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Follow these workplace anti-discrimination laws to keep your organization safe and compliant.
Bridge loans are a form of short-term funding intended to help your business buy assets or complete projects.
Negotiating compensation can be difficult, especially for your remote employees.
Knowing the money you owe to others, often referred to as liabilities, is an important part of keeping accurate financial records.
In order to understand whether your business will make or lose money, you need to know what your overhead expenses are.
Online reviews can be a big boost to your business. Here's how to ask your customers to leave a positive review.
These five pain points of small business payroll are a thing of the past with innovative payroll software.
Effective e-commerce email marketing helps drive revenue in a simple yet impactful way
Email newsletters nurture contacts, boost website conversions and engage your audience, all in one fell swoop.
A sales territory map represents geographic data, including current and potential customers, to determine the locations your sales reps should focus on.
Short code texting offers businesses a way to send mass text messages to a wide audience.
Without an effective sales process, your company's sales team is unlikely to reach its true potential.
This guide explains how to use SMS messaging for customer service. Text message marketing services sometimes offer this feature as well.
A sales cadence helps establish a script and sequence sales reps can follow to land new clients.
If your company can commit the time, resources, and discipline to it, a job rotation program can elevate your team and organizational continuity planning in every conceivable way.
Email blasts convey powerful messages and drive conversion quickly, as long as they're executed efficiently.
Email open rates are a critical metric to track, as they tell you a lot about the success of your marketing campaigns.
These six email marketing services offer some of the best templates for engaging your target audience.
Your email bounce rate is a key performance indicator that demonstrates how many subscribers aren't receiving your communications.
Email marketing is useless if your messages do not reach your intended audience.
A solid patch management system keeps all your company's devices and software up to date and secure.
Tracking your customers is important so you can market your products or services more effectively to them.
To determine how effective your content is, you need to measure and analyze its performance.
Learn about the different CRM metrics that are available and how to pinpoint the right metrics to track to propel your business to success.
The reports your customer relationship management (CRM) tool can run offer important insights that can help your small business grow.
Learn how to set up direct deposit for your employees in five easy steps.
Learn what accidental death and dismemberment insurance is and how it can benefit your business.
Create an employee contract that is unique to each employment relationship by covering these 10 details.
Remote access software was quickly adopted during COVID-19, but businesses will continue to use these tools in the post-pandemic world.
Online payment app usage is surging. There are pros and cons to accepting this payment method.
Business checking account fees can eat away at your profits and impact your cash flow if you aren't careful. Before you choose a business checking account, make sure you know what fees it may charge.
Virtual private networks are a tool to help protect your business's private data, but they are not perfect.
Learn how to give your employees informal feedback to improve employee performance and company morale.
Remote desktop technology has become a necessity for the pandemic-era workforce.
RMM tools can help your business monitor and secure your company devices, networks, and endpoints quickly and painlessly.
Segmenting your email list can improve your ability to engage your target audience with email marketing campaigns personalized for them.
Learn how to enhance your people management skills to effectively lead your team.
Taking out a personal loan is one way to bankroll your business, but it does involve some risk.
Nonrecourse loans aren't popular for businesses, but they're a way to borrow money for a long-term project without a personal guarantee.
The types of compensation packages you offer your employees can have a big impact on your business. Learn which ones are right for your team.
A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.
Click-through rate is a critical metric by which a small business can measure its email marketing success.
A buy-sell agreement describes how a partner's shares are redistributed if they leave the company. It is an important contract that every business partnership should maintain.
A stock purchase agreement outlines the sale of company stock to buyers. Here's how to create a stock purchase agreement, along with a helpful template.
Qualifying life events provide opportunities for you and your employees to alter your health insurance coverage outside of the open enrollment period.
Learn what the recruitment process is and how to implement one for your business.
Depending on the size of your business, you may be required to offer healthcare options to employees after they leave your company.
If your small business is in need of capital, angel investors are an option you can turn to for funding. Here's everything you need to know about finding an angel investor.
Here are the main reasons to get life insurance as a business owner and how to determine the appropriate coverage amount.