business.com receives compensation from some of the companies listed on this page. Advertising Disclosure
Home

Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
Pin It to Win It: The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | February 28, 2024

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Article
4 Benefits of Using Social Media to Grow Your Small Business
By Jennifer Dublino | February 14, 2024

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

woman on camera making a video
Article
Has Influencer Marketing Peaked?
By Julie Thompson | February 14, 2024

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Article
10 Ways Content from Influencers Helps Your Business Grow
By Julie Thompson | February 14, 2024

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

Article
How to Create a Business Profile on LinkedIn
By Mark Fairlie | February 02, 2024

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

Article
How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | February 02, 2024

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Article
How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | February 02, 2024

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

Article
The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | February 02, 2024

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

Article
How to Network on LinkedIn Like a Pro
By Jennifer Dublino | February 02, 2024

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

Article
Why Every Business Should Be Using Multiple Social Media Accounts
By Julie Thompson | February 02, 2024

Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).

woman recording a promotional video
Article
Why Influencer Marketing Should Focus on Relationships
By Shane Barker | February 02, 2024

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Article
Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | February 02, 2024

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

Article
Big Data, Big Impact: How Data Improves Your Social Media Marketing
By Mark Fairlie | February 02, 2024

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Article
12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | February 02, 2024

With over one billion active users, Instagram makes it easy to grow your business on social media.

Article
Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Jennifer Dublino | February 02, 2024

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

TikTok in front of an American flag
Article
The TikTokalypse Is Nigh
By Elizabeth Barton | January 03, 2024

How are marketers and creators planning?

Green Duolingo owl
Article
Learn the Language: How Duolingo Conquered TikTok
By Ali Saleh | January 03, 2024

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

Article
5 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | December 04, 2023

Social media followers are key to growing your brand reputation. Learn how to engage your social media audience with strategic content and other practices.

Article
How Social Selling Can Improve Your Sales Process
By Julie Thompson | November 27, 2023

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Article
10 Ways to Track Trends on Social Media
By Julie Thompson | November 20, 2023

When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.

Article
5 Cringey Brand Fails on Social Media
By Julie Thompson | November 07, 2023

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

Article
6 Tips to Improve Your Social Media Presence
By Jennifer Dublino | November 07, 2023

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

Article
Twitter as a Customer Support Channel
By Jennifer Dublino | November 06, 2023

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Article
Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | November 06, 2023

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

Article
7 Questions to Ask Before Connecting With Your Audience on Social Media
By Rotem Gal | November 06, 2023

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

Article
Is Social Media Marketing Still Worth It?
By Jennifer Dublino | November 03, 2023

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

Article
Instagram Best Posting Practices 2023
By Kiely Kuligowski | November 03, 2023

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Article
How New-Age Social Media Marketing Is Changing and What You Need to Know
By Aaron Irmas | November 02, 2023

Social media marketing is effective for brands, but it's evolving rapidly. Learn how to leverage social media marketing today and identify future trends.

Article
How to Engage Millennials Using Instagram
By Jennifer Dublino | November 02, 2023

Millennials frequently use the Instagram social media platform. Learn how to use Instagram to engage millennials and see what Instagram mistakes to avoid.

Article
The 5:3:2 Rule for Social Media Explained
By Jennifer Dublino | September 05, 2023

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.