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Public Relations

Discover tips, best practices, and actionable advice from PR experts on how to effectively manage and improve your public relations strategies.

Latest: Advice, Tips and Resources

6 Effective Strategies for Communication in a Crisis
By Julie Thompson | April 10, 2024

In a crisis, it is essential for a business to interact with its audience. Learn six essential strategies for crisis communication.

PR Nightmares: What You Can Learn From the Biggest Blunders
By Julie Thompson | April 08, 2024

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

Online Reputation Management, and Why It Is Important
By Danielle Fallon-O’Leary | February 15, 2024

This guide describes online reputation management and how brands can use it to keep their public image positive.

Put a Smiley on It: Should You Use Emojis in Business Communications?
By Sean Peek | January 19, 2024

Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.

Public relations planning
These PR Mistakes Could Kill Your Business
By Julie Thompson | November 08, 2023

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

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The 7 Biggest Business Lies Ever Told
By Jamie Johnson | November 08, 2023

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

The 7 Most Effective Ways to Manage Your Online Reputation
By Jennifer Dublino | November 03, 2023

Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.