Business Intelligence

If you've just created a website, it’s important to know what steps to take before its official launch so you set yourself up for success. Far too many businesses take the leap without first assessing what needs to be done in order to rank high in search engines and get noticed by the right audience.

How Technology Helps Level the Playing Field for Small Business Marketers

BY Adam Ortman

Whether you are leading a small or midsize business or you're an industry titan, effective marketing is vital for growth. Unfortunately, smaller companies must compete for the same shortened attention spans, interest and page views as enterprises.

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23 responses5 years ago

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How Data Analytics Impacts Small Businesses in 2019

BY Luke Fitzpatrick

With many companies ramping up their digital transformation initiatives, there’s been a massive surge in the implementation of data analytics.

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20 responses5 years ago

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3 responses25 days ago

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16 Effective Methods to Make the Most Out of A/B Testing

BY Scott Gerber

When it comes to deciding how your website or mobile app should look, or fine-tuning a marketing strategy or online advertising plan, rather than guessing what you think is the best option, you are better served conducting an A/B test. A/B testing gives businesses the opportunity to test out various options to see which resonates most with their target audience.

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