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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Advice
How can I use social to advertise and do more business?
By Chee Hong Cheah | 18 Answers | Last Activity on February 18, 2021

I am doing homemade chili sauce. I'm just getting started with the business and I would like to use social networks to open the market.

Advice
Should I follow back everyone that follows me on social media?
By Cynthia Bellgan | 32 Answers | Last Activity on February 16, 2021

My goal is to build a higher number of followers on social media channels like Twitter and Instagram. I also feel it is rude or not proper social media etiquette to not follow someone back that...

Advice
Social media: Should I do it myself, or outsource?
By Zack Lombardi | 85 Answers | Last Activity on February 14, 2021

I have several social media pages for my business, and it's quite a lot of work to maintain. Should I hire a social media expert to improve or maintain them, or should I just work on them myself?...

Advice
Writing skills that we acquire in college?
By Theodore Wade | 4 Answers | Last Activity on February 05, 2021

Do you think the writing skills we acquire in college and university are useful for us in the future? Is it possible to improve them further?

Article
Websites for Small Business: How to Get Noticed in One Hour a Day
By Rick Orford | February 04, 2021

It's not enough just to have a website; small business owners need to think about how to get more visits to their websites. Here are some ways to do it in just an hour a day.

Article
Is It a Bad Idea to Link to Your Competitors on Social Media?
By Matt Bentley | February 03, 2021

Curating your competitor's content can be done to your advantage, if you know how to do it right.

Advice
How do you find your company's social media "voice"?
By Andrew Martins | 7 Answers | Last Activity on January 30, 2021

Social media is so important for small businesses these days, but you don't want to sound stilted or fake. Some companies like Wendy's do a great job of using social media with their own unique...

Advice
What makes content go viral?
By james balman | 5 Answers | Last Activity on January 30, 2021

I want to start a blog and am wondering what I can do to increase its popularity. What makes content go viral? Are there any topics or formats that readers gravitate more towards? I want to create...

Article
What Small Businesses Should Know About Snapchat Brand Profiles
By Mike Metzler | January 29, 2021

Learn how small businesses can take advantage of Snapchat Brand Profiles.

Article
15 Instagram Marketing Tips for Business
By Marisa Sanfilippo | January 28, 2021

Check out these tips to drive your Instagram marketing strategy toward better engagement and higher ROI.

Article
What Can Your Brand Do With Social Video Marketing Now?
By David Fletcher | January 26, 2021

Both B2C and B2B brands can drive engagement and conversions from social video marketing. Here's how.

Article
4 Tricks to Increase Your Social Media Views and Go Viral
By Eric Martel | January 25, 2021

If you're smart and strategic about it, you can use social media to sell products, raise investments and get more eyes on your brand.

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Advice
How can your employees represent your business through social media?
By Kiely Kuligowski | 4 Answers | Last Activity on January 25, 2021

I am updating an article for our sister site, Business News Daily, on how employees can represent your business through their social media and would love to get the BDC community's input. Questions...

Advice
How do we boost a post on Facebook for Free?
By Juan Force | 3 Answers | Last Activity on January 23, 2021

Facebook is a powerful way to communicate with customers & potential customers as it lets you upload pictures and videos from your business that allowing them to see your product or service...

Article
How New-Age Social Media Marketing Is Changing and What You Need to Know
By Aaron Irmas | January 20, 2021

While social media continues to be one of the best marketing channels, it's important to understand exactly how it's changing in order to leverage it properly.

Article
4 Best Social Media Strategy Tips for E-Commerce Businesses
By Jared Atchison | January 11, 2021

Here are the top social media marketing tips e-commerce businesses can work with in 2021.

Article
Tips on Developing an Awesome LinkedIn Company Page
By Adam Uzialko | January 04, 2021

An outstanding LinkedIn company page can help you recruit top talent and establish your brand's credibility.

Article
12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | December 30, 2020

Instagram is a great way to expand your business’s reach and engagement with your customers. Here are 12 reasons why you should make an account.

Advice
Which is the best website to create a blog on?
By Anonymous User | 55 Answers | Last Activity on December 29, 2020
Advice
What are the best twitter tools to increase your twitter presence?
By Bryan C. | 18 Answers | Last Activity on December 28, 2020

I know there are a lot of social media tools out there. Which tools are the best for increasing your twitter presence, ideally ones that are easy to use?

Advice
How can I get the most visibility for my business on Facebook and Instagram?
By Mauro Matalone | 15 Answers | Last Activity on December 27, 2020

I have recently started my Food business and I would like to attract more of an audience through social media (Facebook, Instagram, Google+). I have a unique concept where I invite people over to my...

Article
Audience Analysis: How to Use Social Media as Your Largest Focus Group
By Aleh Barysevich | December 22, 2020

Social media is the world's largest database of consumer insights that are extremely beneficial for a company.

Advice
What should a Food Truck business be tweeting about?
By Heather Donovan | 19 Answers | Last Activity on December 20, 2020

My food truck sits at a Farmer's Market on Saturday and Sunday mornings. The other trucks and booths there have come up with a hashtag and Twitter handle that everyone can use to share their recipes...

Article
Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | December 16, 2020

Here are some actionable steps you can take to make current company blog posts into YouTube videos.

Article
How to Make a Viral Video
By Max Freedman | December 10, 2020

A viral video could significantly boost brand awareness and help you reach new customers. Here's how to make your video go viral.

Article
Social Media Marketing for the Holidays
By Sean Peek | December 10, 2020

Have you changed your social media marketing strategy for the holidays? Here's how you should.

Article
6 Tips For Managing Negative Chatter on Social Media
By Jared Atchison | December 08, 2020

Learn how to manage negative chatter online, especially on social media.

Article
How to Create a Business Profile on LinkedIn
By Marisa Sanfilippo | December 08, 2020

Creating a business profile on LinkedIn is a great way to connect with potential partners and top talent in your industry.

Article
How to Use Facebook Live for Business
By Max Freedman | December 08, 2020

Facebook Live can be a useful tool for businesses looking to better engage with their audience on the world's biggest social media platform. Here's how to use it.