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If your business is ready to accept credit cards, find the payment service that best suits your needs and budget.
Small business owners must make thousands of decisions when starting and running a business. Opting to accept credit card payments is a crucial choice that spurs another critical decision: What credit card payment processing service should you use?
Choosing a credit card payment service involves evaluating credit card processing fees, approval rates, equipment options and more. To help small business owners select the right one for their needs, we’re highlighting 10 well-regarded platforms that provide a unique range of services and options.
There are many factors to consider when choosing a credit card payment service; a service that’s perfect for another business may not be suitable for you.
When researching credit card payment services, narrow your list to reputable companies with good customer service and few merchant complaints. Then, consider the following factors:
Generally speaking, credit card payment services are risk-averse. They prefer not to do business with these types of clients:
These are some industries often classified as high-risk businesses:
If your business falls into one of these categories, your list of possible credit card payment services narrows considerably. Even if your application is approved, some credit card processing companies will charge you a higher processing rate and fee, at least until you have established a good history with them.
Credit card payment services make money in several ways, including charging processing rates and monthly or yearly fees.
In general, processors that charge high monthly fees have low processing rates and vice versa. These two pricing models benefit different businesses:
In other words, businesses that sell fewer but more expensive items, such as furniture stores, prefer a low processing rate and higher per-transaction flat rate. Companies with many smaller transactions monthly, such as a dollar store, would prefer to pay a higher percentage on the processing rate and a lower (or zero) flat per-transaction amount.
Some businesses use their payment processor’s software to run their business, while others don’t need this much functionality. Services like Helcim, Stax and Clover provide robust features, including customer management, employee tracking and management, inventory management, digital invoicing, gift cards and loyalty programs and membership billing.
Usually, all-encompassing services charge higher monthly fees based on the functionality you need (except Helcim, which charges no monthly fees). If you need specific software functionality, it may make sense to pay for it through your provider instead of buying individual software packages. However, if you have a very straightforward business, you probably won’t need so many robust features and it won’t make sense to pay for them.
If you conduct in-person business, you probably need a credit card processing machine, also called a credit card reader. However, if you’re strictly e-commerce or phone sales, you only need a virtual terminal (a secure payment interface in a web browser).
The credit card processing equipment you choose will vary according to your needs and preferences. Your setup may be as simple as a single Bluetooth-connected mobile reader or as complex as a multilocation POS system with multiple stations. You may prioritize attractive and easy-to-use customer-facing equipment with touchscreens or cost may be your most important deciding factor.
Regardless of the equipment you choose, you’ll pay less if you buy it instead of leasing it.
When choosing a credit card payment service, you’ll ideally be happy with the company for the long term. However, things don’t always work out that way. If you’re dissatisfied with the company for any reason, such as its pricing, policies or customer service, you’ll want the flexibility to ditch it and choose a new processor.
To ensure your flexibility and freedom, choose a payment service with a month-to-month contract and no early termination fee. It also helps if the hardware isn’t proprietary to the processing company, so you won’t have the expense of buying all new equipment.
After evaluating the above considerations, take the following steps to identify the best credit card processor for your small business.
Payment processors have various approval criteria. Some require minimum monthly transaction volumes, while others only approve merchants that have been in business for a specific number of years. Consider the following criteria some processors mandate:
Don’t waste your time applying for payment processing services with these requirements if your business doesn’t meet them. For example, if you have a startup, you won’t have a high transaction volume or the required number of years in business. In this case, look for payment processors with a high approval rate that are likely to approve your application.
Payment processors have various pricing models that benefit some businesses more than others. Consider the following summary:
Pricing model | Card payment services | Best for | Not ideal for |
---|---|---|---|
Flat-rate pricing | PayPal or Square | Startups, low transaction volume and seasonal | High transaction volume |
Interchange plus with monthly fee | Helcim, Chase, Merchant One, Payment Depot, Clover or Paysafe | Medium transaction volume | Startups, seasonal and low transaction volume |
Subscription monthly fee with no markup on interchange rates | Stax | High transaction volume | Startups, low transaction volume and seasonal |
Narrow your shortlist to include processors with a pricing model that works for your business.
Carefully evaluate your business’s hardware and software needs — the processor you choose must provide this functionality:
Evaluate your shortlist to match vendors’ offerings with the hardware and software features you need. Note that you may need to pay more for some features while some processors will have all the features you need in a set pricing package.
Some payment processors have month-to-month contracts, so you can switch to another service if you’re unhappy or your needs change. Others have set contract lengths — if you decide to switch, you’ll have to pay a cancellation fee.
If you’re new to accepting credit cards, you may be nervous about making a multiyear commitment and prefer to keep your options open. Companies planning for rapid growth may prefer a month-to-month payment processor or one that will allow them to scale easily.
Note that your hardware is a factor here — if it’s proprietary or incompatible with other systems, you’ll pay more to switch because you’ll have to invest in new equipment.
Examine your shortlist to pinpoint companies with service agreements you’re comfortable with.
At this point, your shortlist has probably shrunk to a few viable options with the following characteristics:
The credit card payment service charges the merchant in several ways:
Check out online reviews of your top candidates and see what customers say about their customer support, online resources, funding speed and more. Speak to representatives to get a reasonable idea of what your monthly payment processing costs will be so you’re not hit with any surprises. When you’re comfortable with your final choice, complete your application with your top credit card payment service and start accepting credit cards for your small business.