Marketing Strategy

To delight a customer is to provide the unexpected. Here are four key principles to providing a delightful customer service experience.

Follow these tips to make your customers want to return to your store.

Plant seeds of success with agricultural marketing.

Money put into advertising doesn't always work very well.

Having a solid market research plan is a critical first step in starting, buying, or growing a successful business.

Follow these five tips to make sure your rebranding is a success.

Help consumers share your blog content on leading social media sites by creating custom share buttons. Business.com shows you how.

An emotional connection can make all the difference when a customer is deciding to buy.

You don't always have to give a literal answer. Instead, give them a more interesting answer that leads to a longer, more memorable conversation.

Find future customers when you get schooled on student trends and targets.

Freelancers and businesses that need professional talent have many ways to connect.

This buying guide includes our best picks for CRM software and tips for purchasing the right CRM solution for your small business.

Establish a solid framework for your startup by following these 13 marketing tips.