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Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
Has Influencer Marketing Peaked?
By Julie Thompson | December 05, 2022

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Article
Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | November 29, 2022

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Article
5 Cringey Brand Fails on Social Media
By Julie Thompson | November 29, 2022

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

Article
12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | November 28, 2022

With over one billion active users, Instagram makes it easy to grow your business on social media.

Article
Twitter as a Customer Support Channel
By Jennifer Dublino | November 08, 2022

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Article
How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | November 01, 2022

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

Article
4 Benefits of Using Social Media to Grow Your Small Business
By Jennifer Dublino | October 27, 2022

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | October 24, 2022

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

Article
Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Bryan Robinson | October 20, 2022

Leveraging influencers to market your online products is a great way to sell more stuff. But what strategy do you take?

Article
How Social Selling Can Improve Your Sales Process
By Julie Thompson | October 13, 2022

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Article
Why Small Businesses Need a Social Media Presence 
By Sean Peek | September 21, 2022

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Article
11 Social Media Networks to Use for Personal Branding
By Jennifer Dublino | September 21, 2022

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Article
Pin It to Win It: The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | September 21, 2022

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Article
Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | September 21, 2022

Is switching from your personal Instagram account to a business account really worth it? Discover the pros and cons of business Instagram accounts.

Article
How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | September 21, 2022

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Article
How to Use YouTube to Build Community
By Sean Peek | September 21, 2022

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

Article
11 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | September 20, 2022

Check out these tips and best practices for creating social media campaigns that will save you time and net impressive results.

Article
How to Boost Your Email Lead List Through Social Media
By Sean Peek | September 20, 2022

You can build a lean, more effective email lead list by marketing your product through social media. Here's how.

People using smartphones
Article
How to Build Your Brand’s Authority on Instagram
By Jamie Johnson | September 20, 2022

Instagram can be one of the most powerful marketing tools in your arsenal. Follow these steps to establish your brand on the platform.

Article
6 Tips to Improve Your Social Media Presence
By Jennifer Dublino | September 20, 2022

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

Article
Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | September 20, 2022

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Article
The 5:3:2 Rule for Social Media Explained
By Jennifer Dublino | September 20, 2022

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Article
Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | September 20, 2022

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Article
4 Effective Ways to Generate Leads with Social Media
By Shane Barker | September 08, 2022

Social media helps you target lead generation efforts to the exact consumers you're looking for. And these four ways will help you capture quality leads.

Article
How to Engage Millennials Using Instagram
By Zach Benson | September 07, 2022

Millennials represent a vast, virtually untapped market. Here's how to market your business to millennials through Instagram.

Article
Social Media Stars: How Much Do They Really Make?
By Chad Brooks | September 06, 2022

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars really make?

Article
Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | September 06, 2022

Why your brand needs a YouTube channel and steps you can take to turn your existing blog posts into video content.

Article
10 Ways Content from Influencers Helps Your Business Grow
By Shane Barker | September 06, 2022

Using influencers is a simple way to save money while still receiving adequate marketing help.

Article
Why Every Business Should Be Using Multiple Social Media Accounts
By Chad Brooks | September 06, 2022

Expand your range and target a wider scope of your audience with social media accounts on multiple platforms. Here's why and how you should.

woman recording a promotional video
Article
Why Influencer Marketing Should Focus on Relationships
By Shane Barker | September 01, 2022

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.