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Marketing Strategy

Article
5 Signs Your Marketing Strategy Needs a Makeover (and How to Fix It!)
BY Thomas Griffin

Learn the telltale signs that your marketing strategy needs some tweaks, and enjoy these tips to steer you in the right direction.

Article
11 Surprising and Helpful Statistics About Social Media Marketing
BY Katherine Hunter-Blyden

Social media changes how people interact with brands. Here are some key statistics on trends in social media and how you can take advantage of them.

Advice
How can I attract more clients for my Photo Editing business?
QUESTION | BY James M. | 30 ANSWERS | LAST ACTIVITY ON 08/05/20

I have a business about Photo Editing. I want to get more clients for my business. Our main services are: Clipping Path/Remove Background Photo Retouching, Color Correction, Neck Joint/Ghost...

Article
Your Guide to Writing the Best Email Subject Line
BY Skye Schooley

Follow these steps to write email subject lines that appeal to your customers.

Article
How to Create Great Business Testimonial Marketing Videos
BY Greg Ball

Do your marketing videos need to be made professionally?

Article
Blogging to Build Customers: 4 Ways in Which Starting a Blog Can Win Customers
BY Daglar Cizmeci

Blogging is one of the most effective and least intrusive ways of engaging with customers, building trust, and driving organic traffic. But where and how do you start?

Article
How SEO Can Help You Overcome the Impact of COVID-19
BY Jared Atchison

Don't reduce your SEO and marketing activities during the current crisis. Learn how SEO will help you stay in the minds of your audience and help you thrive in the future.

Article
10 Ways to Generate More Sales Leads for Your Business
BY David Gargaro

To increase sales to your business, generating more sales leads is key. Here's how to drum up more sales leads for your business.

Article
How Blog Content Can Grow Your Lead List
BY Syed Balkhi

Your blog can be a good place to start growing your leads.

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Article
12 Proven Ways to Increase Sales
BY David Gargaro

Small businesses rely on growing their sales to drive revenue and support a healthy cash flow. These 12 proven ways to increase sales can help your small business grow.

Advice
How will Artificial Intelligence (AI) change personal selling in the future?
QUESTION | BY Willie Haasbroek | 5 ANSWERS | LAST ACTIVITY ON 08/01/20

As a sales and marketing person I am trying to understand how Artificial Intelligence will impact or change my selling approach in the future.

Article
3 Rebound Strategies to Help Your Business Overcome Crisis
BY Joy Gendusa

Despite huge losses due to the pandemic, my company is back to profitability after just five turbulent weeks. Here are some takeaways from our success.

Advice
What type of digital marketing strategies should we implement for a startup?
QUESTION | BY Jenny Pitula | 38 ANSWERS | LAST ACTIVITY ON 07/31/20

What type of digital marketing strategies should we implement for a startup? We are in the primary stage and do not have much money.

Article
What Is Retargeting, and How Can It Boost Conversions?
BY Adam Uzialko

Retargeting, sometimes referred to as remarketing, can improve user engagement with your advertisement and optimize your marketing budget spend. Here's how to use retargeting for your business.

Article
4 B2B Marketing Strategies for Explosive Growth
BY Chris Christoff

B2B and B2C marketing have a lot in common, but also significant differences. Here are four B2B marketing strategies and how to use them to generate more sales and leads for your business.

Advice
What is better for content marketing: Short-form or long-form? Timely or evergreen?
QUESTION | BY Kelly Gordon | 14 ANSWERS | LAST ACTIVITY ON 07/28/20

We have a small team that is not producing content as often as I would like. Until we can afford to build our team, I want to get the most out of the content we are producing. Right now, we share a...

Article
17 Helpful Tools to Improve Your Email Marketing Efforts
BY Scott Gerber

These tools and strategies can make email marketing more efficient and less time-consuming.

Advice
How do I track and identify visitors to my B2B web site?
QUESTION | BY William Nixon | 5 ANSWERS | LAST ACTIVITY ON 07/27/20

My web site, PreemploymentDirectory.com, is a resource for HR professionals to find a background screening firm so it is important that I know who is visiting our site.

Article
4 Powerful Business Metrics You Should Track for Success
BY Chris Christoff

Do you want to use your metrics to make smarter business decisions? Let's look at four important metrics and how to use them to grow your business.

Article
How to Engage Your Email Subscribers More Efficiently
BY Liviu Tanase

Want more people to read your emails? Here is how to engage your subscribers more efficiently and boost email marketing ROI.