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Branding

Get ideas, tips, and solutions on how to create and grow your personal or business brand. Check out one of our many resources or ask an expert now.

Latest: Advice, Tips and Resources

Article

18 Local Marketing Strategies to Promote Your Local Business

By David Gargaro | March 05, 2021

These marketing strategies for small businesses can improve your engagement with potential customers in your local market.

Article

Online Reputation Management, and Why It Is Important

By Sameer Somal | February 25, 2021

Your company's digital reputation can influence would-be customers. Here's how to make sure you make the right first impression online.

Category

The Best Direct Mailing Services of 2021

By Sean Peek | January 14, 2021

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.

Article

How to Create Social Proof Through Case Studies

By Jared Atchison | January 14, 2021

Build trust and win more customers over by using case studies. Here's how to create them and use them with your customers.

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Magic Words and Colors to Elevate Your Marketing in 2021

By Steve Pulcinella | January 13, 2021

Implement these words and colors into your marketing plan to get the most out of your direct response campaigns.

Article

Time for a Rebrand? Keep These Factors in Mind

By Brit Booth | December 08, 2020

Here are six keys to a successful rebrand that captures new business without abandoning what makes you, well, you.

Article

Instagram Best Posting Practices 2020

By Kiely Kuligowski | December 02, 2020

Follow these Instagram best practices to improve engagement and grow your following.

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Finding Your Business's Social Media Voice

By Andrew Martins | December 01, 2020

Learn how to find and develop your online "voice," and how to use it to build a brand that's recognizable and relatable.

Article

How Can B2B Marketers Master Branding on Social Media?

By Christine Alemany | November 23, 2020

Branding is an important aspect of business for just about every organization. By focusing on consistency and seemingly minor details, B2B marketers can elevate their social media game. Here's how.

Article

Is Billboard Advertising Effective?

By Anand Srivastava | November 19, 2020

Interested in investing in billboard advertising? Here’s what you should know first.

Article

Website Design Tips for Small Businesses

By Kiely Kuligowski | November 18, 2020

Your website's design is often the first impression visitors get of your business. Here's how to make sure it's a good one.

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10 Ways to Take Better Social Media Campaign Photos

By Skye Schooley | November 06, 2020

Follow this expert advice to make your photos stand out on social media.

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5 Tips for Boosting Sales With Conversion-Based Web Design

By Thomas Griffin | October 23, 2020

Nailing conversion-based web design means more people will spend time interacting with your business. If you get this part of your strategy right, you'll boost profits and customer trust.

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What You Can Learn From the Best Instagram Business Accounts

By Kiely Kuligowski | October 22, 2020

Learn from some of the top accounts on Instagram and see what works for them.