Marketing Strategy

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

If you're looking to grow your business, start with your community. Here are 14 tips to help you create an effective local marketing strategy.

Text messages connect you directly to your customers through their smartphones. Here's how to use them for customer service.

With clever marketing, brick-and-mortar stores can still hold their own. Learn the best tricks for marketing your retail store.

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.

Personal brand websites are used by professionals all over the world. Keep these tips in mind to grow your brand and increase engagement.

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Chunk-up marketing uses a series of small steps to bring long-term results for a brand. Learn how to apply chunking to your marketing strategy.

Learn six reasons why you need to start a blog for your small business, and how to do it right.

Get business inspiration and tips from the best of the best in the ad world.

High-quality email campaigns help convert sales, and following the rules keeps your emails out of the spam folder. Learn how to improve your campaigns.

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

A/B testing lets you find out which iteration of content your audience engages with more. See how it can boost your click-through and conversion rates.

Every entrepreneur should understand the importance of marketing their business. Follow these tips to establish a solid startup marketing plan.

This guide defines SMS for small business, specifically in relation to text message marketing and how to use SMS messaging for business.

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

A high-quality company blog has multiple benefits for a business. Learn from blogs that deliver quality original and relevant content to their audiences.

Thirty commonly used data analytics terms that every marketer should know to assemble and discern the most meaningful reporting possible.

Email is a highly effective marketing tool. Use these eight tips to get the most from email marketing campaigns and improve your conversions and sales.

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

One of the many things that make a shopper's heart skip a beat is promo codes. Learn how to use discount codes to grow your sales.