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Latest: Advice, Tips and Resources

Article
How SEO Can Help You Overcome the Impact of COVID-19
BY Jared Atchison

Don't reduce your SEO and marketing activities during the current crisis. Learn how SEO will help you stay in the minds of your audience and help you thrive in the future.

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Small Business COVID-19 Diaries: Part 5
BY Adam Uzialko

COVID-19 upended economic activity and disrupted small business owners' lives. Here are stories from real entrepreneurs about how the novel coronavirus pandemic is impacting them.

Article
10 Ways to Generate More Sales Leads for Your Business
BY David Gargaro

To increase sales to your business, generating more sales leads is key. Here's how to drum up more sales leads for your business.

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Article
How Blog Content Can Grow Your Lead List
BY Syed Balkhi

Your blog can be a good place to start growing your leads.

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How to Improve Your Online Store's Customer Experience
BY Thomas Griffin

What kind of experiences do customers have when they visit your online store? If you're not sure, it might be time to think about how you can improve your site's CX.

Article
How Small Business Owners Can Support Black Entrepreneurs
BY Andrew Martins

Wondering how your business can support Black business owners? Here are some ideas and resources to help you get started.

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Article
12 Proven Ways to Increase Sales
BY David Gargaro

Small businesses rely on growing their sales to drive revenue and support a healthy cash flow. These 12 proven ways to increase sales can help your small business grow.

Article
3 Rebound Strategies to Help Your Business Overcome Crisis
BY Joy Gendusa

Despite huge losses due to the pandemic, my company is back to profitability after just five turbulent weeks. Here are some takeaways from our success.

Article
What You Need to Know Before Pitching a Product Idea to Investors
BY Dima Venglinski

Follow these proven strategies to create a successful investment pitch deck – with recommendations on how to avoid missteps when introducing an idea to a funding organization or angel investor.

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Article
Virtual Team-Building Activities Using Video Conference Calls
BY Simone Johnson

Need ideas to boost morale for your remote team? Try one of these virtual team-building activities during your next video conference call.

Article
Why Remote Work Makes Good Business Sense
BY Ken Gosnell

Telework is an essential model for business success and will be even more critical to successful business operations in today's new business reality.

Article
What Is Retargeting, and How Can It Boost Conversions?
BY Adam Uzialko

Retargeting, sometimes referred to as remarketing, can improve user engagement with your advertisement and optimize your marketing budget spend. Here's how to use retargeting for your business.

Article
Do You Need a 24/7 Call Center?
BY Jennifer Post

It's not always easy for your customers to call you during your normal business hours. That's where a 24/7 call center comes in handy.

Article
Pivot to the Next Normal: Leveraging Tech to Strengthen Your Team
BY Mark Roberts

The fallout from the COVID-19 pandemic isn't over, and how we work as teams has changed. Technology can facilitate your team's ongoing transition without overtaking it.

Article
4 B2B Marketing Strategies for Explosive Growth
BY Chris Christoff

B2B and B2C marketing have a lot in common, but also significant differences. Here are four B2B marketing strategies and how to use them to generate more sales and leads for your business.

Article
Free Time-Tracking Apps: What You'll Get, and What You'll Be Missing
BY Marisa Sanfilippo

Free time tracking apps can track your employees' hours without adding a new expense to the balance sheet. Here's what to look for in a free app – and what you should only expect from paid apps.

Article
7 Ways to Improve Workplace Diversity and Inclusion
BY Skye Schooley

Learn what companies are doing to improve diversity and inclusion in the workplace.

Article
10 Ways to Take Better Social Media Campaign Photos
BY Skye Schooley

Follow this expert advice to make your photos stand out on social media.

Article
Free Timeclocks: What You Get and What You'll Be Missing
BY Sammi Caramela

Considering using a free digital timeclock for your employees? A free timeclock app could do the trick.

Article
How to Set Business Goals in a Pandemic
BY Rachel Krug

Learn why a business needs to set goals, what makes a good goal, and how to determine goals using the SMART framework.

Article
17 Helpful Tools to Improve Your Email Marketing Efforts
BY Scott Gerber

These tools and strategies can make email marketing more efficient and less time-consuming.

Article
Why Is Your Team Struggling With Remote Work?
BY Anand Srinivasan

If remote work isn't successful for your team so far, these are some possible reasons why and how to correct them.

Article
E-commerce UX: How to Gain a Competitive Edge
BY Syed Balkhi

A great user experience is important on all businesses' websites, but it's crucial for e-commerce storefronts. Let's explore several ways you can improve your UX for a competitive edge.

Article
Startups vs. Small Businesses: What Should You Build?
BY Jared Atchison

Understanding the differences between startups and small businesses will impact your success. Find out what the best type of business is for you.

Article
4 Powerful Business Metrics You Should Track for Success
BY Chris Christoff

Do you want to use your metrics to make smarter business decisions? Let's look at four important metrics and how to use them to grow your business.

