SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.
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Graphic Design Trends and Predictions for the Industry’s Future
By Sean Peek | January 06, 2026
Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.
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7 Benefits of Text Message Marketing
By Skye Schooley | January 02, 2026
Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.
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Write Like a Pro: How AI Can Turbocharge Your Small Business Marketing
By Anthony Bratti | January 02, 2026
Learn practical ways small businesses can leverage AI to generate content for marketing purposes.
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The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | December 19, 2025
Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.
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How to Make Your Website Mobile-Friendly
By Julie Thompson | December 18, 2025
Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.
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5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | December 17, 2025
A stellar design isn't merely focused on how pretty the interface looks.
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The Most Popular Giveaway Items for Customers
By Sean Peek | December 16, 2025
Is your business looking to give out promotional products? Consider these smart and trendy gift ideas.
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Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | November 06, 2025
Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.
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Pipedrive vs. Salesforce: Which CRM Is Right for Your Business?
By Tom Anziano | November 03, 2025
Pipedrive and Salesforce are top CRM platforms geared toward different business needs. We compared their features to help businesses see how the CRMs stack up.