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Latest: Advice, Tips and Resources

Article
What Is Direct Mail and Is It Right for Your Business?
BY Kent Moon

Direct mail has significant advantages for the right business. Could it become a complementary part of your marketing strategy?

Article
Recovery Scenarios for Business Leaders Impacted by COVID-19
BY Rob Shelton

The novel coronavirus pandemic is an economic crisis as much as it is a public health catastrophe. Here's how to shift from surviving to thriving during the pandemic recovery.

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10 Ways to Track Employee Productivity in the Workplace
BY Jayson DeMers

In this article, we explore what “productivity” truly is (and what it means to you as an employer), how to measure employee productivity, and how to improve productivity once you have a baseline...

Article
5 Tips for Delivering a Remote Sales Demo That Converts
BY Victor Snyder

Remote sales demos are your opportunity to show off all of your digital product's bells and whistles and close the sale. But even with cutting-edge virtual demo solutions, not every demo ends in...

Article
Minimalism in Business: Why It Works for Me and How to Implement It in Your Organization
BY Laura Spawn

Minimalism is a great strategy for some businesses. Here are some ways to apply it to your business.

Article
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How to Support a Remote Workforce Effectively
BY Vast Conference

Pivoting to a remote workforce can help businesses cut costs while maintaining the same level of productivity, but it's important to use the right tools to do so.

Article
What You Need to Know About Social Media Influencers
BY Thomas Griffin

Influencers are an excellent way to grow your social media marketing campaign. Let's review what you need to know about these internet personalities and influencer marketing in 2020.

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Pickering Interfaces
Offering modular signal switching, simulation, software & services for PXI, PCI, LXI & USB applications for electronic test and verification systems.
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How to Give Your Business a Digital Makeover (and Why You Should)
BY Jared Atchison

Updating your business's digital appearance and strategies is essential to stay relevant and appealing to your audience. Let's explore ways for businesses to give themselves a digital makeover.

Article
Consistency: The Key to a Strong Brand
BY Nicole Krug

Consistency may seem like the antithesis to creativity, but it's a crucial element to branding.

Article
Using Social Media to Grow Your Business
BY Adam Coughlin

Social media can be an effective marketing tool to grow your business, but remember that what helps grow a business and what attracts massive amounts of followers are not always the same thing.

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NewLifeOutlook.com
NewLifeOutlook provides practical advice to people living with chronic illness, and to facilitates the valuable sharing of information among users.
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4 Simple Ways to Boost Engagement With Email Marketing
BY Chris Christoff

Is your brand taking advantage of email marketing to grow? If not, you're missing out on an opportunity to build strong customer relationships, improve engagement and drive sales.

Article
Companies With the Best (Real-Life) Employee Benefits
BY Kiely Kuligowski

Employee benefits shouldn't just look good on a PR blurb. Here are the benefits that add value to your employees' lives.

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9 Ways to Boost Your Customers' Content Experience
BY David Trounce

Content marketing is a great strategy to increase sales and build your brand, but without a positive content experience, your content marketing strategy will fail to meet its goals.

Article
What the USDA's Moving Woes Can Teach You About Relocating Your Business
BY Kelvin Simmons

Between relocation costs, potential employee attrition and the need to find new office space, there are numerous concerns when moving a business.

Article
How to Lead Your Team Through COVID-19
BY Joshua Stowers

Homes.com has found great success with its new #WorkFromHomes program that prioritizes supporting its employees who are now working remotely.

Article
7 Smart Strategies to Help Small Businesses Survive the Global Pandemic
BY Wes Cherisien

With consumer spending forecast to drop significantly due to the effects of COVID-19, small businesses will need to find innovative ways to mitigate economic impact.

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17 Effective Methods for Managing Your Remote Team's Tasks
BY Scott Gerber

Ensuring everyone is focused on the right tasks is critical. Here are some ways you can help share goals and ideas.

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4 Incredible Things That Happen When Women Entrepreneurs Prioritize Community
BY Kim Lawton

Women entrepreneurs face unique obstacles, from a lack of networking opportunities and mentors to the challenge of balancing work and family. But amazing things can happen when they come together to...

Article
How to Market Your Website on a Shoestring Budget
BY Syed Balkhi

Marketing on a shoestring budget doesn't have to be as hard as it sounds. Here are several excellent ways you can grow your business without breaking the bank.

Article
How to Avoid Burnout When You're Working From Home (and Can't Leave)
BY Kiely Kuligowski

Burnout is a serious result of prolonged severe stress. Here's how to spot and avoid it.

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How to Communicate Most Effectively With Team Members During COVID-19
BY Meredith Schmidt

Crises like COVID-19 can leave teams feeling anxious. As a leader, you need to genuinely connect with and encourage each and every employee. Here's how.

Article
How to Keep Content Fresh During COVID-19
BY Boris Pfeiffer

At a time when people are largely stuck at home and most content is surrounding only one topic, businesses have to be extra creative in how they reach people.

Article
The Employer's Guide to the ADA
BY Kiely Kuligowski

The Employer's Guide to the ADA

Article
The Right and Wrong Way to Deal with Workplace Grievances
BY Andrew Martins

It doesn't matter how close your staff is, a grievance will crop up. To prepare for when it does, here are some do's and don'ts to keep in mind.

