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Discover tips, best practices, and actionable advice from PR experts on how to effectively manage and improve your public relations strategies.

Latest: Advice, Tips and Resources

Article
Put a Smiley on It: Should You Use Emojis in Business Communication?
By Sean Peek | July 29, 2021

Emojis might be fun, but are they appropriate in the workplace?

Article
How to Rebrand Your Business
By Stella Morrison | July 23, 2021

Follow these five tips to make sure your rebranding is a success.

Article
Online Reputation Management, and Why It Is Important
By Sameer Somal | February 25, 2021

Your company's digital reputation can influence would-be customers. Here's how to make sure you make the right first impression online.

Article
Why Responding to All Your Online Reviews Is Critical
By Eric 'ERock' Christopher | February 17, 2021

Find out why you need to respond to all your online reviews – not just the negative ones.

Category
The Best Online Reputation Management Providers of 2020
By Skye Schooley | October 15, 2020

Which is the best online reputation management service for your business?

Article
Choosing the Best Online Reputation Management Service
By Karina Fabian | September 28, 2020

Is your business's reputation failing? Here's how to choose the best online reputation management service to save your brand.

Article
20 Free Advertising Channels for Increased Visibility on a Budget
By Scott Gerber | August 25, 2020

Free advertising has leveled up, as there are now more alternatives to paid ads than ever.

Article
Everything You Need to Know About E-A-T to Boost Your SEO
By Jared Atchison | August 24, 2020

Learn why expertise, authority and trust matter in Google rankings – and how to boost it for your website.

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Article
A Customer Complains: How to Respond on a LARK
By Nick Bogacz | August 05, 2020

With shutdowns, limited openings, mask rules and more, the pandemic isn't consumer-friendly. Customer complaints are on the rise, but there's a system for dealing with a tough customer: LARK.

Article
The 7 Most Effective Ways to Manage Your Online Reputation
By business.com editorial staff | July 01, 2020

How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

Article
How to Handle Negative Press About Your SMB
By business.com editorial staff | June 17, 2020

A business.com community member asked how to handle a PR crisis. We found answers.

Article
Save the Planet With These Business and Personal Credit Cards
By Janet Gershen-Siegel | May 29, 2020

Busy entrepreneurs may have charitable impulses but no time to act on them. Why not use business credit which donates directly to charity?

Article
Small Biz PR and Marketing During a Global Crisis? Yes, You Can
By Matthew Bretzius | April 28, 2020

In times like these, it's easy for small businesses to hunker down and pull back on marketing their companies until it blows over. There may be more opportunity than you think.

Article
Want to Drive Visibility to Your Business? Try Thought Leadership
By business.com editorial staff | April 14, 2020

One PR pro gives advice on where to start with thought leadership.

Article
8 Tips for Effective Crisis Communications in the Workplace
By business.com editorial staff | April 10, 2020

It's important to have a crisis communications plan in place before you need it.

Article
5 Tactics to Improve the Reputation of Your Online Business
By Thomas Griffin | April 09, 2020

Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.

Article
6 Effective Strategies for Communication in a Crisis
By Ming-Yi Wu | April 09, 2020

In a crisis like the COVID-19 pandemic, many businesses and their customers are left in the lurch. Follow these steps to communicate effectively with your audience during this or any other crisis.

Article
5 PR Tactics That Work Best, According to Journalists
By Max Freedman | April 08, 2020

If you're trying to get coverage from a publication, it's important to pitch journalists the right way. Here are five PR tactics that work, according to the journalists who receive them.

Article
How to Generate Press for Your Small Business
By business.com editorial staff | April 06, 2020

We offer four tips from experts to answer a Business.com community question.

Article
Intellectual Property Essentials
By business.com editorial staff | March 31, 2020

Aggressive intellectual property protection allows a business to protect hard work.

Article
How to Communicate With Your Customers During the Coronavirus
By Skye Schooley | March 31, 2020

Learn what to say to customers during COVID-19, how frequently you should be reaching out and which platforms you should use.

Article
6 Ways to Amp Up Your Marketing and PR in the Age of COVID-19
By Bonnie Moss | March 16, 2020

Learn why it's more critical than ever for companies to regroup and double down on marketing amidst the coronavirus – and the best ways to do it.