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Branding

Get ideas, tips, and solutions on how to create and grow your personal or business brand. Check out one of our many resources or ask an expert now.

Latest: Advice, Tips and Resources

person drawing logos in a sketchbook next to a color palette
Article
How to Create a New Brand Image From Scratch
By Jennifer Dublino | October 30, 2024

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

Businessman working on a laptop
Article
How to Boost Online Awareness of Your Brand
By Devon Vocke | October 24, 2024

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

Article
Website Design Tips for Small Businesses
By Jennifer Dublino | October 01, 2024

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

Article
Why Personal Branding Is Crucial for Any Industry
By Jennifer Dublino | September 20, 2024

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

Article
Build a Brand That Attracts Gen Z and Millennial Customers
By Sean Peek | September 12, 2024

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

creative marketing team
Article
Are You Telling the Right Story About Your Brand?
By Sean Peek | September 10, 2024

Learn how to identify and share the right story about your brand to usher in loyal consumers.

Article
Brand Reputation: How to Protect Your No. 1 Asset
By Mark Fairlie | September 09, 2024

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

Article
Brand Videos: How Much Do They Really Cost?
By Matt Byrom | April 11, 2024

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

Article
How Your Product Packaging Can Win Buyers’ Hearts
By Julie Thompson | April 05, 2024

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

Article
Make It Memorable: Tips for Creating an Effective Brand Name
By Jennifer Dublino | April 03, 2024

Your brand's name is the foundation for all your future marketing and sales communications. Follow these tips to make it the best possible brand name.

Article
Time for Change: When to Rebrand and How to Begin the Process
By Julie Thompson | April 01, 2024

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

Article
How to Build Brand Advocacy in 6 Simple Steps
By Jennifer Dublino | March 25, 2024

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Article
5 Tips to Become a Better Business Storyteller
By Jennifer Post | January 24, 2024

Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.

marketing meeting
Article
How to Rebrand Your Business
By Stella Morrison | December 08, 2023

Rebranding is meant to change public perception of your organization. Here is how to make the process a success.

HBO Feature Presentation in purple
Article
To the Max: How HBO Changed TV Forever
By Antonio Ferme | October 03, 2023

Learn more about how HBO changed the television landscape.