Article
How to Retain Customers During COVID-19
BY Skye Schooley

Follow these 10 customer retention strategies to keep your customers loyal to your business during the coronavirus crisis.

Article
What Are Fringe Benefits, and Should You Offer Them?
BY Skye Schooley

Learn what fringe benefits your business can offer to attract and retain top talent.

Article
The Pros and Cons of Having a Human Resources Department
BY Skye Schooley

Learn how an HR department can benefit your business and when you should hire one.

Article
Small Business COVID-19 Diaries: Part 2
BY Adam Uzialko

These three small business owners are coping with challenges facing many entrepreneurs due to COVID-19 pandemic. Here are their stories.

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How to Successfully Manage Remote Work Amid COVID-19
BY Derek Gallimore

Making sure you are getting the most out of your remote employees is critical during the current environment.

Article
Scaling Up: The Economics of Your Home Delivery Business
BY Marc Kuo

If you're scaling your home delivery business, monitoring and lowering your cost per delivery is key to profitability.

Article
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How to Hire, Train and Onboard Employees Using Video Conferencing
BY Vast Conference

Video conferencing software is an effective tool for hiring, training and onboarding employees. Here's how to use it for your business.

Article
How to Triage and Build Resilience During Uncertain Times
BY Nichole Kelly

The impact of COVID-19 is just beginning, and the end is nowhere in sight. So what do we do? We respond.

Article
How to Support Furloughed Employees (and Bring Them Back to Work Properly)
BY Adam Uzialko

The pandemic and its economic impacts have led many companies to furlough employees. Here's what you can do to support your furloughed employees and bring them back to work the right way.

Article
How to Boost Employee Wellbeing With Mobile During COVID-19
BY Jared Atchison

Maintaining team connections is more important than ever in this time of remote work and uncertainty. Here are some mobile tools and methods to boost your team's morale and productivity.

Article
5 Reasons You Should Consider Using a Virtual Receptionist
BY Adam Uzialko

Virtual receptionists, also known as answering services, can improve your customer service while freeing up your staff to focus on more pressing tasks.

Article
How to Help Small Businesses Navigate Copyright Law
BY Andrew Martins

Copyright law makes it tricky for business owners to broadcast music at their stores. Find out how Feed.fm helps SMBs pump out the tunes without landing in hot water.

Article
How to Launch a Home Delivery Business During COVID-19
BY Marc Kuo

Is your business in a position to pivot to making home deliveries?

Article
How to Build a Resilient Business: Lessons From the Last Pandemic
BY Mona Bushnell

What economics lessons can we learn from the 1918 pandemic, and what are successful businesses doing to survive the 2020 pandemic?

Article
How Small Businesses Can Market Themselves During A Crisis
BY Kent Moon

The world is currently going through very unprecedented times. One small business owner offers guidance to fellow business owners on how their company can survive.

Article
5 Ways Your Business Can Boost Its Productivity During the COVID-19 Pandemic
BY Nathan Resnick

The COVID-19 pandemic has proven problematic for businesses worldwide. While many economic factors are beyond the control of entrepreneurs, productivity needn't be something that declines, too.

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Small Biz PR and Marketing During a Global Crisis? Yes, You Can
BY Matthew Bretzius

In times like these, it's easy for small businesses to hunker down and pull back on marketing their companies until it blows over. There may be more opportunity than you think.

Article
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7 Alternative Sources of Funding for Your Business During COVID-19
BY Rapid Finance

There are plenty of places to find funding for your business, especially as you try to navigate the coronavirus pandemic. Which alternative sources of funding are right for your business?

Article
Document Management Systems Explained
BY Kiely Kuligowski

Digitizing your paper records might seem like a gargantuan task, but with document management software, not only is it manageable, but it could vastly improve the way your business operates.

Article
What Every Business Needs to Know About Consumer Data Privacy in 2020
BY Alejandro Uria

If we were to try to categorize all the data privacy trends under one heading, it would most likely be an attempt to better regulate how private information is used.

Article
Sell for Tomorrow
BY Dr. Cindy McGovern

Sales may be few and far between today, but smart business owners can spend their downtime laying the foundation for "sales for tomorrow."

Article
The Five W's of the CARES Act for Small Business Owners
BY Jason Fry

Here's a breakdown of the "who, what, when, where and why" every business owner should know about the unemployment provisions in the CARES Act.

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How to Plan for the Future of Your Business During Coronavirus
BY Adam Uzialko

The pandemic has forced many businesses to close or drastically adapt their business models to survive. Here's how to plan for the future of your business during the COVID-19 pandemic and beyond.

Article
How to Create a Remote Help Desk for Your Business
BY Skye Schooley

Follow this six-step process to create an effective remote help desk for your business.

Article
5 Research-Driven Strategies for Maximizing the Impact of Mobile Coupon Offers
BY Dan Slavin

A new survey reveals important nuances that directly bear on retailers' success when it comes to using coupons to drive consumer behavior.

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Lemonade From Lemons: Don't Let the COVID-19 Crisis Go to Waste
BY Alexey Chalimov

Crisis is an opportunity for innovation. How can your business make the best of this situation and come out stronger than ever?