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Latest: Advice, Tips and Resources

Article
How AI Will Transform the Retail Customer Experience
By Tom Treanor | January 19, 2021

Among other things, retailers will have to meld an ever-growing variety of data and data sources into a single comprehensive, accurate real-time view of every customer.

Article
How to Build Business Momentum With Limited Resources
By Chris Porteous | January 19, 2021

Here, we look at how a business can establish decent momentum with only a handful of resources.

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Article
Small Business Optimism Sinks as COVID-19 Rages, New President Takes Office
By Donna Fuscaldo | January 19, 2021

Small business owners are pessimistic about the coming months, but there are reasons to be optimistic over the longer term.

Article
How to Manage an Employee Leave of Absence
By Alison Grillo | January 19, 2021

Employers must understand what their obligations are for providing employees a leave of absence.

Article
How to Lower Your Credit Card Processing Fees
By Donna Fuscaldo | January 19, 2021

Are you paying too much for credit card processing? Find out how you can reduce the amount you pay for transactions.

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Article
Text Message Laws Every Business Needs to Follow
By Jordan Beier | January 19, 2021

There are a number of text message marketing laws that your business should be following when trying to reach its target audience.

Article
PPP Round 2: How Much, and How to Have It Forgiven
By Eric Leopardi | January 18, 2021

The Paycheck Protection Program is open for a new round of funding. See if you qualify, how to apply for forgiveness, and what you can use the loan to cover.

Article
Email Marketing Best Practices and Predictions for 2021
By Marisa Sanfilippo | January 18, 2021

Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021.

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HRdirect Smart Apps
HRdirect Smart Apps are Web-based HR apps designed to help small businesses simplify employee management tasks.
Article
How Business Bootstrapping Works
By Donna Fuscaldo | January 18, 2021

Don't want to take on debt or give up control of your new business? Here's how to bootstrap your enterprise instead.

Article
Fighting Post-Holiday Chargebacks in 2021
By Adrian DeGus | January 15, 2021

While the holiday season is a lucrative time for merchants, the inevitable holiday hangover of chargebacks is less welcome. Here's how to ease the process and increase how much you recoup.

Article
Understanding the Market: How Neuromarketing Can Improve Your Marketing Strategy
By Athens Ramseyer | January 15, 2021

Neurophysical measures can provide profound insights into human behavior, particularly regarding decision-making processes.

Article
20 Businesses You Can Start on the Cheap
By Donna Fuscaldo | January 15, 2021

You don't need a ton of cash to get a business up and running. Opportunities abound to become a business owner with less than $500. Here's a look at 20 of them.

Article
What Is Keystroke Logging?
By Andrew Martins | January 15, 2021

Whether you think your employees are slacking or you just want to add a little more security to your business's assets, there are things to keep in mind when considering keystroke logging software.

Article
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Why Your Small Business Needs Cybersecurity Software
By Max Freedman | January 14, 2021

Cybersecurity software can help you protect your business from hackers and cyberthreats, many of which could result in irreparable damage.

Article
How to Create Social Proof Through Case Studies
By Jared Atchison | January 14, 2021

Build trust and win more customers over by using case studies. Here's how to create them and use them with your customers.

Article
17 Creative Ways to Bring Company Leaders Together for Productive Conversation
By Scott Gerber | January 14, 2021

Seventeen members of YEC share effective tactics for gathering together leaders that lead to effective strategizing and team building.

Article
How Businesses Use Applicant Tracking Systems
By Sean Peek | January 14, 2021

Today, applicant tracking systems are a necessary tool for businesses that need to improve and automate their hiring process.

Article
Importance of User Activity Monitoring
By Skye Schooley | January 14, 2021

Businesses can benefit from monitoring their internal users' behavior. Learn what user activity monitoring is and how it can improve your overall security and productivity.

Article
Magic Words and Colors to Elevate Your Marketing in 2021
By Steve Pulcinella | January 13, 2021

Implement these words and colors into your marketing plan to get the most out of your direct response campaigns.

Article
The Legalities and Benefits of Employee Cellphone Monitoring
By Skye Schooley | January 13, 2021

Learn the benefits and laws associated with monitoring company-owned employee cellphones.

Article
5 Ways Small Tech Companies Can Thrive During COVID-19
By Mehdi Khalvati | January 12, 2021

With a few sales and marketing strategies, such as reframing your product and focusing on SEO, your small tech company can thrive during COVID-19.

Article
Why In-Location Experiences Matter More Than Ever
By Bobby Marhamat | January 12, 2021

To survive and thrive in the future, businesses will need to make in-location experiences a priority.

Article
Working From Home: 10 Tips to Improve Work-Life Balance
By Jake Eisenberg | January 12, 2021

Exclusively working from home can feel as if the line between work and life is virtually nonexistent. These 10 tips will help you strike a good balance.

Article
Automated Email Sequence Examples
By Marisa Sanfilippo | January 12, 2021

Automated email sequences can keep your customers engaged based on their actions and behaviors.

Article
SMS Polling for Business
By Jordan Beier | January 12, 2021

Polls are an effective form of SMS outreach that can serve as another tool in your marketing strategy.

