Like any business that has to undergo a series of introspections, your website will require an internal audit. These are some of the best tools available online to help you analyze your website's performance.
Data corruption is real, and it happens far too often. Be smart; keep your company safe.
When it comes to data, more isn't always better. The challenge is applying the more insightful old school methodologies to the digital customer experience.
Looking for ways to boost customer acquisition and retention? Find out how to use big data to build brand loyalty and gain more business intelligence.
Statistical methods and data-driven algorithms are gaining notice and being used as marketing tools. Here are the seven most common techniques and applications.
The analytics space in today's digital age is overflowing with tools to analyze user behavior. Businesses that take the time to analyze customer behavior patterns and shape the customer buying journey will have a serious competitive advantage.
For many companies, investing in the right tools can pay serious dividends, which is why more companies are making room for them in their annual budgets. However, a powerful piece of expensive software won't drive growth on its own.
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The average online users spends 50% of their online time on social media alone. Are they talking about your business? Companies that neglect their online reputation risk missing opportunities and a marketing disaster.
Inbound marketing focuses on drawing the attention of potential customers to a brand or product.
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