Public Relatations

Discover tips, best practices, and actionable advice from PR experts on how to effectively manage and improve your public relations strategies.

Latest: Advice, Tips and Resources

Best Pick
The Best Online Reputation Management Providers of 2020
BY Skye Schooley

Which is the best online reputation management service for your business?

Article
Choosing the Best Online Reputation Management Service
BY Karina Fabian

Is your business's reputation failing? Here's how to choose the best online reputation management service to save your brand.

Advice
How important is reputation management to your business and what agency do you use?
QUESTION | BY Skye Schooley | 10 ANSWERS | LAST ACTIVITY ON 09/24/20

There are several reputation management companies out there with claims to clean up your online reputation. 1. How important is online reputation management to your small business? 2. What...

Article
20 Free Advertising Channels for Increased Visibility on a Budget
BY Scott Gerber

Free advertising has leveled up, as there are now more alternatives to paid ads than ever.

Article
Everything You Need to Know About E-A-T to Boost Your SEO
BY Jared Atchison

Learn why expertise, authority and trust matter in Google rankings – and how to boost it for your website.

Article
A Customer Complains: How to Respond on a LARK
BY Nick Bogacz

With shutdowns, limited openings, mask rules and more, the pandemic isn't consumer-friendly. Customer complaints are on the rise, but there's a system for dealing with a tough customer: LARK.

Advice
What's the best press release distribution tool?
QUESTION | BY Mary-Alice Miller | 10 ANSWERS | LAST ACTIVITY ON 07/08/20

Has anyone used PR Web, PR Newswire or a similar press release distribution site? Do you think they are worth the money? If so, which one do you recommend? Thanks.

Article
The 7 Most Effective Ways to Manage Your Online Reputation
BY business.com editorial staff

How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

Article
How to Announce a Rebranding
BY business.com editorial staff

Follow these five tips to make sure your rebranding is a wild success.

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Article
How to Handle Negative Press About Your SMB
BY business.com editorial staff

A business.com community member asked how to handle a PR crisis. We found answers.

Article
Save the Planet With These Business and Personal Credit Cards
BY Janet Gershen-Siegel

Busy entrepreneurs may have charitable impulses but no time to act on them. Why not use business credit which donates directly to charity?

Article
Put a Smiley on It: Should You Use Emojis in Business Communication?
BY business.com editorial staff

Emojis might be fun, but are they appropriate in the workplace?

Advice
How do I build my business in a small "It's who you know" town, when you are new?
QUESTION | BY Julia Hilleary | 36 ANSWERS | LAST ACTIVITY ON 05/19/20

My business is an in-home pilates studio, in horse country, close to the vest farming neighborhood. I have tried to break in with the neighbors, advertise, teach public classes, offered intros & good...

Article
Small Biz PR and Marketing During a Global Crisis? Yes, You Can
BY Matthew Bretzius

In times like these, it's easy for small businesses to hunker down and pull back on marketing their companies until it blows over. There may be more opportunity than you think.

Advice
How do you put a positive spin on changing the name of the company?
QUESTION | BY Tricia Hancock | 8 ANSWERS | LAST ACTIVITY ON 04/19/20

We have a sister company that is keeping the name but we are changing ours. How do we tell the employees and the public without hurting the sister company and our own good reputation?

Advice
How can we get professional buyers to come to our fashion show?
QUESTION | BY Joey Yu | 4 ANSWERS | LAST ACTIVITY ON 04/19/20

My company is planning on holding a fashion show in July 2020 in Thailand. We're looking for ways to invite professional buyers to the show. How we can get in touch with the right people and get them...

Article
Want to Drive Visibility to Your Business? Try Thought Leadership
BY business.com editorial staff

One PR pro gives advice on where to start with thought leadership.

Article
8 Tips for Effective Crisis Communications in the Workplace
BY business.com editorial staff

It's important to have a crisis communications plan in place before you need it.

Article
5 Tactics to Improve the Reputation of Your Online Business
BY Thomas Griffin

Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.

Article
6 Effective Strategies for Communication in a Crisis
BY Ming-Yi Wu

In a crisis like the COVID-19 pandemic, many businesses and their customers are left in the lurch. Follow these steps to communicate effectively with your audience during this or any other crisis.

Article
5 PR Tactics That Work Best, According to Journalists
BY Max Freedman

If you're trying to get coverage from a publication, it's important to pitch journalists the right way. Here are five PR tactics that work, according to the journalists who receive them.

Article
How to Generate Press for Your Small Business
BY business.com editorial staff

We offer four tips from experts to answer a Business.com community question.

Advice
How would you handle a PR crisis?
QUESTION | BY Michellyn Miner | 9 ANSWERS | LAST ACTIVITY ON 04/02/20

My business is located in a small town. Often in small towns, news travels fast. The negative press my business is receiving due to an injury in the gym (word of mouth, one published article) has had...

Article
Intellectual Property Essentials
BY business.com editorial staff

Aggressive intellectual property protection allows a business to protect hard work.

Article
How to Communicate With Your Customers During the Coronavirus
BY Skye Schooley

Learn what to say to customers during COVID-19, how frequently you should be reaching out and which platforms you should use.

Advice
Which press release distribution service would you recommend for a startup?
QUESTION | BY Jackson Powell | 10 ANSWERS | LAST ACTIVITY ON 03/30/20

I'm working with a startup in the online greeting card industry targeting women aged 25-50 in North America. We're trying to drive traffic to the website www.iGreets.co using a press release about...

Article
6 Ways to Amp Up Your Marketing and PR in the Age of COVID-19
BY Bonnie Moss

Learn why it's more critical than ever for companies to regroup and double down on marketing amidst the coronavirus – and the best ways to do it.

Article
How to Build Trust With E-Commerce Customers
BY Ming-Yi Wu

Building trust online is essential for e-commerce businesses. Here's how to gain repeat business and build brand loyalty.

Advice
I have published several children's books. Is it a good idea for me to hire a literary agent? Thanks!
QUESTION | BY Rene Ghazarian | 4 ANSWERS | LAST ACTIVITY ON 02/22/20

Would a literary agent be beneficial for promoting my children's books or am I better off promoting them myself?

Article
How Negative Reviews Can Be a Positive for Your SEO
BY Christine James

Maybe we've been thinking of bad reviews all wrong. It turns out they can be a boon for your SEO as well as a chance for your customer service to shine.