Branding

Get ideas, tips, and solutions on how to create and grow your personal or business brand. Check out one of our many resources or ask an expert now.

Latest: Advice, Tips and Resources

Article
What Does a Business Website Cost?
BY Andrew Martins

Building a good business website will come with some costs. Find out what they are and what you need.

Advice
What do I need to know about brand management?
QUESTION | BY Serge Dagher | 6 ANSWERS | LAST ACTIVITY ON 10/29/20

I currently got a new job as a brand manager in an FMCG company, Can you please tell me what are the main aspects that I should be focusing on to maintain the sales flow of the brand under my...

Advice
Do I need a logo when starting out?
QUESTION | BY Krista Sparks | 28 ANSWERS | LAST ACTIVITY ON 10/26/20

I finally came up with a business name and wondering if I need a logo right now. I won't be able to create one myself and looking at everything I need to do and my limited budget, does paying...

Advice
What tips do you have for branding a website?
QUESTION | BY Mona Kelly | 6 ANSWERS | LAST ACTIVITY ON 10/26/20

How can I create a well-branded website for a small to medium-sized business?

Article
5 Tips for Boosting Sales With Conversion-Based Web Design
BY Thomas Griffin

Nailing conversion-based web design means more people will spend time interacting with your business. If you get this part of your strategy right, you'll boost profits and customer trust.

Article
What You Can Learn From the Best Instagram Business Accounts
BY Kiely Kuligowski

Learn from some of the top accounts on Instagram and see what works for them.

Best Pick
The Best Online Reputation Management Providers of 2020
BY Skye Schooley

Which is the best online reputation management service for your business?

Advice
Business Name?
QUESTION | BY Michelle Berberich | 6 ANSWERS | LAST ACTIVITY ON 10/12/20

Hi - operate a window cleaning and janitorial business and I want to change my business name. I have a couple of ideas. I just don't which one of my ideas to choose (if any).

Advice
Aside from social platforms, what is a good way to build your online presence?
QUESTION | BY Soumya Goswami | 3 ANSWERS | LAST ACTIVITY ON 10/10/20

I am observing that a lot of websites are building their presence by utilizing social media- Facebook, instagram groups, LinkedIn community, Youtube channels, etc. Apart from these social platforms,...

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Article
48 Free Websites to List Your Business
BY Max Freedman

These 48 websites allow you to list your business for free. Here's why you should list your business in online directories and how to do it effectively.

Article
Choosing the Best Online Reputation Management Service
BY Karina Fabian

Is your business's reputation failing? Here's how to choose the best online reputation management service to save your brand.

Advice
Are there cons to using one business card for more than one of your businesses?
QUESTION | BY Samwel M P | 18 ANSWERS | LAST ACTIVITY ON 09/22/20

I want to to know if is there any negative effect of putting all of your business brands on one professional business card. Are there pros or cons to this? What are the merits of that idea? Thanks!

Advice
How can I increase brand mentions and brand search volume for my news magazine?
QUESTION | BY Erric Ravi | 5 ANSWERS | LAST ACTIVITY ON 09/11/20

Hi folks, I am the CEO/Owner of Storify News, a news magazine. Please let me know how can I can increase brand mentions and search volume in the U.S., India, UK, Australia, and other countries.

Article
Trademark Basics: How to Submit a Trademark
BY Max Freedman

Learn about the subtle differences between trademarks and copyrights.

Article
The Truth Behind Stock Photos: What Works and What Doesn't
BY Max Freedman

Stock photos provide a way to add graphics to your online content without producing the images yourself. Here's what works and what doesn't when it comes to stock photos.

Advice
What is the best way to expand my brand presence?
QUESTION | BY santosh katti | 17 ANSWERS | LAST ACTIVITY ON 08/29/20

I have been running an education institution for seven years, but I have not been able to expand my brand presence outside of my local area. I have been advertising for 6 months now, but still have...

Article
Everything You Need to Know About E-A-T to Boost Your SEO
BY Jared Atchison

Learn why expertise, authority and trust matter in Google rankings – and how to boost it for your website.

Article
Instagram Best Posting Practices 2020
BY Kiely Kuligowski

Follow these Instagram best practices to improve engagement and grow your following.

Article
The Purpose-Driven Brand
BY Jerry Thomas

Adding a purpose or cause to your brand’s marketing is not a decision to be made lightly. There are many variables, and it can be difficult to accurately measure the impacts.

Advice
How can I increase the brand value of my website?
QUESTION | BY Deepak Upadhyay | 14 ANSWERS | LAST ACTIVITY ON 08/11/20

neetonline.net.in is a one stop digital platform with a perennial and robust reputation for providing excellent coaching facilities, and strategic preparation method to the students aspiring for the...

Article
7 Questions to Ask Before Connecting With Your Audience on Social Media.
BY Rotem Gal

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Article
5 Signs Your Marketing Strategy Needs a Makeover (and How to Fix It!)
BY Thomas Griffin

Learn the telltale signs that your marketing strategy needs some tweaks, and enjoy these tips to steer you in the right direction.

Article
How SEO Can Help You Overcome the Impact of COVID-19
BY Jared Atchison

Don't reduce your SEO and marketing activities during the current crisis. Learn how SEO will help you stay in the minds of your audience and help you thrive in the future.

Article
10 Ways to Take Better Social Media Campaign Photos
BY Skye Schooley

Follow this expert advice to make your photos stand out on social media.

Article
7 Effective Ways to Strengthen Your Small Business During Quarantine
BY Mervik Haums

Businesses large and small are feeling the impact of this global pandemic. Here are seven strategies to strengthen your startup during times of economic uncertainty.

Article
Why and How to Create Video Content to Help Your Business
BY Joshua Stowers

Find out why viewers respond to video content marketing and how it can help your business.

Article
How to Describe Your Business
BY business.com editorial staff

Find out how you can boil down your business to a few keywords.

Article
How to Create a Sustainable Business Model
BY Drew Hendricks

Why should your business be sustainable, and how can you achieve this model?

Article
4 Clever Strategies to Get More Value From Your Content
BY Thomas Griffin

Do you feel like you're not getting enough value from the content on your website? Let's look at four ways you can get more bang for your buck by diversifying the blog posts on your site.

Article
How You Should (and Shouldn't) Take Your Own Headshot
BY business.com editorial staff

Read this before attempting to photograph your own professional headshot.