Text marketing campaigns get far greater engagement from customers than email marketing campaigns do. You get straight to the point because the number of characters allowed in a text is limited. Texting feels more direct and personal. It also has an immediacy about it: According to EZ Texting’s Consumer Texting Behavior Report, 98 percent of all text messages are opened by recipients. The best text message marketing platforms make the process simple and can integrate easily with the rest of your marketing programs. To determine the top text message marketing systems, we looked at ease of use, cost, features and integration options. Read our reviews below to learn what each service has to offer and see which is right for your business.
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At business.com, we strive to provide top-tier recommendations for the best business software and tools based on in-depth research and firsthand experience. We begin by studying the market and interviewing vendors before testing software, comparing products and seeking user reviews. Our independent evaluations are vetted by an editor who wasn’t involved in the assessment process to ensure fairness and accuracy.
In determining the best text message marketing services, we looked for platforms that were easy to navigate, featured customer segmentation tools, allowed automated messaging and integrated with leading business phone systems and email marketing solutions. We considered each vendor’s messaging rates and plan options, compliance with legal regulations and customer support. Learn more about our methodology and editorial process: