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Both B2C and B2B brands can drive engagement and conversions from social video marketing. Here's how.
Organizations need a succession planning program to ensure that all key roles are filled with capable and knowledgeable leaders in the future.
If your business received money through the Paycheck Protection Program, your tax situation for 2020 will be different from previous years.
The legal intricacies of data privacy for small businesses in the United States can be difficult to navigate. Here's what small business owners need to know.
You might have lofty goals for your business or yourself at the start of the year. Here's how to make sure you don't lose sight of them as the year goes on.
If you're smart and strategic about it, you can use social media to sell products, raise investments and get more eyes on your brand.
It is important to examine your company's policies for seeking information on criminal history of job candidates. Many states and cities have legislation on when this information can be requested.
Millions of small businesses in the U.S. operate as pass-through entities.
Learn which documents you should include (and not include) in your employee personnel files.
Entrepreneurs share their favorite tools, apps, and software for managing and interacting with customers.
With his experience and passion, Agapito "Aga" Morgan is uniquely poised to lead KeyBank's Commercial Banking Healthcare Team and serve as the co-chair of its Diversity, Equity and Inclusion Council.
Is MMS or SMS the better option for your small business's text message marketing campaign?
Multimedia messaging could improve your customer engagement over SMS text message marketing. Here's how it works.
SMS messaging can be used as part of a text message marketing campaign to reach customers directly on their mobile device.
Your company benefits when your employees feel engaged at work. Here are the best ways to foster employee engagement in your business.
"To be Agile" is not sufficient reason by itself to undertake the difficult work of an Agile transformation. It's crucial to know your why before you ask people to change their core ways of working.
When business is slow, downtime can be wasted or harvested as an opportunity. Turn boredom into innovation, creativity and problem-solving.
If your employees use a business car or travel around in their own vehicle for work, you need to know how to track and manage the mileage tax deduction.
Learn the legal ins and outs of requiring your employees to get the COVID-19 vaccine.
COVID-19 forced businesses to embrace working from home, whether they were ready or not. Now businesses have to consider extending those policies permanently.
While social media continues to be one of the best marketing channels, it's important to understand exactly how it's changing in order to leverage it properly.
Using double-entry accounting can provide a complete picture of your business's finance at any given moment.
While most cybersecurity threats come from outside your company, internal issues can cause major breaches as well.
What should a small business do when facing a recession? Here are some practical ways to recession-proof your business.
Among other things, retailers will have to meld an ever-growing variety of data and data sources into a single comprehensive, accurate real-time view of every customer.
Here, we look at how a business can establish decent momentum with only a handful of resources.
Small business owners are pessimistic about the coming months, but there are reasons to be optimistic over the longer term.
Employers must understand what their obligations are for providing employees a leave of absence.
Are you paying too much for credit card processing? Find out how you can reduce the amount you pay for transactions.
There are a number of text message marketing laws that your business should be following when trying to reach its target audience.
The Paycheck Protection Program is open for a new round of funding. See if you qualify, how to apply for forgiveness, and what you can use the loan to cover.
Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021.
Don't want to take on debt or give up control of your new business? Here's how to bootstrap your enterprise instead.
While the holiday season is a lucrative time for merchants, the inevitable holiday hangover of chargebacks is less welcome. Here's how to ease the process and increase how much you recoup.
Neurophysical measures can provide profound insights into human behavior, particularly regarding decision-making processes.
You don't need a ton of cash to get a business up and running. Opportunities abound to become a business owner with less than $500. Here's a look at 20 of them.
Whether you think your employees are slacking or you just want to add a little more security to your business's assets, there are things to keep in mind when considering keystroke logging software.
Cybersecurity software can help you protect your business from hackers and cyberthreats, many of which could result in irreparable damage.
Build trust and win more customers over by using case studies. Here's how to create them and use them with your customers.
Seventeen members of YEC share effective tactics for gathering together leaders that lead to effective strategizing and team building.
Today, applicant tracking systems are a necessary tool for businesses that need to improve and automate their hiring process.
Businesses can benefit from monitoring their internal users' behavior. Learn what user activity monitoring is and how it can improve your overall security and productivity.
Implement these words and colors into your marketing plan to get the most out of your direct response campaigns.
Learn the benefits and laws associated with monitoring company-owned employee cellphones.
With a few sales and marketing strategies, such as reframing your product and focusing on SEO, your small tech company can thrive during COVID-19.
To survive and thrive in the future, businesses will need to make in-location experiences a priority.
Exclusively working from home can feel as if the line between work and life is virtually nonexistent. These 10 tips will help you strike a good balance.
Automated email sequences can keep your customers engaged based on their actions and behaviors.
Polls are an effective form of SMS outreach that can serve as another tool in your marketing strategy.
What is system thinking, and how can it be applied to a wide range of businesses and industries without impacting their efficacy?