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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
Projection Mapping and the Law: What Advertisers Should Know
By Sean Peek | February 28, 2024

Projection mapping is a great way to impress customers and brand your business, but you should look into the legal implications first.

Article
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
By Rachelle Gordon | February 16, 2024

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Business owner working on a laptop
Article
Reengagement Email Strategy (With Examples)
By Max Freedman | February 14, 2024

Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

Article
How to Draft an Email Newsletter (With templates)
By Rachelle Gordon | February 14, 2024

Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan.

Article
Email Analytics You Should Be Tracking
By Sean Peek | February 14, 2024

Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.

Article
Using Coupons to Drive Engagement and Retention
By Sean Peek | February 14, 2024

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Article
How Can Beacons Integrate With Traditional Marketing?
By Jennifer Dublino | February 14, 2024

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Article
13 Marketing Strategies That Will Boost Your Holiday Sales
By Jennifer Dublino | February 14, 2024

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

online shopping
Article
5 Tips to Reduce Friction on Your E-Commerce Website
By Chris Christoff | February 14, 2024

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

Article
15 Ways to Build a Quality Email List
By Kiely Kuligowski | February 14, 2024

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

Article
10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | February 14, 2024

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Article
15 Successful Text Message Marketing Examples
By Shannon Flynn | February 14, 2024

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Article
How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | February 14, 2024

Shopping cart abandonment represents lost web sales. Learn how to use email marketing campaigns to reduce and recover abandoned e-commerce shopping carts.

Article
13 Simple Solutions for Tracking Your Industry’s Trends
By Jamie Johnson | February 13, 2024

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

Article
A Step-By-Step Guide to Taking Your E-Commerce Business Global
By Jennifer Dublino | February 02, 2024

This guide will show you how to take your e-commerce business worldwide using solid planning, research and strategy.

Article
7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | February 02, 2024

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Article
How to Engage Your Email Subscribers More Efficiently
By Liviu Tanase | February 02, 2024

Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.

Article
6 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Julie Thompson | February 02, 2024

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

Article
What Is SMS for Business?
By David Gargaro | February 02, 2024

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

Article
10 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | February 02, 2024

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Article
How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | February 02, 2024

Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.

Article
12 Best Ways to Use Business Texting
By David Gargaro | February 02, 2024

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Article
What Is Opt-in Email Marketing?
By Jennifer Post | February 02, 2024

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | February 02, 2024

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Article
Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | February 02, 2024

Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

Article
Learn by Example: 5 Successful Small Business Marketing Campaigns
By Sean Peek | February 02, 2024

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

Article
Guide to Email Marketing
By Kiely Kuligowski | February 02, 2024

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

Article
How to Grow Your Email List
By Kiely Kuligowski | February 02, 2024

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

Article
GDPR: Email Marketing in the Age of Digital Privacy
By Adam Uzialko | February 02, 2024

Digital privacy laws can impact how a business does email marketing campaigns. Here is what you should know before you push send.

Article
Top 12 Advertising Blogs You Must Follow Now
By Julie Thompson | February 01, 2024

Get business inspiration and tips from the best of the best in the ad world.