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Polls are an effective form of SMS outreach that can serve as another tool in your marketing strategy.

What is system thinking, and how can it be applied to a wide range of businesses and industries without impacting their efficacy?

Here are the top social media marketing tips e-commerce businesses can work with in 2021.

Our best measurement of personal success should use our own goals and guidelines.

With everything 2020 threw at us, small businesses can apply those lessons to their marketing strategy in 2021.

Modern spreadsheet software does more than track budgets. Here's how to find and use the best spreadsheet software for your business.

Organizational culture can be the beating heart of your workforce or a hindrance to productivity. By focusing on it during and after the hiring process, you can ensure a cohesive, positive culture.

A multigenerational workforce provides opportunities for learning and innovation. Here's how to manage multiple generations.

The pandemic has led to an escalating debt crisis, with businesses facing mountains of late or unpaid invoices. You need to be tactful in how you collect late customer payments, however.

E-commerce is growing at an unprecedented rate and is one of the most valuable industries now. This guide will inspire and guide you in starting your own e-commerce business.

Small business owners can develop a sound IP strategy when they leverage the right types of internal protections and external controls. Here are five steps to get started.

KeyBank's Q4 Economic Outlook Report explores the prospect of economic recovery in 2021 and how the pandemic will influence consumer spending, business performance, and global growth.

As businesses adapt to the new normal, recruiting safely and effectively to expand and grow is essential.

Don't let workflow inefficiencies derail your company.

A great Pinterest board can help your business stand out. Here are some ideas to make your boards memorable.

Learn what real-time monitoring is and how it can benefit your business.

An effective ticket management system is critical to correct issues quickly and efficiently.

Modern retail businesses need ERP software with various integrations and multichannel connectivity.

Some companies' current hiring approach is flawed. A more measured approach is necessary to find skilled, talented, long-term workers.

If you're starting an e-commerce business, you need an online shopping cart. Learn what this is, who needs it and which features to look for.

An outstanding LinkedIn company page can help you recruit top talent and establish your brand's credibility.

With COVID-19 and lockdowns showing signs of turning the corner, here is a holistic list of business and technology solutions to help businesses find the path forward.

Entering the market with a new product is not easy. However, it's still worth attempting regardless of challenging market conditions. This guide can help you navigate this process more easily.

Learn how you can create an annual review to gauge the health of your business.

Offering employees a sabbatical could improve their performance. Here's what you need to know about sabbatical programs.

If you already use QuickBooks for your accounting software, you may be interested in its POS software as well. Here's what you need to know about its desktop POS product.

Entrepreneurs should think through these factors first before choosing insurance.

The Paycheck Protection Program has been revamped and funded under the $900 billion coronavirus stimulus bill that President Trump signed on Dec. 27.

Group life insurance is a valuable inclusion in an employee benefits package.

Digital transformation is as crucial for SMBs as it is for large organizations.

As consumers, we want to be recognized and catered to, and we can always use more convenience and positive experiences – especially during a time when there's more uncertainty than usual. 

Visual merchandising can be extremely effective in driving in-store purchases. If you are a SMB retailer, learn how to create an effective visual merchandising strategy.

Learn how to cut expenses on customer support without compromising on its quality.

Find out how to cut costs and turn trash into cash by using recycling to your advantage.

Not having a strategy to handle increased call volume threatens your reputation and bottom line. Here's how to handle large call volumes.

Forward-looking businesses, especially those within niche markets, should combine plans for weathering the current storm with plans to maintain future growth, resilience and profitability.

While adding more steps, the agile project management model can help you provide a more transparent collaborative process.

Section 125 plans offer employees significant tax savings and could be an appealing part of any benefits package.

Social media is the world's largest database of consumer insights that are extremely beneficial for a company.

Keep these things in mind before entering a business partnership.

The second round of COVID-19 stimulus includes long-awaited support for both individuals and small businesses.

Nearly 70% of consumers abandon shopping carts after adding products, and many more people leave websites without getting that far. But their buyer journey doesn't have to end there.

These are the most important features accountants should look for in payroll software.

Every accountant should offer their clients these 11 tips.

A lot can be gained by giving struggling employees a clear path to improvement with a performance improvement plan.

To pay your employees the correct amount each pay period, you need to know how to calculate gross and net pay.

Writing up an employee is a form of discipline that serves as a clear message that an employee's behavior or conduct is unacceptable.

For small businesses,traditional marketing can be expensive and difficult to maintain. Inbound marketing can level the playing field and give even the smallest business a chance to stand out and grow.

Small businesses may lack resources at times, but that's no excuse for recruiting woes. Use these hiring hacks to improve your recruitment process and bring on the best talent.

Deemed an essential service early in the pandemic, Fresh n' Lean adapted by increasing its already-stringent quality control and employee safety.