receives compensation from some of the companies listed on this page. Advertising Disclosure

Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

The 5:3:2 Rule for Social Media Explained
By Jennifer Dublino | September 05, 2023

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Why Every Business Should Be Using Multiple Social Media Accounts
By Julie Thompson | August 29, 2023

Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).

The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | August 16, 2023

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

How New-Age Social Media Marketing Is Changing and What You Need to Know
By Aaron Irmas | August 16, 2023

Social media marketing is effective for brands, but it's evolving rapidly. Learn how to leverage social media marketing today and identify future trends.

Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | August 15, 2023

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Jennifer Dublino | August 15, 2023

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

Green Duolingo owl
Learn the Language: How Duolingo Conquered TikTok
By Ali Saleh | August 03, 2023

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | July 31, 2023

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Pin It to Win It: The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | July 31, 2023

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Is Social Media Marketing Still Worth It?
By Jennifer Dublino | July 31, 2023

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

How to Network on LinkedIn Like a Pro
By Jennifer Dublino | July 26, 2023

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

TikTok in front of an American flag
The TikTokalypse Is Nigh
By Elizabeth Barton | July 10, 2023

How are marketers and creators planning?

12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | July 06, 2023

With over one billion active users, Instagram makes it easy to grow your business on social media.

woman recording a promotional video
Why Influencer Marketing Should Focus on Relationships
By Shane Barker | July 05, 2023

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | June 28, 2023

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

How to Engage Millennials Using Instagram
By Jennifer Dublino | June 05, 2023

Millennials frequently use the Instagram social media platform. Learn how to use Instagram to engage millennials and see what Instagram mistakes to avoid.

7 Questions to Ask Before Connecting With Your Audience on Social Media
By Rotem Gal | June 01, 2023

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Jennifer Dublino | May 31, 2023

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | May 30, 2023

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | May 30, 2023

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

10 Ways Content from Influencers Helps Your Business Grow
By Julie Thompson | May 24, 2023

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

Instagram Best Posting Practices 2023
By Kiely Kuligowski | May 24, 2023

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Improve Your Customer Retention With Social Media
By Jennifer Dublino | May 16, 2023

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

10 Ways to Track Trends on Social Media
By Julie Thompson | May 08, 2023

When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.

How to Use YouTube to Build Community
By Sean Peek | May 01, 2023

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

How Influencer Marketing Fraud Scams Businesses
By Julie Thompson | April 17, 2023

Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.

How to Create a Business Profile on LinkedIn
By Mark Fairlie | April 11, 2023

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

Why Small Businesses Need a Social Media Presence 
By Sean Peek | April 10, 2023

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | April 10, 2023

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

woman on camera making a video
Has Influencer Marketing Peaked?
By Julie Thompson | April 10, 2023

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.