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There are tremendous opportunities on LinkedIn, especially if you know how to build your personal brand and leverage it.
When your customers have questions, they want answers right away. With live chat software, you can make that a reality.
When you're deciding on the components of your social media marketing strategy, one platform you might want to consider is Pinterest.
Should you use a business credit card or debit card? The answer depends on a few factors. Here's what you need to know about both types of payment cards for business owners.
Small business owners stand to benefit a lot from using a cash-back credit card, granted they use it responsibly.
These resources can reduce the time and effort it takes to write a comprehensive plan.
Change is a force to embrace rather than weather.
Every business relies on data, and data management allows businesses to better organize and access the information gathered across a wide range of software solutions.
Check out these tips to drive your Instagram marketing strategy toward better engagement and higher ROI.
Success on Twitter requires more than just keeping your message within the character limit.
Managing a remote team requires a different strategy from in-person leadership. Here are eight ways to get the most out of and be there for your remote team.
Brainstorming content ideas for future posts isn't always easy, but it's a necessary step in the creative process.
Learn how Mixed Up Clothing owner Sonia Kang's multicultural background, nursing credentials, and flair for fashion both inspired and saved her business.
Promoted tweets are a great way to increase sales and boost engagement on Twitter. Learn what they are and how they work; then get nine tips to help you run a successful promoted tweet strategy.
According to a new report by KeyBank, COVID-19 has shaken middle market businesses, but they're surviving and, in many cases, getting back to a state of normalcy.
Learn what a noncompete agreement is and how it is used to protect business assets.
What will 2021 bring when it comes to business liability insurance?
Need financing for business equipment? Here's what you need to know about choosing a business equipment loan.
In an increasingly digital world, the amount of data a small business must parse gets larger by the year. Learn what big data means for your SMB.
Cash flow statements break down the financial status of your company to show the money flowing in and out.
The process of onboarding new employees always needs refining, but that's especially true while working remotely during a pandemic.
A visitor's user experience on your website goes a long way toward determining whether they buy from you regularly or never return.
Should you use the desktop application or web browser version of QuickBooks? Here's what you should know about each.
The businesses that stand the best chances of surviving into the future are those that don't risk it all on a single "big score." They play the long game and manage risk frugally.
The effects the pandemic has had on small businesses could be long-lasting. It's crucial to adopt a practical and forward-looking marketing strategy.
With so many businesses now having employees work from home, it is vital to have a well-thought-out plan that fosters this new working environment.
These marketing strategies for small businesses can improve your engagement with potential customers in your local market.
Qualifying for a business credit card if you have bad credit is difficult but not impossible. You may have to start with a secured card.
Getting new email subscribers is a worthy goal, but keeping them engaged is even more important.
Facebook ads are highly effective but highly complex. Learn how to scale your e-commerce business using Facebook ads.
An effective time and attendance policy spells out your expectations for your employees' attendance and the consequences for failing to meet them.
There are options to ensure the dissolution of your marriage doesn't disrupt your business. You can sell part or all of the business, make a binding agreement to offer other assets in place of the...
Here are four tips to differentiate your store and appeal to potential shoppers or stay top of mind with current customers.
To start employees off on the right foot, make sure your orientation helps them feel welcome and answers all of their questions.
Supply shortages in higher demand and other pandemic-related expenses are causing some companies to raise prices during COVID-19. Should your business follow suit?
Private equity and venture capital funding are both considered alternative investments, but there are significant differences between the two.
To reduce expenses, boost productivity and increase employee retention, consider taking your team fully remote.
The hiring process is an important part of running a successful business. Make sure to develop a process that will lead to fruitful new hires.
Working from home has become the reality for many American workers. Here's how to transition into long-term remote work.
Understanding the difference between a secured credit card and an unsecured credit card is the first step in choosing the right one for your business.
Learn what an HR manager does and how to tell when your business needs one.
Your top job right now is to convince employees and customers to follow the rules.
By reanalyzing your workforce, setting clear goals, encouraging adaptability, and focusing on data accessibility and availability, you can launch and sustain a quick-moving digital transformation.
Cash flow statements help businesses keep track of their finances. Here's what you need to know.
A job description is many people's first introduction to your company. Here's what to include to make an impression.
The statement of shareholder equity tells you the value of a business after investors and stockholders are paid out.
Work can be stressful, whether you work in a physical environment or remotely. These common stressors are experienced by professionals everywhere, and managing them is essential to work-life balance....
The COVID-19 pandemic has compounded existing workplace stress and anxiety. This article explains the primary causes of that stress and how to manage it in a post-COVID world.
Because business goals, target audiences, and the nature of customer relations are different, B2B and B2C social media marketing strategies cannot be identical.
Should you start your business as a for profit or nonprofit? Learn which business model works best for you.