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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
Why Small Businesses Need a Social Media Presence
By Sean Peek | July 02, 2024

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Article
Tips to Improve Your Social Media Presence
By Jennifer Dublino | June 03, 2024

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

Article
Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | April 19, 2024

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Article
12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | April 19, 2024

With over one billion active users, Instagram makes it easy to grow your business on social media.

Article
10 Ways Content from Influencers Helps Your Business Grow
By Julie Thompson | April 19, 2024

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

Article
How Social Selling Can Improve Your Sales Process
By Julie Thompson | April 18, 2024

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Article
Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | April 10, 2024

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Article
How to Engage Millennials Using Instagram
By Jennifer Dublino | April 10, 2024

Millennials frequently use the Instagram social media platform. Learn how to use Instagram to engage millennials and see what Instagram mistakes to avoid.

Article
Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Jennifer Dublino | April 10, 2024

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

woman recording a promotional video
Article
Why Influencer Marketing Should Focus on Relationships
By Shane Barker | April 10, 2024

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Article
Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | April 10, 2024

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

Article
Instagram Best Posting Practices 2024
By Kiely Kuligowski | April 10, 2024

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Article
Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | April 10, 2024

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Article
Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | April 10, 2024

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Article
How New-Age Social Media Marketing Is Changing and What You Need to Know
By Aaron Irmas | April 01, 2024

Social media marketing is effective for brands, but it's evolving rapidly. Learn how to leverage social media marketing today and identify future trends.

Article
5 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | April 01, 2024

Social media followers are key to growing your brand reputation. Learn how to engage your social media audience with strategic content and other practices.

Article
The 5:3:2 Rule for Social Media Explained
By Jennifer Dublino | March 19, 2024

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Article
Pin It to Win It: The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | February 28, 2024

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Article
4 Benefits of Using Social Media to Grow Your Small Business
By Jennifer Dublino | February 14, 2024

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

woman on camera making a video
Article
Has Influencer Marketing Peaked?
By Julie Thompson | February 14, 2024

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Article
How to Create a Business Profile on LinkedIn
By Mark Fairlie | February 02, 2024

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

Article
How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | February 02, 2024

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Article
How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | February 02, 2024

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

Article
The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | February 02, 2024

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

Article
How to Network on LinkedIn Like a Pro
By Jennifer Dublino | February 02, 2024

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

Article
Why Every Business Should Be Using Multiple Social Media Accounts
By Julie Thompson | February 02, 2024

Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).

Article
Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | February 02, 2024

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

Article
Big Data, Big Impact: How Data Improves Your Social Media Marketing
By Mark Fairlie | February 02, 2024

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Article
Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Jennifer Dublino | February 02, 2024

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

TikTok in front of an American flag
Article
The TikTokalypse Is Nigh
By Elizabeth Barton | January 03, 2024

How are marketers and creators planning?