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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Advice
I'm starting my own blog. Should I use Medium or host it on my WordPress site?
By Gina Rosales | 18 Answers | Last Activity on February 26, 2021

I just launched my event planning company last year and am now looking into starting a blog. My goals of the blog are: - Share my thoughts and experiences with the world - Have people share my...

Advice
Why do people say I am looking for a partnership and then don't respond to all the people that ask for more information?
By Ronald Bolden Jr | 13 Answers | Last Activity on February 26, 2021
Advice
How to start online e-commerce business?
By Maulik Kotak | 4 Answers | Last Activity on February 25, 2021

I would like to start an online wallpaper e-commerce business. If you have experience with e-commerce or with starting a new company, could you please share your experience and any tips you have?...

Advice
What are the best mobile app development companies in 2021?
By Ramesh Lal | 17 Answers | Last Activity on February 25, 2021

What are the best mobile app development companies in 2021? Please share the name of companies with years of experience in developing mobile applications. If you have personally used them, could you...

Advice
Which is the Best eCommerce Platform for Launching a marketplace like Amazon, eBay?
By Ramesh Lal | 4 Answers | Last Activity on February 24, 2021

I want to know, which is the best eCommerce platform for launching a marketplace like Etsy, Amazon, eBay, Alibaba, and others. Please

Category
The Best CRM Software of 2021
By Simone Johnson | February 24, 2021

Looking for the best CRM software? We have easy-to-read, expert unbiased reviews and feature comparisons of the best and cheapest programs.

Advice
What type of digital marketing strategies should we implement for a startup?
By Jenny Pitula | 39 Answers | Last Activity on February 22, 2021

What type of digital marketing strategies should we implement for a startup? We are in the primary stage and do not have much money.

Advice
Is it worth doing a PPC advertising campaign on Yahoo or Bing?
By Zack Lombardi | 15 Answers | Last Activity on February 21, 2021

The PPC rates on Yahoo & Bing seem more affordable than Google, but will they bring lower quality leads? Would I be better off going with another strategy all together or has anyone had good...

Advice
What is the potential for blogging to generate more traffic to websites?
By Liz Wilson | 29 Answers | Last Activity on February 20, 2021

Hi! I am curious about adding a blog to my freelancing website in order to promote myself as a graphic designer. What do larger business sites blog about other than company news or reports? As for my...

Article
Small Business Guide to Email Segmentation
By Jennifer Post | February 18, 2021

Segmenting your email list can improve your ability to engage your target audience with email marketing campaigns personalized for them.

Advice
Does anyone have any ideas for a great promotional gift that a tutoring business can give to a high school student?
By Mark Ralph | 14 Answers | Last Activity on February 18, 2021

I have a non-profit tutoring business called helpafterschool.com. We employ local college students to tutor high school students after school. We have an opportunity to provide hand-outs to the...

Advice
What is the best selling strategy for education services aside from using social media marketing?
By vamsi kvs | 23 Answers | Last Activity on February 17, 2021

What is the best strategy to reach a large audience to promote my educational services? Different approaches for B2B and B2C?

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Article
Why Responding to All Your Online Reviews Is Critical
By Eric 'ERock' Christopher | February 17, 2021

Find out why you need to respond to all your online reviews – not just the negative ones.

Article
What Is A/B Testing in Email?
By Jamie Johnson | February 12, 2021

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.

Advice
What are career path options in the digital marketing industry?
By Devika Menon | 9 Answers | Last Activity on February 12, 2021

I'm planning to do a digital marketing course in Calicut. If anyone knows what some good career options are for digital marketing, please leave a comment below.

Article
What Is CTR in Email?
By Jamie Johnson | February 11, 2021

Click-through rate is a critical metric by which a small business can measure its email marketing success.

Advice
Can guest post or articles on high DA websites get traffic to your website?
By Anonymous User | 4 Answers | Last Activity on February 09, 2021

There are many freelancers on fiverr offering services to guest post or publish articles on high DA websites like forbes.com. I doubt whether they really drive traffic. In my opinion, the editor of...

Article
How to Write a Company History
By Skye Schooley | February 08, 2021

A well-written company history can entice prospective customers, investors and employees.

Article
Websites for Small Business: How to Get Noticed in One Hour a Day
By Rick Orford | February 04, 2021

It's not enough just to have a website; small business owners need to think about how to get more visits to their websites. Here are some ways to do it in just an hour a day.

Article
Is It a Bad Idea to Link to Your Competitors on Social Media?
By Matt Bentley | February 03, 2021

Curating your competitor's content can be done to your advantage, if you know how to do it right.

Article
6 Email Marketing Trends in 2021
By Rohit Prasanna | February 01, 2021

Follow these tips and predictions to step up your email marketing in 2021.

Advice
What is the best way to promote/market an online marketplace?
By Mustafa Parekh | 12 Answers | Last Activity on January 30, 2021

I am planning to launch an online marketplace (for buyers and sellers) in a particular niche/category. In other words, it would be a storefront website, where sellers would create their store and...

Advice
What is the best way to target people with fitness expertise to write for a health fitness site?
By Jeraud Norman | 9 Answers | Last Activity on January 30, 2021

I have a client that is looking to hire fitness pros, personal trainers, gym managers or group instructors on a part time basis to write articles for a national health fitness site. What is the best...

Article
15 Instagram Marketing Tips for Business
By Marisa Sanfilippo | January 28, 2021

Check out these tips to drive your Instagram marketing strategy toward better engagement and higher ROI.

Article
7 Tips to Get More Google Reviews (With Minimal Effort)
By Randy Soderman | January 27, 2021

For time- and staff-strapped small businesses, getting elusive Google reviews may seem difficult. Here are seven ways you can cultivate more reviews for your business (with fairly minimal effort).

Article
Unify Customer Data for Better Marketing, CX and Fraud Prevention
By David Fletcher | January 27, 2021

Learn how unified data gives you a single view of your customers for your marketing and fraud control teams.

Advice
How can I attract more clients for my Photo Editing business?
By James M. | 28 Answers | Last Activity on January 27, 2021

I have a business about Photo Editing. I want to get more clients for my business. Our main services are: Clipping Path/Remove Background Photo Retouching, Color Correction, Neck Joint/Ghost...

Article
12 Best Ways to Use Business Texting
By David Gargaro | January 27, 2021

Text message marketing can be a big benefit to a business. Here are the 12 best ways to use business texting.

Article
What Can Your Brand Do With Social Video Marketing Now?
By David Fletcher | January 26, 2021

Both B2C and B2B brands can drive engagement and conversions from social video marketing. Here's how.