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Public Relations

How do I build my business in a small "It's who you know" town, when you are new?

QUESTION | BY Julia Hilleary | 34 ANSWERS | LAST ACTIVITY ON 01/19/20

My business is an in-home pilates studio, in horse country, close to the vest farming neighborhood. I have tried to break in with the neighbors, advertise, teach public classes, offered intros & good...

7 Habits of Highly Successful Sales Professionals

BY Sesan Kareem

There is no business success without sales success. Innovation and good marketing lead to sales growth. In order to achieve remarkable business revenue, profit and growth, it is pertinent to...

Brand Reputation: How to Protect Your No. 1 Asset

BY Sam Bocetta

Your most valuable asset is your brand reputation. Learn how to protect it.

The Best Online Reputation Management Providers of 2020

BY Skye Schooley

Which is the best online reputation management service for your business?

10 Tips for Writing a Great Press Release

BY Megan Prejzner

Knowing how to write an effective press release is essential to getting your company news out to reports and customers.

How can we get professional buyers to come to our fashion show?


My company is planning on holding a fashion show in July 2020 in Thailand. We're looking for ways to invite professional buyers to the show. How we can get in touch with the right people and get them...

4 Ways to Reduce Your Business's Carbon Footprint

BY Michael Wood

Running a profitable business is hard. Running a profitable business that is carbon accountable is even harder. Here are four effective ways to help make your business more carbon accountable.

Want to Support a Charity? Qualities Businesses Should Seek Out

BY Scott Gerber

Here are the criteria business leaders can use when choosing which charities to support.

How important is reputation management to your business and what agency do you use?

QUESTION | BY Skye Schooley | 3 ANSWERS | LAST ACTIVITY ON 09/26/19

There are several reputation management companies out there with claims to clean up your online reputation. 1. How important is online reputation management to your small business? 2. What...

Business Wire or direct submission for a press release?

QUESTION | BY Genie Bachert | 10 ANSWERS | LAST ACTIVITY ON 08/30/19

A professional organization I work with wants to send out a press release announcing a new board member who is somewhat distinguished in their industry. One member suggested using Business Wire, but...

How To Create and Write Your Business's First E-Book

BY Chris Christoff

E-books give businesses a chance to improve their customer relationships.

How to Use Brand Activism to Ethically Grow Your Brand

BY Margaret Olat

Learn how your business can support a social cause that you and your audience care about.

How to Create an Effective Survey

BY Tom Britton

Don't spend hours building customer surveys that no one cares about. Here’s what you’re doing wrong.

How To Build A Customer-Centric Culture For Your Small Business

BY Jared Atchison

Building a customer-centric culture helps your business apart from the competition

4 Tips for Presenting to a Global Audience

BY Raul Sanchez Dan Bullock

Follow these four principles to connect with audiences from all over the world.

11 Innovative Ideas for Handling the Client Conundrum

BY Anand Srivastava

What strategies to employ when handling displeased and difficult clients.

How to Create a New Brand Image From Scratch

BY Thomas Griffin

Creating brand image is a tough task. Here is what it takes.

How to Effectively Network as an Introvert

BY Vikrant Bhalodia

Follow these tips to build effective business communications.

Why Responding to All Your Online Reviews Is Critical

BY Eric 'ERock' Christopher

Find out why you need to respond to all your online reviews – not just the negative ones.

How Businesses Are Marketing Green Innovation

BY David Trounce

Going green may ultimately boost your company's bottom line.