The Best Email Marketing Services and Survey Software of 2026

From the reviews we carried out on over 20 email marketing platforms, we found Mailchimp to be one of the easiest to set up and get started with even for email marketing newbies. The AI-powered Intuit Assist tool helps you generate campaign ideas based on your line of business and the goal of your campaign in seconds. We especially liked that Mailchimp has 75 email templates built-in that you can easily customize in minutes. If you’re new to writing ad copy, the Email Content Generator creates the content for your campaign, all using natural language prompts.

Mailchimp lets you build emails using a drag-and-drop interface so you can create your own text and add images and action buttons. Source: Mailchimp

We love Mailchimp’s tools to help you build lists and automate the process of sending campaigns so you and your staff save time. The segmentation tools are among the best in class too, allowing you to create separate lists from your wider database based on factors you choose like location and age so you can better address the unique needs of different customer segments. The easy-to-use reporting and analytics feature is superb and will help you understand better which campaigns generate the best returns. Best of all, for new starters, Mailchimp offers a free plan so you can test-drive the platform before committing to a paid plan.

Mailchimp currently offers a free plan which has a limit of 500 contacts to whom you can send either 500 emails in one day or 1,000 emails over the month. Their paid plans are:

Charges for overages apply. For example, sending an extra 2,500 emails per month and adding 500 additional contacts on the Essential plan cost $12.75 per month.

Mailchimp is popular and valued among its user base, scoring 4.3 out of 5 from over 1,000 reviews on Gartner. One client’s opinion reflected our belief that the platform is excellent for beginners stating that “the template editor is nice to use, even for novices.” Another reported “I’ve had a good run with Mailchimp. It’s loaded with features that make email marketing a breeze”.

There’s little point in signing up for an email marketing service if the vendor can’t reliably deliver your emails. Fortunately, Campaign Monitor excels at deliverability. With the software’s segmentation tools, you can create custom email lists to send messages tailored to specific audience groups. The real-time analytics track the deliverability rate for each campaign, and we love that for all packages, including even the free plan, Campaign Monitor provides deliverability support, vowing to investigate and resolve any delivery problems that occur. You can also sign up for a best practices training session with one of the company’s deliverability experts to ensure you’re giving your email sends the best chance of reaching subscribers’ inboxes.

In addition to traditional email marketing features like customizable templates, A/B testing and e-commerce integrations, we were impressed that Campaign Monitor also offers some cutting-edge functionality. We like the new Link Review tool, which automatically checks your email to make sure it doesn’t include any broken links, and the AI Writer, which generates optimized content for your campaigns. There’s even a tool that will help you determine the best subject lines.

Campaign Monitor lets you drill down into the details for each of your contacts. In this example, the subscriber is segmented into nine different contact lists. Source: Campaign Monitor

The prices below may increase based on the size of your contact list.

On Trustpilot, Campaign Monitor has nearly 200 reviews and a TrustScore of 3.8 stars out of 5. One customer stated, “Campaign Monitor is a great email marketing platform. Our reach and open rate has improved immensely since using CM.” Another said, “Campaign Monitor support is timely and clear — exactly what support should be!”

Campaigner stands out as the ideal email marketing solution for larger businesses, primarily due to its ability to handle extensive contact lists across all pricing tiers, and offering six times the number of contacts for monthly email distributions. For companies that require large-scale email campaigns, this capacity is indispensable.

The entry-level cost of $59 per month for up to 5,000 contacts and 30,000 monthly sends is higher compared to other platforms we reviewed. However, Campaigner’s Starter plan is equipped with robust features tailored for bigger operations, such as dynamic email content, automated workflows, and, at higher pricing levels, in-depth purchase behavior analytics.

Even with these sophisticated features, Campaigner remains user-friendly, requiring only a brief learning curve for new users. The platform’s drag-and-drop functionality across its various tools makes it easy to design visually appealing emails, set up automated workflows, and create triggered email sequences. Additionally, we found the inclusion of Reputation Defender particularly valuable, as it helps ensure your emails bypass spam filters, thereby improving both engagement and deliverability.

Campaigner offers hundreds of customizable email templates in its drag-and-drop builder so you can create stunning email marketing campaigns, even if you have limited design experience. (Source: Campaigner)

Campaigner offers three main pricing tiers and separate plans for e-commerce businesses. Here’s an overview of each plan’s costs and features.

