Marketing Strategy

The explosion of digital marketing has opened up opportunities in offline channels that can mean major returns for your business.

With the right marketing, brick-and-mortar stores can still compete.

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.

These marketing tools and tips can help you make the most of social media.

People are leery of promotional emails, so it's important not to annoy potential customers with your campaign. Here are 10 tips to help you avoid that problem.

Follow these tips to cultivate an exclusive brand image and high-end consumer following.

QR codes have many benefits, but before deciding if they are right for your business, understand their disadvantages as well.

B2B marketing is different from selling to consumers. These are some ways you can do it.

Use these marketing tactics to help you or your clients win business in your community.

To delight a customer is to provide the unexpected. Here are four key principles to providing a delightful customer service experience.

Follow these tips to make your customers want to return to your store.

Plant seeds of success with agricultural marketing.

Money put into advertising doesn't always work very well.

Having a solid market research plan is a critical first step in starting, buying, or growing a successful business.

Follow these five tips to make sure your rebranding is a success.

Help consumers share your blog content on leading social media sites by creating custom share buttons. Business.com shows you how.

An emotional connection can make all the difference when a customer is deciding to buy.

You don't always have to give a literal answer. Instead, give them a more interesting answer that leads to a longer, more memorable conversation.

Find future customers when you get schooled on student trends and targets.

Freelancers and businesses that need professional talent have many ways to connect.