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Latest: Advice, Tips and Resources

Article
How to Build an Excel Timesheet
By Marisa Sanfilippo | August 19, 2020

If you are looking for an easy, and free, way of tracking your employees' time each week, you may want to consider using an Excel timesheet.

Article
How to Team Up with Other Businesses to Tackle a Common Problem
By Andrew Martins | August 19, 2020

Learn how Blast Beat Network helps multiple online media outlets band together to boost their advertising power while rising to the challenge of serving a misunderstood audience.

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Dawson Law Group
Portland car accident lawyers, handling personal injury claims and trials across Oregon
Article
The Ads Affair: How the Industry Has Changed and Is Changing
By Boris Pfeiffer | August 18, 2020

With consumers more savvy to advertising efforts and aware of privacy concerns, companies are having to rethink how they promote their products and services.

Article
Three Martech Trends You Should Know in 2020
By Jared Atchison | August 18, 2020

Here are the MarTech trends that will impact your business in 2020 and beyond.

Article
PEO vs. ASO: What's Best for Your Business?
By Matt D'Angelo | December 18, 2020

If you're considering outsourcing your HR responsibilities, there are several options to consider, such as PEOs and ASOs.

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Livesay & Myers, P.C.
The family law and divorce attorneys at Livesay & Myers, P.C. represent clients throughout Arlington, Alexandria and Northern Virginia.
Article
What's the Difference Between a Grant and Business Loan?
By Skye Schooley | August 18, 2020

Learn whether a business grant or business loan is better for your business.

Article
How a Proper CMMS Software Helps Streamline Self-Storage Maintenance Management
By Mehdi Khalvati | August 17, 2020

Facilities and maintenance management software optimizes self-storage operations through automated workflows and key business analytics, resulting in reduced costs and satisfied customers.

Article
Why Is the Supplier Experience Important in Payment Automation?
By Josh Cyphers | August 17, 2020

While a company's first responsibility is to its bottom line, it's important to remember that suppliers are ultimately responsible for the ability to deliver revenue.

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Warren & Kallianos, PLLC
Charlotte, NC personal injury lawyers representing victims of auto accidents, medical malpractice and other forms of negligence.
Article
Moving to E-Commerce: What You Need to Know
By Eric Leopardi | August 17, 2020

Between social distancing, economic variability and state closures, many businesses are increasingly turning to e-commerce as a way to stay afloat.

Article
5 Ways to Drive Better Results From Your Email Newsletter
By Liviu Tanase | August 17, 2020

Your email newsletter helps you connect with you audience, strengthen your brand and boost sales. Here's how to drive better results from the emails you send.

Article
How to Find Marketing Opportunities With Google Analytics
By Chris Christoff | August 17, 2020

Google Analytics can help you make some very effective marketing decisions.

Article
What a Good Performance Process Looks Like
By Marisa Sanfilippo | December 21, 2020

To get the most out of your team, you need to have a solid performance process in place.

Article
5 Ways to Improve Your Mobile Marketing Strategy
By Syed Balkhi | August 17, 2020

As a business owner, you have to think about how you’re going to reach smartphone users and build an excellent experience that keeps them coming back for more.

Article
A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | August 17, 2020

Building a customer journey compels you to understand how your customers engage with your brand and their experience toward making a purchase.

Article
4 Low-Cost Online Marketing Strategies
By Thomas Griffin | August 17, 2020

Not all online marketing has to break your budget. There are several tactics you can implement when resources are tight.

Article
Pros and Cons of Monitoring Your Employees
By Simone Johnson | August 14, 2020

Monitoring your employees is important, and comes with both advantages and disadvantages.

Article
3 Steps to Attract the Next Generation of Investors With Social Responsibility
By Brady Fletcher | August 13, 2020

COVID-19 brought CSR to the fore, and the increased consumer interest in it will remain. To capitalize on this, businesses must be transparent to investors and report on metrics tied to social good.

Article
What Qualities Should You Look for in a Software Engineer?
By Nacho De Marco | August 13, 2020

Learn more about the ideal qualities to look for in a software engineer.

Article
Instagram Best Posting Practices 2020
By Kiely Kuligowski | December 02, 2020

Follow these Instagram best practices to improve engagement and grow your following.

Article
Offensive or Defensive: Which Crisis Strategy Is Better for You?
By Nacho De Marco | August 12, 2020

Learn more about the best business strategies to follow in the post-pandemic world.

Article
The Purpose-Driven Brand
By Jerry Thomas | August 12, 2020

Adding a purpose or cause to your brand’s marketing is not a decision to be made lightly. There are many variables, and it can be difficult to accurately measure the impacts.

Article
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6 Tools to Support Your Long-Term Remote Workforce
By Nicole Fallon | August 12, 2020

If your business shifted to a remote work model during COVID-19 and you intend to maintain those policies, you'll need the right tools to support your workforce for the long term.

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How a Scalable Conferencing Solution Cuts Upfront Costs and Grows With Your Business
By Nicole Fallon | August 12, 2020

Most modern businesses need a video conferencing solution. Growing businesses should choose a video conferencing platform that can scale with them as they grow.

Article
A Guide to Meta Tags and What You Need to Know to Improve Your Site's SEO
By Ryan Gould | August 12, 2020

Learn best practices, strategies, and expert tips to properly optimize the most important meta tags to increase your search engine rankings.

