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Public Relations

Discover tips, best practices, and actionable advice from PR experts on how to effectively manage and improve your public relations strategies.

Latest: Advice, Tips and Resources

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These PR Mistakes Could Kill Your Business
By Julie Thompson | November 08, 2023

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

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The 7 Biggest Business Lies Ever Told
By Jamie Johnson | November 08, 2023

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

PR Nightmares: What You Can Learn From the Biggest Business Blunders
By Julie Thompson | November 07, 2023

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

Online Reputation Management, and Why It Is Important
By Danielle Fallon-O’Leary | November 06, 2023

This guide describes online reputation management and how brands can use it to keep their public image positive.

The 7 Most Effective Ways to Manage Your Online Reputation
By Jennifer Dublino | November 03, 2023

Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.

6 Effective Strategies for Communication in a Crisis
By Julie Thompson | November 02, 2023

In a crisis, it is essential for a business to interact with its audience. Learn six essential strategies for crisis communication.

Put a Smiley on It: Should You Use Emojis in Business Communication?
By Sean Peek | April 11, 2023

Is there a place for a smiley face in your office? Emojis can provide greater emotional context if used appropriately. Here's how to use them.