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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
6 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Julie Thompson | March 29, 2023

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

online customer
Article
How to Create a Contest That Makes Your Brand Go Viral
By Sean Peek | March 28, 2023

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

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15 Successful Text Message Marketing Examples
By Shannon Flynn | March 28, 2023

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

marketing meeting
Article
What Is Retargeting, and How Can It Boost Conversions?
By Adam Uzialko | March 28, 2023

Retargeting offers brands a way to deliver ads more efficiently to users who are likely make a purchase. Here's how to use it for your business.

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12 Best Ways to Use Business Texting
By David Gargaro | March 27, 2023

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Article
Complete Guide to Understanding the Sales Funnel
By David Gargaro | March 23, 2023

A sales funnel is the step-by-step process that a prospect follows to become your customer.

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How to Create a Marketing Plan for Startups
By Skye Schooley | March 23, 2023

Every entrepreneur should understand the importance of marketing their business. Follow these tips to establish a solid startup marketing plan.

Article
How to Grow Your Email List
By Kiely Kuligowski | March 23, 2023

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

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Guide to Email Marketing
By Kiely Kuligowski | March 23, 2023

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

Article
Experience Over Goods: The Millennial Shift in Spending
By Jennifer Dublino | March 23, 2023

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

Article
How to Reach Your Target Audience
By Julie Thompson | March 23, 2023

Successful businesses narrow their target market to engage people most likely to buy their products and services. Learn how to reach your target market.

Article
Best Customer Tracking Methods for Your Small Business
By Jennifer Post | March 23, 2023

Tracking customers can improve how your small business markets itself to your target audience. Learn what to track and how to set up a tracking process.

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Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both
By Jennifer Dublino | March 23, 2023

Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.

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13 Marketing Strategies That Will Boost Your Holiday Sales
By Jennifer Dublino | March 22, 2023

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

Article
The Write Stuff: 7 Award-Winning Company Blogs to Emulate
By Jennifer Dublino | March 22, 2023

A high-quality company blog has multiple benefits for a business. Learn from blogs that deliver quality original and relevant content to their audiences.

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Stay in the Know: How to Keep Up With Digital Marketing Trends
By Jennifer Dublino | March 22, 2023

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | March 22, 2023

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

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Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential 
By Sean Peek | March 22, 2023

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

Article
How to Create a Market Research Plan
By Max Freedman | March 22, 2023

You can't promote your business without a solid market research plan. Here's what it should include.

Article
50 Free Websites to List Your Business
By Max Freedman | March 22, 2023

These 50 websites will allow you to list your business for free. Here's why you should use online directories and how you can do so effectively.

Article
What Is SMS for Business?
By David Gargaro | March 22, 2023

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

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4 Genius Marketing Tactics Proven to Drive Leads for Businesses on a Budget
By Joy Gendusa | March 20, 2023

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

Article
Top 12 Advertising Blogs You Must Follow Now
By Julie Thompson | March 13, 2023

Get business inspiration and tips from the best of the best in the ad world.

Article
9 Lead Conversion Tips For Success
By Andrew Martins | March 13, 2023

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

Article
Follow These Rules to Improve Your Email Marketing Campaigns
By Sean Peek | March 10, 2023

High-quality email campaigns help convert sales, and following the rules keeps your emails out of the spam folder. Learn how to improve your campaigns.

Article
How to Write an Executive Summary for a Marketing Plan
By David Gargaro | March 10, 2023

An executive summary of your marketing plan provides an overview of how you’ll reach your target audience and drive conversions. Here is how to create one.

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7 Ways to Use Text Messaging for Customer Service
By David Gargaro | March 10, 2023

Text messages connect you directly to your customers through their smartphones. Here's how to use them for customer service.

Article
4 Tips for Growing Your Personal Brand Website
By Syed Balkhi | March 09, 2023

Personal brand websites are used by professionals all over the world. Keep these tips in mind to grow your brand and increase engagement.

Article
15 Ways to Build a Quality Email List
By Kiely Kuligowski | March 09, 2023

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

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How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | March 09, 2023

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.