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Branding

Article
How SEO Can Help You Overcome the Impact of COVID-19
BY Jared Atchison

Don't reduce your SEO and marketing activities during the current crisis. Learn how SEO will help you stay in the minds of your audience and help you thrive in the future.

Article
7 Effective Ways to Strengthen Your Small Business During Quarantine
BY Mervik Haums

Businesses large and small are feeling the impact of this global pandemic. Here are seven strategies to strengthen your startup during times of economic uncertainty.

Article
Why and How to Create Video Content to Help Your Business
BY Joshua Stowers

Find out why viewers respond to video content marketing and how it can help your business.

Article
How to Describe Your Business
BY business.com editorial staff

Find out how you can boil down your business to a few keywords.

Article
How to Create a Sustainable Business Model
BY Drew Hendricks

Why should your business be sustainable, and how can you achieve this model?

Article
4 Clever Strategies to Get More Value From Your Content
BY Thomas Griffin

Do you feel like you're not getting enough value from the content on your website? Let's look at four ways you can get more bang for your buck by diversifying the blog posts on your site.

Article
How You Should (and Shouldn't) Take Your Own Headshot
BY business.com editorial staff

Read this before attempting to photograph your own professional headshot.

Article
3 Ways to Improve Your Livestreaming Strategy
BY Chris Christoff

If you want to use social media to generate leads, build brand awareness or drive traffic to your site, have you considered live video streaming?

Article
4 Ways to Increase Your Brand's Social Media Engagement
BY Chris Christoff

Engaging your target audience on social media doesn't have to be difficult. If you know who you're targeting and what they need from you, it's easier to get the results you want.

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Article
UX and Conversion Rate Optimization: What You Need to Know
BY Syed Balkhi

UX and conversion rate optimization are two critical aspects of your business. Learn how to improve these elements on your website and how they tie together to form an unmatched customer experience.

Article
The 7 Most Effective Ways to Manage Your Online Reputation
BY business.com editorial staff

How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

Article
Sophisticated Website Builders for Startups on a Shoestring Budget
BY Scott Gerber

You don't need to spend a ton of money to build a great business website.

Article
How COVID-19 Has Forced Businesses to Boost Their Online Presence
BY Daglar Cizmeci

Businesses that rely on offline operations are in a difficult position due to COVID-19. How has the virus forced businesses to display their online adaptability, and how can you keep up?

Article
Why and How You Should Create Wellness Content During COVID-19
BY Jared Atchison

As a business, you should be offering wellness content to your employees and customers during a public health crisis. Here are some ways it can help your brand and some methods to deliver it.

Article
How to Announce a Rebranding
BY business.com editorial staff

Follow these five tips to make sure your rebranding is a wild success.

Article
Building Your Brand as an Advertising or Marketing Agency
BY business.com editorial staff

Learn how to find your audience and brand identity.

Advice
Do I really need a logo?
QUESTION | BY Anonymous User | 38 ANSWERS | LAST ACTIVITY ON 06/21/20

I started my business as a bit of newbie, yes my parents had both run businesses and I had helped them to run their business, however, I sort of came up with my own during the middle of the night...

Article
7 Steps to Create Brand Guidelines for Your Digital Marketing
BY Colby Flood

You want your digital marketing to project a consistent, positive image and voice. Here are the steps to develop marketing guidelines for your team.

Article
How Writing a Book Might Help Your Small Business
BY business.com editorial staff

Writing a book can build trust and foster a more genuine connection with your consumers.

Article
Business and Product Names: A Guide to Choosing or Changing Them
BY business.com editorial staff

Your business name is more than just a catchy phrase. Here's how to choose the right one.