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Customer Relations

When your customers have questions or problems, it’s your job to resolve them. Creating a helpful customer service team that’s responsive and effective is key to maintaining customer satisfaction. These guides, how-to’s and tips will help you meet your customers’ needs and keep them coming back time and again.

Latest: Advice, Tips and Resources

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Article
20 CRM Features Worth Considering for Your Business
By Mark Fairlie | November 12, 2026
When selecting CRM software for your business, consider these essential customer relationship management tools and functions.
Article
Millennials’ Buying Behavior: Experiences Over Goods
By Jennifer Dublino | November 12, 2026
Millennials have unique spending habits. Learn how they differ from other buyer demographics and how to modify your offerings to appeal to them.
Article
How to Provide an Honest and Ethical User Experience
By Sean Peek | November 12, 2026
Giving users an unethical experience can do long-term harm to your business.
Article
How to Create Community Around Your Brand
By Jennifer Dublino | November 10, 2026
Grow a loyal brand following with online and in-person strategies.
Article
How to Build Trust With E-Commerce Customers
By Sammi Caramela | November 10, 2026
Online consumers worry about purchasing from websites. Here's how to diminish their fears.
Article
How to Boost Customer Retention
By Jennifer Dublino | November 10, 2026
The key to your business’s success is to ensure your customers return again and again.
Article
9 Trends in Online Purchasing Habits
By Jennifer Dublino | November 06, 2026
Whatever product or service you sell, you must stay on top of consumers’ shopping behaviors.
Article
How Much Does Customer Service Training Cost?
By Jennifer Dublino | November 04, 2026
Costs vary, but customer service training is well worth the investment.
Article
How Much Can a Bad Review Hurt Your Business?
By Jennifer Dublino | October 30, 2026
Positive customer reviews can build your business, and negative consumer stories can break it. How much can a bad review hurt you?
marketing team
Article
5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | October 27, 2026
To truly connect with customers and prospects, you must take a relationship-based approach.
business plan
Article
Aim and Fire! How to Identify Your Target Audience
By Mark Fairlie | October 27, 2026
You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients.
Article
8 Components of Customer Personas
By Tabitha Naylor | October 27, 2026
Developing accurate customer personas is key to your company's success.
Man working from home
Article
How to Make Your CRM Your Company’s Most Flexible Tool
By Mark Fairlie | October 16, 2026
This guide describes how to choose and implement flexible CRM software for your small business.
Article
Customer Delight: The New Standard in Customer Service
By Sean Peek | October 07, 2026
The buzzwords might be changing, but delivering a positive experience is always important to retain customers.
Article
Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | October 02, 2026
Greeting your customers with a smile is important but efficiency matters even more. Learn how to provide efficient service for your customers.
Article
What Makes Customer Loyalty So Important
By Max Freedman | October 02, 2026
Building a strategy that strengthens customer loyalty is essential for long-term business success.
Article
Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | October 02, 2026
Learn how to tap into the emotions that drive customers’ buying decisions.
Article
Tips to Improve Customer Service on Your E-commerce Site
By Max Freedman | October 02, 2026
While e-commerce is convenient, it lacks the in-person shopping experience of brick-and-mortar shops, making excellent customer service a vital differentiator.
Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | October 01, 2026
The airline giant's reputation for exceptional customer service and employee happiness is crucial to its ongoing success.
Article
A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | September 25, 2026
Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.
Article
Keep Your Customers Coming Back With a Recurring Revenue Sales Model
By Jennifer Dublino | September 24, 2026
Returning customers spend more than new customers so it is worth it to retain them.
customer service agent wearin a headset and smiling
Article
11 Essential Components of Excellent Customer Service
By Megan Totka | September 18, 2026
Your brand's longevity depends on your team's customer service interactions.
Article
Keep It Simple Stupid: How Businesses Can Use the KISS Principle
By Sean Peek | September 18, 2026
Simplicity is a powerful tool that can make your workplace more effective and creative.
Article
How Do You Sustain and Grow Your Customer Relationships?
By Jennifer Dublino | September 14, 2026
Retaining profitable customers is crucial for business success. Here's how to do it by prioritizing relationships.
Article
Building Brand Intimacy: 10 Ways to Connect Emotionally With Customers
By Julie Thompson | September 10, 2026
Positive emotions create loyal customers who want to recommend your company to others.
Article
5 Ideas to Boost Your Loyalty Program’s Success
By Mark Fairlie | September 09, 2026
Help your most loyal customers get more value from their membership.
Article
Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | September 08, 2026
Strong customer service can double as a marketing strategy for your business.
retail worker handing a customer a bag
Article
Repeat Business: 8 Ways to Keep Your Customers Coming Back
By Sean Peek | September 04, 2026
Earning sales is challenging, but repeat business can boost cash flow and promote your brand.
Article
Elevating Expectations: 6 Ways Product Quality Affects Your Brand
By Sammi Caramela | September 04, 2026
Improve customer retention, build brand trust and boost your ROI by focusing on product quality.
Article
5 Tips for Re-Engaging Past Clients
By Jamie Johnson | August 18, 2026
Former customers are a rich source of potential revenue. Here’s how to get back on their radar.