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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | September 07, 2021

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

Article
Everything You Need to Know About Email Marketing
By Sean Peek | August 31, 2021

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.

Article
11 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | August 31, 2021

These marketing tools and tips can help you make the most of social media.

Article
How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | August 31, 2021

People are leery of promotional emails, so it's important not to annoy potential customers with your campaign. Here are 10 tips to help you avoid that problem.

Article
3 Keys to Winning High-End Customers in a Luxury Market
By Sean Peek | August 30, 2021

Follow these tips to cultivate an exclusive brand image and high-end consumer following.

Article
Cracking the Code: The Pros and Cons of QR Codes
By Rachelle Gordon | August 30, 2021

QR codes have many benefits, but before deciding if they are right for your business, understand their disadvantages as well.

Article
Selling to Other Businesses: 9 Sales Promotion Methods for a B2B Market
By Stella Morrison | August 30, 2021

B2B marketing is different from selling to consumers. These are some ways you can do it.

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | August 05, 2021

Use these marketing tactics to help you or your clients win business in your community.

Article
Customer Delight: The New Standard in Customer Service
By Sean Peek | July 30, 2021

To delight a customer is to provide the unexpected. Here are four key principles to providing a delightful customer service experience.

Article
Repeat Business: 7 Ways to Keep Your Customers Coming Back
By Sean Peek | July 29, 2021

Follow these tips to make your customers want to return to your store.

Article
Agriculture Advertising and Marketing
By Max Freedman | July 28, 2021

Plant seeds of success with agricultural marketing.

Article
5 Ways to Promote Your Business With Charitable Marketing
By Julie Thompson | July 23, 2021

Money put into advertising doesn't always work very well.

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Article
How to Create a Market Research Plan
By Max Freedman | July 23, 2021

Having a solid market research plan is a critical first step in starting, buying, or growing a successful business.

Article
How to Rebrand Your Business
By Stella Morrison | July 23, 2021

Follow these five tips to make sure your rebranding is a success.

Article
How to Create Custom Share Buttons for Facebook, Twitter and LinkedIn
By Max Freedman | July 21, 2021

Help consumers share your blog content on leading social media sites by creating custom share buttons. Business.com shows you how.

Article
Building Brand Intimacy: How to Emotionally Connect With Customers
By Julie Thompson | July 20, 2021

An emotional connection can make all the difference when a customer is deciding to buy.

Article
What to Say When People Ask What You Do for a Living
By Max Freedman | July 13, 2021

You don't always have to give a literal answer. Instead, give them a more interesting answer that leads to a longer, more memorable conversation.

Article
Marketing to College Students
By Max Freedman | July 12, 2021

Find future customers when you get schooled on student trends and targets.

Article
19 Best Sites for Freelance Services
By Max Freedman | June 11, 2021

Freelancers and businesses that need professional talent have many ways to connect.