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Latest: Advice, Tips and Resources

Article
4 Ways to Get More From Your Marketing
By Jeremy Knauff | November 24, 2020

Marketing is an important component of every business, but many entrepreneurs aren't getting as much out of their efforts as they could.

Article
Shop Small: Business.com's Ultimate Holiday Gift Guide
By Haley C. Hanlon | November 24, 2020

We are proud to present business.com's ultimate small business holiday shopping guide featuring 48 amazing small businesses, as well as our hand-selected gift recommendations from each company.

Article
The 15 Best E-Commerce Marketing Tools
By Jamie Johnson | November 24, 2020

E-commerce marketing tools can help drive more traffic to your online store and increase conversions.

Article
What Are Liability Waivers, and How Do They Work?
By Skye Schooley | November 24, 2020

Liability waivers can protect your business when used properly. Learn about general and COVID-19 liability waivers to see if your business needs one.

Article
How Can B2B Marketers Master Branding on Social Media?
By Christine Alemany | November 23, 2020

Branding is an important aspect of business for just about every organization. By focusing on consistency and seemingly minor details, B2B marketers can elevate their social media game. Here's how.

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Article
Re-Engagement Email Strategy (With Examples)
By Max Freedman | November 23, 2020

When your audience seems to lose interest in your email marketing campaigns, re-engage them with this strategy.

Article
How to Apply for a Business Credit Card Without a Personal Guarantee
By Andrew Martins | November 23, 2020

Though many credit card providers require a form of collateral for certain small business cards, not all do. Here's what you need to know about getting an unsecured business credit card.

Article
3 Factors to Consider When Using Temporary Staffing to Fill Hiring Gaps
By Christine Proffitt | November 20, 2020

Though it might not feel like it's the right time to hire permanent staffers, consider temporary staffing services as a bridge to get you through this crazy year.

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Article
An Epidemic During a Pandemic: The Cure for Employee Burnout
By Nick Bogacz | November 20, 2020

Employee burnout is on the rise. In a difficult year, it's hard to fault someone if their performance slips. Here are some strategies to light a fire and end burnout.

Article
SBA Loan Default in the Time of COVID-19
By Jason Milleisen | November 19, 2020

Jason Milleisen, a former workout officer for the biggest SBA lender in the U.S., answers your questions about SBA loan default and the offer in compromise process as a result of the coronavirus.

Article
Leading in the New Normal
By Joanna Swash | November 19, 2020

Leading in the new normal means that there is a new set of rules to follow, which are not taught in business school. Here are seven rules to help leaders be prepared.

Article
4 Tips for Adding Video to Your Marketing Strategy
By Syed Balkhi | November 18, 2020

Explore several ways you can start using video content to get more paying customers across all of your existing marketing channels.

Article
Working Remotely Long Term? You Need a Virtual Team-Building Plan
By Michael Alexis | November 18, 2020

As virtual team building becomes a more prominent fixture for companies, savvy leaders must refine their tactics. Learn what one CEO, whose workforce is 100%, does to keep his team connected.

Article
Website Design Tips for Small Businesses
By Kiely Kuligowski | November 18, 2020

Your website's design is often the first impression visitors get of your business. Here's how to make sure it's a good one.

Article
How to Use Pinterest for Marketing
By Kiely Kuligowski | November 18, 2020

Pinterest and its many boards offer great marketing potential for small business. Here's how to use the social media platform to connect with your audience.

Article
7 Critical Building Blocks for Small Business Success in 2021
By Zaheer Dodhia | November 17, 2020

Whether you're planning to start a business or in the process of building one, you need to know these seven steps to establish the foundation of your enterprise and avoid pitfalls.

Article
How to Manage Millennials vs. Gen Z in the Workplace
By Skye Schooley | November 17, 2020

Discover how to best manage millennials and Gen Z employees by learning the key similarities and differences between the two.

Article
How LaFlore Paris Became the Most-Funded Female-Owned Business on Kickstarter
By Kiely Kuligowski | November 16, 2020

LaFlore Paris co-founder Natacha Seroussi shares her tips on being successful on crowdfunding sites.

Article
7 Tips for SaaS Companies to Generate More Leads
By Jayson DeMers | November 13, 2020

Struggling to generate leads for your SaaS business? Here are some tried-and-true sales and marketing tips that can help SaaS companies get more customers.

Article
4 Ways to Offer Health Insurance to Your Employees
By Curt Schleier | November 13, 2020

One of the top benefits employees desire is health insurance coverage. Here are some options for offering it to your employees.

Article
Pros and Cons of Offering Tuition Reimbursement
By Skye Schooley | November 13, 2020

Learn about the pros and cons of reimbursing your employees for tuition to determine if this type of program is right for your business.

Article
Understanding Business Credit Lines
By Julie Ritzer Ross | November 12, 2020

Learn what a business credit line is, what type of business credit lines are available and when you should use each option.

Article
What Is Flextime, and Why Should You Offer It?
By Skye Schooley | November 12, 2020

Learn how implementing a flextime policy can benefit your business.

Article
What Have We Learned? Business Lessons From COVID-19
By Brian Wallace | November 11, 2020

Do the work now so your business will still be around later.

Article
How At-Will Employment Works for You and Your Employees
By Adam Uzialko | November 11, 2020

Many employers use an at-will employment model. Here's what at-will employment means for employers and employees.

