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Branding

Article
Intellectual Property Infringement: What Real Business Owners Need to Know
BY business.com editorial staff

Your guide to copyrights, patents, trademarks and intellectual property infringement.

Article
What Is Predictive Merchandising?
BY business.com editorial staff

Learn the basics about predictive merchandising and what small businesses need to know.

Advice
Do I really need a logo?
QUESTION | BY Anonymous User | 37 ANSWERS | LAST ACTIVITY ON 05/30/20

I started my business as a bit of newbie, yes my parents had both run businesses and I had helped them to run their business, however, I sort of came up with my own during the middle of the night...

Article
How to Build Social Proof for Your Small Business
BY Thomas Griffin

Building trust with consumers is one of the fastest ways to grow your small business. Here's how to build social proof and generate more leads.

Advice
What tips do you have for branding a website?
QUESTION | BY Mona Kelly | 6 ANSWERS | LAST ACTIVITY ON 05/27/20

How can I create a well-branded website for a small to medium-sized business?

Advice
How can I increase my chances of writing for big name publications?
QUESTION | BY Baruch Silvermann | 2 ANSWERS | LAST ACTIVITY ON 05/27/20

Hey, I have a lot of experience and knowledge as a financial writer, and I would like to submit a couple of posts to the big publications such as Forbes, Business Insider, NYT etc.. What is...

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Advice
What is the best way to expand my brand presence?
QUESTION | BY santosh katti | 15 ANSWERS | LAST ACTIVITY ON 05/25/20

I have been running an education institution for seven years, but I have not been able to expand my brand presence outside of my local area. I have been advertising for 6 months now, but still have...

Article
5 Biggest Branding Mistakes Companies Make, and How To Fix Them
BY Ken Gosnell

In times of crisis or difficulties in the economy, the need for a good brand is more important than ever. How companies respond has a lasting impact on consumers.

Article
How to Create Unique Content to Boost SEO
BY Jared Atchison

The foundation of any SEO strategy is great content. But how do you compete for better search engine rankings when larger and more authoritative brands hold the top spots?

Article
How to Give Your Business a Digital Makeover (and Why You Should)
BY Jared Atchison

Updating your business's digital appearance and strategies is essential to stay relevant and appealing to your audience. Let's explore ways for businesses to give themselves a digital makeover.

Article
Consistency: The Key to a Strong Brand
BY Nicole Krug

Consistency may seem like the antithesis to creativity, but it's a crucial element to branding.

Article
9 Ways to Boost Your Customers' Content Experience
BY David Trounce

Content marketing is a great strategy to increase sales and build your brand, but without a positive content experience, your content marketing strategy will fail to meet its goals.

Article
How to Keep Content Fresh During COVID-19
BY Boris Pfeiffer

At a time when people are largely stuck at home and most content is surrounding only one topic, businesses have to be extra creative in how they reach people.

Article
6 Serious Social Media Predictions for 2020 You Better Not Ignore
BY Kevin Reis

Smart marketers are the ones who are aware of future trends and proactively prepare for them. Pay attention to the top predictions shared in this post to fuel your social strategy and increase your...

Article
How to Change Your Business Address on Google and Yelp
BY Max Freedman

Follow these steps to notify online customers that you've moved your store.

Article
5 Reasons Your Business Should Have Strategic Partnerships
BY business.com editorial staff

Strategic partnerships have mutual benefits and can lead to long-term profits.

Article
How Long Does It Take to Make a TV Commercial?
BY Torrey Tayenaka

To best understand how long a commercial takes to produce is to understand the different steps of making a commercial.

Article
6 Principles Of Persuasion You Can Apply To Content Marketing
BY Jared Atchison

Psychological principles can help marketers create content that's more impactful. In this article, we'll explore how the principles of persuasion can lead to more effective content marketing.

Article
Why Personal Branding Is Crucial for Any Industry
BY business.com editorial staff

Building a personal brand can bring a boost in sales numbers.

Article
How to Sell on Instagram: Emerging Trends and Platforms
BY business.com editorial staff

Master the skill of social selling with these emerging Instagram trends and tools for business owners.