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Latest: Advice, Tips and Resources

Article
Employment and Anti-Discrimination Laws in the Workplace
By Skye Schooley | April 12, 2021

Follow these workplace anti-discrimination laws to keep your organization safe and compliant.

Article
How a Bridge Loan Can Hold Your Business Over
By Dock David Treece | April 06, 2021

Bridge loans are a form of short-term funding intended to help your business buy assets or complete projects.

Article
10 Salary Negotiation Tips for Employers (and How to Negotiate Remotely)
By Adryan Corcione | April 05, 2021

Negotiating compensation can be difficult, especially for your remote employees.

Article
What Are Liabilities in Accounting?
By Dock David Treece | April 02, 2021

Knowing the money you owe to others, often referred to as liabilities, is an important part of keeping accurate financial records.

Article
Overhead Cost and How to Calculate It
By Dock David Treece | April 01, 2021

In order to understand whether your business will make or lose money, you need to know what your overhead expenses are.

Article
How to Ask Customers for Reviews
By Jennifer Post | March 31, 2021

Online reviews can be a big boost to your business. Here's how to ask your customers to leave a positive review.

Article
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5 Pain Points of Small Business Payroll – and How Smart Technology Can Help Solve Them
By Max Freedman | March 29, 2021

These five pain points of small business payroll are a thing of the past with innovative payroll software.

Article
Everything E-Commerce Businesses Need to Know About Email Marketing
By Rachelle Gordon | April 05, 2021

Effective e-commerce email marketing helps drive revenue in a simple yet impactful way

Article
How to Draft an Email Newsletter (With templates)
By Rachelle Gordon | March 29, 2021

Email newsletters nurture contacts, boost website conversions and engage your audience, all in one fell swoop.

Article
What Is a Sales Territory Map?
By David Gargaro | March 26, 2021

A sales territory map represents geographic data, including current and potential customers, to determine the locations your sales reps should focus on.

Article
What Is Short Code Texting?
By David Gargaro | March 26, 2021

Short code texting offers businesses a way to send mass text messages to a wide audience.

Article
Complete Guide to Building a Sales Process
By David Gargaro | March 25, 2021

Without an effective sales process, your company's sales team is unlikely to reach its true potential.

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Article
7 Ways to Use Text Messaging for Customer Service
By David Gargaro | March 25, 2021

This guide explains how to use SMS messaging for customer service. Text message marketing services sometimes offer this feature as well.

Article
How to Create a Sales Cadence
By David Gargaro | March 25, 2021

A sales cadence helps establish a script and sequence sales reps can follow to land new clients.

Article
The Benefits of Employee Job Rotation
By Patrick Proctor | March 24, 2021

If your company can commit the time, resources, and discipline to it, a job rotation program can elevate your team and organizational continuity planning in every conceivable way.

Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | March 23, 2021

Email blasts convey powerful messages and drive conversion quickly, as long as they're executed efficiently.

Article
What Are Email Open Rates?
By Jennifer Post | March 22, 2021

Email open rates are a critical metric to track, as they tell you a lot about the success of your marketing campaigns.

Article
6 Best Email Marketing Templates
By Jennifer Post | March 18, 2021

These six email marketing services offer some of the best templates for engaging your target audience.

Article
9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | March 17, 2021

Your email bounce rate is a key performance indicator that demonstrates how many subscribers aren't receiving your communications.

Article
8 Ways to Improve Email Deliverability
By Rachelle Gordon | March 16, 2021

Email marketing is useless if your messages do not reach your intended audience.

Article
What Is Patch Management?
By Nicole Fallon | March 11, 2021

A solid patch management system keeps all your company's devices and software up to date and secure.

Article
Best Customer Tracking Methods for Your Small Business
By Jennifer Post | March 10, 2021

Tracking your customers is important so you can market your products or services more effectively to them.

Article
How to Measure and Analyze Your Content Performance
By Yara Simón | March 09, 2021

To determine how effective your content is, you need to measure and analyze its performance.

Article
CRM Metrics You Should Know
By Matt D'Angelo | March 08, 2021

Learn about the different CRM metrics that are available and how to pinpoint the right metrics to track to propel your business to success.

Article
Best Reports to Run in Your CRM System
By Matt D'Angelo | March 03, 2021

The reports your customer relationship management (CRM) tool can run offer important insights that can help your small business grow.