For companies that want to coordinate their email and text message marketing efforts, Campaigner also offers the same three pricing tiers (Starter, Essential, Advanced) with an add-on SMS bundle for an additional $45 per month. The bundle includes a free phone number and offers the following features:

• 1,000 SMS messages per month.
• Recurring SMS campaigns.
• Personalization.
• Segmentation and geolocation targeting.
• No charge for long code numbers.

Klaviyo allows businesses to send the right consumer messaging across email, SMS and push notifications. It is especially valuable for those seeking an email marketing platform with a strong focus on data-driven marketing. When we tested the software, we liked that the Klaviyo platform was data-first. For example, its AI-powered tools like predictive analytics, personalized product feeds and industry-specific benchmarks, enhance email marketing by delivering highly targeted, data-driven campaigns that boost engagement and revenue. To make this powerful platform even more valuable, Klaviyo seamlessly integrates with 350 third-party applications – no coding needed.

Klaviyo’s dashboard shows alerts and overall conversion metric performance. Source: Klaviyo

Klaviyo has thousands of user reviews, with a TrustRadius score of 9.0 stars out of 10 and a G2 score of 4.6 stars out of 5. In their reviews, many users highlighted Klaviyo’s useful templates and automation tools, as well as their integration and segmentation capabilities. However, some users noted dissatisfaction with the steep learning curve and limited customer support.

HubSpot offers the set of features companies need to overcome two modern marketing challenges – keeping your messaging consistent and getting great results across email, SMS, social media, and other media. Focusing on email first, HubSpot’s range of tools like drag-and-drop email design, optimization features and goal-based templates, make it easy to quickly create and refine campaigns. We were impressed by HubSpot’s customer segmentation tools in particular and how they let you tailor individual emails based on recipient demographics, psychographics and their past interactions. HubSpot’s reporting tools give marketers deep insights into email campaign performance and subscriber data to help them understand which approaches are working and which aren’t. Beyond email marketing, this is a highly-capable, user-friendly one-stop service that shines in helping companies organize and manage coherent marketing campaigns across multiple channels including social media, SEO, blogging and more.

With HubSpot, you can personalize emails by including recipients’ names, company names, and many other custom fields Source: HubSpot

HubSpot is a rich and feature-packed CRM with market-leading email marketing software built directly into the platform. The company offers a free plan which allows you to send 2,000 emails per month with HubSpot branding. The following paid-for plans are also available without HubSpot branding:

Bear in mind that you’ll pay extra for more marketing contacts and you may be liable for usage-based fees relating to features like transactional emails, dedicated IPs, API calls, and more. Professional plan subscribers must also pay an onboarding fee of $3,000. Please note that the Professional and Enterprise plans require 12 months’ payment in advance, whereas you can pay monthly on the Starter Professional plan.

Customer satisfaction with HubSpot is very high with the platform scoring 4.5 out of 5 on Capterra. Users were enthusiastic about the platform as a whole with one reviewer stating that the “email marketing tool is very robust, almost as good as Mailchimp”. One user on Software Advice (also 4.5 out of 5) stated that “HubSpot excels in many things, contact/company/deal creation and association, email marketing, and automation.”

Emma stood out to us during our research as the best email marketing platform for organizations with multiple locations, such as franchises, mid-sized businesses, universities, and nonprofits. What we liked most was the Emma HQ feature, which provides a tiered account structure that makes it easy to manage different locations under one umbrella. This allows corporate teams to maintain centralized control over branding, while still giving individual branches, schools or chapters the ability to run localized campaigns. Custom user permissions also made it simple to assign specific roles to team members without sacrificing consistency or oversight.

Emma offers a breakdown of data by subaccounts, making it easy to monitor performance on a location-by-location basis. (Source: Emma)

We also appreciated the brand manager tools within Emma’s higher-tier plans. These tools allow organizations to share branded assets, templates, and content across multiple subaccounts, ensuring that every communication remains aligned with brand guidelines. For nonprofits and universities that rely heavily on volunteers or student teams, this level of guidance and standardization reduces the risk of off-brand messaging. In addition, shared audience features support collaboration between departments or locations, making it possible to streamline communication and avoid duplicate outreach to the same groups of contacts.

