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Latest: Advice, Tips and Resources

Article
How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | December 02, 2020

E-commerce is becoming a staple of many businesses, so it's important to have a digital marketing strategy that aligns with online selling.

Article
7 Most Effective Lead Nurturing Strategies
By David Gargaro | December 02, 2020

Once you engage leads, it is important to nurture them along the buying journey. Here are the best ways to nurture leads.

Article
Top Team Collaboration Tools
By Kiely Kuligowski | December 02, 2020

A team collaboration tool can ease communication and boost productivity. Check out five of the top tools used by real business owners.

Article
How to Do a Year-End Review in the Midst of a Pandemic
By Nicole Krug | December 01, 2020

Taking the time to do a year-end review is a must for every business. But how do you do that during a pandemic?

Article
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Types of Small Business Loans You Can Secure Quickly
By Dock David Treece | December 01, 2020

Sometimes your business needs funding fast. That's when these loans come in handy.

Article
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Types of Small Business Funding and When You Need Them
By Dock David Treece | December 01, 2020

There are many different types of funding for small businesses. Here's a breakdown of some of the most common types and when each is right for your business.

Article
16 Sales Automation Tools and Strategies That Can Help You Scale Your Business
By Scott Gerber | December 01, 2020

Sales automation software can provide data-driven lead generation and sequencing, automated reports, scheduling, and more. Learn which software apps and strategies entrepreneurs use.

Article
Email Analytics You Should Be Tracking
By Marisa Sanfilippo | December 01, 2020

These email analytics can inform your email marketing campaigns, improving customer engagement and driving more conversions.

Article
How to Set Up a Facebook Business Page
By Adam Uzialko | December 01, 2020

A Facebook business page gives you a way to connect with your audience on the largest social media platform in the world. Here's how to set up your Facebook business page and optimize it.

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Article
The Importance of Freelancers in 2021
By Andrew Martins | November 30, 2020

Years after the 2008 financial collapse changed the economic landscape, COVID-19 has shifted how companies see freelancers.

Article
Grants for Felons
By Donna Fuscaldo | November 30, 2020

There are grants available for felons who are looking to start a small business.

Article
How to Create a Successful Social Media Campaign
By David Gargaro | November 27, 2020

Social media marketing is key to a modern business's success. This guide explains how to create a successful social media marketing campaign.

Article
YouTube Analytics Guide
By Max Freedman | November 27, 2020

YouTube Analytics can help you keep tabs on your channel and your target audience's engagement. Here's how to use it.

Article
Complete List of POS Charges and Fees
By Donna Fuscaldo | November 27, 2020

Thanks to a downward trend in pricing and advances in technology, every size business can benefit from a POS. Here's what you can expect to pay.

Article
Complete Guide to Understanding the Sales Funnel
By David Gargaro | November 26, 2020

What is the sales funnel, and why is it important to your business?

Article
Business Owner's Guide to FICA Tax
By Adam Uzialko | November 26, 2020

The FICA tax is a federal tax that both employers and employees pay to support Medicare and Social Security. Here's how it works and what you need to know as an employer.

Article
10 Ways to Build Morale While Working From Home
By Daglar Cizmeci | November 25, 2020

Morale is a fundamental aspect of productivity and employee engagement. Without it, output drops, operation costs increase, and staff turnover racks up.

Article
Customer Development for Small Business: An Essential Practice
By Jeff Solomon | November 25, 2020

Customer development is essential for launching new ventures that address market needs.

Article
WorkForce Software's Secret Sauce for Retention: Transparency and Accountability
By Donna Fuscaldo | November 25, 2020

In the early days of the pandemic, WorkForce Software furloughed 22% of its staff and reduced salaries. A few months later, 97% are back. Here's why.

Article
4 Ways to Get More From Your Marketing
By Jeremy Knauff | November 24, 2020

Marketing is an important component of every business, but many entrepreneurs aren't getting as much out of their efforts as they could.

Article
Shop Small: Business.com's Ultimate Holiday Gift Guide
By Haley C. Hanlon | November 24, 2020

We are proud to present business.com's ultimate small business holiday shopping guide featuring 48 amazing small businesses, as well as our hand-selected gift recommendations from each company.

Article
The 15 Best E-Commerce Marketing Tools
By Jamie Johnson | November 24, 2020

E-commerce marketing tools can help drive more traffic to your online store and increase conversions.

Article
What Are Liability Waivers, and How Do They Work?
By Skye Schooley | November 24, 2020

Liability waivers can protect your business when used properly. Learn about general and COVID-19 liability waivers to see if your business needs one.

Article
How Can B2B Marketers Master Branding on Social Media?
By Christine Alemany | November 23, 2020

Branding is an important aspect of business for just about every organization. By focusing on consistency and seemingly minor details, B2B marketers can elevate their social media game. Here's how.

Article
Re-Engagement Email Strategy (With Examples)
By Max Freedman | November 23, 2020

When your audience seems to lose interest in your email marketing campaigns, re-engage them with this strategy.