Article
Support Employees' Child-Care Needs With a Dependent Care Flexible Spending Account
By Jane Genova | August 12, 2020

Dependent care FSAs are a benefit many employees find appealing, and it could help your company attract top candidates.

Article
7 Questions to Ask Before Connecting With Your Audience on Social Media.
By Rotem Gal | August 11, 2020

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Article
Why Employee Monitoring Software Is Useful for Both Remote Work and the Office
By Nenad Lazarevic | August 11, 2020

Many businesses now think employee monitoring software is only useful for remote work. However, this software is a great aid in the office as well. Here are the benefits as well as concerns.

Article
What Employee Speech Is Protected at Work?
By Skye Schooley | August 11, 2020

Educate yourself and your employees on the types of speech that are protected in the workplace.

Article
Employee Performance Goals and Metrics: Performance Goals Examples
By Marisa Sanfilippo | December 16, 2020

Setting clear and direct goals for your employees is beneficial for your company and your staff.

Article
What Marketers Need to Know About People's Social Media Patterns During the Pandemic
By Victor Snyder | August 10, 2020

Social media usage is both increasing and changing in the COVID-19 era. Here are some lessons and new best practices to embrace the trends.

Article
Why You Should Care About the SCOTUS Ruling on Booking.com
By Andy Macleay | August 10, 2020

Generic terms have never been more advantageous to a brand.

Article
What Does a Great Customer Experience Look Like Now?
By David Fletcher | August 10, 2020

What are the changing dynamics of retail and escalating customer expectations due to the COVID-19 pandemic? How can online businesses stay competitive?

Article
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Must-Have Tools to Keep Self-Employed Finances in Order
By Max Freedman | August 10, 2020

It can be difficult to manage your finances when you're self-employed. These tools make it easier to keep your finances in order.

Article
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Tips for a Successful Financial Future for the Self-Employed
By Max Freedman | August 10, 2020

It can be difficult to manage your finances when you're self-employed. Here's what independent contractors and freelancers should know about building a successful financial future.

Article
COVID-19 Second Wave: How to Prepare for Another Company Shutdown
By Adam Uzialko | August 10, 2020

Although many businesses across the U.S. are reopening, the pandemic is far from over. Here's how to prepare in case your business is forced to close again during a second wave of COVID-19.

Article
3 Ways Small Businesses Can Use Data Insights for Growth
By Chris Wilson | August 07, 2020

Translating data into business strategies is not an exact science, but there are a few ways to leverage this information and spur effective business practices.

Article
Achieving the Ideal Franchisor-Franchisee Relationship
By Don Daszkowski | August 07, 2020

The franchisor-franchisee relationship is unique and takes effort from both sides. Here's what both parties can do to forge a successful partnership.

Article
What Crises Can Teach Us About Leading Beyond Borders
By Kevin Xu | August 07, 2020

Emergencies like the COVID-19 pandemic have a way of highlighting our strengths and weaknesses as leaders. Here are six lessons in crisis management for global companies.

Article
4 Tips for Improving CRO with Content Marketing
By Chris Christoff | August 07, 2020

Conversion rate optimization, or CRO, is vital for growing your business. Learn how to use your content marketing strategy to improve your conversions.

Article
1099 vs. W-2: Which Type of Employee Should You Hire?
By Dock David Treece | August 07, 2020

There are pros and cons to hiring both W-2 full-time employees and 1099 contractors. It is important to know what those are before you decide which way to go.

Article
GDPR: Email Marketing in the Age of Digital Privacy
By Adam Uzialko | August 07, 2020

Email marketing is becoming more complicated in the age of digital privacy laws like GDPR and CCPA. Here's what you can and can't do in your email marketing campaigns.

Article
Automation Doesn't Mean Losing Personalization
By Clate Mask | August 06, 2020

One of the great challenges of automated systems is losing some interaction with your leads and customers. But automation, done correctly, doesn't mean losing a personalized touch with customers.

Article
4 Steps to Establish a Crisis-Resistant Company Culture
By Lisa Raja | August 06, 2020

We've seen how crisis can strike at any time. The only way for a business to weather storm after storm is to build a company culture built on strong values.

Article
5 Ways to Prepare Your Company for the Future of Remote Work
By Antonio Barraza | August 06, 2020

As companies look to an increasingly remote future, they must make changes to prepare their teams.

Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | August 06, 2020

Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.

Article
5 Signs Your Marketing Strategy Needs a Makeover (and How to Fix It!)
By Thomas Griffin | August 05, 2020

Learn the telltale signs that your marketing strategy needs some tweaks, and enjoy these tips to steer you in the right direction.

Article
A Customer Complains: How to Respond on a LARK
By Nick Bogacz | August 05, 2020

With shutdowns, limited openings, mask rules and more, the pandemic isn't consumer-friendly. Customer complaints are on the rise, but there's a system for dealing with a tough customer: LARK.

Article
11 Surprising and Helpful Statistics About Social Media Marketing
By Katherine Hunter-Blyden | August 05, 2020

Social media changes how people interact with brands. Here are some key statistics on trends in social media and how you can take advantage of them.

Article
Embracing the Future of Remote Work
By Brian Wallace | August 05, 2020

The transition to remote work was abrupt, but some changes made during this time will be permanent.

Article
Your Guide to Writing the Best Email Subject Line
By Skye Schooley | August 05, 2020

Follow these steps to write email subject lines that appeal to your customers.