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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
19 Best Sites for Freelance Services
By Max Freedman | June 11, 2021

Freelancers and businesses that need professional talent have many ways to connect.

Category
The Best CRM Software of 2021
By Lisa McGreevy | May 25, 2021

This buying guide includes our best picks for CRM software and tips for purchasing the right CRM solution for your small business.

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Article
How to Create a Marketing Plan for Startups
By Skye Schooley | April 22, 2021

Establish a solid framework for your startup by following these 13 marketing tips.

Article
Guide to Marketing Certifications
By Max Freedman | April 08, 2021

These are some of the best marketing certifications available in 2020.

Article
How to Ask Customers for Reviews
By Jennifer Post | March 31, 2021

Online reviews can be a big boost to your business. Here's how to ask your customers to leave a positive review.

Article
How to Draft an Email Newsletter (With templates)
By Rachelle Gordon | March 29, 2021

Email newsletters nurture contacts, boost website conversions and engage your audience, all in one fell swoop.

Article
Complete Guide to Building a Sales Process
By David Gargaro | March 25, 2021

Without an effective sales process, your company's sales team is unlikely to reach its true potential.

Article
7 Ways to Use Text Messaging for Customer Service
By David Gargaro | March 25, 2021

This guide explains how to use SMS messaging for customer service. Text message marketing services sometimes offer this feature as well.

Article
How to Create a Sales Cadence
By David Gargaro | March 25, 2021

A sales cadence helps establish a script and sequence sales reps can follow to land new clients.

Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | March 23, 2021

Email blasts convey powerful messages and drive conversion quickly, as long as they're executed efficiently.

Article
9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | March 17, 2021

Your email bounce rate is a key performance indicator that demonstrates how many subscribers aren't receiving your communications.