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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
The State of the B2B Sharing Economy
By Danielle Fallon-O’Leary | December 12, 2024

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between consumers.

Article
How to Write an Executive Summary for a Marketing Plan
By Max Freedman | December 12, 2024

Read our step-by-step guide and get professional advice for writing the executive summary of your marketing plan with tips from chief marketing officers.

Article
10 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Julie Thompson | December 11, 2024

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

Article
Email Analytics: Metrics You Should Be Tracking
By Nicole Fallon | December 11, 2024

Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.

Article
5 Tips to Market Research Like a Pro
By Mark Fairlie | December 11, 2024

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

online customer
Article
One-Click Purchasing: How Click-to-Buy Is Revolutionizing E-Commerce
By Danielle Fallon-O’Leary | December 09, 2024

One-click purchasing allows customers to enter and save contact, shipping and payment information, making buying much easier and cart abandonment less likely.

Article
9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | December 05, 2024

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

Article
How to Conduct a Marketing Analysis
By Adam Uzialko | December 04, 2024

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

Article
GDPR: Email Marketing in the Age of Digital Privacy
By Adam Uzialko | December 02, 2024

Digital privacy laws can impact how a business does email marketing campaigns. Here is what you should know before you push send.

Article
7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | December 02, 2024

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Article
30 Essential Data Analytics Terms Every Marketer Should Know
By Mark Fairlie | November 27, 2024

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Article
Trends That Will Shape Market Segmentation in 2024
By Max Freedman | November 27, 2024

Keep your business competitive by paying attention to these five market segmentation trends that will help you stay ahead of the game.

Article
7 Ways to Use Text Messaging for Customer Service
By David Gargaro | November 26, 2024

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

Article
15 Ways to Build a Quality Email List
By Kiely Kuligowski | November 22, 2024

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

Article
How to Draft an Email Newsletter
By Rachelle Gordon | November 20, 2024

Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan.

Article
Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | November 20, 2024

Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

Article
A Step-By-Step Guide to Taking Your E-Commerce Business Global
By Jennifer Dublino | November 19, 2024

This guide will show you how to take your e-commerce business worldwide using solid planning, research and strategy.

Article
Complete Guide to Understanding the Sales Funnel
By David Gargaro | November 08, 2024

A sales funnel is the step-by-step process that a prospect follows to become your customer.

Article
How Will Blockchain Impact Digital Marketing?
By Mark Fairlie | November 07, 2024

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Article
Everything You Need to Know About Email Marketing Campaigns
By Sean Peek | November 04, 2024

Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.

marketing team
Article
5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | October 30, 2024

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Article
9 Lead Conversion Tips For Success
By Andrew Martins | October 30, 2024

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

Article
10 Ways to Generate More Sales Leads for Your Business
By David Gargaro | October 29, 2024

Sales leads are important to your business. Here is how you can generate more leads and manage them better by choosing the best CRM system for your needs.

Article
Amazon Business Features Your Small Business Can Use
By Max Freedman | October 24, 2024

Amazon Business offers useful features your business can use to boost sales and revenue. Here's how to take full advantage of Amazon Business tools.

Article
Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both
By Jennifer Dublino | October 23, 2024

Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.

Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | October 23, 2024

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

online shopping
Article
5 Tips to Reduce Friction on Your E-Commerce Website
By Chris Christoff | October 22, 2024

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

Article
How to Engage Your Email Subscribers More Efficiently
By Liviu Tanase | October 22, 2024

Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.

Article
Top 11 Advertising Blogs You Must Follow Now
By Julie Thompson | October 22, 2024

Get business inspiration and tips from the best of the best in the ad world.

rainbow slinky
Article
The Slinky Was Originally Designed for Navy Warships
By Ali Saleh | October 16, 2024

“A spring, a spring, a marvelous thing!”