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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

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Article
What Is Retargeting and How Can It Boost Conversions?
By Adam Uzialko | September 27, 2023

Learn how your business can use retargeting to increase conversion rates by appealing to previously engaged customers.

Article
What Is SMS for Business?
By David Gargaro | September 21, 2023

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

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13 Smart Ways to Better Market Your Retail Store
By Sean Peek | September 21, 2023

With clever marketing, brick-and-mortar stores can still hold their own. Learn the best tricks for marketing your retail store.

Article
How to Create a Marketing Plan for Startups
By Skye Schooley | September 21, 2023

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

Article
50 Free Websites to List Your Business
By Max Freedman | September 21, 2023

These 50 websites will allow you to list your business for free. Here's why you should use online directories and how you can do so effectively.

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Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | September 21, 2023

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

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9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | September 20, 2023

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

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Why Your E-Commerce Marketing Campaign Failed
By Ronald Dod | September 15, 2023

Learn the most common reasons why most e-commerce marketing campaigns fail.

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Experience Over Goods: The Millennial Shift in Spending
By Jennifer Dublino | September 08, 2023

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

Article
Hidden Costs of Restaurant Marketing
By Jennifer Dublino | September 08, 2023

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

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10 Ways to Generate More Sales Leads for Your Business
By David Gargaro | September 08, 2023

Sales leads are important to your business. Here is how you can generate more leads and manage them better by choosing the best CRM system for your needs.

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How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | September 05, 2023

Discover how you can use email marketing to reduce your abandoned cart rate and improve conversions.

Article
The Ads Affair: How the Industry Has Changed and Is Changing
By Julie Thompson | September 05, 2023

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.

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Make More Sales With More E-commerce Payment Options
By Danielle Fallon-O’Leary | August 31, 2023

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

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Follow These Rules to Improve Your Email Marketing Campaigns
By Sean Peek | August 29, 2023

High-quality email campaigns help convert sales, and following the rules keeps your emails out of the spam folder. Learn how to improve your campaigns.

online customer
Article
One-Click Purchasing: How Click to Buy Is Revolutionizing E-Commerce
By Danielle Fallon-O’Leary | August 29, 2023

One-click purchasing allows customers to enter and save contact, shipping and payment information, making buying much easier and cart abandonment less likely.

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7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | August 18, 2023

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Article
Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | August 17, 2023

Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

Article
What Is Channel Management?
By Jennifer Dublino | August 16, 2023

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Business owner working on a laptop
Article
Reengagement Email Strategy (With Examples)
By Max Freedman | August 10, 2023

Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

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How to Engage Your Email Subscribers More Efficiently
By Liviu Tanase | August 10, 2023

Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.

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Guide to Email Marketing
By Kiely Kuligowski | August 10, 2023

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

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Email Analytics You Should Be Tracking
By Sean Peek | August 10, 2023

Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.

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How to Grow Your Email List
By Kiely Kuligowski | August 10, 2023

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

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Why You Should Ditch No-Reply Emails
By Rachelle Gordon | August 10, 2023

No-reply emails can lead to massive marketing headaches. Discover best practices in this guide.

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6 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Julie Thompson | August 10, 2023

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

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Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
By Rachelle Gordon | August 10, 2023

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Article
Everything You Need to Know About Email Marketing
By Sean Peek | August 10, 2023

Email is an effective marketing channel. Discover how to set goals and achieve them through targeted email marketing.

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Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both
By Jennifer Dublino | August 10, 2023

Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.

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Best Customer Tracking Methods for Your Small Business
By Jennifer Post | August 10, 2023

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.