Social Media

Expert marketers know there are a few additional metrics that will give you a deeper understanding of how your Facebook ads are performing.

I know there are a lot of social media tools out there. Which tools are the best for increasing your twitter presence, ideally ones that are easy to use?

Social media is so important for small businesses these days, but you don't want to sound stilted or fake. Some companies like Wendy's do a great job of using social media with their own unique...

If you want to use social media to generate leads, build brand awareness or drive traffic to your site, have you considered live video streaming?

I prefer Canva. I have been using it for a while now and I love the ease of use and flexibility it has to offer. But the mobile version is a bit of disappointment. I was wondering if there is an app...

Creating content from scratch is challenging. Instead, you could curate content and still provide significant value to customers. Here's how.

Meenal Balar helped grow Facebook to 1 billion users. Learn her user acquisition strategy and how to apply it to your business.

Knowing what your customers think about you has a real effect on your customer service, product development and marketing. Social listening is a great way to gain insight.

Engaging your target audience on social media doesn't have to be difficult. If you know who you're targeting and what they need from you, it's easier to get the results you want.

How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

Businesses that rely on offline operations are in a difficult position due to COVID-19. How has the virus forced businesses to display their online adaptability, and how can you keep up?

Follow these five tips to make sure your rebranding is a wild success.

Want to make the most of your social media marketing campaign? Here are some mistakes you might be making and how to fix them.

Digital marketing is a fast-growing career path with a solid outlook for years to come.

I am doing homemade chili sauce. I'm just getting started with the business and I would like to use social networks to open the market.

I have several social media pages for my business, and it's quite a lot of work to maintain. Should I hire a social media expert to improve or maintain them, or should I just work on them myself?...

You want your digital marketing to project a consistent, positive image and voice. Here are the steps to develop marketing guidelines for your team.

Social media giveaways are an excellent way to grow your business. Follow these best practices to host a successful event.

My startup provides local information to the South Asian community. I have created a facebook page and twitter handle. We push our tweets to our facebook page. The site has a generic like button...

You should be building a relationship, trust and loyalty with your social media followers.