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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
How to Increase Your Holiday Sales
By Thomas Griffin | November 15, 2021

Businesses wait all year for the holiday season. With so much on the line, you must fully prepare to make the most out of the season.

Article
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
By Rachelle Gordon | November 12, 2021

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time?

Article
10 Ways to Get Good Customer Reviews
By Skye Schooley | November 11, 2021

Online review platforms are the new Yellow Pages. Learn how to use them to their full potential.

Article
Email Design Guide (With Examples)
By Rachelle Gordon | November 02, 2021

Email marketing is crucial for businesses of all types, but creating engaging content isn't difficult. Discover how you can design stunning and sales-boosting emails in this complete guide.

Article
Email Retargeting Campaigns and Best Practices
By Rachelle Gordon | October 19, 2021

Email marketing is most effective when customers receive content that resonates with them. Retargeting emails are both personalized and pertinent. Learn how to use retargeting in your campaigns.

Article
Why You Should Ditch No-Reply Emails
By Rachelle Gordon | October 19, 2021

Digital marketing is a crucial tool for conversion, but no-reply emails hurt your messages. Find out why no-reply messages are problematic and learn alternatives in this guide.

Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | October 14, 2021

Capture more leads and convert traffic with email pop-ups on your website.

Article
How to Write a Welcome Email
By Rachelle Gordon | October 13, 2021

First impressions matter, especially in email marketing. In this guide, discover how to craft an impressive and engaging welcome email.

Article
How to Describe Your Business
By Rachelle Gordon | October 13, 2021

Find out how you can boil down your business to a few keywords.

Article
What Is Opt-in Email Marketing?
By Jennifer Post | October 06, 2021

Opt-in email marketing benefits both buyers and sellers, offering the potential for a seamless sales relationship.

Article
How to Boost Your Email Lead List Through Social Media
By Sean Peek | September 30, 2021

Build a lean, more effective email lead list by marketing through social media.

Article
7 Surefire Strategies to Help You Stand Out From the Competition
By Stella Morrison | September 30, 2021

As a business owner, you need to know how to differentiate your business from your competitors.

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Article
Back to Basics: 10 Offline Marketing Tactics That Still Work in Today's Digital World
By Sean Peek | September 16, 2021

The explosion of digital marketing has opened up opportunities in offline channels that can mean major returns for your business.

Article
13 Smart Ways to Better Market Your Retail Store
By Sean Peek | September 16, 2021

With the right marketing, brick-and-mortar stores can still compete.

Article
How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | September 07, 2021

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

Article
Everything You Need to Know About Email Marketing
By Sean Peek | August 31, 2021

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.

Article
11 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | August 31, 2021

These marketing tools and tips can help you make the most of social media.

Article
How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | August 31, 2021

People are leery of promotional emails, so it's important not to annoy potential customers with your campaign. Here are 10 tips to help you avoid that problem.

Article
3 Keys to Winning High-End Customers in a Luxury Market
By Sean Peek | August 30, 2021

Follow these tips to cultivate an exclusive brand image and high-end consumer following.

Article
Cracking the Code: The Pros and Cons of QR Codes
By Rachelle Gordon | August 30, 2021

QR codes have many benefits, but before deciding if they are right for your business, understand their disadvantages as well.

Article
Selling to Other Businesses: 9 Sales Promotion Methods for a B2B Market
By Stella Morrison | August 30, 2021

B2B marketing is different from selling to consumers. These are some ways you can do it.

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | August 05, 2021

Use these marketing tactics to help you or your clients win business in your community.

Article
Customer Delight: The New Standard in Customer Service
By Sean Peek | July 30, 2021

To delight a customer is to provide the unexpected. Here are four key principles to providing a delightful customer service experience.

Article
Repeat Business: 7 Ways to Keep Your Customers Coming Back
By Sean Peek | July 29, 2021

Follow these tips to make your customers want to return to your store.

Article
Agriculture Advertising and Marketing
By Max Freedman | July 28, 2021

Plant seeds of success with agricultural marketing.

Article
5 Ways to Promote Your Business With Charitable Marketing
By Julie Thompson | July 23, 2021

Money put into advertising doesn't always work very well.

Article
How to Create a Market Research Plan
By Max Freedman | July 23, 2021

Having a solid market research plan is a critical first step in starting, buying, or growing a successful business.

Article
How to Rebrand Your Business
By Stella Morrison | July 23, 2021

Follow these five tips to make sure your rebranding is a success.

Article
How to Create Custom Share Buttons for Facebook, Twitter and LinkedIn
By Max Freedman | July 21, 2021

Help consumers share your blog content on leading social media sites by creating custom share buttons. Business.com shows you how.