Overall, we liked that Emma strikes a balance between ease of use and robust multi-location features, making it a strong fit for organizations that need both local flexibility and centralized brand control.

From a pricing perspective, Emma starts at $99 per month with unlimited emails to up to 10,000 contacts, which we found cost-effective compared to competitors. However, to gain access to Emma HQ, you’ll need to subscribe to the Emma for Teams plan, which starts at $249 per month. Here is a full breakdown.

On Trustpilot, Emma has more than 200 reviews and a TrustScore of 4.5 stars out of 5. One customer reported, “Our firm is a new Emma user and although we are still learning the finer details of the system, are most pleased with results to date, especially the excellent personal service from Emma’s team. The drag and drop interface is very well designed and intuitively easy to use, with every feature you might want. The “code your own” window is a hit with us because, well, we love to sit down and just do some nice relaxing HTML coding once in a while!”

For businesses eager to harness the power of AI and automation to optimize their email marketing efforts, GetResponse is the solution. Among the platform’s standout features is an email generator backed by OpenAI, which enables you to use artificial intelligence to quickly craft email messages and subject lines based on your target audience and keywords. To further reduce the time your team spends manually managing email campaigns, you can take advantage of AI-driven email sequences that are automatically sent based on specific triggers. We love that GetResponse’s marketing automation tools also allow users to personalize emails for different segments and recommend products based on customer history and preferences.

Beyond email marketing, GetResponse also capitalizes on the powerfulness of AI with its landing page generator and website builder. We think businesses will further appreciate the vendor’s 99 percent deliverability rate, the opportunity to integrate the system with more than 170 third-party apps and the 24/7 chat support. You can also build your own integrations via an API.

GetResponse’s AI-powered email writing tool generates emails in less than a minute. Source: GetResponse

You can sign up for a forever-free account with GetResponse, but after 30 days, you’ll lose access to premium features and will be limited to 500 contacts and other usage caps. For those reasons, we recommend selecting one of the vendor’s paid plans, which are detailed below.

With more than 700 reviews, GetResponse has earned a TrustScore of 4.1 stars out of five on Trustpilot. “I’ve been using GetResponse for some years now and have had no issues. What I like is the 24/7 support they offer. They always sort out any query I have,” said one user, who added, “If you are looking for an autoresponder for your business then I can recommend GetResponse.”

Many SMB owners who start off with a basic email marketing plan eventually want to scale up, but find that plans with the list size, send limits and features they want are too expensive. We found that, out of every email marketing platform we reviewed, Constant Contact achieves the best balance, offering competitively-priced plans with generous sending volumes and a comprehensive range of useful features.

On its reasonably-priced $12 per month entry-level plan, you get access to tools like the system’s excellent customizable drag-and-drop email templates, AI content generator and contact management tools. We loved the extra features on the next tier up, particularly the scheduled email feature allowing you to time campaigns up to a year in advance.

Constant Contact’s easy-to-use drag-and-drop email editor lets you build campaigns from scratch to grow your audience, increase sales, promote events and more. Source: Constant Contact

We think small businesses will really appreciate Constant Contact’s generous send volumes and fair overage fees. The number of monthly emails you can send is 10, 12 or 24 times the maximum list size on your pricing tier. If you reach your monthly send limit, Constant Contact allows you to stay at your current tier instead of making you upgrade to the next one; you simply pay a $0.002 fee per additional send.

Other stand-out features include its excellent segmentation options, subject line personalization, and resends to recipients who don’t open your emails. Step up to the top tier and your send limit doubles and you can now use features like dynamic content for super-personalized campaigns and engagement heatmaps showing you which parts of your email recipients viewed the most. With a free 30-day trial, a 30-day money-back guarantee and a range of competitive pricing options, Constant Contact enables SMBs to optimize their email marketing without breaking the bank.

For all plans, there is an option to add an Inbox Preview for $10 per month. Lite and Standard users also have the option to add on an SMS marketing plan (which comes included with Premium) for a starting price of $10 per month.

You can save 15 percent on subscription fees by paying annually, and there are additional discounts available for non-profit organizations. Constant Contact offers a 30-day money-back guarantee on all plans.

