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Get ideas, tips, and solutions on how to create and grow your personal or business brand. Check out one of our many resources or ask an expert now.

Latest: Advice, Tips and Resources

Article
How to Build Brand Advocacy in 6 Simple Steps
By Jennifer Dublino | February 21, 2024

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Article
Brand Videos: How Much Do They Really Cost?
By Matt Byrom | February 12, 2024

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

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Time for Change: When to Rebrand and How to Begin the Process
By Julie Thompson | February 02, 2024

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

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Make It Memorable: 8 Tips for Creating an Effective Brand Name
By Jennifer Dublino | February 02, 2024

Your brand's name is the foundation for all your future marketing and sales communications. Follow these tips to make it the best possible brand name.

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How to Create a New Brand Image From Scratch
By Jennifer Dublino | February 02, 2024

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

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5 Tips to Become a Better Business Storyteller
By Jennifer Post | January 24, 2024

Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.

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How Your Product Packaging Can Win Buyers’ Hearts
By Julie Thompson | January 11, 2024

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

marketing meeting
Article
How to Rebrand Your Business
By Stella Morrison | December 08, 2023

Rebranding is meant to change public perception of your organization. Here is how to make the process a success.

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Why Personal Branding Is Crucial for Any Industry
By Chad Brooks | November 07, 2023

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

creative marketing team
Article
Are You Telling the Right Story About Your Brand?
By Sean Peek | November 06, 2023

Learn how to identify and share the right story about your brand to usher in loyal consumers.

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Website Design Tips for Small Businesses
By Jennifer Dublino | November 06, 2023

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

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Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | November 06, 2023

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

HBO Feature Presentation in purple
Article
To the Max: How HBO Changed TV Forever
By Antonio Ferme | October 03, 2023

Learn more about how HBO changed the television landscape.

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Build a Brand That Speaks to Younger Generations
By Sean Peek | April 10, 2023

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

Businessman working on a laptop
Article
How to Boost Online Awareness of Your Brand
By Devon Vocke | March 23, 2023

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.