Marketing

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Learn how technology is changing and how adapting to it can help your marketing.

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

Corporate gift-giving influences nearly half of recipients to continue vendor relationships. Gift cards are preferred, while soaps and magazines are least favored.

TikTok was banned in the U.S. in late 2024, leaving Instagram Reels, YouTube Shorts, and Triller as top alternatives for short-form video content.

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

A virtual receptionist serves the same role as an in-house receptionist by answering phone calls, taking messages and setting appointments. Learn how they can benefit your business.

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

Website costs in 2025 range from $100 for a personal blog to over $20,000 for custom e-commerce. Learn pricing by site type, hidden fees, and DIY vs. agency pros and cons.

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Each generation has unique payment preferences, from Gen Z’s mobile payments to boomers’ credit cards. Top POS systems support these preferences.

Learn the key regulations governing SMS marketing, the penalties for noncompliance and how to keep your campaigns both effective and legal.

Here are five tips for upgrading your reception area and making waiting a more positive experience for your customers.

Crisis communication strategies include being transparent, acting quickly, training spokespeople and using social media to maintain trust and control.

Transparency builds customer trust, boosts loyalty and profits, and sets brands apart by fostering honest pricing, open communication and accountability.

Instagram helps businesses boost brand visibility, engage with followers, drive sales through visual content and reach targeted audiences with powerful tools.

Millennials prioritize experiences like travel and dining over material goods, driving brands to focus on emotional value, authenticity, and social connection.

Customer loyalty increases revenue, reduces marketing costs and builds brand advocates, making it more valuable than constantly acquiring new customers.