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Latest: Advice, Tips and Resources

Article
9 Twitter Best Practices for Business
By Kiely Kuligowski | September 28, 2020

Being successful on Twitter requires more than just keeping your message within the character limit.

Article
8 Strategies for Managing Your Remote Team
By Dr. Cindy McGovern | September 25, 2020

Managing a remote team requires a different strategy from in-person leadership. Here are eight ways to get the most out of and be there for your remote team.

Article
Break Writer's Block with These 6 Brainstorming Tips
By Syed Balkhi | September 25, 2020

Brainstorming content ideas for future posts isn't always easy, but it's a necessary step in the creative process.

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Article
How Your Life Experiences Can Inspire Your Business and Help It Grow
By Simone Johnson | September 25, 2020

Learn how Mixed Up Clothing owner Sonia Kang's multicultural background, nursing credentials, and flair for fashion both inspired and saved her business.

Article
What Are Promoted Tweets, and How Do They Work?
By Kiely Kuligowski | September 25, 2020

Promoted tweets are a great way to increase sales and boost engagement on Twitter. Learn what they are and how they work; then get nine tips to help you run a successful promoted tweet strategy.

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Despite COVID-19 Challenges, Brighter Days Are Ahead for the Middle Market
By Nicole Fallon | September 24, 2020

According to a new report by KeyBank, COVID-19 has shaken middle market businesses, but they're surviving and, in many cases, getting back to a state of normalcy.

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Article
What You Should Know About Noncompete Agreements
By Skye Schooley | September 24, 2020

Learn what a noncompete agreement is and how it is used to protect business assets.

Article
COVID-19, Lawsuits, a Presidential Election and New Laws: Are Big Changes Coming to Business Liability Insurance?
By Dan Rafter | September 23, 2020

What will 2021 bring when it comes to business liability insurance?

Article
Guide to Choosing Business Equipment Loans
By Julie Thompson | September 23, 2020

Need financing for business equipment? Here's what you need to know about choosing a business equipment loan.

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Article
What Big Data Means for Your Small Business
By Andrew Martins | September 23, 2020

In an increasingly digital world, the amount of data a small business must parse gets larger by the year. Learn what big data means for your SMB.

Article
What Are Cash Flow Statements?
By Simone Johnson | September 23, 2020

Cash flow statements break down the financial status of your company to show the money flowing in and out.

Article
5 Ways To Bring on New Hires in the Age of COVID-19 Telecommuting
By Alison Gutterman | September 22, 2020

The process of onboarding new employees always needs refining, but that's especially true while working remotely during a pandemic.

Article
Key User Experience Principles to Boost Your Site Conversion Rate
By Daniel Ndukwu | September 22, 2020

A visitor's user experience on your website goes a long way toward determining whether they buy from you regularly or never return.

Article
QuickBooks Desktop vs. Online: Which Should You Use?
By Max Freedman | September 22, 2020

Should you use the desktop application or web browser version of QuickBooks? Here's what you should know about each.

Article
7 Steps to Starting a Business
By Chris Porteous | September 21, 2020

The businesses that stand the best chances of surviving into the future are those that don't risk it all on a single "big score." They play the long game and manage risk frugally.

Article
Thriving Beyond COVID-19: The New Marketing Model for Small Businesses
By Paxton Gray | September 21, 2020

The effects the pandemic has had on small businesses could be long-lasting. It's crucial to adopt a practical and forward-looking marketing strategy.

Article
Remote Work Best Practices (Plus Sample Policy)
By Marisa Sanfilippo | September 21, 2020

With so many businesses now having employees work from home, it is vital to have a well-thought-out plan that fosters this new working environment.

Article
15 Local Marketing Strategies to Promote Your Local Business
By David Gargaro | September 18, 2020

These marketing strategies for small businesses can improve your engagement with potential customers in your local market.

Article
How to Apply for a Business Credit Card if You Have Bad Credit
By Donna Fuscaldo | September 18, 2020

Qualifying for a business credit card if you have bad credit is difficult but not impossible. You may have to start with a secured card.

Article
5 Content Ideas to Keep Your Email Subscribers Engaged
By Liviu Tanase | September 17, 2020

Getting new email subscribers is a worthy goal, but keeping them engaged is even more important.

Article
Scale Your E-Commerce Business Using This Beginner-Friendly Facebook Ads Strategy
By Razvan Romanescu | September 17, 2020

Facebook ads are highly effective but highly complex. Learn how to scale your e-commerce business using Facebook ads.

Article
Why Your Small Business Needs an Attendance Policy (+ Sample Attendance Policy Template)
By Matt D'Angelo | September 17, 2020

An effective time and attendance policy spells out your expectations for your employees' attendance and the consequences for failing to meet them.

Article
How a Divorce Can Affect Your Business
By Chris Porteous | September 16, 2020

There are options to ensure the dissolution of your marriage doesn't disrupt your business. You can sell part or all of the business, make a binding agreement to offer other assets in place of the...

Article
Maintaining the Personal Touch Without In-Person Interaction: How Small Businesses Can Translate Their Business's Spirit Online
By Rich Rao | September 16, 2020

Here are four tips to differentiate your store and appeal to potential shoppers or stay top of mind with current customers.

