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Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
How to Use Social Media To Better Your Retail Business
By Irina Stefanova | August 11, 2022

Social media can provide customer service and marketing avenues to retail businesses.

Article
The Importance of Social Media Monitoring for Customer Experience
By Max Freedman | August 11, 2022

These 14 social media monitoring tools will help you keep tabs on your social media to boost customer satisfaction.

Article
3 Ways Micro-Influencers Are Impacting Social Media Marketing
By Nathan Resnick | August 11, 2022

Influencers with small but loyal followings may market your brand better than the social media giants. Learn why these micro-influencers are game-changers.

Article
Instagram Best Posting Practices
By Kiely Kuligowski | August 10, 2022

Get the most out of each Instagram post with these best practices.

Article
Which Social Media Metrics Actually Matter?
By Chad Brooks | August 10, 2022

Defining success for social media campaigns can be tricky. The truth is that different metrics can mean different things.

Article
5 Tips to Better Customer Interaction on Social Media
By Wesley Cherisien | August 10, 2022

Keep these 5 tips in mind while marketing to your customers

Article
Felons of Facebook: Stupid Criminals Who Got Caught After Bragging on Social Media
By Chad Brooks | August 10, 2022

Just in case you needed a reminder that social media is a permanent record, read the stories of how these foolish criminals got caught.

Article
How to Balance Your Personal and Professional Identity on Social Media
By Ashtyn Douglas | August 09, 2022

You know those people who share anything and everything on Facebook? Don't be one of those people if you're also a business owner.

Article
5 Tips to Rule Over Instagram and Make Money
By Gaurav Sharma | August 09, 2022

Instagram is one of the hottest social media channels and the best place to monetize your influence. Find out the best ways to make money on the platform.

Article
12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | August 09, 2022

With over one billion active users, Instagram makes it easy to grow your business on social media.

Article
How to Use YouTube to Build Community
By Syed Balkhi | August 09, 2022

Building an online community around your business can give you a loyal customer base.

Review
Oracle Review
By Chad Brooks | August 09, 2022

Oracle offers excellent enterprise-level social media monitoring and engagement software. Learn about its social listening tools here.

Review
Cision Review
By business.com editorial staff | August 04, 2022

Cision social media monitoring software helps you analyze the sentiment, demographics and influencers among your online audience.

Article
How to Integrate Social Media into Your Content Strategy
By Chad Brooks | August 02, 2022

Social media marketing is effective and affordable. But how do you integrate it into your content marketing strategy? Let me show you.

Article
Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Daliah Saper | August 02, 2022

Before you launch a social media contest, understand the legality between the different types of giveaways, namely contests, sweepstakes, and lotteries.

Article
LinkedIn: The Channel You Can’t Ignore to Build Thought Leadership
By Elijah Masek-Kelly | August 02, 2022

Here's why you need to be a part of the LinkedIn community and how to position yourself as a thought leader on the platform.

Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | August 02, 2022

We've created a step-by-step guide to effective social media marketing, complete with what to avoid and tips for success.

Article
Why Every Business Should Be Using Multiple Social Media Accounts
By Chad Brooks | August 02, 2022

Expand your range and target a wider scope of your audience with social media accounts on multiple platforms. Here's why and how you should.

Article
Why Influencer Marketing Should Focus on Relationships
By Shane Barker | August 02, 2022

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Article
How Social Selling Can Improve Your Sales Process
By Julie Thompson | August 02, 2022

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Article
Why Social Selling Is the Future of Sales
By Adrian Fisher | August 02, 2022

Social selling uses social media to connect with leads. Learn more about this selling technique and why it's the future of B2B sales.

Article
10 Social Media Networks to Use for Personal Branding
By Nora Leary | August 02, 2022

Looking for options to brand yourself on social media? Here are 10 platforms to consider.

Article
Improve Your Customer Retention with Social Media
By Chad Brooks | August 02, 2022

You should be building a relationship, trust and loyalty with your social media followers.

Article
Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | August 02, 2022

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Article
The 5:3:2 Rule for Social Media Explained
By Jennifer Dublino | August 02, 2022

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Article
How Can SMBs Customize Their Social Media Marketing Strategies?
By Ming-Yi Wu | August 02, 2022

To succeed with your customers, your social media strategy must incorporate these five elements.

Article
#MakeAStatement: 7 Creative Ways to Harness the Power of Hashtags
By Andy Beohar | July 26, 2022

When it comes to social media marketing, your hashtags are the key to SEO and visibility of your content. Here's how to use them creatively.

Article
Why Instagram’s New Algorithm Is Good News for Businesses and Marketers
By Dustin York | July 25, 2022

Here's how the changes could benefit your brand with the right Instagram strategy.

Article
Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | July 22, 2022

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Article
12 Things You Can Post on Social Media When You’re Lacking Inspiration
By Keren Lerner | July 21, 2022

Feel like you don't have anything interesting to say on social media? Try these 12 topics to help you build out your content strategy.