Article
5 Easy Steps to Set Up Direct Deposit for Your Employees
By Skye Schooley | March 03, 2021

Learn how to set up direct deposit for your employees in five easy steps.

Article
What to Know About AD&D Insurance
By Skye Schooley | March 01, 2021

Learn what accidental death and dismemberment insurance is and how it can benefit your business.

Article
What to Include in an Employee Contract
By Skye Schooley | March 01, 2021

Create an employee contract that is unique to each employment relationship by covering these 10 details.

Article
How to Remote Into Your Computer From Your Mobile Device
By Sean Peek | February 26, 2021

Remote access software was quickly adopted during COVID-19, but businesses will continue to use these tools in the post-pandemic world.

Article
Why Small Businesses Need Online Payment Apps
By Donna Fuscaldo | February 24, 2021

Online payment app usage is surging. There are pros and cons to accepting this payment method.

Article
Everything to Know About Business Checking Account Fees
By Donna Fuscaldo | February 24, 2021

Business checking account fees can eat away at your profits and impact your cash flow if you aren't careful. Before you choose a business checking account, make sure you know what fees it may charge.

Article
Don't Want a VPN? 4 Alternatives to Consider for Your Business
By Nicole Fallon | February 24, 2021

Virtual private networks are a tool to help protect your business's private data, but they are not perfect.

Article
How Informal Feedback Can Improve Employee Performance
By Skye Schooley | February 23, 2021

Learn how to give your employees informal feedback to improve employee performance and company morale.

Article
What Is Remote Desktop Software?
By Sean Peek | February 22, 2021

Remote desktop technology has become a necessity for the pandemic-era workforce.

Article
What Is Remote Monitoring and Management (RMM)?
By Sean Peek | February 19, 2021

RMM tools can help your business monitor and secure your company devices, networks, and endpoints quickly and painlessly.

Article
Small Business Guide to Email Segmentation
By Jennifer Post | February 18, 2021

Segmenting your email list can improve your ability to engage your target audience with email marketing campaigns personalized for them.

Article
What Does It Take to Be a Good People Manager?
By Skye Schooley | February 18, 2021

Learn how to enhance your people management skills to effectively lead your team.

Article
Should You Take Out a Personal Loan for Your Business?
By Donna Fuscaldo | February 16, 2021

Taking out a personal loan is one way to bankroll your business, but it does involve some risk.

Article
How Do Nonrecourse Loans Work?
By Donna Fuscaldo | February 16, 2021

Nonrecourse loans aren't popular for businesses, but they're a way to borrow money for a long-term project without a personal guarantee.

Article
What Are Employee Compensation Packages?
By Skye Schooley | February 15, 2021

The types of compensation packages you offer your employees can have a big impact on your business. Learn which ones are right for your team.

Article
What Is A/B Testing in Email?
By Jamie Johnson | February 12, 2021

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.

Article
What Is CTR in Email?
By Jamie Johnson | February 11, 2021

Click-through rate is a critical metric by which a small business can measure its email marketing success.

Article
How Buy-Sell Agreements Work
By Max Freedman | February 11, 2021

A buy-sell agreement describes how a partner's shares are redistributed if they leave the company. It is an important contract that every business partnership should maintain.

Article
How to Structure a Stock Purchase Agreement (Template)
By Max Freedman | February 10, 2021

A stock purchase agreement outlines the sale of company stock to buyers. Here's how to create a stock purchase agreement, along with a helpful template.

Article
What Are Qualifying Life Events, and How Do They Impact Your Health Insurance?
By Julie Ritzer Ross | February 10, 2021

Qualifying life events provide opportunities for you and your employees to alter your health insurance coverage outside of the open enrollment period.

Article
How to Recruit New Employees
By Skye Schooley | February 09, 2021

Learn what the recruitment process is and how to implement one for your business.

Article
How to Ensure COBRA Compliance for Your Small Business
By Joel Kranc | February 08, 2021

Depending on the size of your business, you may be required to offer healthcare options to employees after they leave your company.

Article
Everything You Need to Know About Angel Investors
By Donna Fuscaldo | February 05, 2021

If your small business is in need of capital, angel investors are an option you can turn to for funding. Here's everything you need to know about finding an angel investor.

Article
How Much Life Insurance Do You Need as a Small Business Owner?
By Martin Ochwat | February 04, 2021

Here are the main reasons to get life insurance as a business owner and how to determine the appropriate coverage amount.