Technology
4 Technologies That Facilitate Lean Operations
Reduce Waste, Improve Efficiency and Drive Results
Get leaner, reduce errors and inefficiencies with these four apps and tools.
- By Nicole Pontius
- – October 3, 2017
Business Intelligence
Marketing Strategy
Know Your Audience: Why Research Is Important for Marketing Professionals
You can't reach your audience if you don't take the time to know what they'll respond to.
Branding mistakes can cause huge problems for marketers. Carefully structured, actionable market research is essential to success. Renee Fraser, Ph.D., CEO of Fraser Communications, shares her insights for smart decisions and great results.
- By Renee Fraser
- – October 3, 2017
Technology Solutions
4 Ways to Enhance Supply Chain Analytics
Eliminate Data Silos, Reduce Waste and Increase Efficiency with Robust Analytics
To remain competitive and create lean operations, supply chain leaders must make use of data and analytics to gain the visibility they need into their entire operation.
- By Nicole Pontius
- – October 2, 2017
Business Intelligence
Your DIY Guide to Conducting a Market Deep Dive for Your Startup Idea
Before launching your business, check out these online resources.
From an entrepreneur's perspective, a startup idea may seem truly one of a kind. But that is not always the case. That's why it's important to undertake a market deep dive. Use this quick market research guide to make sure you are not jumping into a highly competitive market with limited firepower.
- By varun sharma
- – September 25, 2017
Business Intelligence
How Do You Perform? 7 Tools to Analyze Your Website
For your website to reach its potential, you need to keep analytical tabs on it.
Like any business that has to undergo a series of introspections, your website will require an internal audit. These are some of the best tools available online to help you analyze your website's performance.
- By Lucas Bikowski
- – September 20, 2017
Business Intelligence
6 Ways B2B Brands Can Avoid Data Corruption
Data corruption is real, and it happens far too often. Be smart; keep your company safe.
Data corruption is real, and it happens far too often. Be smart; keep your company safe.
- By Nathan Resnick
- – September 12, 2017
Business Intelligence
Why More Data Isn't Always a Good Thing
There are some things metrics can't tell you.
When it comes to data, more isn't always better. The challenge is applying the more insightful old school methodologies to the digital customer experience.
- By Mark Grilli
- – September 8, 2017
Business Intelligence
How to Build Long-Term Brand Loyalty With Your Big Data
Acquire and retain more customers with analytics
Looking for ways to boost customer acquisition and retention? Find out how to use big data to build brand loyalty and gain more business intelligence.
- By Maria Marinina
- – August 17, 2017
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Business Intelligence
Data Science for Marketers
7 techniques for using predictive analytics to reach targets
Statistical methods and data-driven algorithms are gaining notice and being used as marketing tools. Here are the seven most common techniques and applications.
- By Jasmine Morgan
- – July 20, 2017
Strategy
What Is Behavioral Analytics and How Can It Help Your Business Grow?
It's an analytics jungle. Choosing the right tool gives you a leg up over the competition
The analytics space in today's digital age is overflowing with tools to analyze user behavior. Businesses that take the time to analyze customer behavior patterns and shape the customer buying journey will have a serious competitive advantage.
- By Guy Greenberg
- – July 5, 2017
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