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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
The State of the B2B Sharing Economy
By Chad Brooks | August 12, 2022

More and more businesses are sharing resources to cut down on costs. We looked into how this B2B sharing economy impacts businesses.

Article
Search In the New Year: Understand the Scope of Search Engine Optimization in 2016
By Andrew Lovasz | August 12, 2022

Stay on top of these search engine changes in 2016 to boost your rankings and make your website more relevant.

Article
B2B Marketing: Focus on the Big Picture
By Tony Uphoff | August 12, 2022

Don’t get caught up in in data and analysis. Focus instead on the big picture, and then match your B2B marketing tactics to your strategy.

Article
Keep It Simple: Why Businesses Need to ‘KISS’ More and How to Do It
By Sean Peek | August 12, 2022

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

Article
Shopper’s Delight: The Fundamental Guidelines for E-Commerce Design
By Chad Brooks | August 11, 2022

How can you ensure an e-commerce site design that optimizes user experience with easy usability? Here are 9 essential tips.

Article
Is Advertising on Instagram Worth It?
By Sammi Caramela | August 11, 2022

Instagram advertising can be an expensive investment, but the results are often worth it.

Article
Get a Whiff of This: Research Proves Marketing With Scent Increases Sales
By Chad Brooks | August 11, 2022

Consumers are plagued with oversaturation of visual content. By adapting your marketing strategy to include scent, you can improve your ROI.

Article
Why You Need to Rank First for Your Name In Search Engines
By Kimberlee Leonard | August 11, 2022

Prospective employers and customers may Google your name to check you out. Ensure they see the most positive information possible when Googling your name.

Article
How Much Can a Bad Review Hurt Your Business?
By Chad Brooks | August 11, 2022

Positive customer review can build your business and negative customer stories can break your business. How much can a bad review hurt you?

Article
How to Engage Your Email Subscribers More Efficiently
By Liviu Tanase | August 10, 2022

Tips on ensuring that your subscribers open and read your company emails.

Article
Why Your E-Commerce Marketing Campaign Failed
By Ronald Dod | August 10, 2022

Learn the most common reasons why most e-commerce marketing campaigns fail.

Article
What Is Outcome Marketing?
By Rachel Krug | August 10, 2022

Learn the definition of outcome marketing, the difference between a result and an outcome, and how to think about outcomes for your marketing efforts.

Article
Say Hello to the Future: The Birth of Automated Advertising
By Tyler Horvath | August 10, 2022

Automated advertising platforms are becoming so popular because data driven decisions are becoming more popular in the decision process.

Article
Know Your Audience: Why Research Is Important for Marketing Professionals
By Renee Fraser | August 09, 2022

Carefully structured market research is essential to your brand's success. Renee Fraser, Ph.D., CEO of Fraser Communications, shares her insights.

Article
10 Innovative Approaches to Improve Your PPC Strategy in 2020
By Wesley Cherisien | August 09, 2022

Here are 10 different approaches to improve your PPC in 2020.

Article
How to Boost the Success of Your Lead Generation Strategy
By Blake Vernon | August 09, 2022

Need to revamp your lead generation strategy? Find out which metric matters most and what outreach efforts you need to run a successful campaign.

Article
Amazon Business Features Your Small Business Can Use
By Max Freedman | August 09, 2022

Amazon Business offers many features that can benefit your company. Learn more Amazon Business and how you can use it to your business's benefit.

Article
Make Your Mark: How to Carve Your Own Niche In a Saturated Market
By Anand Srinivasan | August 09, 2022

How does one carve a niche that already has a lot of players? In this article, we will take a look at some ways this can be done.

Article
How to Add Emotion to Your Content (And Why You Should)
By Jared Atchison | August 09, 2022

People look for content online that inspires, excites and informs. Learn about the benefits of adding emotion to your content and how to do it.

Article
Learn by Example: 5 Super Successful Small Business Marketing Campaigns
By Genia Stevens | August 09, 2022

Anyone familiar with the story of David and Goliath knows David didn't need to be big to win the battle; neither does your budget.

Article
How Can Beacons Integrate With Traditional Marketing?
By Jennifer Dublino | August 09, 2022

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Article
3 Ways B2B Marketing Is Changing
By Chris Christoff | August 09, 2022

As a marketer, you must continually adapt to keep up with and leverage the trends. Here's what's hot as we enter 2019.

Article
4 Tips for Growing Your Personal Brand Website
By Syed Balkhi | August 09, 2022

Personal brand websites are used by professionals all over the world. Keep these tips in mind to grow your brand and increase engagement.

Article
How to Create a Contest That Makes Your Brand Go Viral
By Nathan Resnick | August 09, 2022

Add some marketing muscle to your contest using these five tried-and-true techniques.

Article
How to Reach Your Target Audience
By Julie Thompson | August 09, 2022

Successful businesses narrow their target market to engage people most likely to buy their products and services. Learn how to reach your target market.

Article
Can Direct Mail Marketing Help You Win the Holiday Season?
By Milena Nikiforova-Marguenski | August 09, 2022

In a digital world, integrated direct mail campaigns can help your business stand out this holiday season.

Article
Defining Data’s Role in Your B2B Marketing Responsibilities
By Valerie Levin | August 09, 2022

A survey of marketers in 2015 revealed that the most popular goal for data is to grow revenue, with 75% of saying this is a top priority.

Article
Can You Recognize These 7 Shocking Elements of Click-bait Titles?
By Sara McGuire | August 09, 2022

You're going to click on this article. You'll see why inside!

Article
4 Genius Marketing Tactics Proven to Drive Leads for Businesses on a Budget
By Joy Gendusa | August 09, 2022

Demand generation for a business can seem daunting for small businesses. These four marketing tactics can help you generate leads on a budget.

Article
Boaty McBoatface and the Failures of Crowdsourced Marketing
By Sean Peek | August 09, 2022

Before you crowdsource your marketing campaign, check out these examples of failed crowdsourced marketing and tips for creating better campaigns.