Social Media

Social media can provide customer service and marketing avenues to retail businesses.

These 14 social media monitoring tools will help you keep tabs on your social media to boost customer satisfaction.

Influencers with small but loyal followings may market your brand better than the social media giants. Learn why these micro-influencers are game-changers.

Get the most out of each Instagram post with these best practices.

Defining success for social media campaigns can be tricky. The truth is that different metrics can mean different things.

Keep these 5 tips in mind while marketing to your customers

Just in case you needed a reminder that social media is a permanent record, read the stories of how these foolish criminals got caught.

You know those people who share anything and everything on Facebook? Don't be one of those people if you're also a business owner.

Instagram is one of the hottest social media channels and the best place to monetize your influence. Find out the best ways to make money on the platform.

With over one billion active users, Instagram makes it easy to grow your business on social media.

Building an online community around your business can give you a loyal customer base.

Oracle offers excellent enterprise-level social media monitoring and engagement software. Learn about its social listening tools here.

Cision social media monitoring software helps you analyze the sentiment, demographics and influencers among your online audience.

Social media marketing is effective and affordable. But how do you integrate it into your content marketing strategy? Let me show you.

Before you launch a social media contest, understand the legality between the different types of giveaways, namely contests, sweepstakes, and lotteries.

Here's why you need to be a part of the LinkedIn community and how to position yourself as a thought leader on the platform.

We've created a step-by-step guide to effective social media marketing, complete with what to avoid and tips for success.

Expand your range and target a wider scope of your audience with social media accounts on multiple platforms. Here's why and how you should.

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Social selling uses social media to connect with leads. Learn more about this selling technique and why it's the future of B2B sales.

Looking for options to brand yourself on social media? Here are 10 platforms to consider.

You should be building a relationship, trust and loyalty with your social media followers.

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

To succeed with your customers, your social media strategy must incorporate these five elements.

When it comes to social media marketing, your hashtags are the key to SEO and visibility of your content. Here's how to use them creatively.

Here's how the changes could benefit your brand with the right Instagram strategy.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Feel like you don't have anything interesting to say on social media? Try these 12 topics to help you build out your content strategy.