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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | June 13, 2024

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

Build Your List: How to Get People to Subscribe to Your Blog
By Jennifer Dublino | May 20, 2024

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Corporate gift giving
Does Corporate Gift-Giving Produce The Desired Outcome?
By Ryan McGonagill | May 20, 2024
Using Coupons to Drive Engagement and Retention
By Julie Thompson | May 16, 2024

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

14 Simple Solutions for Tracking Your Industry’s Trends
By Jamie Johnson | April 23, 2024

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential 
By Sean Peek | April 18, 2024

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | April 18, 2024

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

15 Ways to Build a Quality Email List
By Kiely Kuligowski | April 18, 2024

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

13 Retail Marketing Strategies to Better Market Your Store
By Sean Peek | April 11, 2024

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

How to Create a Marketing Plan for Startups
By Skye Schooley | April 10, 2024

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

Hidden Costs of Restaurant Marketing
By Jennifer Dublino | April 10, 2024

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

How Can Beacons Integrate With Traditional Marketing?
By Jennifer Dublino | April 10, 2024

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | April 10, 2024

Learn how to target customers in your neighborhood and turn them into loyal clients.

What Is Channel Management?
By Jennifer Dublino | April 10, 2024

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

7 Ways to Use Text Messaging for Customer Service
By David Gargaro | April 10, 2024

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

12 Best Ways to Use Business Texting
By David Gargaro | April 01, 2024

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Learn by Example: 5 Successful Small Business Marketing Campaigns
By Sean Peek | April 01, 2024

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

hands using a smartphone
MMS vs. SMS: Which Is Best for Text Message Marketing?
By Mark Fairlie | April 01, 2024

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.

Projection Mapping and the Law: What Advertisers Should Know
By Sean Peek | February 28, 2024

Projection mapping is a great way to impress customers and brand your business, but you should look into the legal implications first.

Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
By Rachelle Gordon | February 16, 2024

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Business owner working on a laptop
Reengagement Email Strategy (With Examples)
By Max Freedman | February 14, 2024

Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

How to Draft an Email Newsletter (With templates)
By Rachelle Gordon | February 14, 2024

Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan.

Email Analytics You Should Be Tracking
By Sean Peek | February 14, 2024

Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.

13 Marketing Strategies That Will Boost Your Holiday Sales
By Jennifer Dublino | February 14, 2024

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

online shopping
5 Tips to Reduce Friction on Your E-Commerce Website
By Chris Christoff | February 14, 2024

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | February 14, 2024

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

15 Successful Text Message Marketing Examples
By Shannon Flynn | February 14, 2024

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | February 14, 2024

Shopping cart abandonment represents lost web sales. Learn how to use email marketing campaigns to reduce and recover abandoned e-commerce shopping carts.

A Step-By-Step Guide to Taking Your E-Commerce Business Global
By Jennifer Dublino | February 02, 2024

This guide will show you how to take your e-commerce business worldwide using solid planning, research and strategy.

7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | February 02, 2024

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.