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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
18 Local Marketing Strategies to Promote Your Local Business
By David Gargaro | March 05, 2021

These marketing strategies for small businesses can improve your engagement with potential customers in your local market.

Article
What Does a Business Website Cost?
By Andrew Martins | March 04, 2021

Building a good business website will come with some costs. Find out what they are and what you need.

Article
What Are Promoted Tweets, and How Do They Work?
By Kiely Kuligowski | March 04, 2021

Promoted tweets are a great way to increase sales and boost engagement on Twitter. Learn what they are and how they work; then get nine tips to help you run a successful promoted tweet strategy.

Advice
What are career path options in the digital marketing industry?
By Devika Menon | 11 Answers | Last Activity on March 04, 2021

I'm planning to do a digital marketing course in Calicut. If anyone knows what some good career options are for digital marketing, please leave a comment below.

Article
12 Twitter Best Practices for Business
By Kiely Kuligowski | March 03, 2021

Success on Twitter requires more than just keeping your message within the character limit.

Advice
Best way to get sponsors for 5K charity race events?
By Jeff McMahon | 13 Answers | Last Activity on March 03, 2021

I host 5K themed runs and are trying to maximize the signups for each race to get results for my 10 charities that I am supporting. I think the better prizes i have for people to win and sponsors i...

Advice
What type of digital marketing strategies should we implement for a startup?
By Jenny Pitula | 40 Answers | Last Activity on March 02, 2021

What type of digital marketing strategies should we implement for a startup? We are in the primary stage and do not have much money.

Advice
What is the best way to promote/market an online marketplace?
By Mustafa Parekh | 13 Answers | Last Activity on March 02, 2021

I am planning to launch an online marketplace (for buyers and sellers) in a particular niche/category. In other words, it would be a storefront website, where sellers would create their store and...

Advice
What's the best affordable email marketing software you've seen?
By Anne Zieger | 9 Answers | Last Activity on March 02, 2021

I need an economical email marketing service to host, deliver and track the response to our marketing messages. Ideally, I'd like to know which recipients have opened the message, which have...

Advice
What are the best mobile app development companies in 2021?
By Ramesh Lal | 21 Answers | Last Activity on March 02, 2021

What are the best mobile app development companies in 2021? Please share the name of companies with years of experience in developing mobile applications. If you have personally used them, could you...

Advice
I'm starting my own blog. Should I use Medium or host it on my WordPress site?
By Gina Rosales | 18 Answers | Last Activity on February 26, 2021

I just launched my event planning company last year and am now looking into starting a blog. My goals of the blog are: - Share my thoughts and experiences with the world - Have people share my...

Advice
Why do people say I am looking for a partnership and then don't respond to all the people that ask for more information?
By Ronald Bolden Jr | 13 Answers | Last Activity on February 26, 2021
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Advice
How to start online e-commerce business?
By Maulik Kotak | 4 Answers | Last Activity on February 25, 2021

I would like to start an online wallpaper e-commerce business. If you have experience with e-commerce or with starting a new company, could you please share your experience and any tips you have?...

Advice
Which is the Best eCommerce Platform for Launching a marketplace like Amazon, eBay?
By Ramesh Lal | 4 Answers | Last Activity on February 24, 2021

I want to know, which is the best eCommerce platform for launching a marketplace like Etsy, Amazon, eBay, Alibaba, and others. Please

Category
The Best CRM Software of 2021
By Simone Johnson | February 24, 2021

Looking for the best CRM software? We have easy-to-read, expert unbiased reviews and feature comparisons of the best and cheapest programs.

Advice
Is it worth doing a PPC advertising campaign on Yahoo or Bing?
By Zack Lombardi | 15 Answers | Last Activity on February 21, 2021

The PPC rates on Yahoo & Bing seem more affordable than Google, but will they bring lower quality leads? Would I be better off going with another strategy all together or has anyone had good...

Advice
What is the potential for blogging to generate more traffic to websites?
By Liz Wilson | 29 Answers | Last Activity on February 20, 2021

Hi! I am curious about adding a blog to my freelancing website in order to promote myself as a graphic designer. What do larger business sites blog about other than company news or reports? As for my...

Article
Small Business Guide to Email Segmentation
By Jennifer Post | February 18, 2021

Segmenting your email list can improve your ability to engage your target audience with email marketing campaigns personalized for them.

Advice
Does anyone have any ideas for a great promotional gift that a tutoring business can give to a high school student?
By Mark Ralph | 14 Answers | Last Activity on February 18, 2021

I have a non-profit tutoring business called helpafterschool.com. We employ local college students to tutor high school students after school. We have an opportunity to provide hand-outs to the...

Advice
What is the best selling strategy for education services aside from using social media marketing?
By vamsi kvs | 23 Answers | Last Activity on February 17, 2021

What is the best strategy to reach a large audience to promote my educational services? Different approaches for B2B and B2C?

Article
Why Responding to All Your Online Reviews Is Critical
By Eric 'ERock' Christopher | February 17, 2021

Find out why you need to respond to all your online reviews – not just the negative ones.

Article
What Is A/B Testing in Email?
By Jamie Johnson | February 12, 2021

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.

Article
What Is CTR in Email?
By Jamie Johnson | February 11, 2021

Click-through rate is a critical metric by which a small business can measure its email marketing success.

Advice
Can guest post or articles on high DA websites get traffic to your website?
By Anonymous User | 4 Answers | Last Activity on February 09, 2021

There are many freelancers on fiverr offering services to guest post or publish articles on high DA websites like forbes.com. I doubt whether they really drive traffic. In my opinion, the editor of...

Article
How to Write a Company History
By Skye Schooley | February 08, 2021

A well-written company history can entice prospective customers, investors and employees.

Article
Websites for Small Business: How to Get Noticed in One Hour a Day
By Rick Orford | February 04, 2021

It's not enough just to have a website; small business owners need to think about how to get more visits to their websites. Here are some ways to do it in just an hour a day.

Article
Is It a Bad Idea to Link to Your Competitors on Social Media?
By Matt Bentley | February 03, 2021

Curating your competitor's content can be done to your advantage, if you know how to do it right.

Article
6 Email Marketing Trends in 2021
By Rohit Prasanna | February 01, 2021

Follow these tips and predictions to step up your email marketing in 2021.

Advice
What is the best way to target people with fitness expertise to write for a health fitness site?
By Jeraud Norman | 9 Answers | Last Activity on January 30, 2021

I have a client that is looking to hire fitness pros, personal trainers, gym managers or group instructors on a part time basis to write articles for a national health fitness site. What is the best...