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Latest: Advice, Tips and Resources

Article
A Pathway to Reopening During COVID-19
BY Matthew Loughran

Follow these steps for a safe and sustainable reopening.

Article
Should an Entrepreneur Act as a Registered Agent?
BY Deborah Sweeney

What is a registered agent, and what do entrepreneurs need to know about acting as the point of contact between the state and their business?

Article
Avoiding Wrongful Termination Lawsuits, Fines and Damage to Your Business
BY Marisa Sanfilippo

Firing employees for the wrong reason could result in lengthy and costly lawsuits.

Article
How Often Should Your Business Run Payroll?
BY Simone Johnson

Knowing how often to run payroll is essential to managing a business.

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Ship Smart Inc
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Article
Mastering the Digital Handshake: Adapt Your Sales Pitch to Virtual Meetings
BY Dr. Cindy McGovern

Selling during a virtual meeting involves different skills and more preparation than an in-person meeting.

Article
Distributed Workforces Are Here to Stay: How Companies Can Adapt
BY Andrew Hoag

Whether you reopen your office or not, long-term changes from COVID-19 are inevitable. Listening to, engaging and empowering your employees is the key to making a remote-first culture work.

Article
What Does Effective B2C Marketing Look Like Now?
BY David Fletcher

Messaging is only part of the story.

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Sonar
Sonar is a leading business communication platform aiding sales/marketing teams in customer engagement, qualifying leads, and generating conversions.
Article
Reduce Drama! Improve Productivity! Benefits of an Employee Assistance Program (EAP)
BY Marisa Sanfilippo

To ensure your employees are getting help when they need it, one benefit you should strongly consider offering is an employee assistance program.

Article
What Is a 401(k)?
BY Simone Johnson

A 401(k) is an important retirement savings vehicle that many employers offer to their employees. Here's what you should know about this type of plan.

Article
How to Calculate Loan Payments
BY Adam Uzialko

When you're considering accepting a business loan, it's important to develop a repayment plan. Here's how to calculate loan payments.

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Plattner Verderame, PC
Phoenix personal injury lawyers representing people injured in auto accidents and due to other forms of negligence throughout Arizona.
Article
5 Tips for Learning About Your Audience With Google Analytics
BY Chris Christoff

Looking for a way to learn about your target audience? You can gain valuable insights on how people engage with your website with Google Analytics.

Article
5 Ways to Boost Landing Page Conversions
BY Thomas Griffin

Get more from your landing page, regardless of your industry or what you want to offer to subscribers.

Article
Creating a Culture of Innovation: How To Align Your Innovation Strategy With Your Business Goals
BY Michael Ellenby

Reward only comes when you take a risk and dive in.

Article
How to Reduce Abandoned E-Commerce Carts With Email Marketing
BY Skye Schooley

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

Article
Building vs. Buying Your Email List
BY Andrew Martins

Do you want a quick infusion of email addresses or a homegrown network of devoted consumers? You'll need to either buy or build an email list. Here are the pros and cons of each.

Article
Instagram Marketing: Best Practices for Small Businesses
BY Aleh Barysevich

Instagram is the perfect platform for advertising. Here's how to make your ads stand out.

Article
Guide to Email Marketing
BY Kiely Kuligowski

Email marketing is critical for small businesses. Here's your step-by-step guide on how to do it.

Article
Your Guide to Using Non-Contact Infrared Thermometers at Work
BY Skye Schooley

Learn how to use non-contact infrared thermometers to check for fevers from a safe distance, keeping your employees and business safe from the coronavirus.

Article
How to Borrow Proven B2C Marketing Methods for Your B2B Needs
BY Annabel Maw

The tactics employed in B2B and B2C marketing aren't as different as you might think. Here are four ways to bring elements of consumer-focused marketing into your B2B strategies.

Article
How to Hire a Remote Team Member With Confidence
BY Lesley Pyle

Is the prospect of hiring new team members daunting when you can't meet them in person? Follow these steps and tips to feel good about your choice.

Article
7 Tips for Planning an Explainer Video That Can Increase Profit
BY Greg Ball

There's a planning process you can use to increase the effectiveness of your explainer videos to make them more profitable.

Article
What Is COVID-19 Liability Protection, and How Can You Protect Your Business?
BY Andrew Martins

As businesses reopen across America, how can your company avoid COVID-19 lawsuits?

Article
How to Be a Great Leader From a Distance
BY Lesley Pyle

Here are the best practices leaders can use to manage remote and freelance workers for the best results.

Article
20 Free Advertising Channels for Increased Visibility on a Budget
BY Scott Gerber

Free advertising has leveled up, as there are now more alternatives to paid ads than ever.

