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How Businesses Are Marketing Green Innovation

by David Trounce

Take a quick look at the business world today, whether brick-and-mortar stores or online, and you will quickly see a wide divergence in the amount of energy being poured into sustainable business initiatives.

How to Manage Your Small Business Through a Crisis

BY Nabeel Ahmad

Regardless of how well managed your business is, one crisis could grind things to a crippling halt. This is especially true for small businesses – inadequate resources often render them incapable of sufficiently dealing with the ramifications of a crisis situation. This results in customer backlash and reduced sales, which affects the company’s profit margin and further tarnishes its credibility.

How to Use Social Media To Better Your Retail Business

BY Irina Stefanova

Social channels are the new media today.

How can I get more press for my website?

5 responses11 months ago

Responses

How to Create an Effective Customer Journey Map

BY Jared Atchison

Do you know your customer journeys as they travel around your website? When you have a business, you need to know your audience like the back of your hand and, more specifically, how they navigate your site and why they take the actions they do.

What are the best celebrity management/agencies to connect with celebrities and entertainers?

6 responses5 years ago

Responses

How to Find the Right PR Firm

BY Dave Feistel

Public relations is a profession that can flex and stretch to fit a number of roles and business functions, including media relations, earned media, brand awareness, corporate communications, publicity. The list goes on and on. Depending on your business, your experience and interaction with PR can vary considerably.

Seek Out These Opportunities at Your Next Trade Show

BY Catherine Hess

When businesses attend trade shows, they're often concerned with maximizing their ROI by increasing sales and gaining new leads. But this takes more than just great booth design and a clever email marketing campaign that targets trade show attendees.

How to Create an Effective Public Relations and Branding Strategy for Your Business

BY Chad Brooks

Our Member of the Month on business.com is Kailynn Bowling, the co-founder of ChicBlvd Inc. She sat down to discuss her expertise in creating an effective public relations strategy.

Why Video Coverage of Your Event Is Vital

BY Shaq Abboud

By 2020, online videos will make up more than 80% of consumer internet traffic, according to Cisco. This is just one of the reasons why providing video coverage of your event is important for your business.

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