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Latest: Advice, Tips and Resources

Article
Business Insurance 101 for 2021: Here's What You Need to Know
By Jay Bregman | December 30, 2020

In normal times, making the right choices about business insurance for a new venture can be overwhelming. In a pandemic, the stakes are even higher. So where do you start?

Article
18 Factors to Consider When Deciding Whether to Get Business Insurance
By Scott Gerber | December 30, 2020

Entrepreneurs should think through these factors first before choosing insurance.

Article
New Round of Paycheck Protection Program Loans Coming: What You Need to Know
By Adam Uzialko | December 30, 2020

The Paycheck Protection Program has been revamped and funded under the $900 billion coronavirus stimulus bill that President Trump signed on Dec. 27.

Article
Should You Offer Group Life Insurance?
By Max Freedman | December 30, 2020

Group life insurance is a valuable inclusion in an employee benefits package.

Article
Digital Transformation for SMBs: Necessity or Utopia?
By Jaydip Parikh | December 29, 2020

Digital transformation is as crucial for SMBs as it is for large organizations.

Article
Does Your Store's Customer Experience Live Up to Your Marketing Promises?
By David Fletcher | December 29, 2020

As consumers, we want to be recognized and catered to, and we can always use more convenience and positive experiences – especially during a time when there's more uncertainty than usual. 

Article
The Ultimate Guide to Visual Merchandising for SMB Retailers
By Ryan Gould | December 29, 2020

Visual merchandising can be extremely effective in driving in-store purchases. If you are a SMB retailer, learn how to create an effective visual merchandising strategy.

Article
5 Money-Saving Customer Support Solutions for Small Businesses
By Daria Leshchenko | December 28, 2020

Learn how to cut expenses on customer support without compromising on its quality.

Article
How Recycling Can Help Entrepreneurs Generate Additional Profit
By Torben Lonne | December 28, 2020

Find out how to cut costs and turn trash into cash by using recycling to your advantage.

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Article
How to Manage Your Business's High Call Volume
By Max Freedman | December 28, 2020

Not having a strategy to handle increased call volume threatens your reputation and bottom line. Here's how to handle large call volumes.

Article
How to Futureproof Your Niche Business During the COVID-19 Crisis
By Howard Goldstein | December 23, 2020

Forward-looking businesses, especially those within niche markets, should combine plans for weathering the current storm with plans to maintain future growth, resilience and profitability.

Article
What Is Agile Project Management in Business?
By Max Freedman | December 23, 2020

While adding more steps, the agile project management model can help you provide a more transparent collaborative process.

Article
What Are the Benefits of a Section 125 Plan?
By Max Freedman | December 23, 2020

Section 125 plans offer employees significant tax savings and could be an appealing part of any benefits package.

Article
Audience Analysis: How to Use Social Media as Your Largest Focus Group
By Aleh Barysevich | December 22, 2020

Social media is the world's largest database of consumer insights that are extremely beneficial for a company.

Article
What It Takes to Succeed in a Business Partnership
By Deborah Sweeney | December 22, 2020

Keep these things in mind before entering a business partnership.

Article
The Next COVID-19 Stimulus Package: How You Can Take Advantage of It
By Adam Uzialko | December 22, 2020

The second round of COVID-19 stimulus includes long-awaited support for both individuals and small businesses.

Article
How to Reach Your Audience After They Leave Your Website
By Chris Christoff | December 22, 2020

Nearly 70% of consumers abandon shopping carts after adding products, and many more people leave websites without getting that far. But their buyer journey doesn't have to end there.

Article
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The Best Payroll Software for Accountants
By Max Freedman | December 22, 2020

These are the most important features accountants should look for in payroll software.

Article
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11 Tips Accountants Should Share With Their Clients
By Max Freedman | December 22, 2020

Every accountant should offer their clients these 11 tips.

Article
How to Improve Work Performance With a Performance Improvement Plan (Plus PIP Templates)
By Marisa Sanfilippo | December 22, 2020

A lot can be gained by giving struggling employees a clear path to improvement with a performance improvement plan.

Article
How to Calculate Gross and Net Pay
By Julie Ritzer Ross | December 22, 2020

To pay your employees the correct amount each pay period, you need to know how to calculate gross and net pay.

Article
How to Write Up an Employee
By Jane Genova | December 22, 2020

Writing up an employee is a form of discipline that serves as a clear message that an employee's behavior or conduct is unacceptable.

Article
7 Ways Inbound Marketing Can Build Relationships and Grow Your Business
By Anthony Gaenzle | December 21, 2020

For small businesses,traditional marketing can be expensive and difficult to maintain. Inbound marketing can level the playing field and give even the smallest business a chance to stand out and grow.

Article
5 Hiring Hacks for Small Businesses That Need to Stretch Their Budgets
By Abby Carter | December 21, 2020

Small businesses may lack resources at times, but that's no excuse for recruiting woes. Use these hiring hacks to improve your recruitment process and bring on the best talent.

Article
How Fresh n' Lean Adapted to Keep Employees and Consumers Safe
By Andrew Martins | December 21, 2020

Deemed an essential service early in the pandemic, Fresh n' Lean adapted by increasing its already-stringent quality control and employee safety.

Article
How Partnering With a Viral Success Changed the Game for Dual Wield Studio
By Andrew Martins | December 21, 2020

The overnight success of Innersloth's Among Us game quickly extended to its business partners, spurring growth for its merchandiser, Dual Wield Studio.