Article
Form 7004: Business Tax Extensions Explained
BY Skye Schooley

Corporations and partnerships can use Form 7004 to get more time to file their business tax returns.

Article
Business Loan Terms You Should Know
BY Simone Johnson

Here are the business loan terms you should know before you apply for funding.

Article
How Your Email Newsletter Can Generate New Sales
BY Thomas Griffin

Your email newsletters can yield big results for your sales and engagement.

Article
How Are American Small Businesses Really Doing?
BY Joy Gendusa

Recently, I surveyed my small business owner clientele to see how they were faring through the pandemic. Here are some takeaways – and surprises – based on their answers.

Article
Everything You Need to Know About E-A-T to Boost Your SEO
BY Jared Atchison

Learn why expertise, authority and trust matter in Google rankings – and how to boost it for your website.

Article
How Thinking Like a Founder Can Help Intrapreneurs Achieve Success
BY Stephany Lapierre

There are a few characteristics and skills that can be adopted to help intrapreneurs in the corporate world looking to enact change.

Article
What Makes a Good Workplace Leader
BY Andrew Martins

A strong leader in the workplace can bolster a small business's push for success.

Article
How Viable Is a Physical Office Space These Days?
BY Andrew Martins

Thousands of businesses went from physical to virtual work environments since March because of COVID-19. What is the future of physical office spaces?

Article
10 HR Interview Questions for Employers
BY Skye Schooley

Ask job seekers these 10 HR interview questions to find the best employees for your company.

Article
Customers Own Their Data: If You Want To Use It, You Need To Ask for Permission
BY Or Lenchner

Transparency and clarity must lead all data collection practices.

Article
Making Sure Your Walk Matches Your Talk
BY J. Kevin McHugh

The leadership style that is the most effective at driving confidence and high performance, according to research, is servant leadership.

Article
How to Reach More Customers With Tripwire Marketing
BY Chris Christoff

Tripwire marketing is a great way way to generate more sales, nurture leads and grow your business.

Article
What Type of Employee Monitoring System Do You Need?
BY Simone Johnson

Find out about the different types of employee monitoring tools you can use to keep your employees stay on task.

Article
Foolproofing Your Small Business Website From Failure and Attacks
BY Anand Srinivasan

There's more to foolproofing your website than implementing anti-hacking measures.

Article
5 Ways to Reenvision the Intranet for a Post-Pandemic World
BY Dhiraj Sharma

A modern intranet is a lifesaver for a growing business. Use it to connect your people, keep employees informed and empowered, and make your customers feel looked after, too.

Article
How to Interview Someone: Job Candidate Interview Techniques
BY Adam Uzialko

Interviewing job candidates correctly can help you make the right hiring decision for your small business. Here are tips to make your job interviews more effective.

Article
How FinTechs Are Changing Small Business Lending Amid the Pandemic
BY Chris Porteous

The small business lending space won't go back to its pre-pandemic configuration because a bumper crop of new highly-skilled fintech innovators are bringing new approaches to lending to the market.

Article
How to Successfully Lead a Global Remote Team
BY Jacob Maslow

Today, there is a shift that is taking place. More people than ever are working remotely. Here's how remote working can be successful in today's world.

Article
Which Call Centers Are Based in the U.S.?
BY Jennifer Post

A U.S.-based call center offers unique advantages over nearshore and offshore call centers. Here's what you should know about hiring a domestic call center.

Article
How to Build an Excel Timesheet
BY Marisa Sanfilippo

If you are looking for an easy, and free, way of tracking your employees' time each week, you may want to consider using an Excel timesheet.

Article
How to Team Up with Other Businesses to Tackle a Common Problem
BY Andrew Martins

Learn how Blast Beat Network helps multiple online media outlets band together to boost their advertising power while rising to the challenge of serving a misunderstood audience.

Article
The Ads Affair: How the Industry Has Changed and Is Changing
BY Boris Pfeiffer

With consumers more savvy to advertising efforts and aware of privacy concerns, companies are having to rethink how they promote their products and services.

Article
Three Martech Trends You Should Know in 2020
BY Jared Atchison

Here are the MarTech trends that will impact your business in 2020 and beyond.

Article
PEO vs. ASO: What's Best for Your Business?
BY Matt D'Angelo

If you're considering outsourcing your HR responsibilities, there are several options to consider, such as PEOs and ASOs.

Article
What's the Difference Between a Grant and Business Loan?
BY Skye Schooley

Learn whether a business grant or business loan is better for your business.

Article
How a Proper CMMS Software Helps Streamline Self-Storage Maintenance Management
BY Mehdi Khalvati

Facilities and maintenance management software optimizes self-storage operations through automated workflows and key business analytics, resulting in reduced costs and satisfied customers.