Business Intelligence
Big data and business intelligence are revolutionizing how businesses operate. Don't get left behind — learn about the data your business should be collecting and how you can generate insights from that data to help guide decision-making and cost-savings.
Latest: Advice, Tips and Resources
Article
Top Virtual Reality Business Use Cases
By Mark Fairlie | April 07, 2026
Explore how businesses are using virtual reality to improve training, sales and customer experiences, plus the pros and cons of adopting VR.
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14 Simple Solutions for Tracking Your Industry’s Trends
By Jamie Johnson | March 04, 2026
Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.
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Trends That Will Shape Market Segmentation in 2026
By Max Freedman | February 21, 2026
Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.
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How to Conduct a Marketing Analysis
By Adam Uzialko | February 21, 2026
Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.
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Decision Support Systems Applications and Uses
By Mark Fairlie | February 03, 2026
Decision support systems use AI and data analysis to help businesses predict trends, optimize decisions and tailor strategies across key operations.
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Reinventing Business Intelligence: 10 Ways Big Data Is Changing Business
By Jennifer Dublino | January 30, 2026
What is big data, and how can you use it to increase your business's success?
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How Telematics Can Improve Worksite Productivity
By Mark Fairlie | January 28, 2026
See how telematic systems help you keep track of your fleet and machinery, allowing you to plan a safer, more efficient worksite.
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Big Data, Big Problem: Coping With a Shortage of Talent in Data Analysis
By Sean Peek | January 27, 2026
Companies are struggling to find and retain data analytics talent. Find out why there's a shortage of data analysts and what your business can do.
Article
How Virtual Reality Is Changing Construction
By Danielle Fallon-O’Leary | January 26, 2026
The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering the field.
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Survey Says: The Importance of Survey Data in Marketing
By Danielle Fallon-O’Leary | January 26, 2026
Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.
Article
5 Best Augmented Reality Use Cases
By Mark Fairlie | January 16, 2026
Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR is used in business today.
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What Is Big Data and What Does It Mean for Your Small Business?
By Mark Fairlie | January 16, 2026
Small businesses must make sense of the large amount of information they receive. Here’s how to understand big data so you can ensure company success.
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How to Use Data Science to Get Ahead in Business
By Mark Fairlie | January 15, 2026
Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.
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Quality Data Only: How to Apply Data Minimization to Your Business
By Mark Fairlie | December 19, 2025
Reduce risks of data breaches and make better decisions using more accurate information by introducing data minimization procedures into your business.
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What Is Data Management?
By Adam Uzialko | December 19, 2025
Data management is the process by which businesses gather, store, access and secure data from business software solutions. Here’s what you need to know.
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Biometrics and the Future: What It Means for Small Businesses
By Sean Peek | December 19, 2025
The biometric market keeps growing and is replacing traditional authentication methods. Find out why this technology is good for business.
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Data Delirium: Why and How You Should Embrace Big Data
By Mark Fairlie | November 04, 2025
Your SMB may have survived without big data. However, big data isn't just about big business anymore. Learn how to use big data to grow sales and profits.
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Dizzying Data: What the Rise in Data Complexity Means for Business
By Sean Peek | October 27, 2025
Companies use customer data in their decision-making, but they must know how to wield it properly. Here is the best way to utilize data sources.
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What Is Business Intelligence, and Why Do You Need It?
By Julie Thompson | October 09, 2025
Business intelligence tools can help your small business decrease costs and operate more efficiently. Learn how you can use BI for data analysis.
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Small Business Guide to Using Google Analytics
By Mark Fairlie | September 02, 2025
Google Analytics is an essential tool for your business website and marketing strategy. Learn what Google Analytics is, how to set it up and how to use it.
Article
Crystal Knows All: You’re Being Profiled
By Mark Fairlie | February 26, 2025
Crystal claims it can give you accurate personality insights on customers, prospects, candidates and co-workers to help you sell more and manage better.
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Big Data, Big Impact: How Data Improves Your Social Media Marketing
By Mark Fairlie | February 02, 2024
Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.
Article
Dr. Randal Pinkett Talks Data-Driven DEI (Full Q&A)
By Skye Schooley | January 30, 2024
CEO and DEI expert also addresses culture-war backlash.