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Jennifer Dublino profile picture

Jennifer Dublino

Senior Writer & Expert on Business Operations
Introduction
About Me

Jennifer Dublino is an experienced entrepreneur and astute marketing strategist. With over three decades of industry experience, she has been a guiding force for many businesses, offering invaluable expertise in market research, strategic planning, budget allocation, lead generation and beyond. Earlier in her career, Dublino established, nurtured and successfully sold her own marketing firm. 

At business.com, Dublino covers customer retention and relationships, pricing strategies and business growth.

Dublino, who has a bachelor’s degree in business administration and an MBA in marketing and finance, also served as the chief operating officer of the Scent Marketing Institute, showcasing her ability to navigate diverse sectors within the marketing landscape. Over the years, Dublino has amassed a comprehensive understanding of business operations across a wide array of areas, ranging from credit card processing to compensation management. Her insights and expertise have earned her recognition, with her contributions quoted in reputable publications such as Reuters, Adweek, AdAge and others.

Experience
Owner at Pro Creative Marketing Group
April 1997 - Present
President at Thinksensory
February 2015 - Present
Education
University of Miami Herbert Business School
BBA, MBA
Marketing and Finance
Jennifer's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
01.22.26
The Best Merchant Account Services
The best merchant account services include Square, Helcim and...
Jennifer's Activity
Clover vs. Toast POS & Payment Processing Comparison - thumbnail
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Clover vs. Toast POS & Payment Processing Comparison
Clover and Toast are payment processors that can provide POS functionality and hardware. Learn how their features, service and costs compare.
Updated September 30, 2024
What Are TikTok Alternatives for My Business? - thumbnail
article
What Are TikTok Alternatives for My Business?
TikTok was banned in the U.S. in late 2024, leaving Instagram Reels, YouTube Shorts, and Triller as top alternatives for short-form video content.
Updated January 15, 2026
9 Little-Known Ways to Network With Hospitality Industry Insiders - thumbnail
article
9 Little-Known Ways to Network With Hospitality Industry Insiders
Making contacts within the hospitality industry can create opportunities for your business. Learn how to start networking effectively.
Updated November 04, 2025
7 Areas Where Attention to Detail in Important in Business - thumbnail
article
7 Areas Where Attention to Detail in Important in Business
Focusing on the details in key areas can boost your business's efficiency. Learn the areas where you should be extra attentive to the little things.
Updated January 07, 2026
How to Build a Successful SEO Strategy When You’re a Small Business - thumbnail
article
How to Build a Successful SEO Strategy When You’re a Small Business
Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.
Updated January 20, 2026
Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both - thumbnail
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Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both
Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.
Updated October 23, 2024
Time to Ditch Cash? Why Credit Cards Only Might Make Sense at Your Restaurant - thumbnail
article
Time to Ditch Cash? Why Credit Cards Only Might Make Sense at Your Restaurant
Accepting only credit cards can boost restaurant efficiency, reduce theft and speed up service — but it may alienate cash-preferring customers.
Updated January 22, 2026
Why Companies Are Choosing Freelancers Over Full-Time Employees - thumbnail
article
Why Companies Are Choosing Freelancers Over Full-Time Employees
More businesses are outsourcing project-based jobs to freelancers instead of hiring full-time staff. Learn the pros and cons of hiring freelancers.
Updated December 19, 2025
12 Tips for Conducting an Effective Video Conference Call - thumbnail
article
12 Tips for Conducting an Effective Video Conference Call
Video calls are integral to business communication. Learn video conference call tips and discover the best business phone systems for video conferencing.
Updated January 26, 2026
Don’t Wait! Speed Up Your Checkout Lines With These 4 Tips - thumbnail
article
Don’t Wait! Speed Up Your Checkout Lines With These 4 Tips
POS systems can reduce checkout lines while helping you gather and maintain customer data. Learn how to speed up your checkout lines.
Updated January 28, 2026
How to Create and Send Invoices With PayPal - thumbnail
article
How to Create and Send Invoices With PayPal
Want to send a professional invoice via PayPal? Follow this guide to learn how.
Updated February 10, 2026
Stripe vs. Square Credit Card Processing Comparison - thumbnail
article
Stripe vs. Square Credit Card Processing Comparison
Stripe is ideal for online businesses needing customization, while Square suits in-person sellers with free POS tools, transparent pricing and fast setup.
Updated June 10, 2025
Credit Card Payment Processing Rules and Laws You Need to Know About - thumbnail
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Credit Card Payment Processing Rules and Laws You Need to Know About
Credit card processing laws ensure secure payments by requiring PCI compliance, fraud prevention, and adherence to federal and state regulations.
Updated September 02, 2025
Email Design Guide (With Examples) - thumbnail
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Email Design Guide (With Examples)
Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.
Updated February 13, 2025
10 Successful Businesses You Didn’t Know Were Run By Women - thumbnail
article
10 Successful Businesses You Didn’t Know Were Run By Women
Female entrepreneurs own 39 percent of American firms. Check out this list of women-led companies and some great resources for small business owners.
Updated January 27, 2026
Look Inside: Identifying Employees You Should Be Promoting From Within - thumbnail
article
Look Inside: Identifying Employees You Should Be Promoting From Within
Promoting existing employees can save onboarding time and costs while boosting morale. Learn how to identify the best candidates for a promotion.
Updated January 12, 2026
Renewable Resources: The Impact of Green Energy on the Economy - thumbnail
article
Renewable Resources: The Impact of Green Energy on the Economy
Green energy boosts job creation, attracts investment and cuts long-term costs, making it a key driver of sustainable economic growth in the U.S.
Updated January 12, 2026
How to Encourage Employees to Take Pride in the Workplace - thumbnail
article
How to Encourage Employees to Take Pride in the Workplace
Learn how to create a work environment that will generate more employee engagement and productivity, whether your workers are in-office or remote.
Updated July 29, 2025
7 Things to Know About Small Business Credit Card Payment Processing - thumbnail
article
7 Things to Know About Small Business Credit Card Payment Processing
Credit card processing fees range 1.7-2.05% in-person and 2.25-3.25% online. PCI non-compliance costs $10-100/month; security breach audits average $36,000.
Updated January 09, 2026
How to Use Video Content Marketing More Effectively - thumbnail
article
How to Use Video Content Marketing More Effectively
Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.
Updated July 24, 2025