Article
How to Apply for a Business Credit Card Without a Personal Guarantee
By Andrew Martins | November 23, 2020

Though many credit card providers require a form of collateral for certain small business cards, not all do. Here's what you need to know about getting an unsecured business credit card.

Article
3 Factors to Consider When Using Temporary Staffing to Fill Hiring Gaps
By Christine Proffitt | November 20, 2020

Though it might not feel like it's the right time to hire permanent staffers, consider temporary staffing services as a bridge to get you through this crazy year.

Article
An Epidemic During a Pandemic: The Cure for Employee Burnout
By Nick Bogacz | November 20, 2020

Employee burnout is on the rise. In a difficult year, it's hard to fault someone if their performance slips. Here are some strategies to light a fire and end burnout.

Article
SBA Loan Default in the Time of COVID-19
By Jason Milleisen | November 19, 2020

Jason Milleisen, a former workout officer for the biggest SBA lender in the U.S., answers your questions about SBA loan default and the offer in compromise process as a result of the coronavirus.

Article
Leading in the New Normal
By Joanna Swash | November 19, 2020

Leading in the new normal means that there is a new set of rules to follow, which are not taught in business school. Here are seven rules to help leaders be prepared.

Article
4 Tips for Adding Video to Your Marketing Strategy
By Syed Balkhi | November 18, 2020

Explore several ways you can start using video content to get more paying customers across all of your existing marketing channels.

Article
Working Remotely Long Term? You Need a Virtual Team-Building Plan
By Michael Alexis | November 18, 2020

As virtual team building becomes a more prominent fixture for companies, savvy leaders must refine their tactics. Learn what one CEO, whose workforce is 100%, does to keep his team connected.

Article
Website Design Tips for Small Businesses
By Kiely Kuligowski | November 18, 2020

Your website's design is often the first impression visitors get of your business. Here's how to make sure it's a good one.

Article
How to Use Pinterest for Marketing
By Kiely Kuligowski | November 18, 2020

Pinterest and its many boards offer great marketing potential for small business. Here's how to use the social media platform to connect with your audience.

Article
7 Critical Building Blocks for Small Business Success in 2021
By Zaheer Dodhia | November 17, 2020

Whether you're planning to start a business or in the process of building one, you need to know these seven steps to establish the foundation of your enterprise and avoid pitfalls.

Article
How to Manage Millennials vs. Gen Z in the Workplace
By Skye Schooley | November 17, 2020

Discover how to best manage millennials and Gen Z employees by learning the key similarities and differences between the two.

Article
How LaFlore Paris Became the Most-Funded Female-Owned Business on Kickstarter
By Kiely Kuligowski | November 16, 2020

LaFlore Paris co-founder Natacha Seroussi shares her tips on being successful on crowdfunding sites.

Article
7 Tips for SaaS Companies to Generate More Leads
By Jayson DeMers | November 13, 2020

Struggling to generate leads for your SaaS business? Here are some tried-and-true sales and marketing tips that can help SaaS companies get more customers.

Article
4 Ways to Offer Health Insurance to Your Employees
By Curt Schleier | November 13, 2020

One of the top benefits employees desire is health insurance coverage. Here are some options for offering it to your employees.

Article
Pros and Cons of Offering Tuition Reimbursement
By Skye Schooley | November 13, 2020

Learn about the pros and cons of reimbursing your employees for tuition to determine if this type of program is right for your business.

Article
Understanding Business Credit Lines
By Julie Ritzer Ross | November 12, 2020

Learn what a business credit line is, what type of business credit lines are available and when you should use each option.

Article
What Is Flextime, and Why Should You Offer It?
By Skye Schooley | November 12, 2020

Learn how implementing a flextime policy can benefit your business.

Article
What Have We Learned? Business Lessons From COVID-19
By Brian Wallace | November 11, 2020

Do the work now so your business will still be around later.

Article
How At-Will Employment Works for You and Your Employees
By Adam Uzialko | November 11, 2020

Many employers use an at-will employment model. Here's what at-will employment means for employers and employees.

Article
How to Get More Sales Page Engagement
By Chris Christoff | November 11, 2020

A high-quality sales page can make or break your business. Here's how you can make sure your page is optimized for maximum engagement and profitability.

Article
Lessons From Millennials and Gen Zers on Video Marketing
By Jared Atchison | November 11, 2020

The new generation of consumers is making an impact through their buying choices and their participation on social media. Here's how to get your videos to resonate with millennials and Gen Zers.

Article
Productivity Metrics Matter More Than Ever for SMBs: How to Measure Your Workforce Effectively in 2021
By Isaac Kohen | November 10, 2020

Here's what small businesses are missing when it comes to making the shift from closely managed on-site teams to remote teams.

Article
Guide to Compensation Management
By Patrick Proctor | November 10, 2020

If you want to hold on to your top employees, a strong compensation management program is critical.

Article
How to Apply for a Business Credit Card as a Sole Proprietor
By Andrew Martins | November 10, 2020

If you're a sole proprietor, here's a step-by-step guide on how you can obtain a business credit card.