Marketing Strategy

An executive summary of your marketing plan provides an overview of how you’ll reach your target audience and drive conversions. Here is how to create one.

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Learn six reasons why you need to start a blog for your small business, and how to do it right.

Learn the most common reasons why most e-commerce marketing campaigns fail.

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

While small businesses strive for growth, it's crucial to monitor signs of overburdening your company. Learn the signs of a business growing too quickly.

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

Learn how to target customers in your neighborhood and turn them into loyal clients.

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.