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While email marketing is still effective, the Gmail Promotions tab has made it more challenging for marketers to get their emails opened. There are six ways to get your emails to show up in...
Can you deduct that credit card fee? Find out which credit card fees are tax-deductible.
A social media manager is responsible for creating and monitoring your social media content. Here's what to look for when hiring one.
One major challenge among solopreneurs is that they lack the budget and reach that big brands possess. Apply these four that other successful companies have used to boost your business.
Learn how to use business debt consolidation to simply your business loan payments and get a lower interest rate.
If you or members of your sales staff feel like they need to adopt an alternate persona, now is a good time to evaluate that notion. Customers tend to buy from people they know, like and trust.
If you have multiple business debts, you may be considering business debt consolidation to simplify your payments. Here's what you need to know before deciding if it's right for your business.
A quality email list is a vital part of email marketing and can determine the success of your campaign. Here's how to build one.
If your business can no longer pay rent, here are five options available as a lifeline.
KeyBank relied on emerging technologies to transition its team to remote work during the pandemic.
When managed well, HR brings value to your organization by providing your business with strategies to get more done and giving workers the kind of environment they can thrive in.
What tax forms are you required to submit for your small business? When are they due to the IRS? Here's what you need to know.
Learn what employee benefits your company should offer and how providing benefits to your workers can advance your business.
Knowing how your employees should be classified is important for tax purposes. Here's how to determine which form you should file.
Regardless of your credit score, there are financing options available to fund your small business. Here are some ways to get the funding you need, even if your credit is less than stellar.
Need a business credit card? Find out what you'll need to qualify for one and how to apply.
Through the use of specialized software, you can eliminate repetitive tasks from your team's workload.
Pioneer Sports co-founder Tom Falcone didn't let the pandemic stop his company from growing, even when demand for after-school sports programs came to a screeching halt.
Here are the important holidays small business owners need to know about.
Franchises are a way to own and run your own business, without having to put in the legwork to determine what to sell or how to market it.
By focusing your marketing efforts on a particular subset of consumers, you can usually yield higher returns.
Follow these 10 steps to fire an employee legally.
Business intelligence is a specific subset of data management that allows businesses to derive actionable insights from contextualized data.
Securing funding for your business can be a bit tricky, but with a little bit of work and planning, you can get the money you need to build your dream business.
Will demand climb even higher, or will shoppers spend less on gifts this winter?
If you are in need of a loan for your small business, it's important to know these requirements and plan to meet them.
There's a misconception that hackers only target big businesses. While it's true that the majority of cyberattacks occur with large-scale companies, 43% of attacks are directed at small businesses.
Are you looking for a way to see explosive sales and lead generation results? Flash sales are an effective, flexible solution.
There are tremendous opportunities on LinkedIn, especially if you know how to build your personal brand and leverage it.
When your customers have questions, they want answers right away. With live chat software, you can make that a reality.
When you're deciding on the components of your social media marketing strategy, one platform you might want to consider is Pinterest.
Should you use a business credit card or debit card? The answer depends on a few factors. Here's what you need to know about both types of payment cards for business owners.
Small business owners stand to benefit a lot from using a cash-back credit card, granted they use it responsibly.
These resources can reduce the time and effort it takes to write a comprehensive plan.
Change is a force to embrace rather than weather.
Every business relies on data, and data management allows businesses to better organize and access the information gathered across a wide range of software solutions.
Check out these tips to drive your Instagram marketing strategy toward better engagement and higher ROI.
Success on Twitter requires more than just keeping your message within the character limit.
Managing a remote team requires a different strategy from in-person leadership. Here are eight ways to get the most out of and be there for your remote team.
Brainstorming content ideas for future posts isn't always easy, but it's a necessary step in the creative process.
Learn how Mixed Up Clothing owner Sonia Kang's multicultural background, nursing credentials, and flair for fashion both inspired and saved her business.
Promoted tweets are a great way to increase sales and boost engagement on Twitter. Learn what they are and how they work; then get nine tips to help you run a successful promoted tweet strategy.
According to a new report by KeyBank, COVID-19 has shaken middle market businesses, but they're surviving and, in many cases, getting back to a state of normalcy.
Learn what a noncompete agreement is and how it is used to protect business assets.
What will 2021 bring when it comes to business liability insurance?
Need financing for business equipment? Here's what you need to know about choosing a business equipment loan.
In an increasingly digital world, the amount of data a small business must parse gets larger by the year. Learn what big data means for your SMB.
Cash flow statements break down the financial status of your company to show the money flowing in and out.
The process of onboarding new employees always needs refining, but that's especially true while working remotely during a pandemic.
A visitor's user experience on your website goes a long way toward determining whether they buy from you regularly or never return.