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Business Intelligence

Get the latest trends, tips, and solutions on how to effectively and efficiently run your business with our many resources on business intelligence.

Latest: Advice, Tips and Resources

Get Smart: What Is Business Intelligence, and Why Do You Need It?
By Julie Thompson | August 10, 2022

Business intelligence tools can help your small business decrease costs and operate more efficiently. Learn how you can use BI for data analysis.

Survey Says: The Importance of Survey Data in Marketing
By Max Freedman | August 02, 2022

Survey data can be a great help to your marketing efforts. Here's how to apply survey data in a way that helps you generate leads and drive sales.

What the Pet Technology Boom Tells Us About the Fourth Industrial Revolution
By Ben Lee | August 02, 2022

The pet technology industry is booming. Find out why it's the precursor to a new kind of industrial revolution.

Here’s How to Future-Proof Your Job in the Age of Automation
By Dennis Walsh | July 25, 2022

As automation becomes more commonplace, how can you ensure your job is safe? These five tips will demonstrate how you're irreplaceable, not replaceable.

Best Reports to Run in Your CRM System
By Matt D’Angelo | July 21, 2022

CRM reports offer insights into your sales and marketing teams interactions with customers and leads. See how they can grow your business.

Customer Development for Small Business: An Essential Practice
By Jeff Solomon | June 29, 2022

Customer development is essential for businesses to address market needs and to continue growing. Learn how to gain deep insights from consumers.

Big Data, Big Problem: Coping With a Shortage of Talent in Data Analysis
By Sean Peek | June 29, 2022

Companies are struggling to find and retain data analytics talent. Find out why there's a shortage of data analysts and what your business can do.

Unify Customer Data for Better Marketing, CX and Fraud Prevention
By David Fletcher | June 29, 2022

There are many reasons to unify your customer data, including a better customer experience and fraud prevention.

The Business of Automation and AI-Powered Retail Predictions
By Zac Johnson | June 29, 2022

Automation is changing the world of business and retail with AI-powered predictions.

How to Find Marketing Opportunities With Google Analytics
By Chris Christoff | June 29, 2022

Here are several ways you can use Google Analytics to help you improve your marketing strategy.

5 Preventable Human Errors That Leave Your Company Vulnerable to a Cyberattack
By Chad Brooks | June 29, 2022

Human errors are often the source of accidental data breaches and successful cyberattacks. Here are five common errors SMBs make and how to prevent them.

Small Business Guide to Using Google Analytics
By Kiely Kuligowski | June 29, 2022

Google Analytics is an essential tool for your business website. Learn what it is and how to use it.