Constant Contact’s users are impressed with the service, rating it at 4.4 out of 5 on Trustpilot. Clients have been very impressed with the platform’s customer service team in particular. Praise on Gartner is just as effusive where Constant Contact scores 4.4 out of 5. One client noted that “Constant Contact has helped us tremendously in growing our presence and brand. The experience has been really positive, due to its ease of use, thanks to the drag and drop editor it offers to create landing pages, emails, etc.”

Meeting deadlines for multiple email marketing campaigns and ensuring team members have access to up-to-date data for analysis and strategy development can be a big challenge for small businesses. We found, following our research, that monday.com offers the organization and centralization you need.

Although monday.com is not an email marketing platform itself, you can run campaigns directly from within it thanks to its range of third-party plug-ins, including Mailchimp. Where monday.com adds real value is the ability it gives you to plan, automate and track every campaign from brainstorming to execution and beyond, even if you have multiple campaigns on the go.

We loved the Workdocs tool, which allows teams to collaborate and share ideas with each other more easily, even across departments. We were also impressed by monday’s visual project management features, including Kanban and Gantt charts, making it easy for leaders and teams to see task progress and a glance.

monday.com’s enhanced functionality, ease of use and collaborative tools make it a great solution for managing email campaigns from start to finish.

Plan email marketing campaigns and campaigns over other channels on handy Gantt boards within monday.com. Source: monday.com Email Marketing

Although monday.com is not an email marketing platform itself, you can run campaigns directly from within it thanks to its range of third-party plug-ins, including Mailchimp. Where monday.com adds real value is the ability it gives you to plan, automate and track every campaign from brainstorming to execution and beyond, even if you have multiple campaigns on the go. We loved the WorkCanvas tool which provides a customizable structure so teams can collaborate and share ideas with each other more easily, even across departments. We were also impressed by the WorkForms tool which collects, tracks, and analyzes data from your campaigns so everyone has access to and works from the same information. monday.com’s enhanced functionality together with how easy it is to use make it a great solution for managing email campaigns from start to finish.

Unlike other providers, monday.com has set amounts of seats you must purchase each month. The minimum is three, which increases to five, 10, 15, 20, 25, 30, 40, 50, 100 or 200+ users. This means you might have to subscribe to more seats than you need or limit access to certain employees.

It’s worth noting that, in addition to monday’s free 14-day trial, there is a forever-free plan for up to two users. This plan, which includes a maximum of three boards, 1,000 items and 500MB of storage, may be ideal for solopreneurs or a partnership with limited campaign management needs. However, it does not include most of the features a growing business might need to manage more complex campaigns and automated workflows.

On review site Capterra, monday’s clients rate the platform a solid 4.7 out of 5. One user appreciated its built-in automation and task-tracking features, specifically referring to the time he saved “automatically sending emails, creating new leads, and making changes based on certain conditions”.

We found Benchmark to be one of the most user-friendly and affordable email marketing services we tested, making it a great choice for small and midsize businesses that want basic features without a steep learning curve. Its clean, intuitive dashboard and approachable drag-and-drop editor make it easy to create professional emails in minutes, even if you have little to no design or coding experience.

Benchmark recently rolled out a redesigned platform that makes things even easier for busy business owners to quickly create and track email marketing campaigns. We especially love that it includes every feature, like powerful AI-generated images and text, in the forever free plan. There’s also a handful of pre-made templates, unlimited custom fields and tags, a stock photo library and image editing tools. The step-by-step tutorials and in-platform guidance create a smooth onboarding experience, ensuring you get the most out of Benchmark.

Benchmark’s drag-and-drop editor makes creating professional looking emails easy no matter your design experience. All design features, including AI tools and the image library and editor, are included in the free plan. Source: Benchmark

Every Benchmark plan comes with access to its drag-and-drop email editors, AI-powered text and image generation, basic templates, email audit checklist, custom fields,and live chat support. We like that Benchmark offers a forever-free plan that allows you to create and send thousands of professional-looking emails every month and track the results with basic reporting tools. If you have more than 500 contacts or need to send more than 2,500 emails per month, Benchmark offers a variety of price points for its Pro plan. Every plan, including Free, is fully-featured.

