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Customer Relations

When your customers have questions or problems, it’s your job to resolve them. Creating a helpful customer service team that’s responsive and effective is key to maintaining customer satisfaction. These guides, how-to’s and tips will help you meet your customers’ needs and keep them coming back time and again.

Latest: Advice, Tips and Resources

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Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential
By Sean Peek | December 19, 2025

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

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How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | December 18, 2025

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.

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Deposit Required? When to Ask Customers to Pay Upfront
By Jennifer Dublino | December 18, 2025

Upfront deposits show customers you're providing something of value. Learn when to require a deposit and six tips for collecting upfront payments.

marketing team
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5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | December 18, 2025

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

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What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | December 17, 2025

Customers have high expectations for responsiveness, personalization, and support across multiple communications channels like phone, email, chat and text.

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Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | December 17, 2025

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

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5 Tips for Reengaging Past Clients
By Jamie Johnson | December 17, 2025

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.

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The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | December 16, 2025

If you’re too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

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Aim and Fire! How to Identify Your Target Audience
By Mark Fairlie | December 11, 2025

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

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Tips to Improve Customer Service on Your E-commerce Site
By Max Freedman | December 10, 2025

When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.

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11 Essential Components of Excellent Customer Service
By Megan Totka | December 04, 2025

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

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Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | December 01, 2025

Emotion is the driving force in today’s buying process. Learn how to tap the feelings that drive customers’ buying decisions.

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8 Ways In-Store Tablets Improve the Customer Experience
By Skye Schooley | November 24, 2025

Find out how in-store tablets make life better for employees and customers.

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How to Create Community Around Your Brand
By Jennifer Dublino | November 21, 2025

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

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Don’t Wait! Speed Up Your Checkout Lines With These 4 Tips
By Jennifer Dublino | November 17, 2025

POS systems can reduce checkout lines while helping you gather and maintain customer data. Learn how to speed up your checkout lines.

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How to Choose the Best Call Center Software
By Mark Fairlie | November 11, 2025

Cloud-based call center software costs $20-$200+ per user monthly. Key features include call blending, CRM integration, IVR systems, and 24/7 support.

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How to Provide an Honest and Ethical User Experience
By Sean Peek | November 04, 2025

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.

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Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | October 31, 2025

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

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How Do You Sustain and Grow Your Customer Relationships?
By Jennifer Dublino | October 30, 2025

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

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Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | October 27, 2025

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

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Buyer Journey vs. Customer Journey: What’s the Difference?
By Skye Schooley | October 22, 2025

Learn how the buyer journey and customer journey connect to turn interest into loyalty and create a seamless growth experience.

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Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | October 16, 2025

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

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What Makes Customer Loyalty So Important
By Max Freedman | October 02, 2025

Boost customer loyalty with rewards, referrals, and great service to drive repeat business and long-term growth.

Man giving presentation in boardroom
Article
What Is Lead Scoring?
By Julie Thompson | September 30, 2025

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

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Entrepreneurs, Take Note: 9 Trends in Online Purchasing Habits
By Jennifer Dublino | September 08, 2025

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

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How to Boost Customer Retention
By Jennifer Dublino | September 08, 2025

Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.

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Millennials’ Buying Behavior: Experiences Over Goods
By Jennifer Dublino | September 02, 2025

Learn millennial buying habits and financial realities, and see marketing strategies to connect with this influential demographic and earn their business.

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Keep Your Customers Coming Back With a Recurring Revenue Sales Model
By Jennifer Dublino | August 27, 2025

Boost revenue with a recurring model — retain customers, ensure steady cash flow and scale your business.

woman looking at computer data
Article
Know Your Customers: How Different Generations Prefer to Pay
By Sean Peek | July 23, 2025

Each generation has unique payment preferences, from Gen Z’s mobile payments to boomers’ credit cards. Top POS systems support these preferences.

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Keep It Simple Stupid: How Businesses Can Use the KISS Principle
By Sean Peek | July 21, 2025

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.