Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
What Are Promoted Tweets, and How Do They Work?
BY Kiely Kuligowski

Promoted tweets are a great way to increase sales and boost engagement on Twitter. Learn what they are and how they work; then get nine tips to help you run a successful promoted tweet strategy.

Advice
Which URL should I promote - Facebook page or website url?
QUESTION | BY Vivek Sable | 31 ANSWERS | LAST ACTIVITY ON 09/24/20

My startup provides local information to the South Asian community. I have created a facebook page and twitter handle. We push our tweets to our facebook page. The site has a generic like button...

Advice
How do you know who is truly a social media expert?
QUESTION | BY Sarah Burd | 15 ANSWERS | LAST ACTIVITY ON 09/18/20

Companies must transition from traditional marketing to social media marketing or somehow incorporate social media marketing strategies into their marketing plan. How do you go about this...

Article
Scale Your E-Commerce Business Using This Beginner-Friendly Facebook Ads Strategy
BY Razvan Romanescu

Facebook ads are highly effective but highly complex. Learn how to scale your e-commerce business using Facebook ads.

Article
How B2B Small Businesses Can Customize Their Social Media Marketing Strategies
BY Ming-Yi Wu

Because business goals, target audiences, and the nature of customer relations are different, B2B and B2C social media marketing strategies cannot be identical.

Advice
How can your employees represent your business through social media?
QUESTION | BY Kiely Kuligowski | 3 ANSWERS | LAST ACTIVITY ON 09/09/20

I am updating an article for our sister site, Business News Daily, on how employees can represent your business through their social media and would love to get the BDC community's input. Questions...

Article
7 Highly Effective Ways to Build an Online Community for Your Business
BY Max Freedman

For your business to fully succeed, you need to build a vibrant community that you can tap into for engagement.

Article
How Marketers Can Leverage LinkedIn
BY Jared Atchison

Learn how to grow with LinkedIn in 2020.

Advice
What are some ideas for marketing your business on social media without buying an ad?
QUESTION | BY Antoinne M. McKinney | 32 ANSWERS | LAST ACTIVITY ON 09/02/20

I have been using social media to market and promote my businesses and portfolio. Without paying for ads, I want to know what options would be useful for promoting my business on social networks like...

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Advice
How do you find your company's social media "voice"?
QUESTION | BY Andrew Martins | 8 ANSWERS | LAST ACTIVITY ON 09/01/20

Social media is so important for small businesses these days, but you don't want to sound stilted or fake. Some companies like Wendy's do a great job of using social media with their own unique...

Advice
Which is more important for business: Twitter or Facebook?
QUESTION | BY Sara Connors | 46 ANSWERS | LAST ACTIVITY ON 08/31/20

I am going to set up a business social media account, but I don't have time to focus on both right now. Is Facebook or Twitter more important when starting out? Is one more time-consuming than the...

Advice
How do I get my business recognized quickly on social media?
QUESTION | BY Sharon Stout | 16 ANSWERS | LAST ACTIVITY ON 08/29/20

I'm opening my own business that will cater to different areas of home improvement and/or maintenance. To start, I've been advertising on social media. How do I get my business recognized quickly?

Advice
How do I hire a good web designer?
QUESTION | BY Rob McLaughlin | 33 ANSWERS | LAST ACTIVITY ON 08/28/20

What factors should I consider when hiring a web designer?

Article
Instagram Marketing: Best Practices for Small Businesses
BY Aleh Barysevich

Instagram is the perfect platform for advertising. Here's how to make your ads stand out.

Article
The Importance of Social Media Monitoring for Customer Experience
BY Max Freedman

Monitoring your social media accounts gives you insight into what your customers are discussing, thus helping you to meet their needs and boosting satisfaction.

Advice
What is your advice on getting started with 3D printing? Could you recomend any good institutions/organizations for a crash course?
QUESTION | BY Pradeep Prabhu | 6 ANSWERS | LAST ACTIVITY ON 08/24/20

Looking at venturing into 3D printing in India catering to multiple industries like manufacturing, modeling etc. How can I receive the best guidance/advice on 3D printing?

Advice
How to rapidly increase your twitter followers?
QUESTION | BY John Daniel | 30 ANSWERS | LAST ACTIVITY ON 08/19/20

I want to rapidly increase my followers on twitter . want to use white hat methods only . Kindly advice . heard the twitter directories do get you followers , but is it legal , is it like SEO...

Advice
How can I find a good social media manger/freelancer?
QUESTION | BY Pinky Sharma | 6 ANSWERS | LAST ACTIVITY ON 08/18/20

I am bit confused how to hire the right person as a Social Media Manager on a freelance basis for my business. With so many people out there claiming to have social media experience, how can I tell...

Article
Instagram Best Posting Practices 2020
BY Kiely Kuligowski

Follow these Instagram best practices to improve engagement and grow your following.

Article
7 Questions to Ask Before Connecting With Your Audience on Social Media.
BY Rotem Gal

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Article
What Marketers Need to Know About People's Social Media Patterns During the Pandemic
BY Victor Snyder

Social media usage is both increasing and changing in the COVID-19 era. Here are some lessons and new best practices to embrace the trends.

Advice
Social media: Should I do it myself, or outsource?
QUESTION | BY Zack Lombardi | 84 ANSWERS | LAST ACTIVITY ON 08/07/20

I have several social media pages for my business, and it's quite a lot of work to maintain. Should I hire a social media expert to improve or maintain them, or should I just work on them myself?...

Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
BY Kiely Kuligowski

Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.

Article
11 Surprising and Helpful Statistics About Social Media Marketing
BY Katherine Hunter-Blyden

Social media changes how people interact with brands. Here are some key statistics on trends in social media and how you can take advantage of them.

Advice
How can I use social to advertise and do more business?
QUESTION | BY Chee Hong Cheah | 20 ANSWERS | LAST ACTIVITY ON 08/04/20

I am doing homemade chili sauce. I'm just getting started with the business and I would like to use social networks to open the market.

Advice
What is your go-to app for social media graphics?
QUESTION | BY Evan Brown | 8 ANSWERS | LAST ACTIVITY ON 08/03/20

I prefer Canva. I have been using it for a while now and I love the ease of use and flexibility it has to offer. But the mobile version is a bit of disappointment. I was wondering if there is an app...

Article
10 Ways to Take Better Social Media Campaign Photos
BY Skye Schooley

Follow this expert advice to make your photos stand out on social media.

Article
Why and How to Create Video Content to Help Your Business
BY Joshua Stowers

Find out why viewers respond to video content marketing and how it can help your business.

Article
4 Strategies for a Fast and Easy Digital Transformation
BY Tom Popomaronis

These four steps are critical to consider when your company makes the shift to digital.

Article
Finding Your Business's Social Media Voice
BY Andrew Martins

Learn how to find and develop your online "voice," and how to use it to build a brand that's recognizable and relatable.