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Article
5 Facebook Metrics Expert Marketers Track (And Why You Should Too)
BY Katherine Hunter-Blyden

Expert marketers know there are a few additional metrics that will give you a deeper understanding of how your Facebook ads are performing.

Advice
What are the best twitter tools to increase your twitter presence?
QUESTION | BY Bryan C. | 17 ANSWERS | LAST ACTIVITY ON 07/08/20

I know there are a lot of social media tools out there. Which tools are the best for increasing your twitter presence, ideally ones that are easy to use?

Advice
How do you find your company's social media "voice"?
QUESTION | BY Andrew Martins | 1 ANSWERS | LAST ACTIVITY ON 07/08/20

Social media is so important for small businesses these days, but you don't want to sound stilted or fake. Some companies like Wendy's do a great job of using social media with their own unique...

Article
3 Ways to Improve Your Livestreaming Strategy
BY Chris Christoff

If you want to use social media to generate leads, build brand awareness or drive traffic to your site, have you considered live video streaming?

Advice
What is your go-to app for social media graphics?
QUESTION | BY Evan Brown | 6 ANSWERS | LAST ACTIVITY ON 07/07/20

I prefer Canva. I have been using it for a while now and I love the ease of use and flexibility it has to offer. But the mobile version is a bit of disappointment. I was wondering if there is an app...

Article
3 Reasons Why You Should Provide Curated Content to Your Audience
BY Jared Atchison

Creating content from scratch is challenging. Instead, you could curate content and still provide significant value to customers. Here's how.

Article
Beyond the Like: Learn the Growth Strategy Used by Facebook
BY business.com editorial staff

Meenal Balar helped grow Facebook to 1 billion users. Learn her user acquisition strategy and how to apply it to your business.

Article
The Ultimate Guide to Social Media Listening
BY Aleh Barysevich

Knowing what your customers think about you has a real effect on your customer service, product development and marketing. Social listening is a great way to gain insight.

Article
4 Ways to Increase Your Brand's Social Media Engagement
BY Chris Christoff

Engaging your target audience on social media doesn't have to be difficult. If you know who you're targeting and what they need from you, it's easier to get the results you want.

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Article
The 7 Most Effective Ways to Manage Your Online Reputation
BY business.com editorial staff

How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

Article
How COVID-19 Has Forced Businesses to Boost Their Online Presence
BY Daglar Cizmeci

Businesses that rely on offline operations are in a difficult position due to COVID-19. How has the virus forced businesses to display their online adaptability, and how can you keep up?

Article
How to Announce a Rebranding
BY business.com editorial staff

Follow these five tips to make sure your rebranding is a wild success.

Article
Social Media Marketing Mistakes You're Making (And How to Fix Them)
BY Thomas Griffin

Want to make the most of your social media marketing campaign? Here are some mistakes you might be making and how to fix them.

Article
5 Best Digital Marketing Certifications
BY Kim Lindros

Digital marketing is a fast-growing career path with a solid outlook for years to come.

Advice
How can I use social to advertise and do more business?
QUESTION | BY Chee Hong Cheah | 16 ANSWERS | LAST ACTIVITY ON 06/21/20

I am doing homemade chili sauce. I'm just getting started with the business and I would like to use social networks to open the market.

Advice
Social media: Should I do it myself, or outsource?
QUESTION | BY Zack Lombardi | 83 ANSWERS | LAST ACTIVITY ON 06/19/20

I have several social media pages for my business, and it's quite a lot of work to maintain. Should I hire a social media expert to improve or maintain them, or should I just work on them myself?...

Article
7 Steps to Create Brand Guidelines for Your Digital Marketing
BY Colby Flood

You want your digital marketing to project a consistent, positive image and voice. Here are the steps to develop marketing guidelines for your team.

Article
Social Media Giveaway Best Practices You Need to Know
BY Thomas Griffin

Social media giveaways are an excellent way to grow your business. Follow these best practices to host a successful event.

Advice
Which URL should I promote - Facebook page or website url?
QUESTION | BY Vivek Sable | 25 ANSWERS | LAST ACTIVITY ON 06/14/20

My startup provides local information to the South Asian community. I have created a facebook page and twitter handle. We push our tweets to our facebook page. The site has a generic like button...

Article
Improve Your Customer Retention with Social Media
BY business.com editorial staff

You should be building a relationship, trust and loyalty with your social media followers.