Branding

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

If you are looking to try and beat your competition, try these five strategies.

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

The internet makes it easy for a disgruntled customer to complain to a vast audience about your business. Here's how to fight back and protect your brand.

Your business name is crucial for setting the right impression and attracting customers. Follow these tips to choose the right name for your brand.

In today's market, branding is everything. See which marketing agency might be able to help you build a stellar brand.

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

Learn how to identify and share the right story about your brand to usher in loyal consumers.

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

Rebranding is meant to change public perception of your organization. Here is how to make the process a success.

Your brand's name is the foundation for all your future marketing and sales communications. Follow these tips to make it the best possible brand name.

If your business's employees and executives develop a strong personal brand, it can help your marketing efforts tremendously.

Learn how a good story captures attention and helps sell your organization's products and services.

Need to create and maintain a positive brand for your business? Here's how to pick the best reputation management service for the job.