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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Hidden Costs of Restaurant Marketing
By Jennifer Dublino | December 09, 2022

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

Corporate gift giving
Does Corporate Gift-Giving Produce The Desired Outcome?
By Ryan McGonagill | November 21, 2022
9 Lead Conversion Tips For Success
By Andrew Martins | November 16, 2022

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

How Will Blockchain Affect Digital Marketing?
By Mark Fairlie | November 16, 2022

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential 
By Sean Peek | November 16, 2022

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | November 15, 2022

If you're looking to grow your business, start with your community. Here are 14 tips to help you create an effective local marketing strategy.

7 Ways to Use Text Messaging for Customer Service
By David Gargaro | November 15, 2022

Text messages connect you directly to your customers through their smartphones. Here's how to use them for customer service.

13 Smart Ways to Better Market Your Retail Store
By Sean Peek | November 15, 2022

With clever marketing, brick-and-mortar stores can still hold their own. Learn the best tricks for marketing your retail store.

Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | November 14, 2022

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Lyndi Catania | November 14, 2022

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

online shopping
5 Tips to Reduce Friction on Your E-Commerce Website
By Chris Christoff | November 10, 2022

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

marketing analysts SEO
6 Technical SEO Tips to Increase Website Traffic and Conversions
By Mark Fairlie | November 01, 2022

Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.

4 Tips for Growing Your Personal Brand Website
By Syed Balkhi | October 27, 2022

Personal brand websites are used by professionals all over the world. Keep these tips in mind to grow your brand and increase engagement.

Guide to Email Marketing
By Kiely Kuligowski | October 27, 2022

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

Experience Over Goods: The Millennial Shift in Spending
By Jennifer Dublino | October 20, 2022

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | October 19, 2022

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

creative marketing team
How to Build a Power Brand Through Chunk-Up Marketing
By Jennifer Dublino | October 19, 2022

Chunk-up marketing uses a series of small steps to bring long-term results for a brand. Learn how to apply chunking to your marketing strategy.

Small Business Blogging: 6 Reasons It Works and Tips for Execution
By Jennifer Post | October 13, 2022

Learn six reasons why you need to start a blog for your small business, and how to do it right.

Top 12 Advertising Blogs You Must Follow Now
By Julie Thompson | October 13, 2022

Get business inspiration and tips from the best of the best in the ad world.

Follow These Rules to Improve Your Email Marketing Campaigns
By Sean Peek | October 13, 2022

High-quality email campaigns help convert sales, and following the rules keeps your emails out of the spam folder. Learn how to improve your campaigns.

online customer
How to Create a Contest That Makes Your Brand Go Viral
By Sean Peek | October 06, 2022

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

4 Genius Marketing Tactics Proven to Drive Leads for Businesses on a Budget
By Joy Gendusa | September 29, 2022

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

What Is A/B Testing in Email?
By Jamie Johnson | September 22, 2022

A/B testing lets you find out which iteration of content your audience engages with more. See how it can boost your click-through and conversion rates.

How to Create a Marketing Plan for Startups
By Skye Schooley | September 21, 2022

Every entrepreneur should understand the importance of marketing their business. Follow these tips to establish a solid startup marketing plan.

What is SMS for Business?
By David Gargaro | September 21, 2022

This guide defines SMS for small business, specifically in relation to text message marketing and how to use SMS messaging for business.

How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | September 21, 2022

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

The Write Stuff: 7 Award-Winning Company Blogs to Emulate
By Jennifer Dublino | September 21, 2022

A high-quality company blog has multiple benefits for a business. Learn from blogs that deliver quality original and relevant content to their audiences.

30 Essential Data Analytics Terms Every Marketer Should Know
By Elle Morgan | September 21, 2022

Thirty commonly used data analytics terms that every marketer should know to assemble and discern the most meaningful reporting possible.

Employees working in an office
8 Practical Tips to Improve Your Email Marketing Campaign
By Jennifer Dublino | September 20, 2022

Email is a highly effective marketing tool. Use these eight tips to get the most from email marketing campaigns and improve your conversions and sales.

13 Marketing Strategies That Will Boost Your Holiday Sales
By Jennifer Dublino | September 20, 2022

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.