Branding

Your company's digital reputation can influence would-be customers. Here's how to make sure you make the right first impression online.

How can I create a well-branded website for a small to medium-sized business?

I finally came up with a business name and wondering if I need a logo right now. I won't be able to create one myself and looking at everything I need to do and my limited budget, does paying...

Hi - operate a window cleaning and janitorial business and I want to change my business name. I have a couple of ideas. I just don't which one of my ideas to choose (if any).

I have been running an education institution for seven years, but I have not been able to expand my brand presence outside of my local area. I have been advertising for 6 months now, but still have...

I am searching for online writing assistance. I am having difficulty determining if the online reviews are genuine or not. For example, this is a review site: http://toptenwritingreviews.com In my...

Check out these tips to drive your Instagram marketing strategy toward better engagement and higher ROI.

Hi, I am a writer and I want to sell a book I've recently worked on. I would love your advice on the following: -How/where do I find a publisher for my writing? Should I also look for a manager...

Hi folks, I am the CEO/Owner of Storify News, a news magazine. Please let me know how can I can increase brand mentions and search volume in the U.S., India, UK, Australia, and other countries.

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.

Build trust and win more customers over by using case studies. Here's how to create them and use them with your customers.

Implement these words and colors into your marketing plan to get the most out of your direct response campaigns.

Here are six keys to a successful rebrand that captures new business without abandoning what makes you, well, you.

Follow these Instagram best practices to improve engagement and grow your following.

Learn how to find and develop your online "voice," and how to use it to build a brand that's recognizable and relatable.

Branding is an important aspect of business for just about every organization. By focusing on consistency and seemingly minor details, B2B marketers can elevate their social media game. Here's how.

Interested in investing in billboard advertising? Here’s what you should know first.

Your website's design is often the first impression visitors get of your business. Here's how to make sure it's a good one.

Follow this expert advice to make your photos stand out on social media.

Nailing conversion-based web design means more people will spend time interacting with your business. If you get this part of your strategy right, you'll boost profits and customer trust.

Learn from some of the top accounts on Instagram and see what works for them.

Which is the best online reputation management service for your business?

I am observing that a lot of websites are building their presence by utilizing social media- Facebook, instagram groups, LinkedIn community, Youtube channels, etc. Apart from these social platforms,...

These 48 websites allow you to list your business for free. Here's why you should list your business in online directories and how to do it effectively.

Is your business's reputation failing? Here's how to choose the best online reputation management service to save your brand.

I want to to know if is there any negative effect of putting all of your business brands on one professional business card. Are there pros or cons to this? What are the merits of that idea? Thanks!

Learn about the subtle differences between trademarks and copyrights.

Stock photos provide a way to add graphics to your online content without producing the images yourself. Here's what works and what doesn't when it comes to stock photos.

Learn why expertise, authority and trust matter in Google rankings – and how to boost it for your website.