Social Media

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

With over one billion active users, Instagram makes it easy to grow your business on social media.

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

Leveraging influencers to market your online products is a great way to sell more stuff. But what strategy do you take?

Learn how connecting with prospects on social media can improve your lead-generation efforts.

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Is switching from your personal Instagram account to a business account really worth it? Discover the pros and cons of business Instagram accounts.

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

Check out these tips and best practices for creating social media campaigns that will save you time and net impressive results.

You can build a lean, more effective email lead list by marketing your product through social media. Here's how.

Instagram can be one of the most powerful marketing tools in your arsenal. Follow these steps to establish your brand on the platform.

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Social media helps you target lead generation efforts to the exact consumers you're looking for. And these four ways will help you capture quality leads.

Millennials represent a vast, virtually untapped market. Here's how to market your business to millennials through Instagram.

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars really make?

Why your brand needs a YouTube channel and steps you can take to turn your existing blog posts into video content.

Using influencers is a simple way to save money while still receiving adequate marketing help.

Expand your range and target a wider scope of your audience with social media accounts on multiple platforms. Here's why and how you should.

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.