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Public Relations

How to Generate Press for Your Small Business
BY editorial staff

We offer four tips from experts to answer a community question.

How would you handle a PR crisis?
QUESTION | BY Michellyn Miner | 9 ANSWERS | LAST ACTIVITY ON 04/02/20

My business is located in a small town. Often in small towns, news travels fast. The negative press my business is receiving due to an injury in the gym (word of mouth, one published article) has had...

Intellectual Property Essentials
BY editorial staff

Aggressive intellectual property protection allows a business to protect hard work.

Which press release distribution service would you recommend for a startup?
QUESTION | BY Jackson Powell | 10 ANSWERS | LAST ACTIVITY ON 03/30/20

I'm working with a startup in the online greeting card industry targeting women aged 25-50 in North America. We're trying to drive traffic to the website using a press release about...

6 Ways to Amp Up Your Marketing and PR in the Age of COVID-19
BY Bonnie Moss

Learn why it's more critical than ever for companies to regroup and double down on marketing amidst the coronavirus – and the best ways to do it.

How to Self-Promote Your Businesses
BY Valentina Drofa

There are a number of tactics you can take to promote your business that won't hurt your bottom line.

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How to Generate PR for a Startup at Conferences
BY Maksym Babych

This article is about the importance of conferences for tech startups PR. Its main goal is to prepare startup founders and young entrepreneurs for tech conferences, and help them with an applying...

How to Build Trust With E-Commerce Customers
BY Ming-Yi Wu

Building trust online is essential for e-commerce businesses. Here's how to gain repeat business and build brand loyalty.

I have published several children's books. Is it a good idea for me to hire a literary agent? Thanks!
QUESTION | BY Rene Ghazarian | 4 ANSWERS | LAST ACTIVITY ON 02/22/20

Would a literary agent be beneficial for promoting my children's books or am I better off promoting them myself?

How do I build my business in a small "It's who you know" town, when you are new?
QUESTION | BY Julia Hilleary | 35 ANSWERS | LAST ACTIVITY ON 02/21/20

My business is an in-home pilates studio, in horse country, close to the vest farming neighborhood. I have tried to break in with the neighbors, advertise, teach public classes, offered intros & good...

How can we get professional buyers to come to our fashion show?

My company is planning on holding a fashion show in July 2020 in Thailand. We're looking for ways to invite professional buyers to the show. How we can get in touch with the right people and get them...

How Negative Reviews Can Be a Positive for Your SEO
BY Christine James

Maybe we've been thinking of bad reviews all wrong. It turns out they can be a boon for your SEO as well as a chance for your customer service to shine.

7 Habits of Highly Successful Sales Professionals
BY Sesan Kareem

There is no business success without sales success. Innovation and good marketing lead to sales growth. In order to achieve remarkable business revenue, profit and growth, it is pertinent to...

Brand Reputation: How to Protect Your No. 1 Asset
BY Sam Bocetta

Your most valuable asset is your brand reputation. Learn how to protect it.

Best Pick
The Best Online Reputation Management Providers of 2020
BY Skye Schooley

Which is the best online reputation management service for your business?

10 Tips for Writing a Great Press Release
BY Megan Prejzner

Knowing how to write an effective press release is essential to getting your company news out to reports and customers.

4 Ways to Reduce Your Business's Carbon Footprint
BY Michael Wood

Running a profitable business is hard. Running a profitable business that is carbon accountable is even harder. Here are four effective ways to help make your business more carbon accountable.

Want to Support a Charity? Qualities Businesses Should Seek Out
BY Scott Gerber

Here are the criteria business leaders can use when choosing which charities to support.

How important is reputation management to your business and what agency do you use?
QUESTION | BY Skye Schooley | 3 ANSWERS | LAST ACTIVITY ON 09/26/19

There are several reputation management companies out there with claims to clean up your online reputation. 1. How important is online reputation management to your small business? 2. What...

Business Wire or direct submission for a press release?
QUESTION | BY Genie Bachert | 10 ANSWERS | LAST ACTIVITY ON 08/30/19

A professional organization I work with wants to send out a press release announcing a new board member who is somewhat distinguished in their industry. One member suggested using Business Wire, but...