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Marketing is an important component of every business, but many entrepreneurs aren't getting as much out of their efforts as they could.
We are proud to present business.com's ultimate small business holiday shopping guide featuring 48 amazing small businesses, as well as our hand-selected gift recommendations from each company.
E-commerce marketing tools can help drive more traffic to your online store and increase conversions.
Liability waivers can protect your business when used properly. Learn about general and COVID-19 liability waivers to see if your business needs one.
Branding is an important aspect of business for just about every organization. By focusing on consistency and seemingly minor details, B2B marketers can elevate their social media game. Here's how.
When your audience seems to lose interest in your email marketing campaigns, re-engage them with this strategy.
Though many credit card providers require a form of collateral for certain small business cards, not all do. Here's what you need to know about getting an unsecured business credit card.
Though it might not feel like it's the right time to hire permanent staffers, consider temporary staffing services as a bridge to get you through this crazy year.
Employee burnout is on the rise. In a difficult year, it's hard to fault someone if their performance slips. Here are some strategies to light a fire and end burnout.
Jason Milleisen, a former workout officer for the biggest SBA lender in the U.S., answers your questions about SBA loan default and the offer in compromise process as a result of the coronavirus.
Leading in the new normal means that there is a new set of rules to follow, which are not taught in business school. Here are seven rules to help leaders be prepared.
Explore several ways you can start using video content to get more paying customers across all of your existing marketing channels.
As virtual team building becomes a more prominent fixture for companies, savvy leaders must refine their tactics. Learn what one CEO, whose workforce is 100%, does to keep his team connected.
Your website's design is often the first impression visitors get of your business. Here's how to make sure it's a good one.
Pinterest and its many boards offer great marketing potential for small business. Here's how to use the social media platform to connect with your audience.
Whether you're planning to start a business or in the process of building one, you need to know these seven steps to establish the foundation of your enterprise and avoid pitfalls.
Discover how to best manage millennials and Gen Z employees by learning the key similarities and differences between the two.
LaFlore Paris co-founder Natacha Seroussi shares her tips on being successful on crowdfunding sites.
Struggling to generate leads for your SaaS business? Here are some tried-and-true sales and marketing tips that can help SaaS companies get more customers.
One of the top benefits employees desire is health insurance coverage. Here are some options for offering it to your employees.
Learn about the pros and cons of reimbursing your employees for tuition to determine if this type of program is right for your business.
Learn what a business credit line is, what type of business credit lines are available and when you should use each option.
Learn how implementing a flextime policy can benefit your business.
Do the work now so your business will still be around later.
Many employers use an at-will employment model. Here's what at-will employment means for employers and employees.
A high-quality sales page can make or break your business. Here's how you can make sure your page is optimized for maximum engagement and profitability.
The new generation of consumers is making an impact through their buying choices and their participation on social media. Here's how to get your videos to resonate with millennials and Gen Zers.
Here's what small businesses are missing when it comes to making the shift from closely managed on-site teams to remote teams.
If you want to hold on to your top employees, a strong compensation management program is critical.
If you're a sole proprietor, here's a step-by-step guide on how you can obtain a business credit card.
Thousands of small businesses have shut down because of the COVID-19 pandemic. Adding insult to injury, many are facing tax hits as they wind down.
It may be hard to find things to be grateful for this Thanksgiving. Still, business owners need to help employees be grateful for what they do have.
HR reporting can provide your business with critical insight into your workforce and how it operates.
More than 5 million businesses have received COVID relief funds. It's important to keep loan forgiveness in mind from the moment you receive your funds to avoid unforeseen costs.
Credit cards are extremely convenient to use, but there are several things you should consider before using them to fund your small business.
The pandemic has affected almost every business in 2020, and mine was no exception. My company was able to rebound from the initial shockwaves without a single layoff. Here's how I did it.
As businesses reopen after lockdown, many are discovering their premises have been taken over by mold. Here's how to protect your business, building, employees and customers from mold.
Keeping employees up to date with digital practices is key for remote efficiency. Here's how to develop a sound remote training program that allows you to leverage the potential of your workforce.
These 20 Facebook tools can help you use the social media platform more effectively for your business.
Despite a slowdown in business due to the pandemic, small businesses are stepping up, making sure employees have health insurance.
Discover what a knowledge management system is and how developing one can help your customers.
2020's business founders are starting up with a fresh perspective, determining who the next beloved tech brands will be.
Venture capital is a viable way to fund a startup, but not every business will be successful. Here's what you need to know about this type of funding.
Learn what workplace sexual harassment is and how your organization can stay compliant with harassment training laws.
Customer insights can drastically improve your business. Learn how to implement a customer analytics strategy.
Mutual nondisclosure agreements can provide legal protection for your business as well as the other parties when you work with other businesses and contractors.
Getting your newsletter right can help increase sales this holiday season.
Learn what to say (and not to say) when firing a long-term employee.
This holiday season may be make-or-break for many small businesses. Here are six tips for businesses to implement ASAP to make the most of this crucial season.
In 2020, businesses have entered into a new reality. The virtual company is now a norm that customers of all ages and locations embrace. One of the most critical aspects of embracing the virtual...