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E-commerce is becoming a staple of many businesses, so it's important to have a digital marketing strategy that aligns with online selling.
Once you engage leads, it is important to nurture them along the buying journey. Here are the best ways to nurture leads.
A team collaboration tool can ease communication and boost productivity. Check out five of the top tools used by real business owners.
Taking the time to do a year-end review is a must for every business. But how do you do that during a pandemic?
Sometimes your business needs funding fast. That's when these loans come in handy.
There are many different types of funding for small businesses. Here's a breakdown of some of the most common types and when each is right for your business.
Sales automation software can provide data-driven lead generation and sequencing, automated reports, scheduling, and more. Learn which software apps and strategies entrepreneurs use.
These email analytics can inform your email marketing campaigns, improving customer engagement and driving more conversions.
A Facebook business page gives you a way to connect with your audience on the largest social media platform in the world. Here's how to set up your Facebook business page and optimize it.
Years after the 2008 financial collapse changed the economic landscape, COVID-19 has shifted how companies see freelancers.
There are grants available for felons who are looking to start a small business.
Social media marketing is key to a modern business's success. This guide explains how to create a successful social media marketing campaign.
YouTube Analytics can help you keep tabs on your channel and your target audience's engagement. Here's how to use it.
Thanks to a downward trend in pricing and advances in technology, every size business can benefit from a POS. Here's what you can expect to pay.
What is the sales funnel, and why is it important to your business?
The FICA tax is a federal tax that both employers and employees pay to support Medicare and Social Security. Here's how it works and what you need to know as an employer.
Morale is a fundamental aspect of productivity and employee engagement. Without it, output drops, operation costs increase, and staff turnover racks up.
Customer development is essential for launching new ventures that address market needs.
In the early days of the pandemic, WorkForce Software furloughed 22% of its staff and reduced salaries. A few months later, 97% are back. Here's why.
Marketing is an important component of every business, but many entrepreneurs aren't getting as much out of their efforts as they could.
We are proud to present business.com's ultimate small business holiday shopping guide featuring 48 amazing small businesses, as well as our hand-selected gift recommendations from each company.
E-commerce marketing tools can help drive more traffic to your online store and increase conversions.
Liability waivers can protect your business when used properly. Learn about general and COVID-19 liability waivers to see if your business needs one.
Branding is an important aspect of business for just about every organization. By focusing on consistency and seemingly minor details, B2B marketers can elevate their social media game. Here's how.
When your audience seems to lose interest in your email marketing campaigns, re-engage them with this strategy.
Though many credit card providers require a form of collateral for certain small business cards, not all do. Here's what you need to know about getting an unsecured business credit card.
Though it might not feel like it's the right time to hire permanent staffers, consider temporary staffing services as a bridge to get you through this crazy year.
Employee burnout is on the rise. In a difficult year, it's hard to fault someone if their performance slips. Here are some strategies to light a fire and end burnout.
Jason Milleisen, a former workout officer for the biggest SBA lender in the U.S., answers your questions about SBA loan default and the offer in compromise process as a result of the coronavirus.
Leading in the new normal means that there is a new set of rules to follow, which are not taught in business school. Here are seven rules to help leaders be prepared.
Explore several ways you can start using video content to get more paying customers across all of your existing marketing channels.
As virtual team building becomes a more prominent fixture for companies, savvy leaders must refine their tactics. Learn what one CEO, whose workforce is 100%, does to keep his team connected.
Your website's design is often the first impression visitors get of your business. Here's how to make sure it's a good one.
Pinterest and its many boards offer great marketing potential for small business. Here's how to use the social media platform to connect with your audience.
Whether you're planning to start a business or in the process of building one, you need to know these seven steps to establish the foundation of your enterprise and avoid pitfalls.
Discover how to best manage millennials and Gen Z employees by learning the key similarities and differences between the two.
LaFlore Paris co-founder Natacha Seroussi shares her tips on being successful on crowdfunding sites.
Struggling to generate leads for your SaaS business? Here are some tried-and-true sales and marketing tips that can help SaaS companies get more customers.
One of the top benefits employees desire is health insurance coverage. Here are some options for offering it to your employees.
Learn about the pros and cons of reimbursing your employees for tuition to determine if this type of program is right for your business.
Learn what a business credit line is, what type of business credit lines are available and when you should use each option.
Learn how implementing a flextime policy can benefit your business.
Do the work now so your business will still be around later.
Many employers use an at-will employment model. Here's what at-will employment means for employers and employees.
A high-quality sales page can make or break your business. Here's how you can make sure your page is optimized for maximum engagement and profitability.
The new generation of consumers is making an impact through their buying choices and their participation on social media. Here's how to get your videos to resonate with millennials and Gen Zers.
Here's what small businesses are missing when it comes to making the shift from closely managed on-site teams to remote teams.
If you want to hold on to your top employees, a strong compensation management program is critical.
If you're a sole proprietor, here's a step-by-step guide on how you can obtain a business credit card.