Public Relatations

Emojis might be fun, but are they appropriate in the workplace?

Follow these five tips to make sure your rebranding is a success.

Your company's digital reputation can influence would-be customers. Here's how to make sure you make the right first impression online.

Find out why you need to respond to all your online reviews – not just the negative ones.

Which is the best online reputation management service for your business?

Is your business's reputation failing? Here's how to choose the best online reputation management service to save your brand.

Free advertising has leveled up, as there are now more alternatives to paid ads than ever.

Learn why expertise, authority and trust matter in Google rankings – and how to boost it for your website.

With shutdowns, limited openings, mask rules and more, the pandemic isn't consumer-friendly. Customer complaints are on the rise, but there's a system for dealing with a tough customer: LARK.

How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

A business.com community member asked how to handle a PR crisis. We found answers.

Busy entrepreneurs may have charitable impulses but no time to act on them. Why not use business credit which donates directly to charity?

In times like these, it's easy for small businesses to hunker down and pull back on marketing their companies until it blows over. There may be more opportunity than you think.

One PR pro gives advice on where to start with thought leadership.

It's important to have a crisis communications plan in place before you need it.

Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.

In a crisis like the COVID-19 pandemic, many businesses and their customers are left in the lurch. Follow these steps to communicate effectively with your audience during this or any other crisis.

If you're trying to get coverage from a publication, it's important to pitch journalists the right way. Here are five PR tactics that work, according to the journalists who receive them.

We offer four tips from experts to answer a Business.com community question.

Aggressive intellectual property protection allows a business to protect hard work.

Learn what to say to customers during COVID-19, how frequently you should be reaching out and which platforms you should use.

Learn why it's more critical than ever for companies to regroup and double down on marketing amidst the coronavirus – and the best ways to do it.