Article
What Should Happen in the First 90 Days of New Employee Orientation?
By Jamie Johnson | September 16, 2020

To start employees off on the right foot, make sure your orientation helps them feel welcome and answers all of their questions.

Article
Can (or Should) You Raise Prices During COVID-19?
By Donna Fuscaldo | September 16, 2020

Supply shortages in higher demand and other pandemic-related expenses are causing some companies to raise prices during COVID-19. Should your business follow suit?

Article
Private Equity vs. Venture Capital: What's the Difference?
By Donna Fuscaldo | September 16, 2020

Private equity and venture capital funding are both considered alternative investments, but there are significant differences between the two.

Article
7 Questions to Ask Yourself About Transitioning to a Fully Remote Office
By Mike Kappel | September 15, 2020

To reduce expenses, boost productivity and increase employee retention, consider taking your team fully remote.

Article
Hiring Process Timeline Best Practices
By Alison Grillo | September 15, 2020

The hiring process is an important part of running a successful business. Make sure to develop a process that will lead to fruitful new hires.

Article
How to Transition to Long-Term Work From Home
By Kiely Kuligowski | September 15, 2020

Working from home has become the reality for many American workers. Here's how to transition into long-term remote work.

Article
What's the Difference Between a Secured and Unsecured Credit Card?
By Andrew Martins | September 14, 2020

Understanding the difference between a secured credit card and an unsecured credit card is the first step in choosing the right one for your business.

Article
When to Hire an HR Manager for Your Small Business
By Skye Schooley | September 14, 2020

Learn what an HR manager does and how to tell when your business needs one.

Article
Sell Your Team on Safety
By Dr. Cindy McGovern | September 11, 2020

​​​​​​​Your top job right now is to convince employees and customers to follow the rules.

Article
Yes, You Can Make a Digital Transformation Right Now. Here's How.
By Jeff Mazur | September 11, 2020

By reanalyzing your workforce, setting clear goals, encouraging adaptability, and focusing on data accessibility and availability, you can launch and sustain a quick-moving digital transformation.

Article
How Is a Cash Flow Statement Prepared?
By Simone Johnson | September 11, 2020

Cash flow statements help businesses keep track of their finances. Here's what you need to know.

Article
How to Write a Job Description (Plus 7 Job Description Templates)
By Kiely Kuligowski | September 11, 2020

A job description is many people's first introduction to your company. Here's what to include to make an impression.

Article
Everything You Need to Know About the Statement of Shareholder Equity
By Donna Fuscaldo | September 11, 2020

The statement of shareholder equity tells you the value of a business after investors and stockholders are paid out.

Article
How to Manage Anxiety in the Workplace
By Shawn Singh | September 11, 2020

Work can be stressful, whether you work in a physical environment or remotely. These common stressors are experienced by professionals everywhere, and managing them is essential to work-life balance....

Article
Workplace Stress and Anxiety After COVID-19
By Shawn Singh | September 11, 2020

The COVID-19 pandemic has compounded existing workplace stress and anxiety. This article explains the primary causes of that stress and how to manage it in a post-COVID world.

Article
How B2B Small Businesses Can Customize Their Social Media Marketing Strategies
By Ming-Yi Wu | September 10, 2020

Because business goals, target audiences, and the nature of customer relations are different, B2B and B2C social media marketing strategies cannot be identical.

Article
Making a Difference: What You Should Know About Nonprofits
By Chris Porteous | September 10, 2020

Should you start your business as a for profit or nonprofit? Learn which business model works best for you.

Article
How to Hire the Right Accountant for Your Business
By Simone Johnson | September 10, 2020

Picking the right accountant is important for your business's financial future. Here's what you should check for when hiring an accountant.

Article
The Best Business Grants for Women in 2020
By Kiely Kuligowski | September 10, 2020

Women are still far behind in business funding. Here are some of the best business grants for women in 2020 that can help close the gap.

Article
Mandatory Sick Leave Laws and How They Work
By Marisa Sanfilippo | September 09, 2020

Depending on the state you operate in, you may be required to provide paid sick leave for your employees.

Article
Overtime Pay Laws, How Overtime Works and How to Calculate Overtime
By Marisa Sanfilippo | September 09, 2020

If you aren't paying eligible employees for the overtime hours they work, you may end up facing fines or even legal action.

Article
4 Ways Introverts Can Use Their Strengths to Win at Sales
By Daniel Ndukwu | September 08, 2020

Learn how to talk to more prospects, overcome your fear of rejection, and consistently hit and exceed your sales numbers.

Article
Teamwork: Assessing and Strengthening a Team
By Rachel Krug | September 08, 2020

Implementing collaborative processes can improve overall productivity by 20 to 30%.

Article
Everything You Need to Know About the Income Statement
By Donna Fuscaldo | September 08, 2020

The income statement, which tracks your revenue after expenses, paints a picture of how your business is performing over a period of time.

Article
How Marketers Can Leverage LinkedIn
By Jared Atchison | September 04, 2020

Learn how to grow with LinkedIn in 2020.

Article
How to Conduct a Marketing Analysis
By Adam Uzialko | September 04, 2020

A marketing analysis helps you improve your strategy to engage more of your audience, generate more leads and drive sales. This guide explains how to conduct a marketing analysis for your business.