Marketing Strategy

When consumers have so many options to choose from, all just a click away on the internet, it's crucial that consumers are aware of your business and what you have to offer. If your brand is at the top of their mind, they'll choose you over the competition every time. This is why it's important to fully understand and measure your brand awareness online.

8 Ways to Build Customer Personas

BY Tabitha Naylor

One of the most important components of any marketing plan or strategy is knowing your audience. Any message, content asset, or marketing material needs to provide value to a specific audience to compel them to make a desirable action, whether it's to subscribe to your blog or YouTube channel, follow you on social media, sign up for your newsletter, or, of course, become a customer.

How can I attract customers to my offshore IT company?

3 responses22 days ago

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How do I land the first clients for my new digital marketing agency?

6 responses16 days ago

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Experiential Marketing Is the Future of Customer Engagement

BY Meggie Nahatakyan

All long-lasting companies are alike.

Should I offer free samples to potential clients?

4 responses13 days ago

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How to Implement SEO Tactics Before Your Website Launches

BY Chris Christoff

If you've just created a website, it’s important to know what steps to take before its official launch so you set yourself up for success. Far too many businesses take the leap without first assessing what needs to be done in order to rank high in search engines and get noticed by the right audience.

6 total answers

What should I know about text message marketing?

6 total answers

How can I improve the online promotion of our astrology website?

5 total answers

Should I offer free samples to potential clients?

4 total answers

We buy and sell houses in Arizona. Any suggestions on new creative ways to locate and buy properties?

4 total answers

How do I find a reputable marketing/PR person that will get results and not just take my money?

4 total answers

How can I attract customers to my offshore IT company?