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Latest: Advice, Tips and Resources

Article
What Can Your Brand Do With Social Video Marketing Now?
By David Fletcher | January 26, 2021

Both B2C and B2B brands can drive engagement and conversions from social video marketing. Here's how.

Article
Why Your Company Needs a Succession Plan
By Patrick Proctor | January 26, 2021

Organizations need a succession planning program to ensure that all key roles are filled with capable and knowledgeable leaders in the future.

Article
The Post-PPP Tax Realities You Should Know
By Andrew Martins | January 26, 2021

If your business received money through the Paycheck Protection Program, your tax situation for 2020 will be different from previous years.

Article
The Essential Small Business Guide to Data Privacy
By Hannah Genton | January 25, 2021

The legal intricacies of data privacy for small businesses in the United States can be difficult to navigate. Here's what small business owners need to know.

Article
How to Stay Focused on Your Goals After the New Year's Resolutions Fade
By Karie Kaufmann | January 25, 2021

You might have lofty goals for your business or yourself at the start of the year. Here's how to make sure you don't lose sight of them as the year goes on.

Article
4 Tricks to Increase Your Social Media Views and Go Viral
By Eric Martel | January 25, 2021

If you're smart and strategic about it, you can use social media to sell products, raise investments and get more eyes on your brand.

Article
What Employers Need to Know About Ban the Box
By Alison Grillo | January 25, 2021

It is important to examine your company's policies for seeking information on criminal history of job candidates. Many states and cities have legislation on when this information can be requested.

Article
How Pass-Through Entities Work
By Andrew Martins | January 25, 2021

Millions of small businesses in the U.S. operate as pass-through entities.

Article
What Employee Info Can You Collect? Keep?
By Skye Schooley | January 25, 2021

Learn which documents you should include (and not include) in your employee personnel files.

Article
18 Tools Businesses Should Leverage for Customer Engagement in 2021
By Scott Gerber | January 22, 2021

Entrepreneurs share their favorite tools, apps, and software for managing and interacting with customers.

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The Impact of COVID-19 and Diversity, Equity, and Inclusion on the Business World
By Nicole Fallon | January 22, 2021

With his experience and passion, Agapito "Aga" Morgan is uniquely poised to lead KeyBank's Commercial Banking Healthcare Team and serve as the co-chair of its Diversity, Equity and Inclusion Council.

Article
MMS vs. SMS: Which Is Best for Text Message Marketing?
By David Gargaro | January 22, 2021

Is MMS or SMS the better option for your small business's text message marketing campaign?

Article
What Is MMS for Business?
By David Gargaro | January 22, 2021

Multimedia messaging could improve your customer engagement over SMS text message marketing. Here's how it works.

Article
What is SMS for Business?
By David Gargaro | January 22, 2021

SMS messaging can be used as part of a text message marketing campaign to reach customers directly on their mobile device.

Article
Employee Engagement Is Essential to Success – How to Achieve It
By Mark Otter | January 21, 2021

Your company benefits when your employees feel engaged at work. Here are the best ways to foster employee engagement in your business.

Article
Find the Why Behind Your Move to Agile Marketing
By Andrea Fryrear | January 21, 2021

"To be Agile" is not sufficient reason by itself to undertake the difficult work of an Agile transformation. It's crucial to know your why before you ask people to change their core ways of working.

Article
10 Ways Businesses Can Put Downtime to Good Use
By Dr. Cindy McGovern | January 21, 2021

When business is slow, downtime can be wasted or harvested as an opportunity. Turn boredom into innovation, creativity and problem-solving.

Article
What Is the IRS Mileage Deduction?
By Andrew Martins | January 21, 2021

If your employees use a business car or travel around in their own vehicle for work, you need to know how to track and manage the mileage tax deduction.

Article
Can Employers Require Employees to Get the COVID Vaccine?
By Skye Schooley | January 21, 2021

Learn the legal ins and outs of requiring your employees to get the COVID-19 vaccine.

Article
How to Decide if a Permanent WFH Model Makes Sense for your Business
By Chris Porteous | January 20, 2021

COVID-19 forced businesses to embrace working from home, whether they were ready or not. Now businesses have to consider extending those policies permanently.

Article
How New-Age Social Media Marketing Is Changing and What You Need to Know
By Aaron Irmas | January 20, 2021

While social media continues to be one of the best marketing channels, it's important to understand exactly how it's changing in order to leverage it properly.

Article
How Double-Entry Accounting Works
By Max Freedman | January 20, 2021

Using double-entry accounting can provide a complete picture of your business's finance at any given moment.

Article
Insider Attacks and How to Prevent Them
By Andrew Martins | January 20, 2021

While most cybersecurity threats come from outside your company, internal issues can cause major breaches as well.

Article
7 Ways to Recession-Proof Your Business (With Case Studies)
By Wesley Cherisien | January 19, 2021

What should a small business do when facing a recession? Here are some practical ways to recession-proof your business.

