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Tracking your customers is important so you can market your products or services more effectively to them.
To determine how effective your content is, you need to measure and analyze its performance.
Learn about the different CRM metrics that are available and how to pinpoint the right metrics to track to propel your business to success.
The reports your customer relationship management (CRM) tool can run offer important insights that can help your small business grow.
Learn how to set up direct deposit for your employees in five easy steps.
Learn what accidental death and dismemberment insurance is and how it can benefit your business.
Create an employee contract that is unique to each employment relationship by covering these 10 details.
Remote access software was quickly adopted during COVID-19, but businesses will continue to use these tools in the post-pandemic world.
Online payment app usage is surging. There are pros and cons to accepting this payment method.
Business checking account fees can eat away at your profits and impact your cash flow if you aren't careful. Before you choose a business checking account, make sure you know what fees it may charge.
Virtual private networks are a tool to help protect your business's private data, but they are not perfect.
Learn how to give your employees informal feedback to improve employee performance and company morale.
Remote desktop technology has become a necessity for the pandemic-era workforce.
RMM tools can help your business monitor and secure your company devices, networks, and endpoints quickly and painlessly.
Segmenting your email list can improve your ability to engage your target audience with email marketing campaigns personalized for them.
Learn how to enhance your people management skills to effectively lead your team.
Taking out a personal loan is one way to bankroll your business, but it does involve some risk.
Nonrecourse loans aren't popular for businesses, but they're a way to borrow money for a long-term project without a personal guarantee.
The types of compensation packages you offer your employees can have a big impact on your business. Learn which ones are right for your team.
A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.
Click-through rate is a critical metric by which a small business can measure its email marketing success.
A buy-sell agreement describes how a partner's shares are redistributed if they leave the company. It is an important contract that every business partnership should maintain.
A stock purchase agreement outlines the sale of company stock to buyers. Here's how to create a stock purchase agreement, along with a helpful template.
Qualifying life events provide opportunities for you and your employees to alter your health insurance coverage outside of the open enrollment period.
Learn what the recruitment process is and how to implement one for your business.
Depending on the size of your business, you may be required to offer healthcare options to employees after they leave your company.
If your small business is in need of capital, angel investors are an option you can turn to for funding. Here's everything you need to know about finding an angel investor.
Here are the main reasons to get life insurance as a business owner and how to determine the appropriate coverage amount.
It's not enough just to have a website; small business owners need to think about how to get more visits to their websites. Here are some ways to do it in just an hour a day.
Total compensation helps employers attract top talent and grasp the full related costs of each full-time employee.
It is important to understand the strategic role that stay interviews can play in retaining top talent and bolstering company culture.
Curating your competitor's content can be done to your advantage, if you know how to do it right.
A PPP loan can help struggling businesses, but it's not the only option if you need more of a financial boost.
A PPO healthcare plan offers advantages and disadvantages to employers and employees.
Installment loans are a viable funding option for many small businesses. Before you take one out, check out our guide.
Increased working capital for hard-hit small businesses will allow them to rebuild and flourish, thereby boosting overall economic recovery.
2021 will see SMBs further exploit the power and benefits of virtualizing their operations and customer and employee touchpoints.
The resilience of small businesses with limited assets has been tested during the pandemic. Here are six ways to stay resilient during this prolonged downturn.
Email automation can improve your business's email marketing campaigns by sending timely, relevant emails when your audience is most likely to engage.
Taxes can be difficult to navigate, but it's well worth the effort. To help you maximize the deductions and benefits you're entitled to, we've put together this list of self-employed tax deductions.
Follow these tips and predictions to step up your email marketing in 2021.
Avoiding nepotism requires a joint leadership approach to ensure that employee hires, promotions, and favorable projects are fairly distributed within the company.
From access to capital to education and counseling, the Small Business Administration has a lot to offer small business owners.
Bookkeeping isn't the most compelling aspect of running your business, and 2020 might have put you further behind. Here's how to make good accounting habits and stay on top of your finances this year.
Learn how small businesses can take advantage of Snapchat Brand Profiles.
Family businesses are an important part of the economy, and running one comes with unique challenges and rewards.
Learn how to structure phone interviews down to the minute and what the hiring manager should present to the candidate.
Here is everything you need to know about offering disability leave as an employer.
For time- and staff-strapped small businesses, getting elusive Google reviews may seem difficult. Here are seven ways you can cultivate more reviews for your business (with fairly minimal effort).
Learn how unified data gives you a single view of your customers for your marketing and fraud control teams.