Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
Scale Your E-Commerce Business Using This Beginner-Friendly Facebook Ads Strategy
BY Razvan Romanescu

Facebook ads are highly effective but highly complex. Learn how to scale your e-commerce business using Facebook ads.

Article
Maintaining the Personal Touch Without In-Person Interaction: How Small Businesses Can Translate Their Business's Spirit Online
BY Rich Rao

Here are four tips to differentiate your store and appeal to potential shoppers or stay top of mind with current customers.

Advice
What is the best method for marketing a local fitness business?
QUESTION | BY Keith Janssen | 48 ANSWERS | LAST ACTIVITY ON 09/15/20

We have been using Facebook, blogs, Twitter, etc, etc. But getting likes and new followers does not convert into new business.

Advice
What type of digital marketing strategies should we implement for a startup?
QUESTION | BY Jenny Pitula | 42 ANSWERS | LAST ACTIVITY ON 09/15/20

What type of digital marketing strategies should we implement for a startup? We are in the primary stage and do not have much money.

Advice
What are career path options in the digital marketing industry?
QUESTION | BY Devika Menon | 8 ANSWERS | LAST ACTIVITY ON 09/12/20

I'm planning to do a digital marketing course in Calicut. If anyone knows what some good career options are for digital marketing, please leave a comment below.

Advice
For marketing professionals involved in YouTube marketing, what's the best way to increase YouTube subscriptions?
QUESTION | BY Shah Anas | 4 ANSWERS | LAST ACTIVITY ON 09/11/20

We have had a YouTube channel for a few years but we're thinking producing educational YouTube content with regards to the technology and businesses. What we're uncertain about is how to grow your...

Advice
What are some tips to increase an e-commerce site's success?
QUESTION | BY Andrew Martins | 7 ANSWERS | LAST ACTIVITY ON 09/11/20

When it comes to running an e-commerce site, what are some sure fire ways make sure you're doing everything you can to make it as successful as possible? Are there things that should absolutely be...

Article
How B2B Small Businesses Can Customize Their Social Media Marketing Strategies
BY Ming-Yi Wu

Because business goals, target audiences, and the nature of customer relations are different, B2B and B2C social media marketing strategies cannot be identical.

Article
7 Highly Effective Ways to Build an Online Community for Your Business
BY Max Freedman

For your business to fully succeed, you need to build a vibrant community that you can tap into for engagement.

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Article
What Is Google Ads, and Why Should You Use It?
BY Max Freedman

Google Ads can make a company more successful if the campaign is implemented correctly.

Article
How to Conduct a Marketing Analysis
BY Adam Uzialko

A marketing analysis helps you improve your strategy to engage more of your audience, generate more leads and drive sales. This guide explains how to conduct a marketing analysis for your business.

Advice
What is the easiest way to market my business?
QUESTION | BY Ochoche David | 14 ANSWERS | LAST ACTIVITY ON 09/03/20

I?m a professional web designer, digital marketer, and writer. I'm looking for information on how to grow my business gradually each day. I want to hear and learn from different people on their...

Article
The 5 Best Sources of B2B Lead Prospects
BY Max Freedman

Prospects are the members of your audience who engage enough with your brand that they are likely to become customers. They are critical to generating new business. Here's where to find B2B leads.

Advice
What is a list of some of the most useful free online marketing tools?
QUESTION | BY Daniel Saul | 5 ANSWERS | LAST ACTIVITY ON 08/31/20

There's a diverse mix of free marketing tools available today for anyone in digital marketing, but I only have experience with a few. Please let me know what free online marketing tools you recommend...

Advice
How much Branding is important for your business?
QUESTION | BY rick anderson | 5 ANSWERS | LAST ACTIVITY ON 08/31/20

Importance of Branding, Branding is compulsory for business or not? How much difference of revenue with or without branding. I know Branding is important for now but many businesses are run without...

Advice
Best way to get sponsors for 5K charity race events?
QUESTION | BY Jeff McMahon | 12 ANSWERS | LAST ACTIVITY ON 08/29/20

I host 5K themed runs and are trying to maximize the signups for each race to get results for my 10 charities that I am supporting. I think the better prizes i have for people to win and sponsors i...

Article
5 Tips for Learning About Your Audience With Google Analytics
BY Chris Christoff

Looking for a way to learn about your target audience? You can gain valuable insights on how people engage with your website with Google Analytics.

Advice
How do I track and identify visitors to my B2B web site?
QUESTION | BY William Nixon | 8 ANSWERS | LAST ACTIVITY ON 08/28/20

My web site, PreemploymentDirectory.com, is a resource for HR professionals to find a background screening firm so it is important that I know who is visiting our site.

Article
5 Ways to Boost Landing Page Conversions
BY Thomas Griffin

Get more from your landing page, regardless of your industry or what you want to offer to subscribers.

Article
How to Choose the Right Digital Marketing Strategy for Your Business
BY Sammi Caramela

Looking for digital marketing tools for your small business? Here's how to choose the ones that are best for you.

Article
How to Reduce Abandoned E-Commerce Carts With Email Marketing
BY Skye Schooley

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

Article
Building vs. Buying Your Email List
BY Andrew Martins

Do you want a quick infusion of email addresses or a homegrown network of devoted consumers? You'll need to either buy or build an email list. Here are the pros and cons of each.

Advice
How can I attract more clients for my Photo Editing business?
QUESTION | BY James M. | 31 ANSWERS | LAST ACTIVITY ON 08/27/20

I have a business about Photo Editing. I want to get more clients for my business. Our main services are: Clipping Path/Remove Background Photo Retouching, Color Correction, Neck Joint/Ghost...

Article
Guide to Email Marketing
BY Kiely Kuligowski

Email marketing is critical for small businesses. Here's your step-by-step guide on how to do it.

Advice
What is the best way to target people with fitness expertise to write for a health fitness site?
QUESTION | BY Jeraud Norman | 8 ANSWERS | LAST ACTIVITY ON 08/27/20

I have a client that is looking to hire fitness pros, personal trainers, gym managers or group instructors on a part time basis to write articles for a national health fitness site. What is the best...

Article
How to Borrow Proven B2C Marketing Methods for Your B2B Needs
BY Annabel Maw

The tactics employed in B2B and B2C marketing aren't as different as you might think. Here are four ways to bring elements of consumer-focused marketing into your B2B strategies.

Article
7 Tips for Planning an Explainer Video That Can Increase Profit
BY Ball Greg

There's a planning process you can use to increase the effectiveness of your explainer videos to make them more profitable.

Article
Is Advertising on Instagram Worth It?
BY Sammi Caramela

Advertising on Instagram could be a great way to attract new audience members with striking visuals. But is it right for your business?

Advice
How do you feel about SMS (Text Messaging) Marketing?
QUESTION | BY Catrina Sharp | 18 ANSWERS | LAST ACTIVITY ON 08/26/20

We wrote a post on the Advantages of SMS Marketing (http://bit.ly/14947ZM) recently. We have had a large response to it on LinkedIn and other sites we have shared it on. As entrepreneurs and business...

Article
20 Free Advertising Channels for Increased Visibility on a Budget
BY Scott Gerber

Free advertising has leveled up, as there are now more alternatives to paid ads than ever.