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Check out these tips and best practices for creating social media campaigns that will save you time and net impressive results.

Following this sales process can help you cultivate a relationship with your prospect that will turn them into a client.

A stellar design isn't merely focused on how pretty the interface looks.

Recognition, rewards and a sense of competition are all strong employee motivators. These statistics suggest gamification is the future of the workplace.

Email is a highly effective marketing tool. Use these eight tips to get the most from email marketing campaigns and improve your conversions and sales.

There are various ways to open an e-commerce store and start selling online. Learn your online store options and their pros and cons.

Want to boost customer loyalty? These rewards program tactics can help you build a loyal customer base and drive more sales.

Learning Management Systems (LMS) are a great way to keep your workforce updated with the latest skills that your business needs to thrive.

Five reasons and examples as to why personal touch still matters in marketing.

The blockchain's effects on how we do business could be huge. Here are five of the major areas it could improve.

If you use WordPress for your blog or business and want to learn more about it, these are some of the best podcasts to check out.

Here's how to make sure the process actually works for your business, ultimately saving you money.

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Many employers are instituting 401(k) automatic enrollment to boost participation. Learn how it works and other ways to boost enrollment.

Check out the latest and most popular digital payments services to help you decide which one is right for your business.

Outsourcing your customer support to another company shouldn't reduce your quality of service. Here's how to do it while putting the customer first.

POS systems can reduce checkout lines while helping you gather and maintain customer data. Learn how to speed up your checkout lines.

Choosing a website template is about more than deciding upon an aesthetic. It is an exercise in branding that can leave a lasting impact on your audience.

When evaluating a human resources information system (or auditing your current one), keeps these four things in mind.

While you may think you can't afford marketing for your business, you can't afford to ignore it. Here are some signs you should hire an agency to do it.

Brand lift is a reliable and important measuring tool for CMOs, as it relies on human feedback and avoids fraud.

These five tips offer insights into how to target customers with mobile marketing strategies. As more people spend time on mobile, marketing here is key.

Influencers with small but loyal followings may market your brand better than the social media giants. Learn why these micro-influencers are game-changers.

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

Being a franchisee has its perks over starting a new brand new business, but you still need capital. Here are three ways to appeal to investors.

Customers prefer to pay construction companies with credit cards. Here are three reasons why you should consider offering this payment option.

When you open the account, you begin the process of building the account. Here are three simple tips to remember for effective account management.

Knowing how to value your business is a crucial piece of running the company. Learn how to you find an accurate value for your business.

Today's marketers should heed these tried-and-true methods from history's great ad men.

Because small businesses operate on tight margins, sustaining a healthy profit is critical. Learn how to increase revenue and reduce expenses.