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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

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The Best CRM Software of 2022
By Lisa McGreevy | April 27, 2022

This buying guide includes our best picks for CRM software and tips for purchasing the right CRM solution for your small business.

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The Best Internet Marketing and PPC Management Services of 2022
By Sean Peek | April 01, 2022

Compare the best online marketing services side by side. Read in-depth reviews and learn how the best online marketing companies stack up.

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B2B Lead Generation Services for Small Businesses
By Max Freedman | April 01, 2022

This guide explains how lead generation services work and what to look for in a lead generation service when choosing one for your small business.

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7 Things Entrepreneurs Should Know About Sales and Marketing Today
By Jamie Johnson | March 21, 2022

Learn the seven sales and marketing trends you need to know about in 2022.

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Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | March 21, 2022

Maximize your Facebook marketing and advertising with these tactics and tips.

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Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | March 18, 2022

Use livestreaming on social networks to connect with customers, conduct demonstrations, and extend your reach.

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8 Practical Tips to Improve Your Email Marketing Campaign
By Jennifer Dublino | March 18, 2022

Email marketing is a tried-and-true tactic for reaching prospects and converting sales. Here's how it works.

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Using Video Content: How to Reach, Interest and Engage Customers
By Jennifer Dublino | March 03, 2022

Content marketing is so much more than just writing articles – video packs more of a punch. Learn to utilize video to engage your customers and be heard.

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Pin It to Win It: The Do's and Don'ts of Advertising on Pinterest
By Jennifer Dublino | March 03, 2022

Boost awareness, drive sales and increase conversions with Pinterest ad options.

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10 Reasons Email Marketing Is a Must for Small Businesses
By Skye Schooley | February 18, 2022

Here's why you can't afford to ignore email as a promotional tool.

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What Is Customer Analytics?
By Nicole Fallon | February 16, 2022

Customer insights can drastically improve your business. Learn how to implement a customer analytics strategy.

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How to Write a Welcome Email
By Rachelle Gordon | February 16, 2022

First impressions matter, especially in email marketing. In this guide, discover how to craft an impressive and engaging welcome email.

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How to Write a Company History
By Skye Schooley | February 16, 2022

A well-written company history can entice prospective customers, investors and employees.

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10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | February 16, 2022

Launching an affiliate marketing program isn't as daunting or costly as you might think. Here's why you should use affiliate marketing.

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10 Ways to Get Good Customer Reviews
By Skye Schooley | February 15, 2022

Online review platforms are the new Yellow Pages. Learn how to use them to their full potential.

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6 Tips for Creating a High-Converting Thank-You Page
By Carlos Soto | February 15, 2022

After customers complete a sale or interact with your brand, use a thank-you page to increase engagement.

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How to Create a Sales Cadence
By David Gargaro | February 15, 2022

A sales cadence helps establish a script and sequence sales reps can follow to land new clients.

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Re-Engagement Email Strategy (With Examples)
By Max Freedman | February 15, 2022

When your audience seems to lose interest in your email marketing campaigns, re-engage them with this strategy.

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Is Advertising on Instagram Worth It?
By Sammi Caramela | February 15, 2022

Advertising on Instagram could be a great way to attract new audience members with striking visuals. But is it right for your business?

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The Importance of Social Media Monitoring for Customer Experience
By Max Freedman | February 15, 2022

Monitoring your social media accounts gives you insight into what your customers are discussing, thus helping you to meet their needs and boosting satisfaction.

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What Is Opt-in Email Marketing?
By Jennifer Post | February 15, 2022

Opt-in email marketing benefits both buyers and sellers, offering the potential for a seamless sales relationship.

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Why You Should Ditch No-Reply Emails
By Rachelle Gordon | February 15, 2022

Digital marketing is a crucial tool for conversion, but no-reply emails hurt your messages. Find out why no-reply messages are problematic and learn alternatives in this guide.

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5 Things to Consider for an International Digital Marketing Strategy
By Sean Hopwood | February 15, 2022

Follow these steps to market your business to an international audience.

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15 Successful Text Message Marketing Examples
By Shannon Flynn | February 15, 2022

Streamline, organize and optimize your next SMS marketing campaign.

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7 Ways to Use Text Messaging for Customer Service
By David Gargaro | February 15, 2022

This guide explains how to use SMS messaging for customer service. Text message marketing services sometimes offer this feature as well.

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How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | February 15, 2022

You don't have to spend a lot of money to keep customers engaged on your website.

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Everything You Need to Know About Email Marketing
By Sean Peek | February 15, 2022

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.

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How to Increase Your Holiday Sales
By Thomas Griffin | February 15, 2022

Businesses wait all year for the holiday season. With so much on the line, you must fully prepare to make the most out of the season.

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How to Improve Word-of-Mouth Marketing for Your Small Business
By Chris Christoff | February 15, 2022

Nearly 72% of consumers use this method to learn about new products and services.