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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | March 23, 2023

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

Improve Your Customer Retention With Social Media
By Jennifer Dublino | March 23, 2023

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

5 Cringey Brand Fails on Social Media
By Julie Thompson | March 23, 2023

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | March 23, 2023

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

People using smartphones
How to Build Your Brand’s Authority on Instagram
By Jamie Johnson | March 23, 2023

Instagram can be one of the most powerful marketing tools in your arsenal. Follow these steps to establish your brand on the platform.

The 5:3:2 Rule for Social Media Explained
By Jennifer Dublino | March 23, 2023

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Big Data, Big Impact: How Data Improves Your Social Media Marketing
By Mark Fairlie | March 23, 2023

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | March 22, 2023

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | March 22, 2023

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | March 22, 2023

With over one billion active users, Instagram makes it easy to grow your business on social media.

How Social Selling Can Improve Your Sales Process
By Julie Thompson | March 13, 2023

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Pin It to Win It: The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | March 09, 2023

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

4 Benefits of Using Social Media to Grow Your Small Business
By Jennifer Dublino | March 08, 2023

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | March 06, 2023

With Facebook's recent algorithm updates, you can no longer easily reach thousands on the platform for free. Here's how to make sure your content is seen.

Social Media Stars: How Much Do They Really Make?
By Chad Brooks | March 06, 2023

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars really make?

7 Questions to Ask Before Connecting With Your Audience on Social Media.
By Rotem Gal | March 06, 2023

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Is Social Media Marketing Still Worth It?
By Jayson DeMers | March 06, 2023

Proper social media marketing is more difficult and requires more resources than ever before. So is all this time, effort and money worth it?

10 Ways Content from Influencers Helps Your Business Grow
By Shane Barker | March 06, 2023

Using influencers is a simple way to save money while still receiving adequate marketing help.

How Influencer Marketing Fraud Scams Businesses
By Sam Bocetta | March 06, 2023

Social media marketing is a big deal, but businesses can get scammed if the influencer they pay to promote their product has fake followers.

How New-Age Social Media Marketing Is Changing and What You Need to Know
By Aaron Irmas | March 06, 2023

Learn how social media marketing is changing and how to keep up with the changes.

11 Social Media Networks to Use for Personal Branding
By Jennifer Dublino | March 03, 2023

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Twitter as a Customer Support Channel
By Jennifer Dublino | March 03, 2023

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Why Every Business Should Be Using Multiple Social Media Accounts
By Chad Brooks | February 21, 2023

Expand your range and target a wider scope of your audience with social media accounts on multiple platforms. Here's why and how you should.

Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Daliah Saper | February 21, 2023

Before you launch a social media contest, understand the legality between the different types of giveaways, namely contests, sweepstakes, and lotteries.

Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Bryan Robinson | February 21, 2023

Leveraging influencers to market your online products is a great way to sell more stuff. But what strategy do you take?

Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | February 21, 2023

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

13 Ways to Track Trends on Social Media
By Max Freedman | February 21, 2023

Learn ways to track social media trends so you can improve your small business's social media marketing strategy.

woman recording a promotional video
Why Influencer Marketing Should Focus on Relationships
By Shane Barker | February 21, 2023

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

11 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | February 21, 2023

Check out these tips and best practices for creating social media campaigns that will save you time and net impressive results.

How to Engage Millennials Using Instagram
By Zach Benson | February 21, 2023

Millennials represent a vast, virtually untapped market. Here's how to market your business to millennials through Instagram.