Article
Free Answering Services: Who Offers Free Trials, and What to Look for During Your Trial
BY Marisa Sanfilippo

While free answering services don't exist, many answering services offer a free trial so you can test how they handle your incoming calls.

Article
10 Small Business Grants for Minorities in 2020
BY Adam Uzialko

There are many grants available for minority-owned businesses. Find out how you can take advantage of these grant programs to start or grow your business.

Article
How to Engage Your Email Subscribers More Efficiently
BY Liviu Tanase

Want more people to read your emails? Here is how to engage your subscribers more efficiently and boost email marketing ROI.

Article
7 Effective Ways to Strengthen Your Small Business During Quarantine
BY Mervik Haums

Businesses large and small are feeling the impact of this global pandemic. Here are seven strategies to strengthen your startup during times of economic uncertainty.

Article
How to Avoid Mistreating Employees During COVID-19
BY Adam Uzialko

Many employees feel mistreated by their employers during the COVID-19 pandemic. Here are some ways to support your employees and boost morale amongst your workforce.

Article
Preparing or Surviving: The Future of People-Focused Business Strategy
BY Philios Andreou

COVID-19 has disrupted businesses everywhere. Here are seven of the most pertinent trends faced by businesses worldwide and five steps leaders can take to move into the future seamlessly.

Article
3 Future-Readiness Ideas All Small Businesses Must Embrace
BY Ian Khan

There are several steps entrepreneurs can take to overcome disruptions while growing business from the ground up.

Article
How to Take Control Over Your Customer Churn Rate
BY Thomas Griffin

Do you have a hard time keeping customers interested after their initial purchase? If so, you may need help getting a handle on your churn rate.

Article
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn't)
BY Adam Uzialko

Digital marketing campaigns are an important part of business, though it can be challenging to measure ROI. In some cases, measuring ROI prematurely is counterproductive.

Article
4 Strategies for a Fast and Easy Digital Transformation
BY Tom Popomaronis

These four steps are critical to consider when your company makes the shift to digital.

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
BY Kent Moon

Postcards and letters are two of the most popular direct mail marketing methods, and they both have unique benefits that could help you grow your business.

Article
Selecting the Right Credit Card Processor for Your Business
BY Austin Mac Nab

Selecting a credit card processor that is the right fit has major bottom-line implications for businesses.

Article
Finding Your Business's Social Media Voice
BY Andrew Martins

Learn how to find and develop your online "voice," and how to use it to build a brand that's recognizable and relatable.

Article
A Beginner's Guide to Navigating Survival Emotions in Today's New Normal
BY Nichole Kelly

Your emotions are probably in survival mode right now. Here's how to successfully navigate them through a crisis and in your everyday life.

Article
7 Powerful Ways for Accomplished Women to Stop Self-Doubt
BY Phyllis Reagin

Many accomplished women believe that their successes are not due to their abilities or talents. Here are seven strategies to help you step into your power and own your successes.

Article
Redefining Agility: Marketers Need More Focus, Not More Speed
BY Andrea Fryrear

What marketers really need, and what Agile marketing provides us when we get it right, is focus.

Article
3 Ways Local Businesses Can Keep Their Audience Interested
BY Jacob Maslow

Today, it is more important than ever for businesses to find ways to keep their audiences interested. Here are a few actionable tips.

Article
The Pros and Cons of Outsourced Customer Service
BY Marisa Sanfilippo

Is outsourcing customer service right for your business? Before you outsource your customer service to a call center, understand the pros and cons.

Article
Why Diversity Marketing Is Good Business
BY Kiely Kuligowski

Are you missing out on business because your marketing strategy isn't diverse enough?

Article
How the Pandemic Is Impacting Digital Transformation
BY Ignacio De Marco

COVID-19 has accelerated digital transformation for businesses in all industries. Here are the changing aspects of business you need to adapt to in your digital transition.

Article
Why Leaders Need to Read (and How to Build a Reading Habit)
BY Jared Atchison

The great leaders of the world are known to be avid readers. Let's explore why reading supports leadership and how to become a prolific reader.

Article
Conflict Resolution Tips for Handling Difficult Customers During COVID-19
BY Skye Schooley

Learn the best ways to handle customers who refuse to follow health and safety policies.

Article
5 Ways Your Small Business Can Improve Customer Engagement
BY Thomas Griffin

Success on social media, email and your website influences how users interact with your brand.

Article
The Top 10 Strategies to Effectively Market Your Small Business on Social Media
BY Jock Breitwieser

Discover the top 10 strategies you can harness to unleash the power of social media marketing and propel your small business into the stratosphere.

Article
Are Employees More Productive Working From Home?
BY Baruch Silvermann

The current COVID-19 pandemic has highlighted the possibilities of working from home. Traditional roles have always been shackled to the office, but are we more productive from home?