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Business Intelligence

Get the latest trends, tips, and solutions on how to effectively and efficiently run your business with our many resources on business intelligence.

Latest: Advice, Tips and Resources

Article
Small Business Guide to Using Google Analytics
By Mark Fairlie | April 10, 2024

Google Analytics is an essential tool for your business website and marketing strategy. Learn what Google Analytics is, how to set it up and how to use it.

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Article
Reinventing Business Intelligence: 10 Ways Big Data Is Changing Business
By Jennifer Dublino | February 02, 2024

What is big data, and how can you use it to increase your business's success?

Article
Get Smart: What Is Business Intelligence, and Why Do You Need It?
By Julie Thompson | November 07, 2023

Business intelligence tools can help your small business decrease costs and operate more efficiently. Learn how you can use BI for data analysis.

Article
The Business of Automation and AI-Powered Retail Predictions
By Mark Fairlie | October 30, 2023

Learn the ways AI is powering the future of American retail: in-store, online and behind the scenes.

Article
Survey Says: The Importance of Survey Data in Marketing
By Danielle Fallon-O’Leary | July 31, 2023

Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.

Article
Big Data, Big Problem: Coping With a Shortage of Talent in Data Analysis
By Sean Peek | April 03, 2023

Companies are struggling to find and retain data analytics talent. Find out why there's a shortage of data analysts and what your business can do.

Article
How to Use Data Science to Get Ahead in Business
By Mark Fairlie | February 21, 2023

Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.