How Technology Helps Level the Playing Field for Small Business Marketers
BY Adam Ortman
Whether you are leading a small or midsize business or you're an industry titan, effective marketing is vital for growth. Unfortunately, smaller companies must compete for the same shortened attention spans, interest and page views as enterprises.
How Data Analytics Impacts Small Businesses in 2019
BY Luke Fitzpatrick
With many companies ramping up their digital transformation initiatives, there’s been a massive surge in the implementation of data analytics.
16 Effective Methods to Make the Most Out of A/B Testing
BY Scott Gerber
When it comes to deciding how your website or mobile app should look, or fine-tuning a marketing strategy or online advertising plan, rather than guessing what you think is the best option, you are better served conducting an A/B test. A/B testing gives businesses the opportunity to test out various options to see which resonates most with their target audience.
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