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Branding

Get ideas, tips, and solutions on how to create and grow your personal or business brand. Check out one of our many resources or ask an expert now.

Latest: Advice, Tips and Resources

Article
Online Reputation Management, and Why It Is Important
By Sameer Somal | February 25, 2021

Your company's digital reputation can influence would-be customers. Here's how to make sure you make the right first impression online.

Advice
What tips do you have for branding a website?
By Mona Kelly | 8 Answers | Last Activity on February 20, 2021

How can I create a well-branded website for a small to medium-sized business?

Advice
Do I need a logo when starting out?
By Krista Sparks | 31 Answers | Last Activity on February 20, 2021

I finally came up with a business name and wondering if I need a logo right now. I won't be able to create one myself and looking at everything I need to do and my limited budget, does paying...

Advice
Business Name?
By Michelle Berberich | 10 Answers | Last Activity on February 20, 2021

Hi - operate a window cleaning and janitorial business and I want to change my business name. I have a couple of ideas. I just don't which one of my ideas to choose (if any).

Advice
What is the best way to expand my brand presence?
By santosh katti | 18 Answers | Last Activity on February 20, 2021

I have been running an education institution for seven years, but I have not been able to expand my brand presence outside of my local area. I have been advertising for 6 months now, but still have...

Advice
How much trust should you have in online reviews?
By Sarah Skertchly | 42 Answers | Last Activity on February 14, 2021

I am searching for online writing assistance. I am having difficulty determining if the online reviews are genuine or not. For example, this is a review site: http://toptenwritingreviews.com In my...

Article
15 Instagram Marketing Tips for Business
By Marisa Sanfilippo | January 28, 2021

Check out these tips to drive your Instagram marketing strategy toward better engagement and higher ROI.

Advice
How can I find a publisher for my writing and submit my work to them?
By Author Anita Johnson-Brown | 3 Answers | Last Activity on January 27, 2021

Hi, I am a writer and I want to sell a book I've recently worked on. I would love your advice on the following: -How/where do I find a publisher for my writing? Should I also look for a manager...

Advice
How can I increase brand mentions and brand search volume for my news magazine?
By Erric Ravi | 7 Answers | Last Activity on January 26, 2021

Hi folks, I am the CEO/Owner of Storify News, a news magazine. Please let me know how can I can increase brand mentions and search volume in the U.S., India, UK, Australia, and other countries.

Category
The Best Direct Mailing Services of 2021
By Sean Peek | January 14, 2021

Looking for the best direct mailing service? We compare and review the top companies to help you succeed with your next direct mail marketing campaign.

Article
How to Create Social Proof Through Case Studies
By Jared Atchison | January 14, 2021

Build trust and win more customers over by using case studies. Here's how to create them and use them with your customers.

Article
Magic Words and Colors to Elevate Your Marketing in 2021
By Steve Pulcinella | January 13, 2021

Implement these words and colors into your marketing plan to get the most out of your direct response campaigns.

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Article
Time for a Rebrand? Keep These Factors in Mind
By Brit Booth | December 08, 2020

Here are six keys to a successful rebrand that captures new business without abandoning what makes you, well, you.

Article
Instagram Best Posting Practices 2020
By Kiely Kuligowski | December 02, 2020

Follow these Instagram best practices to improve engagement and grow your following.

Article
Finding Your Business's Social Media Voice
By Andrew Martins | December 01, 2020

Learn how to find and develop your online "voice," and how to use it to build a brand that's recognizable and relatable.

Article
How Can B2B Marketers Master Branding on Social Media?
By Christine Alemany | November 23, 2020

Branding is an important aspect of business for just about every organization. By focusing on consistency and seemingly minor details, B2B marketers can elevate their social media game. Here's how.

Article
Is Billboard Advertising Effective?
By Anand Srivastava | November 19, 2020

Interested in investing in billboard advertising? Here’s what you should know first.

Article
Website Design Tips for Small Businesses
By Kiely Kuligowski | November 18, 2020

Your website's design is often the first impression visitors get of your business. Here's how to make sure it's a good one.

Article
10 Ways to Take Better Social Media Campaign Photos
By Skye Schooley | November 06, 2020

Follow this expert advice to make your photos stand out on social media.

Article
5 Tips for Boosting Sales With Conversion-Based Web Design
By Thomas Griffin | October 23, 2020

Nailing conversion-based web design means more people will spend time interacting with your business. If you get this part of your strategy right, you'll boost profits and customer trust.

Article
What You Can Learn From the Best Instagram Business Accounts
By Kiely Kuligowski | October 22, 2020

Learn from some of the top accounts on Instagram and see what works for them.

Category
The Best Online Reputation Management Providers of 2020
By Skye Schooley | October 15, 2020

Which is the best online reputation management service for your business?

Advice
Aside from social platforms, what is a good way to build your online presence?
By Soumya Goswami | 3 Answers | Last Activity on October 11, 2020

I am observing that a lot of websites are building their presence by utilizing social media- Facebook, instagram groups, LinkedIn community, Youtube channels, etc. Apart from these social platforms,...

Article
48 Free Websites to List Your Business
By Max Freedman | October 01, 2020

These 48 websites allow you to list your business for free. Here's why you should list your business in online directories and how to do it effectively.

Article
Choosing the Best Online Reputation Management Service
By Karina Fabian | September 28, 2020

Is your business's reputation failing? Here's how to choose the best online reputation management service to save your brand.

Advice
Are there cons to using one business card for more than one of your businesses?
By Samwel M P | 18 Answers | Last Activity on September 22, 2020

I want to to know if is there any negative effect of putting all of your business brands on one professional business card. Are there pros or cons to this? What are the merits of that idea? Thanks!

Article
Trademark Basics: How to Submit a Trademark
By Max Freedman | September 09, 2020

Learn about the subtle differences between trademarks and copyrights.

Article
The Truth Behind Stock Photos: What Works and What Doesn't
By Max Freedman | September 08, 2020

Stock photos provide a way to add graphics to your online content without producing the images yourself. Here's what works and what doesn't when it comes to stock photos.

Article
Everything You Need to Know About E-A-T to Boost Your SEO
By Jared Atchison | August 24, 2020

Learn why expertise, authority and trust matter in Google rankings – and how to boost it for your website.