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Article
Social Media Strategists: How to Set Your Prices
BY business.com editorial staff

Our community asked how social media strategists should charge. We found answers.

Article
Intellectual Property Essentials
BY business.com editorial staff

Aggressive intellectual property protection allows a business to protect hard work.

Advice
What is your go-to app for social media graphics?
QUESTION | BY Evan Brown | 5 ANSWERS | LAST ACTIVITY ON 03/27/20

I prefer Canva. I have been using it for a while now and I love the ease of use and flexibility it has to offer. But the mobile version is a bit of disappointment. I was wondering if there is an app...

Article
12 Signs You’re Losing Customers on Facebook
BY Usman Raza

It’s normal to occasionally lose some customers or followers on Facebook. It happens all the time. However, if you’re losing customers in large numbers and consistently, that doesn’t mean the end for...

Advice
Which URL should I promote - Facebook page or website url?
QUESTION | BY Vivek Sable | 24 ANSWERS | LAST ACTIVITY ON 03/24/20

My startup provides local information to the South Asian community. I have created a facebook page and twitter handle. We push our tweets to our facebook page. The site has a generic like button...

Advice
Should I follow back everyone that follows me on social media?
QUESTION | BY Cynthia Bellgan | 29 ANSWERS | LAST ACTIVITY ON 03/19/20

My goal is to build a higher number of followers on social media channels like Twitter and Instagram. I also feel it is rude or not proper social media etiquette to not follow someone back that...

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Article
Twitter as a Customer Support Channel
BY business.com editorial staff

Consider using this social media service to connect with your customers.

Article
5 Tricks for Creating an Effective Editorial Calendar
BY Thomas Griffin

Learn how to create an editorial calendar to help you organize content for your blog and social media channels.

Article
11 Steps to Engaging Your Audience on Social Media
BY business.com editorial staff

These marketing tools and tips can help you make the most of social media.

Article
How to Create Interactive Content for Rapid Business Growth
BY Thomas Griffin

Find out how you can use interactive content like quizzes and polls to engage your customers and grow your business.

Article
Is Social Media Marketing Still Worth It?
BY Jayson DeMers

It used to be all the rage, but is social media marketing still worth the effort?

Advice
What should a Food Truck business be tweeting about?
QUESTION | BY Heather Donovan | 19 ANSWERS | LAST ACTIVITY ON 03/04/20

My food truck sits at a Farmer's Market on Saturday and Sunday mornings. The other trucks and booths there have come up with a hashtag and Twitter handle that everyone can use to share their recipes...

Article
How to Build Trust With E-Commerce Customers
BY Ming-Yi Wu

Building trust online is essential for e-commerce businesses. Here's how to gain repeat business and build brand loyalty.

Article
5 Ways to Leverage a Facebook Messenger Bot for Lead Generation
BY Kaitlyn Witman

If you haven't checked into a bot for your business, now is the ideal time. The competition is low, and the returns could be sky-high.

Article
8 Influencer Marketing Tips for Small Businesses
BY Neal Schaffer

Influencer marketing is not limited to just large brands. Even the smallest of businesses can leverage influencers as part of their marketing. Here's how.

Article
How to Determine Who to Follow Back on Social Media
BY Matt D'Angelo

When you're building a brand on social media, not everyone who follows you is worth following back. Here's how to tell who you should (and shouldn't) follow.

Article
17 Tips for Engaging With Your Customers on Social Media
BY Scott Gerber

Here are some ways brands can build stronger connections online.

Article
How to Make Captivating Social Media Videos
BY Victor Smushkevich

Adding video to your social media content can really help drive engagement.

Article
How To Leverage Sentiment Analysis For Your Business
BY Jared Atchison

Understanding the meaning behind your brand social media mentions can boost your marketing efforts.

Article
5 Reasons Why Your Social Media Marketing Campaign Is Failing (and How to Fix It!)
BY Syed Balkhi

Are you struggling to gain traction on social media? These five reasons could be why, and luckily they are easy problems to fix.