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Get ideas, tips, and solutions on how to create and grow your personal or business brand. Check out one of our many resources or ask an expert now.

Latest: Advice, Tips and Resources

Article
Corporate Name Search
By Julie Thompson | August 11, 2022

Your business name is crucial for setting the right impression and attracting customers. Follow these tips to choose the right name for your brand.

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How to Build a Loyal Community for Your Brand
By Syed Balkhi | August 09, 2022

Follow these strategies to build a passionate, loyal community for your brand.

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How to Build Brand Advocacy in 6 Simple Steps
By Jennifer Dublino | August 02, 2022

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

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5 Ways to Make Your Brand More Memorable
By Jared Atchison | August 02, 2022

Establishing a memorable brand doesn't have to be difficult. These five tips will help you build a brand that sticks out in your customers' minds.

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6 Ideas to Help You Brand Your Business App Like a Pro
By Mehul Rajput | August 02, 2022

There are more than a million apps on Google Play and Apple's App Store. These six marketing tips can help your new app get noticed and downloaded.

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How to Boost Online Awareness of Your Brand
By Devon Vocke | July 21, 2022

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

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5 Steps to Master Global Branding for Your Business
By Philip White | July 21, 2022

A strong brand identity will build awareness, inspire affinity and create allegiance with consumers. Here's how to take control of your global branding.

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How Your Product Packaging Can Win Buyers’ Hearts
By Julie Thompson | July 21, 2022

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

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Website Design Tips for Small Businesses
By Kiely Kuligowski | July 01, 2022

The structure and layout of your business website are important aspects of online success. Get some tips on how to design your business website.

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Brand-Impersonation Fraud Is On the Rise and Can Hurt Your Business
By Rafael Lourenco | July 01, 2022

Brand fraud, or impersonating a company to scam customers, is on the rise. It's important to understand the signs of brand fraud.

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Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | July 01, 2022

The internet makes it easy for a disgruntled customer to complain to a vast audience about your business. Here's how to fight back and protect your brand.

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Why Personal Branding Is Crucial for Any Industry
By Chad Brooks | July 01, 2022

If your business's employees and executives develop a strong personal brand, it can help your marketing efforts tremendously.

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Brand Marketing: 3 Questions to Ask Before Planning Your Branding Strategy
By Serkan Ferah | June 29, 2022

These three questions can help you get started on branding. With branding, it's all about defining meaning.

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Time for Change: When to Rebrand and How to Begin the Process
By Joseph Chierotti | June 29, 2022

Thinking of rebranding your business? Here's how to know when it's time to rebrand and an intro on how to start.

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Make It Memorable: 8 Tips for Creating an Effective Brand Name
By Jennifer Dublino | June 29, 2022

Your brand's name is the foundation for all your future marketing and sales communications. Follow these tips to make it the best possible brand name.

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5 Tactics to Improve the Reputation of Your Online Business
By Thomas Griffin | June 29, 2022

Practice these five smart tactics to build trust and rapport with your brand's target audience online.

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Brand Videos: How Much Do They Really Cost?
By Matt Byrom | June 29, 2022

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

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How to Create a New Brand Image From Scratch
By Thomas Griffin | June 29, 2022

Check out these tips on how to create a strong brand image.

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8 Tips to Become a Better Business Storyteller
By Jennifer Post | June 29, 2022

Learn how a good story captures attention and helps sell your organization's products and services.

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How to Rebrand Your Business
By Stella Morrison | June 29, 2022

Rebranding is meant to change public perception of your organization. Here is how to make the process a success.

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Choosing the Best Online Reputation Management Service
By Karina Fabian | June 29, 2022

Need to create and maintain a positive brand for your business? Here's how to pick the best reputation management service for the job.

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What Makes a Good Logo?
By Sean Peek | June 29, 2022

Focusing on your brand identity leads to the creation of strong logos.

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5 Effective Ways to Beat Your Competition
By Max Freedman | June 29, 2022

If you are looking to try and beat your competition, try these five strategies.

Article
Best Brand-Building Marketing Agencies
By Sean Peek | June 29, 2022

In today's market, branding is everything. See which marketing agency might be able to help you build a stellar brand.

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Build a Brand That Attracts Gen Z and Millennial Customers
By Erin Shea | June 29, 2022

Follow these four steps to create unified branding that appeals to Generation z and millennial consumers.

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How COVID-19 Has Forced Businesses to Boost Their Online Presence
By Daglar Cizmeci | June 29, 2022

Businesses that rely on offline operations are in a difficult position due to COVID-19. How can you adapt your online presence to changing consumer habits?

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How to Preserve Evidence of Internet Defamation
By Aaron Minc | June 29, 2022

If you are going to go to court over defamation of your company online, you're going to need evidence.

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Are You Telling the Right Story About Your Brand?
By Roy Morejon | June 29, 2022

It's essential for these new brands on the block to tell their story as if they're going to sway customers' attention. Here's how.