Social Media

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Instagram can be one of the most powerful marketing tools in your arsenal. Follow these steps to establish your brand on the platform.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

With over one billion active users, Instagram makes it easy to grow your business on social media.

Learn how connecting with prospects on social media can improve your lead-generation efforts.

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

With Facebook's recent algorithm updates, you can no longer easily reach thousands on the platform for free. Here's how to make sure your content is seen.

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars really make?

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Proper social media marketing is more difficult and requires more resources than ever before. So is all this time, effort and money worth it?

Using influencers is a simple way to save money while still receiving adequate marketing help.

Social media marketing is a big deal, but businesses can get scammed if the influencer they pay to promote their product has fake followers.

Learn how social media marketing is changing and how to keep up with the changes.

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Expand your range and target a wider scope of your audience with social media accounts on multiple platforms. Here's why and how you should.

Before you launch a social media contest, understand the legality between the different types of giveaways, namely contests, sweepstakes, and lotteries.

Leveraging influencers to market your online products is a great way to sell more stuff. But what strategy do you take?

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Learn ways to track social media trends so you can improve your small business's social media marketing strategy.

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Check out these tips and best practices for creating social media campaigns that will save you time and net impressive results.

Millennials represent a vast, virtually untapped market. Here's how to market your business to millennials through Instagram.