Article
How Pastene Used Its Business Relationships to Grow in 2020
By Kiely Kuligowski | December 21, 2020

In our interview with Pastene president Mark Tosi, learn about the changes that this small Italian foods business made during the pandemic that allowed it to experience record growth.

Article
What We Learned in 2020: Businesses That Did Well and Why
By Donna Fuscaldo | December 21, 2020

Despite the economic difficulties brought on by COVID-19, some small businesses thrived in 2020. Here's what it took for them to be successful.

Article
How Sus Hi Eatstation Increased Sales During COVID-19
By Skye Schooley | December 21, 2020

Learn how the owners of this sushi restaurant flipped their business model upside down and implemented new technology to increase sales during the pandemic.

Article
Quick to Spot Opportunities, Cratejoy Saw Sales Surge in 2020
By Donna Fuscaldo | December 21, 2020

Thanks to its outreach efforts and ability to pivot quickly, online subscription box marketplace Cratejoy has seen demand surge during the pandemic.

Article
Holiday Shopping Predictions and What They Mean for Businesses
By Zaheer Dodhia | December 18, 2020

Businesses are feeling uncertain about the outcome of the most anticipated time of the year – the holiday shopping season. Here are some predictions to inform your strategy.

Article
2021 SaaS Predictions: 3 Trends to Watch
By Aaron Senneff | December 18, 2020

SaaS trends shaped by the pandemic in 2021 include rising market demand, increasing opportunity for vertical SaaS solutions, and emerging operational challenges for SaaS companies.

Article
Types of Fast Business Loans
By Max Freedman | December 18, 2020

When your business needs a quick infusion of cash, what are your options? Learn about the different types of fast business loans and what you need to apply for them.

Article
How to Develop a Landing Page for Your Business
By Marisa Sanfilippo | December 18, 2020

A landing page encourages users to take certain actions, thus improving your conversion rate and moving users along your sales funnel.

Article
How Do HIPAA Laws Impact Employers (and HIPAA Compliance Checklist)?
By Adam Uzialko | December 18, 2020

When does HIPAA apply to employers, and how should they ensure compliance? This guide answers common employer questions about HIPAA obligations.

Article
5 Ways Entrepreneurs Can Stay Ahead of the Game
By John DeSimone | December 17, 2020

With so many opportunities to accelerate personal and financial gains, entrepreneurs must continually sharpen their skills to prove to customers (and clients) that they are the best in the business.

Article
Protecting the Future of Small Business Employees: How Open Enrollment Can Play a Role
By Jessica Moser | December 17, 2020

How can small business owners and their employees best persevere through these unprecedented times? One potential answer: open enrollment.

Article
How to Raise Equity
By Max Freedman | December 17, 2020

Raising equity is an appealing funding option for many startups.

Article
Debt vs. Equity Financing
By Max Freedman | December 17, 2020

Debt and equity financing are two sources of capital you can consider when raising money for your startup.

Article
What Is an Audited Financial Statement?
By Max Freedman | December 17, 2020

When you need a loan for your business, potential lenders may ask to see your audited financial statement. Learn what this is and why lenders want to see it before they approve your business loan.

Article
Tips to Ensure Your Business Is Ready for the 'New Normal' of Holiday Shopping
By Austin Mac Nab | December 16, 2020

This holiday season, shopping will look different. Now is the time for business owners to ensure they are prepared to accommodate the new normal.

Article
Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | December 16, 2020

Here are some actionable steps you can take to make current company blog posts into YouTube videos.

Article
How to Set Your Scope of Work With a Software Development Partner
By Nacho De Marco | December 16, 2020

The scope of work (SOW) is a document that contains an agreement on the work that needs to be done in a specific project. Here's what you need to know to set your SOW for success.

Article
How to Pass Your Business Down Generations
By Chris Porteous | December 16, 2020

Here's how a business owner can pass the company down to younger family members, along with the stipulations and potential pitfalls of these methods.

Article
Guide to Vision Statements: Examples and How to Write One
By Marisa Sanfilippo | December 16, 2020

A vision statement is a good way to express to your employees and customers what you are trying to achieve.

Article
Severance Package Examples and Sample Severance Letters
By Adam Uzialko | December 16, 2020

Severance plans are generally offered in exchange for a signed liability waiver from the departing employee.

Article
How to Use POS Data Insights
By Donna Fuscaldo | December 16, 2020

POS systems provide a plethora of actionable insights about your products, customers and employees. Here's how to use the data from your POS system to grow your business.

Article
Want to Boost Your Team's Programming Skills? Try These 15 Expert-Recommended Tools
By Scott Gerber | December 15, 2020

Programming is in high demand in today's digital-first world. Try these tools, courses and platforms to kick-start your team's learning.

Article
Keep Control of Your Business During a Pandemic With a Solid Plan
By Dr. Cindy McGovern | December 15, 2020

Postponing the annual planning process until the pandemic ends could mean the end of your business. It's harder to plan during a pandemic, but it's more important than ever.

Article
Marketing Bizzy for 2020: Constant Contact, Email Marketing Services
By Kiely Kuligowski | December 15, 2020

Constant Contact is the winner for the 2020 Marketing Bizzy award. Here's why we feel it deserves the honor.