Article
How AI Will Transform the Retail Customer Experience
By Tom Treanor | January 19, 2021

Among other things, retailers will have to meld an ever-growing variety of data and data sources into a single comprehensive, accurate real-time view of every customer.

Article
How to Build Business Momentum With Limited Resources
By Chris Porteous | January 19, 2021

Here, we look at how a business can establish decent momentum with only a handful of resources.

Article
Small Business Optimism Sinks as COVID-19 Rages, New President Takes Office
By Donna Fuscaldo | January 19, 2021

Small business owners are pessimistic about the coming months, but there are reasons to be optimistic over the longer term.

Article
How to Manage an Employee Leave of Absence
By Alison Grillo | January 19, 2021

Employers must understand what their obligations are for providing employees a leave of absence.

Article
How to Lower Your Credit Card Processing Fees
By Donna Fuscaldo | January 19, 2021

Are you paying too much for credit card processing? Find out how you can reduce the amount you pay for transactions.

Article
Text Message Laws Every Business Needs to Follow
By Jordan Beier | January 19, 2021

There are a number of text message marketing laws that your business should be following when trying to reach its target audience.

Article
PPP Round 2: How Much, and How to Have It Forgiven
By Eric Leopardi | January 18, 2021

The Paycheck Protection Program is open for a new round of funding. See if you qualify, how to apply for forgiveness, and what you can use the loan to cover.

Article
Email Marketing Best Practices and Predictions for 2021
By Marisa Sanfilippo | January 18, 2021

Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021.

Article
How Business Bootstrapping Works
By Donna Fuscaldo | January 18, 2021

Don't want to take on debt or give up control of your new business? Here's how to bootstrap your enterprise instead.

Article
Fighting Post-Holiday Chargebacks in 2021
By Adrian DeGus | January 15, 2021

While the holiday season is a lucrative time for merchants, the inevitable holiday hangover of chargebacks is less welcome. Here's how to ease the process and increase how much you recoup.

Article
Understanding the Market: How Neuromarketing Can Improve Your Marketing Strategy
By Athens Ramseyer | January 15, 2021

Neurophysical measures can provide profound insights into human behavior, particularly regarding decision-making processes.

Article
20 Businesses You Can Start on the Cheap
By Donna Fuscaldo | January 15, 2021

You don't need a ton of cash to get a business up and running. Opportunities abound to become a business owner with less than $500. Here's a look at 20 of them.

Article
What Is Keystroke Logging?
By Andrew Martins | January 15, 2021

Whether you think your employees are slacking or you just want to add a little more security to your business's assets, there are things to keep in mind when considering keystroke logging software.

Article
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Why Your Small Business Needs Cybersecurity Software
By Max Freedman | January 14, 2021

Cybersecurity software can help you protect your business from hackers and cyberthreats, many of which could result in irreparable damage.

Article
How to Create Social Proof Through Case Studies
By Jared Atchison | January 14, 2021

Build trust and win more customers over by using case studies. Here's how to create them and use them with your customers.

Article
17 Creative Ways to Bring Company Leaders Together for Productive Conversation
By Scott Gerber | January 14, 2021

Seventeen members of YEC share effective tactics for gathering together leaders that lead to effective strategizing and team building.

Article
How Businesses Use Applicant Tracking Systems
By Sean Peek | January 14, 2021

Today, applicant tracking systems are a necessary tool for businesses that need to improve and automate their hiring process.

Article
Importance of User Activity Monitoring
By Skye Schooley | January 14, 2021

Businesses can benefit from monitoring their internal users' behavior. Learn what user activity monitoring is and how it can improve your overall security and productivity.

Article
Magic Words and Colors to Elevate Your Marketing in 2021
By Steve Pulcinella | January 13, 2021

Implement these words and colors into your marketing plan to get the most out of your direct response campaigns.

Article
The Legalities and Benefits of Employee Cellphone Monitoring
By Skye Schooley | January 13, 2021

Learn the benefits and laws associated with monitoring company-owned employee cellphones.

Article
5 Ways Small Tech Companies Can Thrive During COVID-19
By Mehdi Khalvati | January 12, 2021

With a few sales and marketing strategies, such as reframing your product and focusing on SEO, your small tech company can thrive during COVID-19.

Article
Why In-Location Experiences Matter More Than Ever
By Bobby Marhamat | January 12, 2021

To survive and thrive in the future, businesses will need to make in-location experiences a priority.

Article
Working From Home: 10 Tips to Improve Work-Life Balance
By Jake Eisenberg | January 12, 2021

Exclusively working from home can feel as if the line between work and life is virtually nonexistent. These 10 tips will help you strike a good balance.

Article
Automated Email Sequence Examples
By Marisa Sanfilippo | January 12, 2021

Automated email sequences can keep your customers engaged based on their actions and behaviors.

Article
SMS Polling for Business
By Jordan Beier | January 12, 2021

Polls are an effective form of SMS outreach that can serve as another tool in your marketing strategy.

Article
How You Can Apply System Thinking to Your Business
By Chris Porteous | January 11, 2021

What is system thinking, and how can it be applied to a wide range of businesses and industries without impacting their efficacy?