Direct mail has significant advantages for the right business. Could it become a complementary part of your marketing strategy?
The novel coronavirus pandemic is an economic crisis as much as it is a public health catastrophe. Here's how to shift from surviving to thriving during the pandemic recovery.
In this article, we explore what “productivity” truly is (and what it means to you as an employer), how to measure employee productivity, and how to improve productivity once you have a baseline...
Remote sales demos are your opportunity to show off all of your digital product's bells and whistles and close the sale. But even with cutting-edge virtual demo solutions, not every demo ends in...
Minimalism is a great strategy for some businesses. Here are some ways to apply it to your business.
Pivoting to a remote workforce can help businesses cut costs while maintaining the same level of productivity, but it's important to use the right tools to do so.
Influencers are an excellent way to grow your social media marketing campaign. Let's review what you need to know about these internet personalities and influencer marketing in 2020.
Updating your business's digital appearance and strategies is essential to stay relevant and appealing to your audience. Let's explore ways for businesses to give themselves a digital makeover.
Consistency may seem like the antithesis to creativity, but it's a crucial element to branding.
Social media can be an effective marketing tool to grow your business, but remember that what helps grow a business and what attracts massive amounts of followers are not always the same thing.
Is your brand taking advantage of email marketing to grow? If not, you're missing out on an opportunity to build strong customer relationships, improve engagement and drive sales.
Employee benefits shouldn't just look good on a PR blurb. Here are the benefits that add value to your employees' lives.
Content marketing is a great strategy to increase sales and build your brand, but without a positive content experience, your content marketing strategy will fail to meet its goals.
Between relocation costs, potential employee attrition and the need to find new office space, there are numerous concerns when moving a business.
Homes.com has found great success with its new #WorkFromHomes program that prioritizes supporting its employees who are now working remotely.
With consumer spending forecast to drop significantly due to the effects of COVID-19, small businesses will need to find innovative ways to mitigate economic impact.
Ensuring everyone is focused on the right tasks is critical. Here are some ways you can help share goals and ideas.
Women entrepreneurs face unique obstacles, from a lack of networking opportunities and mentors to the challenge of balancing work and family. But amazing things can happen when they come together to...
Marketing on a shoestring budget doesn't have to be as hard as it sounds. Here are several excellent ways you can grow your business without breaking the bank.
Burnout is a serious result of prolonged severe stress. Here's how to spot and avoid it.
Crises like COVID-19 can leave teams feeling anxious. As a leader, you need to genuinely connect with and encourage each and every employee. Here's how.
At a time when people are largely stuck at home and most content is surrounding only one topic, businesses have to be extra creative in how they reach people.
The Employer's Guide to the ADA
It doesn't matter how close your staff is, a grievance will crop up. To prepare for when it does, here are some do's and don'ts to keep in mind.
Follow these 10 customer retention strategies to keep your customers loyal to your business during the coronavirus crisis.
Learn what fringe benefits your business can offer to attract and retain top talent.
Learn how an HR department can benefit your business and when you should hire one.
These three small business owners are coping with challenges facing many entrepreneurs due to COVID-19 pandemic. Here are their stories.
Making sure you are getting the most out of your remote employees is critical during the current environment.
If you're scaling your home delivery business, monitoring and lowering your cost per delivery is key to profitability.
Video conferencing software is an effective tool for hiring, training and onboarding employees. Here's how to use it for your business.
The impact of COVID-19 is just beginning, and the end is nowhere in sight. So what do we do? We respond.
The pandemic and its economic impacts have led many companies to furlough employees. Here's what you can do to support your furloughed employees and bring them back to work the right way.
Maintaining team connections is more important than ever in this time of remote work and uncertainty. Here are some mobile tools and methods to boost your team's morale and productivity.
Virtual receptionists, also known as answering services, can improve your customer service while freeing up your staff to focus on more pressing tasks.
Copyright law makes it tricky for business owners to broadcast music at their stores. Find out how Feed.fm helps SMBs pump out the tunes without landing in hot water.
Is your business in a position to pivot to making home deliveries?
What economics lessons can we learn from the 1918 pandemic, and what are successful businesses doing to survive the 2020 pandemic?
The world is currently going through very unprecedented times. One small business owner offers guidance to fellow business owners on how their company can survive.
The COVID-19 pandemic has proven problematic for businesses worldwide. While many economic factors are beyond the control of entrepreneurs, productivity needn't be something that declines, too.
In times like these, it's easy for small businesses to hunker down and pull back on marketing their companies until it blows over. There may be more opportunity than you think.
There are plenty of places to find funding for your business, especially as you try to navigate the coronavirus pandemic. Which alternative sources of funding are right for your business?
Digitizing your paper records might seem like a gargantuan task, but with document management software, not only is it manageable, but it could vastly improve the way your business operates.
If we were to try to categorize all the data privacy trends under one heading, it would most likely be an attempt to better regulate how private information is used.
Sales may be few and far between today, but smart business owners can spend their downtime laying the foundation for "sales for tomorrow."
Here's a breakdown of the "who, what, when, where and why" every business owner should know about the unemployment provisions in the CARES Act.
The pandemic has forced many businesses to close or drastically adapt their business models to survive. Here's how to plan for the future of your business during the COVID-19 pandemic and beyond.
Follow this six-step process to create an effective remote help desk for your business.
A new survey reveals important nuances that directly bear on retailers' success when it comes to using coupons to drive consumer behavior.
Crisis is an opportunity for innovation. How can your business make the best of this situation and come out stronger than ever?