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Discover tips, best practices, and actionable advice from PR experts on how to effectively manage and improve your public relations strategies.

Latest: Advice, Tips and Resources

Article
PR Nightmares: What You Can Learn From the Biggest Business Blunders
By Julie Thompson | January 23, 2023

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

Article
The 7 Most Effective Ways to Manage Your Online Reputation
By Jennifer Dublino | January 23, 2023

Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.

Article
Put a Smiley on It: Should You Use Emojis in Business Communication?
By Sean Peek | January 23, 2023

Is there a place for a smiley face in your office? Emojis can provide greater emotional context if used appropriately. Here's how to use them.

Article
Online Reputation Management, and Why It Is Important
By Sameer Somal | January 23, 2023

This guide describes online reputation management and how brands can use it to keep their public image positive.

Article
6 Effective Strategies for Communication in a Crisis
By Ming-Yi Wu | January 23, 2023

Follow these steps to communicate effectively with your audience during the COVID-19 pandemic or any other crisis your business may face.

Public relations planning
Article
These PR Mistakes Could Kill Your Business
By Julie Thompson | January 23, 2023

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

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Article
The 7 Biggest Business Lies Ever Told
By Jamie Johnson | January 23, 2023

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.