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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

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Article
8 Technical SEO Tips to Increase Website Traffic and Conversions
By Mark Fairlie | October 07, 2024

Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.

Article
How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | October 07, 2024

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Article
Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | October 02, 2024

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

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9 Lead Conversion Tips For Success
By Andrew Martins | October 01, 2024

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

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10 Ways to Generate More Sales Leads for Your Business
By David Gargaro | October 01, 2024

Sales leads are important to your business. Here is how you can generate more leads and manage them better by choosing the best CRM system for your needs.

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7 Ways to Use Text Messaging for Customer Service
By David Gargaro | September 30, 2024

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

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What Is SMS for Business?
By David Gargaro | September 30, 2024

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

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15 Successful Text Message Marketing Examples
By Shannon Flynn | September 30, 2024

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Article
Hidden Costs of Restaurant Marketing
By Jennifer Dublino | September 26, 2024

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

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How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | September 25, 2024

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

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Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Jennifer Dublino | September 23, 2024

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Article
12 Best Ways to Use Business Texting
By David Gargaro | September 18, 2024

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Article
Build Your List: How to Get People to Subscribe to Your Blog
By Jennifer Dublino | September 13, 2024

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Article
What Is Channel Management?
By Jennifer Dublino | September 13, 2024

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Article
Complete Guide to Understanding the Sales Funnel
By David Gargaro | September 11, 2024

A sales funnel is the step-by-step process that a prospect follows to become your customer.

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Learn by Example: 7 Successful Small Business Marketing Campaigns
By Sean Peek | September 10, 2024

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

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13 Retail Marketing Strategies to Better Market Your Store
By Sean Peek | September 09, 2024

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Article
50 Free Websites to List Your Business
By Max Freedman | September 03, 2024

These 50 websites will allow you to list your business for free. Here's why you should use online directories and how you can do so effectively.

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4 Genius Marketing Tactics Proven to Drive Leads for Businesses on a Budget
By Joy Gendusa | August 27, 2024

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

Article
The State of the B2B Sharing Economy
By Danielle Fallon-O’Leary | August 23, 2024

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between consumers.

Article
Guide to Email Marketing
By Kiely Kuligowski | August 22, 2024

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

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16 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | August 21, 2024

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Article
Using Coupons to Drive Engagement and Retention
By Julie Thompson | August 21, 2024

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

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How to Write an Executive Summary for a Marketing Plam
By Max Freedman | August 08, 2024

An executive summary of your marketing plan provides an overview of how you’ll reach your target audience and drive conversions. Here is how to create one.

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Experience Over Goods: The Millennial Shift in Spending
By Jennifer Dublino | July 30, 2024

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

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Article
How to Create a Contest That Makes Your Brand Go Viral
By Sean Peek | July 30, 2024

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

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How Can Beacons Integrate With Traditional Marketing?
By Jennifer Dublino | July 23, 2024

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Article
Stay in the Know: How to Keep Up With Digital Marketing Trends
By Jennifer Dublino | July 22, 2024

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

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Small Business Blogging: 6 Reasons It Works and Tips for Execution
By Jennifer Post | July 15, 2024

Learn six reasons why you need to start a blog for your small business, and how to do it right.

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Article
Why Your E-Commerce Marketing Campaign Failed
By Ronald Dod | July 09, 2024

Learn the most common reasons why most e-commerce marketing campaigns fail.