Marketing Strategy

Home / Marketing / Marketing Strategy

Latest

News

Buying Guides

Expert Advice

Experts

Business Listings

How to Measure and Improve Your Marketing ROI

by David Gasparyan

The key to improving your marketing ROI is ongoing measurement of marketing results and adjustment to your marketing campaigns.

How to Start Accepting Guest Posts on Your Blog

BY Syed Balkhi

Guest posting on other people’s blogs is a great way to get yourself out there. You can get more traffic to your site, more subscribers to your email list, and present yourself as a thought le

Which form of online advertising works best for my real estate listings startup?

2 responses2 years ago

Responses

How to Build a Successful Brand Strategy

BY Jared Atchison

You might think building a brand strategy means creating a website with a cool logo and a distinct aesthetic, but that's just one part of it.

5 Tips to Improve Your Social Media Marketing

BY Chris Christoff

If you aren't researching current and future social media trends as a way to enhance your marketing strategy, you are likely losing out a huge opportunity to create conversions, build your email list and improve your lead generation. That's because social media is one of the best ways to leverage your business, with about 3.5 billion social media users worldwide.

How to Improve Your Customer Experience for Gen Z

BY Thomas Griffin

Over the past decade, we've all heard about the importance of leveraging our marketing tactics towards millennials. While this is still important, it is time to start focusing some of our energy on the next target market: Generation Z. Generation Z, or Gen Z for short, consists of people born between 1995 and 2004. This group of consumers is quickly becoming one of the largest target demographics.

Seek Out These Opportunities at Your Next Trade Show

BY Catherine Hess

When businesses attend trade shows, they're often concerned with maximizing their ROI by increasing sales and gaining new leads. But this takes more than just great booth design and a clever email marketing campaign that targets trade show attendees.

5 Ways Small Business Retailers Can Win Social Media

BY Shawn Pillar

What started off as places where people can connect, share details about their daily lives with friends and catch up on some timely news has become an advertising and marketing powerhouse for brands big and small across the world.