Customer Relations
When your customers have questions or problems, it’s your job to resolve them. Creating a helpful customer service team that’s responsive and effective is key to maintaining customer satisfaction. These guides, how-to’s and tips will help you meet your customers’ needs and keep them coming back time and again.
Latest: Advice, Tips and Resources
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The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | May 28, 2026
B2B businesses should maximize their sales and marketing ROI. Using the customer lifetime value (CLV) metric can help guide how to manage your customer base.
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Keep Your Customers Coming Back With a Recurring Revenue Sales Model
By Jennifer Dublino | May 26, 2026
Loyal customers will purchase from your brand regularly, giving you predictable cash flow. Learn how the recurring revenue sales model keeps consumers engaged.
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Aim and Fire! How to Identify Your Target Audience
By Mark Fairlie | May 14, 2026
Learn how to identify your target audience with market research, customer personas, competitor analysis and AI-powered insights so you can create smarter marketing campaigns.
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Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | May 08, 2026
Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.
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What Makes Customer Loyalty So Important
By Max Freedman | April 15, 2026
Discover why customer loyalty is critical for business success and how to build it with strategies that increase retention, revenue and customer lifetime value.
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Keep It Simple Stupid: How Businesses Can Use the KISS Principle
By Sean Peek | March 23, 2026
Businesses can communicate better within the workplace by using the Keep It Simple Stupid tool. Learn how the KISS principle can improve operational efficiency.
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Lead Nurturing Strategies That Convert Prospects into Customers
By Adam Uzialko | March 16, 2026
Lead nurturing means understanding your prospects’ needs and providing them with the support and information they need to move toward becoming customers.
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Building a Scalable Lead Generation System for Small Businesses
By Adam Uzialko | March 16, 2026
Creating a scalable lead generation system can help your small business grow quickly, converting leads into customers and driving new business consistently.
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Deposit Required? When to Ask Customers to Pay Upfront
By Jennifer Dublino | March 05, 2026
Upfront deposits show customers you're providing something of value. Learn when to require a deposit and six tips for collecting upfront payments.
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Tips to Improve Customer Service on Your E-commerce Site
By Max Freedman | March 04, 2026
When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.
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How to Build a Lead Scoring System That Actually Works
By Adam Uzialko | March 03, 2026
Lead scoring can help you prioritize prospects that are likely to buy, but the quality of your lead scoring system is crucial. Here’s how to build one that works.
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Elevating Expectations: 6 Ways Product Quality Affects Your Brand
By Sammi Caramela | February 23, 2026
Product quality builds customer trust, drives repeat business, and boosts profitability. High-quality products reduce complaints and increase loyalty.
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How to Make Your CRM Your Company’s Most Flexible Tool
By Mark Fairlie | February 10, 2026
Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.
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20 Features to Look for in a CRM
By Mark Fairlie | February 10, 2026
Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.
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Features of Call Center Systems
By Mark Fairlie | February 10, 2026
Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.
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11 Essential Components of Excellent Customer Service
By Megan Totka | January 30, 2026
Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.
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5 Ideas to Boost Your Loyalty Program’s Success
By Mark Fairlie | January 30, 2026
Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.
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How to Create Community Around Your Brand
By Jennifer Dublino | January 30, 2026
Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.
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Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | January 29, 2026
Emotion is the driving force in today’s buying process. Learn how to tap the feelings that drive customers’ buying decisions.
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8 Components of Customer Personas
By Tabitha Naylor | January 29, 2026
Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.
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How to Provide an Honest and Ethical User Experience
By Sean Peek | January 29, 2026
When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.
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8 Ways In-Store Tablets Improve the Customer Experience
By Skye Schooley | January 29, 2026
Find out how in-store tablets make life better for employees and customers.
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How to Choose the Best Call Center Software
By Mark Fairlie | January 28, 2026
Cloud-based call center software costs $20-$200+ per user monthly. Key features include call blending, CRM integration, IVR systems, and 24/7 support.
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Don’t Wait! Speed Up Your Checkout Lines With These 4 Tips
By Jennifer Dublino | January 28, 2026
POS systems can reduce checkout lines while helping you gather and maintain customer data. Learn how to speed up your checkout lines.
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Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | January 27, 2026
What do consumers want in their experience with companies? This is how your business can ensure great customer service.
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Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | January 27, 2026
Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.
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Best Customer Tracking Methods for Your Small Business
By Jennifer Post | January 27, 2026
Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.
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Buyer Journey vs. Customer Journey: What’s the Difference?
By Skye Schooley | January 27, 2026
Learn how the buyer journey and customer journey connect to turn interest into loyalty and create a seamless growth experience.
Article
How Much Can a Bad Review Hurt Your Business?
By Jennifer Dublino | January 23, 2026
While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.
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What Should You Do When a Client Ignores You?
By Miranda Fraraccio | January 23, 2026
Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.