Article
How to Get More Sales Page Engagement
By Chris Christoff | November 11, 2020

A high-quality sales page can make or break your business. Here's how you can make sure your page is optimized for maximum engagement and profitability.

Article
Lessons From Millennials and Gen Zers on Video Marketing
By Jared Atchison | November 11, 2020

The new generation of consumers is making an impact through their buying choices and their participation on social media. Here's how to get your videos to resonate with millennials and Gen Zers.

Article
Productivity Metrics Matter More Than Ever for SMBs: How to Measure Your Workforce Effectively in 2021
By Isaac Kohen | November 10, 2020

Here's what small businesses are missing when it comes to making the shift from closely managed on-site teams to remote teams.

Article
Guide to Compensation Management
By Patrick Proctor | November 10, 2020

If you want to hold on to your top employees, a strong compensation management program is critical.

Article
How to Apply for a Business Credit Card as a Sole Proprietor
By Andrew Martins | November 10, 2020

If you're a sole proprietor, here's a step-by-step guide on how you can obtain a business credit card.

Article
Closing Because of the Pandemic? Beware of Potential Tax Hits
By Donna Fuscaldo | November 10, 2020

Thousands of small businesses have shut down because of the COVID-19 pandemic. Adding insult to injury, many are facing tax hits as they wind down.

Article
Follow a Gratitude Strategy to Pull Employees Out of Their Negative Slump
By Dr. Cindy McGovern | November 09, 2020

It may be hard to find things to be grateful for this Thanksgiving. Still, business owners need to help employees be grateful for what they do have.

Article
Understanding HR Reporting
By Patrick Proctor | November 09, 2020

HR reporting can provide your business with critical insight into your workforce and how it operates.

Article
Disaster Loans: How to Qualify for PPP and EIDL Forgiveness
By Mike Savage | November 06, 2020

More than 5 million businesses have received COVID relief funds. It's important to keep loan forgiveness in mind from the moment you receive your funds to avoid unforeseen costs.

Article
What Is Credit Card Funding?
By Donna Fuscaldo | November 06, 2020

Credit cards are extremely convenient to use, but there are several things you should consider before using them to fund your small business.

Article
4 Ideas to Help Your Business Create Cash Flow Without Laying Off Staff
By Joy Gendusa | November 05, 2020

The pandemic has affected almost every business in 2020, and mine was no exception. My company was able to rebound from the initial shockwaves without a single layoff. Here's how I did it.

Article
4 Ways to Ensure Mold Doesn't Deter Your Business Reopening
By Brian Miller | November 05, 2020

As businesses reopen after lockdown, many are discovering their premises have been taken over by mold. Here's how to protect your business, building, employees and customers from mold.

Article
How to Train Your Workforce Remotely
By Nacho De Marco | November 05, 2020

Keeping employees up to date with digital practices is key for remote efficiency. Here's how to develop a sound remote training program that allows you to leverage the potential of your workforce.

Article
20 Facebook Tools for Marketing Optimization
By Max Freedman | November 05, 2020

These 20 Facebook tools can help you use the social media platform more effectively for your business.

Article
With COVID-19 Rising, Small Businesses Expand Health Coverage
By Donna Fuscaldo | November 05, 2020

Despite a slowdown in business due to the pandemic, small businesses are stepping up, making sure employees have health insurance.

Article
How to Create a Customer Knowledge Management System
By Nicole Fallon | November 05, 2020

Discover what a knowledge management system is and how developing one can help your customers.

Article
Small Business Boom: 'Pandemic Founders' Will Determine the Next Beloved Tech Brands
By Jay Bregman | November 04, 2020

2020's business founders are starting up with a fresh perspective, determining who the next beloved tech brands will be.

Article
How to Raise Venture Capital
By Donna Fuscaldo | November 04, 2020

Venture capital is a viable way to fund a startup, but not every business will be successful. Here's what you need to know about this type of funding.

Article
What Is Sexual Harassment Prevention Training?
By Skye Schooley | November 04, 2020

Learn what workplace sexual harassment is and how your organization can stay compliant with harassment training laws.

Article
What Is Customer Analytics?
By Nicole Fallon | November 03, 2020

Customer insights can drastically improve your business. Learn how to implement a customer analytics strategy.

Article
Why Your Nondisclosure Agreement (NDA) Should Have Mutual Protections
By Patrick Proctor | November 03, 2020

Mutual nondisclosure agreements can provide legal protection for your business as well as the other parties when you work with other businesses and contractors.

Article
7 Holiday Newsletter Tips for 2020
By Jared Atchison | November 02, 2020

Getting your newsletter right can help increase sales this holiday season.

Article
How to Terminate a Long-Term Employee
By Skye Schooley | November 02, 2020

Learn what to say (and not to say) when firing a long-term employee.

Article
6 Things Small Business Owners Need to Do Now to Succeed This Holiday Season
By Rich Rao | October 30, 2020

This holiday season may be make-or-break for many small businesses. Here are six tips for businesses to implement ASAP to make the most of this crucial season.

Article
Understanding and Mastering the Virtual Sale
By Ken Gosnell | October 30, 2020

In 2020, businesses have entered into a new reality. The virtual company is now a norm that customers of all ages and locations embrace. One of the most critical aspects of embracing the virtual...