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Social Media

Get social media software solution recommendations and expert advice on how to effectively develop and manage a social media strategy.

Latest: Advice, Tips and Resources

Article
Instagram Best Posting Practices 2020
By Kiely Kuligowski | December 02, 2020

Follow these Instagram best practices to improve engagement and grow your following.

Article
Finding Your Business's Social Media Voice
By Andrew Martins | December 01, 2020

Learn how to find and develop your online "voice," and how to use it to build a brand that's recognizable and relatable.

Article
How to Set Up a Facebook Business Page
By Adam Uzialko | December 01, 2020

A Facebook business page gives you a way to connect with your audience on the largest social media platform in the world. Here's how to set up your Facebook business page and optimize it.

Article
YouTube Analytics Guide
By Max Freedman | November 27, 2020

YouTube Analytics can help you keep tabs on your channel and your target audience's engagement. Here's how to use it.

Advice
How do you find your company's social media "voice"?
By Andrew Martins | 9 Answers | Last Activity on November 26, 2020

Social media is so important for small businesses these days, but you don't want to sound stilted or fake. Some companies like Wendy's do a great job of using social media with their own unique...

Advice
Which social/digital analytics tools do you use? How do you measure the effectiveness of your social media strategies?
By Ming-Yi Wu | 3 Answers | Last Activity on November 26, 2020

I am writing an advice-based article about social media marketing. I wonder how do you evaluate the effectiveness of your social media marketing strategies? For example, what are your social media...

Article
How Can B2B Marketers Master Branding on Social Media?
By Christine Alemany | November 23, 2020

Branding is an important aspect of business for just about every organization. By focusing on consistency and seemingly minor details, B2B marketers can elevate their social media game. Here's how.

Category
The Best Internet Marketing and PPC Management Services of 2021
By Sean Peek | November 20, 2020

Compare the best online marketing services side by side. Read in-depth reviews and learn how the best online marketing companies stack up.

Article
How to Use Pinterest for Marketing
By Kiely Kuligowski | November 18, 2020

Pinterest and its many boards offer great marketing potential for small business. Here's how to use the social media platform to connect with your audience.

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Advice
What is your go-to app for social media graphics?
By Evan Brown | 9 Answers | Last Activity on November 16, 2020

I prefer Canva. I have been using it for a while now and I love the ease of use and flexibility it has to offer. But the mobile version is a bit of disappointment. I was wondering if there is an app...

Advice
What is the difference between a social media specialist and social media administrator?
By Asmaa Lasheen | 8 Answers | Last Activity on November 12, 2020

I think the administrator can manage all your social platforms, write creative content, maybe they are a good designer, and they will know of free tools you can use to manage your social media. I...

Article
Lessons From Millennials and Gen Zers on Video Marketing
By Jared Atchison | November 11, 2020

The new generation of consumers is making an impact through their buying choices and their participation on social media. Here's how to get your videos to resonate with millennials and Gen Zers.

Advice
What tools best assist with lead generation in social media?
By Jen Ostrosky | 27 Answers | Last Activity on November 10, 2020

For one of my ventures, social media is the main tool I am using to promote the company's products/services. We're currently experimenting with Hootsuite, but I'm curious about other good ones that...

Advice
Social media: Should I do it myself, or outsource?
By Zack Lombardi | 86 Answers | Last Activity on November 07, 2020

I have several social media pages for my business, and it's quite a lot of work to maintain. Should I hire a social media expert to improve or maintain them, or should I just work on them myself?...

Article
10 Ways to Take Better Social Media Campaign Photos
By Skye Schooley | November 06, 2020

Follow this expert advice to make your photos stand out on social media.

Article
20 Facebook Tools for Marketing Optimization
By Max Freedman | November 05, 2020

These 20 Facebook tools can help you use the social media platform more effectively for your business.

Article
How to Use Facebook Analytics
By Marisa Sanfilippo | October 29, 2020

Facebook Analytics can give you the insight you need to better target your audience on the popular social media platform.

Advice
When you have a project that requires an experienced designer or illustrator, where do you look to find an artist who has the talent you need?
By Steven Scott | 15 Answers | Last Activity on October 29, 2020

I've been freelancing for more than 30 years and I want to find out where I should be looking for new opportunities. Since everything has migrated to the web I'd like to know which sites you look at...

Article
Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | October 26, 2020

Wondering if an Instagram business account is worth it? Check out these pros and cons of personal and business accounts.

Advice
How can I get the most visibility for my business on Facebook and Instagram?
By Mauro Matalone | 14 Answers | Last Activity on October 25, 2020

I have recently started my Food business and I would like to attract more of an audience through social media (Facebook, Instagram, Google+). I have a unique concept where I invite people over to my...

Article
How to Use Instagram Stories for Business
By Kiely Kuligowski | October 23, 2020

Wondering how to make Instagram Stories work for business? Check out our guide for tips and examples.

Advice
Any advice on how to properly grow my YouTube channel?
By Reyna Washington | 20 Answers | Last Activity on October 22, 2020

I would like to know how to effectively grow my YouTube channel. I want to be able to reach more people. I have many different social media accounts where I share my videos, but its not really...

Advice
What are the best twitter tools to increase your twitter presence?
By Bryan C. | 18 Answers | Last Activity on October 22, 2020

I know there are a lot of social media tools out there. Which tools are the best for increasing your twitter presence, ideally ones that are easy to use?

Article
What You Can Learn From the Best Instagram Business Accounts
By Kiely Kuligowski | October 22, 2020

Learn from some of the top accounts on Instagram and see what works for them.

Article
8 Tips for Generating More Engagement on Facebook
By Max Freedman | October 20, 2020

Facebook engagement is important for brand visibility and customer loyalty. Here's how to calculate and boost your audience engagement on Facebook.

Article
13 Ways to Track Trends on Social Media
By Max Freedman | October 19, 2020

Understanding social media trends enables you to respond accordingly, thus improving your social media marketing strategy. Here's how to monitor social media trends.

Advice
Where do you source your social media content in the age of COVID?
By Timothy Delorenzo | 4 Answers | Last Activity on October 19, 2020

Interested in what people are doing to find content for their social media pages or websites. Are you meeting with photographers? Finding them online? Recycling old content? How can you keep social...

Category
The Best Online Reputation Management Providers of 2020
By Skye Schooley | October 15, 2020

Which is the best online reputation management service for your business?

Article
Small Business Guide to Hiring a Social Media Manager
By Kiely Kuligowski | October 14, 2020

A social media manager is responsible for creating and monitoring your social media content. Here's what to look for when hiring one.