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Jennifer Dublino profile picture

Jennifer Dublino

Senior Writer & Expert on Business Operations
Introduction
About Me

Jennifer Dublino is an experienced entrepreneur and astute marketing strategist. With over three decades of industry experience, she has been a guiding force for many businesses, offering invaluable expertise in market research, strategic planning, budget allocation, lead generation and beyond. Earlier in her career, Dublino established, nurtured and successfully sold her own marketing firm. 

At business.com, Dublino covers customer retention and relationships, pricing strategies and business growth.

Dublino, who has a bachelor’s degree in business administration and an MBA in marketing and finance, also served as the chief operating officer of the Scent Marketing Institute, showcasing her ability to navigate diverse sectors within the marketing landscape. Over the years, Dublino has amassed a comprehensive understanding of business operations across a wide array of areas, ranging from credit card processing to compensation management. Her insights and expertise have earned her recognition, with her contributions quoted in reputable publications such as Reuters, Adweek, AdAge and others.

Experience
Owner at Pro Creative Marketing Group
April 1997 - Present
President at Thinksensory
February 2015 - Present
Education
University of Miami Herbert Business School
BBA, MBA
Marketing and Finance
Jennifer's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
01.22.26
The Best Merchant Account Services
The best merchant account services include Square, Helcim and...
Jennifer's Activity
How Do You Sustain and Grow Your Customer Relationships? - thumbnail
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How Do You Sustain and Grow Your Customer Relationships?
The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.
Updated October 30, 2025
How to Use Video Content Marketing More Effectively - thumbnail
article
How to Use Video Content Marketing More Effectively
Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.
Updated July 24, 2025
How to Encourage Employees to Take Pride in the Workplace - thumbnail
article
How to Encourage Employees to Take Pride in the Workplace
Learn how to create a work environment that will generate more employee engagement and productivity, whether your workers are in-office or remote.
Updated July 29, 2025
Stay in the Know: How to Keep Up With Digital Marketing Trends - thumbnail
article
Stay in the Know: How to Keep Up With Digital Marketing Trends
Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.
Updated October 28, 2025
8 Marketing Challenges Only Nonprofits Understand - thumbnail
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8 Marketing Challenges Only Nonprofits Understand
Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.
Updated July 17, 2025
What Is Dynamic Pricing and How Does It Affect E-Commerce - thumbnail
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What Is Dynamic Pricing and How Does It Affect E-Commerce
Dynamic pricing adjusts prices in real-time based on demand, competition and market data. Amazon pioneered this to maximize revenue and stay competitive.
Updated October 13, 2025
The Game of Pricing: How the Number 9 Affects Purchase Behavior - thumbnail
article
The Game of Pricing: How the Number 9 Affects Purchase Behavior
Charm prices end in the number nine. Learn about charm vs. prestige pricing and how your ideal customer should dictate your pricing strategy.
Updated January 14, 2025
Guide to Compensation Management - thumbnail
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Guide to Compensation Management
To get and retain top talent, you need a strategy that considers your business’s strategic goals and objectives. Here is how to develop a good policy.
Updated April 09, 2025
How to Create and Send Invoices With PayPal - thumbnail
article
How to Create and Send Invoices With PayPal
Want to send a professional invoice via PayPal? Follow this guide to learn how.
Updated November 20, 2025
Stripe vs. Square Credit Card Processing Comparison - thumbnail
article
Stripe vs. Square Credit Card Processing Comparison
Stripe is ideal for online businesses needing customization, while Square suits in-person sellers with free POS tools, transparent pricing and fast setup.
Updated June 10, 2025
Clover vs. Toast POS & Payment Processing Comparison - thumbnail
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Clover vs. Toast POS & Payment Processing Comparison
Clover and Toast are payment processors that can provide POS functionality and hardware. Learn how their features, service and costs compare.
Updated September 30, 2024
9 Little-Known Ways to Network With Hospitality Industry Insiders - thumbnail
article
9 Little-Known Ways to Network With Hospitality Industry Insiders
Making contacts within the hospitality industry can create opportunities for your business. Learn how to start networking effectively.
Updated November 04, 2025
Credit Card Payment Processing Rules and Laws You Need to Know About - thumbnail
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Credit Card Payment Processing Rules and Laws You Need to Know About
Credit card processing laws ensure secure payments by requiring PCI compliance, fraud prevention, and adherence to federal and state regulations.
Updated September 02, 2025
Email Design Guide (With Examples) - thumbnail
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Email Design Guide (With Examples)
Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.
Updated February 13, 2025
5 Examples Where the Personal Touch Still Matters in Marketing - thumbnail
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5 Examples Where the Personal Touch Still Matters in Marketing
Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.
Updated December 18, 2025
Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both - thumbnail
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Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both
Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.
Updated October 23, 2024
Why Companies Are Choosing Freelancers Over Full-Time Employees - thumbnail
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Why Companies Are Choosing Freelancers Over Full-Time Employees
More businesses are outsourcing project-based jobs to freelancers instead of hiring full-time staff. Learn the pros and cons of hiring freelancers.
Updated December 19, 2025
How to Boost Customer Retention - thumbnail
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How to Boost Customer Retention
Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.
Updated January 05, 2026
Grow Your Small Business by Outsourcing Business Processes - thumbnail
article
Grow Your Small Business by Outsourcing Business Processes
Outsourcing certain tasks can help you save money you'd otherwise spend on non-revenue-producing employees. Here's how and what to outsource.
Updated January 05, 2026
Keep Your Customers Coming Back With a Recurring Revenue Sales Model - thumbnail
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Keep Your Customers Coming Back With a Recurring Revenue Sales Model
Boost revenue with a recurring model — retain customers, ensure steady cash flow and scale your business.
Updated August 27, 2025