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The Evolution of Online Marketplaces and Where We’re Headed

Zac Johnson
Updated Jul 25, 2022

Online marketplaces are going to revolutionize how we hire and pay for services.

Have you ever wanted to grow your business and hire a bunch of people? If so, you may have been held back by the questions and limitations of having to rent out an office building, going through the hiring process, and coming up with the necessary funds and resources to make all of this happen.

Over the past decade-plus, more businesses and brands have looked at growth opportunities and hiring through online marketplaces while eliminating the need to hire full-time employees. Not only has this saved businesses millions of dollars, but it’s also opened up a whole new industry for anyone looking to get hired by building an online resume to show off their skills or expertise.

A look at the freelance hiring industry today

If you were to look at the world of freelance hiring and online job sites today, you would find a wide range of opportunities to choose from. While some major players are still in this space, the opportunity for smaller networks to gain ground and traction is quickly improving.

Look no further than the recent transaction where Ikea purchased TaskRabbit outright, a marketplace for homeowners to connect with contractors and other taskers around the world to get work done.

At the same time, it would be a mistake to think we still live in a world where the U.S. and global paper currency is king. With the rise of cryptocurrency (and the fact that it’s becoming more popular and commonplace for businesses to accept cryptocurrency on a daily basis), we are finding the world of online job sites quickly moving in this direction as well.

One such example can be seen at CanYa, a cryptocurrency-based autonomous marketplace for peer-to-peer services. The benefit of such a platform and service is that there is a single bridge between currencies. It also removes the middleman transaction cost from the equation and protects the user from currency volatility by using hedged escrow contracts.

With over a $2 trillion global market in play across more than 200 million users, this is likely only the beginning for acquisitions in this space and the implementation of cryptocurrencies.

Meeting consumers’ needs and changing the way hiring takes place

If you were to analyze the most successful online marketplaces over the past several years, you will find that many of them targeted a niche audience or fulfilled consumers’ needs that other marketplaces lacked or didn’t meet. Whether it’s in freelance hiring, site acquisitions, or finding the right professionals for home or local work, the value of an online marketplace can be found in the reviews of customers who have used these forums.

At the end of the day, these online marketplaces will change not only how businesses grow and scale their organization in size but also how everyday working people hire professionals and pay them.

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Zac Johnson
Zac Johnson is one of the widely respected leaders in the blogging and internet marketing communities. Through his popular blogs, and, he has helped thousands of readers grow their brands and make money online. A self taught entrepreneur, Zac’s been making money online for over 15 years and has been involved in nearly every facet of internet marketing while also finding great success in the world of blogging. In 2007 Zac launched his first blog at, which is focused on his successes and failures, case studies, industry news and guides on how to make money online. In addition to his own personal experiences, Zac also writes about the latest online marketing trends and informs his readers on how and where they could be creating new revenue online. Zac’s personal blog currently has thousands of daily readers and has referred over $5,000,000 in new business to his advertisers and network partners since launching the blog. In addition to all of the above, I am also serving on the Board of Advisors with and also consulting with their team to improve their day to day operations and reach while also managing their blog, social media and news team. Specialties: blogging, ppc, media buying, site production...