3 Tips for Giving Your Corporate Identity a 'Conscience'BY Alison GuttermanModern consumers want to see genuine brands that stand up for their values and beliefs. The stronger your organizational mantras, the easier it will be to position your marketing and grow a tribe of advocates.
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How to Market Your Startup's Minimum Viable ProductBY Britt ArmourMany startups will plan a hard launch for their minimum viable product. They want to invest a lot of money and time into promoting the first version of their MVP, but this doesn't always make sense. You should align your marketing plan with your product roadmap.
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The Best Data-Driven Marketers Do These 5 ThingsBY Meg GoodmanMarketers can now utilize data to transform the customer journey and capitalize on consumer behavior. This article breaks down the top five things the best data-driven marketers do and how you can do them too.
Five Ways to Increase Your Landing Page Conversion RateBY Marc DaneDon't lose out on potential leads and customers. Create compelling landing pages following these five easy tips.
Beat the Slump: 5 Digital Marketing Tips to Drive Sales This SummerBY Syed BalkhiMany businesses find their sales slowing down during the summer months. Use these five digital marketing tactics to boost your sales this season.
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Stop Putting Off Video: 4 Ways to Get the Most Out of Your Video CampaignBY Tristan PelligrinoWhile video might be an expensive investment upfront, by repurposing it for a variety of marketing channels, it can be well worth the price point.
