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Building Brand Intimacy: How to Emotionally Connect With Customers

by Eimantas Balciunas

Word of mouth is one of the most effective ways to attract new customers. But how do you encourage word of mouth referrals?

Why Under-Investing In Your Preference Management System Is Costing You Customers

BY Eric Holtzclaw

Many businesses build their own internal solution for consent and preference collection in attempt to save money or retain control; ironically, they are losing money and missing the mark.

How to Drive Sales With Google Ads

BY Matt D'Angelo

Using Google Adwords is a great way to start advertising without having to bring in a marketing or advertising consultant.

5 Ways Your Startup Can Earn Customer Trust

BY Syed Balkhi

Trust is not only important for your startup’s reputation, but also your bottom line. Learn how to earn your customers' trust and watch your startup grow.

5 Creative Video Marketing Tips for Small Businesses

BY Syed Balkhi

Videos are the most engaging form of content on the web, and they’re not just for big companies anymore. Convey your small business’s message through video and your audience will be sure to hit the "play" button.

How Writing a Book Might Help Your Small Business

BY Sammi Caramela

Publishing a book can help boost your SMB. Here's everything you need to know.

Beyond Movies and Games: How Livestreaming Remolds Business Models

BY Sriram Manoharan

Livestreaming has had great success in entertainment, but what else is it capable of? How might it reshape future business tactics?

Restaurant Website Design: How to Serve Visitors the Information They're Hungry For

BY Phil Alexandre

Restaurants are a dime a dozen. In the Uber, Amazon and OpenTable world, customers are trained to search, click, glimpse and repeat. To grab a potential customer's attention, you must offer a seemingly personalized experience.