Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
8 Tips for Generating More Engagement on Facebook
BY Max Freedman

Facebook engagement is important for brand visibility and customer loyalty. Here's how to calculate and boost your audience engagement on Facebook.

Article
The New Marketing Dichotomy: Be Agile or Be Obsolete
BY Andrea Fryrear

Remote work has proven to be effective, but it can become a recipe for misalignment and miscommunication if the right processes aren't in place. Agile was built for just such situations.

Article
6 Tips to Keep Your Emails Out of Gmail's Promotions Folder
BY Jake Eisenberg

While email marketing is still effective, the Gmail Promotions tab has made it more challenging for marketers to get their emails opened. There are six ways to get your emails to show up in...

Advice
What are the new channels to leverage for B2B Marketing?
QUESTION | BY Ricky P. | 9 ANSWERS | LAST ACTIVITY ON 10/14/20

What are the new things to do in B2B marketing? What are the new channels that can be leveraged to generate qualified leads and drive traffic to websites in this area?

Article
E-Commerce Marketing Strategies for Solopreneurs
BY Guy Sheetrit

One major challenge among solopreneurs is that they lack the budget and reach that big brands possess. Apply these four that other successful companies have used to boost your business.

Advice
Why would you hire a cleaning service?
QUESTION | BY Furnace Cleaner | 4 ANSWERS | LAST ACTIVITY ON 10/13/20

People hire cleaning service for different reasons. The number one reason is to save valuable time.

Article
Things You Should Know Before Hiring a Call Center
BY Adam Uzialko

Hiring a call center can be a tough decision. Here's what you should know before you partner with a service.

Best Pick
The Best CRM Software of 2020
BY Simone Johnson

Looking for the best CRM software? We have easy-to-read, expert unbiased reviews and feature comparisons of the best and cheapest programs.

Article
How to Grow Your Email List
BY Kiely Kuligowski

A quality email list is a vital part of email marketing and can determine the success of your campaign. Here's how to build one.

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Advice
What are some tips to increase an e-commerce site's success?
QUESTION | BY Andrew Martins | 9 ANSWERS | LAST ACTIVITY ON 10/09/20

When it comes to running an e-commerce site, what are some sure fire ways make sure you're doing everything you can to make it as successful as possible? Are there things that should absolutely be...

Advice
What is a list of some of the most useful free online marketing tools?
QUESTION | BY Daniel Saul | 7 ANSWERS | LAST ACTIVITY ON 10/08/20

There's a diverse mix of free marketing tools available today for anyone in digital marketing, but I only have experience with a few. Please let me know what free online marketing tools you recommend...

Advice
How can I attract more clients for my Photo Editing business?
QUESTION | BY James M. | 31 ANSWERS | LAST ACTIVITY ON 10/08/20

I have a business about Photo Editing. I want to get more clients for my business. Our main services are: Clipping Path/Remove Background Photo Retouching, Color Correction, Neck Joint/Ghost...

Article
Precision Marketing 101: Exploring the Concepts and Tools to Do It
BY Lauren Sirt

By focusing your marketing efforts on a particular subset of consumers, you can usually yield higher returns.

Article
The Power of Facebook Messenger as a Marketing Tool
BY Simone Johnson

Want to use Facebook in your marketing strategy? Here's how to turn its Messenger feature into a marketing tool.

Advice
Has anyone ever used the website Fiverr?
QUESTION | BY Imanuel Larcher | 18 ANSWERS | LAST ACTIVITY ON 10/02/20

Incredible services available for $5. I came across it last night and was astonished! I wanted to see if anyone has used it before

Article
How to Host Your First Flash Sale
BY Thomas Griffin

Are you looking for a way to see explosive sales and lead generation results? Flash sales are an effective, flexible solution.

Advice
Does anyone have any ideas for a great promotional gift that a tutoring business can give to a high school student?
QUESTION | BY Mark Ralph | 23 ANSWERS | LAST ACTIVITY ON 10/01/20

I have a non-profit tutoring business called helpafterschool.com. We employ local college students to tutor high school students after school. We have an opportunity to provide hand-outs to the...

Article
48 Free Websites to List Your Business
BY Max Freedman

These 48 websites allow you to list your business for free. Here's why you should list your business in online directories and how to do it effectively.

Article
Be More Likable: 11 Ways to Improve Your Facebook Page Instantly
BY Max Freedman

Optimizing your business's Facebook page is a good way to drive engagement. Here's how to get more likes and shares on Facebook.

Advice
Can guest post or articles on high DA websites get traffic to your website?
QUESTION | BY Anonymous User | 4 ANSWERS | LAST ACTIVITY ON 10/01/20

There are many freelancers on fiverr offering services to guest post or publish articles on high DA websites like forbes.com. I doubt whether they really drive traffic. In my opinion, the editor of...

Article
Pinterest for Business Marketing
BY Marisa Sanfilippo

When you're deciding on the components of your social media marketing strategy, one platform you might want to consider is Pinterest.

Advice
How much Branding is important for your business?
QUESTION | BY rick anderson | 6 ANSWERS | LAST ACTIVITY ON 09/30/20

Importance of Branding, Branding is compulsory for business or not? How much difference of revenue with or without branding. I know Branding is important for now but many businesses are run without...

Advice
How do I market the opening of my new clothing store?
QUESTION | BY Sumayyha Singh | 11 ANSWERS | LAST ACTIVITY ON 09/28/20

I'd like to open a retail store selling clothes but I have no idea how to market my clothing store and get customers to trust and buy my product lines. I need help when it comes to marketing. What...

Article
12 Instagram Marketing Tips for Business
BY Marisa Sanfilippo

Check out these tips to help drive your Instagram marketing strategy toward better engagement and higher ROI.

Advice
How much should you budget for online marketing?
QUESTION | BY Sami Salahat | 17 ANSWERS | LAST ACTIVITY ON 09/28/20

I started into eCommerce store 10 years ago. Now one of my sites has grown in size to 100,000 products. Even so, the orders coming in don't cover the website expenses. I have a full-time job...

Article
9 Twitter Best Practices for Business
BY Kiely Kuligowski

Being successful on Twitter requires more than just keeping your message within the character limit.

Article
Choosing the Best Online Reputation Management Service
BY Karina Fabian

Is your business's reputation failing? Here's how to choose the best online reputation management service to save your brand.

Advice
What type of digital marketing strategies should we implement for a startup?
QUESTION | BY Jenny Pitula | 43 ANSWERS | LAST ACTIVITY ON 09/26/20

What type of digital marketing strategies should we implement for a startup? We are in the primary stage and do not have much money.

Article
Break Writer's Block with These 6 Brainstorming Tips
BY Syed Balkhi

Brainstorming content ideas for future posts isn't always easy, but it's a necessary step in the creative process.

Article
Business Domain Names: Everything You Need to Know
BY Max Freedman

Your choice of a domain name is important. Here's how to make sure you choose the right domain name for your business.