Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Expert Marketing Advice, Sales Tips and Resources
The Best Products and Services for Finding New Customers
Find and engage people who have expressed interest in your business.
Email Marketing Services
Text Message Marketing
Organize your customer's data to provide better customer service for your business.
CRM Software
More Best Picks
Trending Marketing Topics
Why Responding to All Your Online Reviews Is Critical
Learn why you need to respond to all your online reviews — not just the negative ones.
What Is CTR in Email?
The click-through rate is a critical metric for measuring a small business's email marketing success.
Text Message Laws Every Business Needs to Follow
It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.
12 Best Ways to Use Business Texting
Learn how businesses use text messaging for customer service, promotions, reminders, referrals and much more.
Instagram for Business: Key Benefits and Best Practices
Find new customers and drive repeat business by reaching a broader audience on Instagram.
Latest in Marketing News: Advice, Tips and Resources
Article
How Will Blockchain Impact Digital Marketing?
By Mark Fairlie | December 19, 2026
There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.
Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | December 18, 2026
Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.
Article
How to Quickly and Easily Make Your Website GDPR Compliant (and Why You Should Immediately)
By Julie Thompson | June 26, 2026
GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.
Article
Is a Subscription Website Right for Your Business?
By Mark Fairlie | June 26, 2026
Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.
Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | June 26, 2026
Follow these tips to choose the right web host for your company website so that it's accessible and secure.
Article
How to Create Your Own Email Domain: A Complete Guide
By Amanda Hoffman | June 26, 2026
Learn how to create your own email domain to boost your business credibility today.
Article
How to Create an Accessible E-Commerce Website
By Nathan Resnick | June 26, 2026
These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.
Article
About Us Page: Why Your Business Needs an ‘About’ Page
By Jennifer Dublino | June 26, 2026
Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.
Article
How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | June 26, 2026
Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.
Article
8 Technical SEO Tips to Increase Website Traffic and Conversions
By Mark Fairlie | June 26, 2026
Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.
Article
How Page Load Speed Affects Customer Behavior
By Mark Fairlie | June 26, 2026
Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.
Article
Just Say No: 10 Website Design Mistakes That Can Hurt Conversion
By Amanda Hoffman | June 26, 2026
When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.
Article
Website Design Tips for Small Businesses
By Jennifer Dublino | June 26, 2026
Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.
Article
How Much Does It Cost to Build a Website?
By Amanda Hoffman | June 26, 2026
Website costs range from $100 for a personal blog to over $20,000 for custom e-commerce. Learn pricing by site type, hidden fees, and DIY vs. agency pros and cons.
Article
How to Make a Website for Your Business in 10 Steps
By Adam Uzialko | June 25, 2026
Create a website for your business by using a website builder to develop a branded, engaging site that gives your customers a place to keep coming back.
Article
HubSpot vs. monday CRM Comparison
By Mark Fairlie | June 24, 2026
HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.
Article
Pipedrive vs. HubSpot Comparison
By Mark Fairlie | June 24, 2026
Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.
Article
HubSpot vs Zoho Comparison
By Mark Fairlie | June 24, 2026
See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.
Review
Hubspot Review
By Nadia Reckmann | June 24, 2026
HubSpot CRM's powerful AI prospecting and lead generation, as well as conversation intelligence and automations, make it our pick for AI-driven sales CRM.
Review
Twilio Messaging Review
By Tom Anziano | June 22, 2026
Twilio is a highly flexible text message marketing platform, making it ideal for small businesses that need a tool tailor-made for their needs.
Review
ProTexting Review
By Max Freedman | June 22, 2026
Our ProTexting review covers the platform's exceptional usability, flexibility, and impressive slate of features.
Article
Is Social Media Marketing Still Worth It?
By Jennifer Dublino | June 22, 2026
While emerging technologies offer businesses new ways to market, social media still provides a solid strategy to gain brand exposure and reach your audience.
Article
12 Best Ways to Use Business Texting
By David Gargaro | June 22, 2026
Learn 12 practical ways to use business texting, from appointment reminders and customer service to promotions, referrals and payment reminders, plus tips for compliance and customer engagement.
Article
How to Write an Executive Summary for a Marketing Plan
By Max Freedman | June 15, 2026
An executive summary is an important part of your marketing plan. It describes how you intend to reach your target demographic. Here’s what you should include.
Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | June 01, 2026
SMS for business is an effective strategy for engaging your customers and increasing sales. Here is what your company should know about text message marketing.
Article
How AI Search Is Changing Online Reputation Management for Small Businesses
By Adam Uzialko | May 29, 2026
Online reputation management is about managing your brand everywhere it shows up, and AI is changing how that looks. Here’s what you need to know.
Article
The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | May 28, 2026
B2B businesses should maximize their sales and marketing ROI. Using the customer lifetime value (CLV) metric can help guide how to manage your customer base.
Article
LinkedIn Networking Tips for Business Success
By Jennifer Dublino | May 28, 2026
Learn how to network on LinkedIn more effectively with tips for building professional relationships, growing your visibility and connecting with clients, partners and industry leaders.
Article
How to Create a Business Profile on LinkedIn
By Mark Fairlie | May 28, 2026
Learn how to create a LinkedIn company page, improve search visibility and use LinkedIn tools to attract customers, employees and business partners.
Article
Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | May 26, 2026
Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.