Article
How You Can Apply System Thinking to Your Business
By Chris Porteous | January 11, 2021

What is system thinking, and how can it be applied to a wide range of businesses and industries without impacting their efficacy?

Article
4 Best Social Media Strategy Tips for E-Commerce Businesses
By Jared Atchison | January 11, 2021

Here are the top social media marketing tips e-commerce businesses can work with in 2021.

Article
5 Reasons Why Some People Don't Think Their Hustle Measures Up
By Marcy Bialeschki | January 11, 2021

Our best measurement of personal success should use our own goals and guidelines.

Article
Your Guide to Marketing in 2021
By Mark Lamplugh | January 11, 2021

With everything 2020 threw at us, small businesses can apply those lessons to their marketing strategy in 2021.

Article
The Best Spreadsheet Software: Features, Uses and Programs
By Nicole Fallon | January 11, 2021

Modern spreadsheet software does more than track budgets. Here's how to find and use the best spreadsheet software for your business.

Article
Why It's Important New Hires Fit a Company's Culture
By Andrew Martins | January 11, 2021

Organizational culture can be the beating heart of your workforce or a hindrance to productivity. By focusing on it during and after the hiring process, you can ensure a cohesive, positive culture.

Article
Hiring Tips for a Multigenerational Workforce: From Baby Boomers to Gen Z
By Kiely Kuligowski | January 11, 2021

A multigenerational workforce provides opportunities for learning and innovation. Here's how to manage multiple generations.

Article
The Pandemic Recession Calls for a Whole New Collections Playbook
By Sachin Goyal | January 07, 2021

The pandemic has led to an escalating debt crisis, with businesses facing mountains of late or unpaid invoices. You need to be tactful in how you collect late customer payments, however.

Article
How to Start an E-commerce Business: An Easy Guide to Getting Started
By Kevin Shuler | January 07, 2021

E-commerce is growing at an unprecedented rate and is one of the most valuable industries now. This guide will inspire and guide you in starting your own e-commerce business.

Article
How Startups and SMBs Can Craft an IP Protection Strategy That Works
By Chris Porteous | January 07, 2021

Small business owners can develop a sound IP strategy when they leverage the right types of internal protections and external controls. Here are five steps to get started.

Article
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Domestic and Global Economic Recovery in 2021 Depends on the Course of COVID-19
By Nicole Fallon | January 06, 2021

KeyBank's Q4 Economic Outlook Report explores the prospect of economic recovery in 2021 and how the pandemic will influence consumer spending, business performance, and global growth.

Article
The Four Rules of Successful Virtual Recruiting
By Joanna Swash | January 06, 2021

As businesses adapt to the new normal, recruiting safely and effectively to expand and grow is essential.

Article
6 Myths About Process Improvement
By Kevin Shuler | January 06, 2021

Don't let workflow inefficiencies derail your company.

Article
8 Awesome Pinterest Board Ideas for Your Business
By Max Freedman | January 06, 2021

A great Pinterest board can help your business stand out. Here are some ideas to make your boards memorable.

Article
5 Reasons to Consider Real-Time Monitoring
By Skye Schooley | January 06, 2021

Learn what real-time monitoring is and how it can benefit your business.

Article
Ticket Management Best Practices: How to Effectively Manage Your Tickets
By Nicole Fallon | January 05, 2021

An effective ticket management system is critical to correct issues quickly and efficiently.

Article
Why Retailers Need the Right Software to Meet Their Evolving Needs
By Dan McManus | January 04, 2021

Modern retail businesses need ERP software with various integrations and multichannel connectivity.

Article
Why Your Approach to Hiring Is All Wrong
By Chris Porteous | January 04, 2021

Some companies' current hiring approach is flawed. A more measured approach is necessary to find skilled, talented, long-term workers.

Article
What Is an Online Shopping Cart?
By Business.com Contributor | January 04, 2021

If you're starting an e-commerce business, you need an online shopping cart. Learn what this is, who needs it and which features to look for.

Article
Tips on Developing an Awesome LinkedIn Company Page
By Adam Uzialko | January 04, 2021

An outstanding LinkedIn company page can help you recruit top talent and establish your brand's credibility.

Article
Recovering Your Business Post-COVID
By Brian Wallace | December 31, 2020

With COVID-19 and lockdowns showing signs of turning the corner, here is a holistic list of business and technology solutions to help businesses find the path forward.

Article
How to Build a Digital Product Ready for Angel/VC Funding Amid the Recession
By Dima Venglinski | December 31, 2020

Entering the market with a new product is not easy. However, it's still worth attempting regardless of challenging market conditions. This guide can help you navigate this process more easily.

Article
Top Tips for Conducting an End-of-Year Review for Small Businesses
By Jared Atchison | December 31, 2020

Learn how you can create an annual review to gauge the health of your business.

Article
Should You Offer a Sabbatical Program?
By Max Freedman | December 31, 2020

Offering employees a sabbatical could improve their performance. Here's what you need to know about sabbatical programs.

Article
Everything You Need to Know About QuickBooks POS
By Donna Fuscaldo | December 31, 2020

If you already use QuickBooks for your accounting software, you may be interested in its POS software as well. Here's what you need to know about its desktop POS product.