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Marketing Strategy

Article
3 Ways Small Businesses Can Use Data Insights for Growth
BY Chris Wilson

Translating data into business strategies is not an exact science, but there are a few ways to leverage this information and spur effective business practices.

Article
4 Tips for Improving CRO with Content Marketing
BY Chris Christoff

Conversion rate optimization, or CRO, is vital for growing your business. Learn how to use your content marketing strategy to improve your conversions.

Article
GDPR: Email Marketing in the Age of Digital Privacy
BY Adam Uzialko

Email marketing is becoming more complicated in the age of digital privacy laws like GDPR and CCPA. Here's what you can and can't do in your email marketing campaigns.

Advice
How do you feel about SMS (Text Messaging) Marketing?
QUESTION | BY Catrina Sharp | 18 ANSWERS | LAST ACTIVITY ON 08/07/20

We wrote a post on the Advantages of SMS Marketing (http://bit.ly/14947ZM) recently. We have had a large response to it on LinkedIn and other sites we have shared it on. As entrepreneurs and business...

Article
Automation Doesn't Mean Losing Personalization
BY Clate Mask

One of the great challenges of automated systems is losing some interaction with your leads and customers. But automation, done correctly, doesn't mean losing a personalized touch with customers.

Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
BY Edward Page

Both SMS marketing and mobile marketing are critical to your overall marketing strategy. Learn how and when to use each form.

Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
BY Kiely Kuligowski

Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.

Article
5 Signs Your Marketing Strategy Needs a Makeover (and How to Fix It!)
BY Thomas Griffin

Learn the telltale signs that your marketing strategy needs some tweaks, and enjoy these tips to steer you in the right direction.

Article
11 Surprising and Helpful Statistics About Social Media Marketing
BY Katherine Hunter-Blyden

Social media changes how people interact with brands. Here are some key statistics on trends in social media and how you can take advantage of them.

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Advice
How can I attract more clients for my Photo Editing business?
QUESTION | BY James M. | 30 ANSWERS | LAST ACTIVITY ON 08/05/20

I have a business about Photo Editing. I want to get more clients for my business. Our main services are: Clipping Path/Remove Background Photo Retouching, Color Correction, Neck Joint/Ghost...

Article
Your Guide to Writing the Best Email Subject Line
BY Skye Schooley

Follow these steps to write email subject lines that appeal to your customers.

Article
How to Create Great Business Testimonial Marketing Videos
BY Greg Ball

Do your marketing videos need to be made professionally?

Article
Blogging to Build Customers: 4 Ways in Which Starting a Blog Can Win Customers
BY Daglar Cizmeci

Blogging is one of the most effective and least intrusive ways of engaging with customers, building trust, and driving organic traffic. But where and how do you start?

Article
How SEO Can Help You Overcome the Impact of COVID-19
BY Jared Atchison

Don't reduce your SEO and marketing activities during the current crisis. Learn how SEO will help you stay in the minds of your audience and help you thrive in the future.

Article
10 Ways to Generate More Sales Leads for Your Business
BY David Gargaro

To increase sales to your business, generating more sales leads is key. Here's how to drum up more sales leads for your business.

Article
How Blog Content Can Grow Your Lead List
BY Syed Balkhi

Your blog can be a good place to start growing your leads.

Article
12 Proven Ways to Increase Sales
BY David Gargaro

Small businesses rely on growing their sales to drive revenue and support a healthy cash flow. These 12 proven ways to increase sales can help your small business grow.

Advice
How will Artificial Intelligence (AI) change personal selling in the future?
QUESTION | BY Willie Haasbroek | 5 ANSWERS | LAST ACTIVITY ON 08/01/20

As a sales and marketing person I am trying to understand how Artificial Intelligence will impact or change my selling approach in the future.

Article
3 Rebound Strategies to Help Your Business Overcome Crisis
BY Joy Gendusa

Despite huge losses due to the pandemic, my company is back to profitability after just five turbulent weeks. Here are some takeaways from our success.

Advice
What type of digital marketing strategies should we implement for a startup?
QUESTION | BY Jenny Pitula | 38 ANSWERS | LAST ACTIVITY ON 07/31/20

What type of digital marketing strategies should we implement for a startup? We are in the primary stage and do not have much money.