Here’s a quick look at the pricing tiers available through Benchmark:

Benchmark users score the service highly online, recording a score of 4.3 out of 5 on Capterra. While some users expressed concern that not as many emails arrived in recipients’ inboxes as they would like, clients commented favorably on the open rates they’d achieved and how easy the platform was to use. Users felt the platform offered value for money and great customer service. These Capterra reviews reflect the previous Benchmark Classic platform and may not represent the current user experience with the redesigned platform.

Freshmarketer offers three great advantages. First, this well-executed email marketing platform integrates excellently with other platforms allowing you to power campaigns and conversations by SMS, WhatsApp, live webchat, Google Business Messages, Apple Message, and more. You can be on all the channels customers and prospects demand from the one dashboard, overcoming a major challenge for modern client-facing businesses. Second, it’s built on a unified, robust and constantly updated customer database so every team works from the same source of truth. Third, you can up productivity among team members thanks to the platform’s flexible and customizable workflow automations.

For email marketing, Freshmarketer excels. It offers first-class functionality like timed emails, 150 email templates, a drag-and-drop designer and excellent dynamic personalization which allows you to remind customers of their purchase history or products they’ve recently viewed on your site in your campaigns. We loved the intuitive segmenting tool on the platform that means you can precisely target groups of customers with offers they’ll find interesting.

The WYSIWYG (what-you-see-is-what-you-get) drag and drop editor in Freshmarketer is intuitive and easy to use. Source: Freshworks Freshmarketer

We also liked the vast marketplace that has hundreds of apps including very well-executed integrations with Shopify and WooCommerce, and found it excellent for emailing online customers using the latest purchasing data. Better still, Freshmarketer plugs directly into the wider Freshworks suite, a very capable CRM platform that bridges the gap between marketing and sales.

There are two Freshmarketer plans – one free and Enterprise costing $15 per month. The free plan offers up to 100 marketing contacts and free marketing campaigns up to twice the number of marketing contacts on your database.

The Enterprise plan offers:

• 500 marketing contacts
• Free marketing campaigns up to 20 times the number of marketing contacts on your database.
• Up to 50 subscription types
• AI-powered subject line generator, campaign builder, and product recommendation tool
• AI-powered send time optimization
• Up to 25 custom domains
• 100 active marketing journeys
• AI-powered deduplication and contact scoring
• API access

In addition to your subscription, there are extra fees for messaging agents to manage chat conversations with customers. There are also charges for more marketing contacts in excess of the plan limit, dedicated IP addresses for email deliverability, and conversion rate optimization services.

Freshmarketer wins the seal of approval for the platform from its customers on review sites. Scoring 4.4 out of 5 on Capterra, one user mentioned the following features as its main pros – “heatmaps, session replay, A/B testing, among others (as well as) integrated form analysis”. On G2 (4 out of 5), the platform’s three most popular features were its integrations, email marketing, and ease of use.

Omnisend makes it easy to use email marketing to support your e-commerce company, allowing you to quickly build and send shoppable emails highlighting your business’s products. The product recommender feature can automatically pull in your best-selling or newest items or select personalized products based on a customer’s order history. We love that there are prebuilt automated workflows for sending cart abandonment emails and confirmations for purchase and shipping, but you also have the option to create your own. You can also send your contacts unique coupon codes.

One fun e-commerce tool is what Omnisend calls “Wheel of Fortune” — a pop-up that lets your online store visitors spin a virtual wheel for a discount or other prize in exchange for providing their email address. Plus, with the platform’s sales and performance reports, you can get insights into which email campaigns drive the most revenue, which is valuable for optimizing your marketing efforts. E-commerce businesses will also appreciate the ability to sync their contact segments with Facebook, Instagram, Google and YouTube customer profiles for effective retargeting.

Omnisend’s “Wheel of Fortune” incentivizes potential customers to sign up for your email list. Source: Omnisend

In addition to its two-week free trial, Omnisend has a free plan that allows up to 250 contacts and 500 email sends per month, an ideal option for businesses with limited email marketing needs. For higher usage caps, you’ll want to purchase one of the paid plans outlined below.

Omnisend has a TrustScore of 4.3 stars out of five based on just over 300 reviews on Trustpilot. One of the testimonials says, “Omnisend is an outstanding email marketing platform, especially for Shopify users. Their seamless integration makes campaign management effortless, and their innovative features constantly evolve to meet the needs of modern e-commerce.”