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Jennifer Dublino profile picture

Jennifer Dublino

Senior Writer & Expert on Business Operations
Introduction
About Me

Jennifer Dublino is an experienced entrepreneur and astute marketing strategist. With over three decades of industry experience, she has been a guiding force for many businesses, offering invaluable expertise in market research, strategic planning, budget allocation, lead generation and beyond. Earlier in her career, Dublino established, nurtured and successfully sold her own marketing firm. 

At business.com, Dublino covers customer retention and relationships, pricing strategies and business growth.

Dublino, who has a bachelor’s degree in business administration and an MBA in marketing and finance, also served as the chief operating officer of the Scent Marketing Institute, showcasing her ability to navigate diverse sectors within the marketing landscape. Over the years, Dublino has amassed a comprehensive understanding of business operations across a wide array of areas, ranging from credit card processing to compensation management. Her insights and expertise have earned her recognition, with her contributions quoted in reputable publications such as Reuters, Adweek, AdAge and others.

Experience
Owner at Pro Creative Marketing Group
April 1997 - Present
President at Thinksensory
February 2015 - Present
Education
University of Miami Herbert Business School
BBA, MBA
Marketing and Finance
Jennifer's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
08.11.26
The Best Merchant Account Services
The best merchant account services include Square, Helcim and...
Jennifer's Activity
What Are TikTok Alternatives for My Business? - thumbnail
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What Are TikTok Alternatives for My Business?
TikTok was banned in the U.S. in late 2024, leaving Instagram Reels, YouTube Shorts, and Triller as top alternatives for short-form video content.
Updated January 15, 2026
How to Build a Successful SEO Strategy When You’re a Small Business - thumbnail
article
How to Build a Successful SEO Strategy When You’re a Small Business
Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.
Updated January 20, 2026
12 Tips for Conducting an Effective Video Conference Call - thumbnail
article
12 Tips for Conducting an Effective Video Conference Call
Video calls are integral to business communication. Learn video conference call tips and discover the best business phone systems for video conferencing.
Updated February 20, 2026
Why Companies Are Choosing Freelancers Over Full-Time Employees - thumbnail
article
Why Companies Are Choosing Freelancers Over Full-Time Employees
More businesses are outsourcing project-based jobs to freelancers instead of hiring full-time staff. Learn the pros and cons of hiring freelancers.
Updated December 19, 2025
How to Create and Send Invoices With PayPal - thumbnail
article
How to Create and Send Invoices With PayPal
Want to send a professional invoice via PayPal? Follow this guide to learn how
Updated March 06, 2026
Email Design Guide (With Examples) - thumbnail
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Email Design Guide (With Examples)
Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.
Updated March 02, 2026
Tips for Setting SMART Goals in Your Business Plan - thumbnail
article
Tips for Setting SMART Goals in Your Business Plan
SMART goals are specific, measurable, attainable, relevant and time-based. Learn how to apply SMART goal principles to your business to boost success.
Updated January 12, 2026
10 Successful Businesses You Didn’t Know Were Run By Women - thumbnail
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10 Successful Businesses You Didn’t Know Were Run By Women
Female entrepreneurs own 39 percent of American firms. Check out this list of women-led companies and some great resources for small business owners.
Updated January 27, 2026
Renewable Resources: The Impact of Green Energy on the Economy - thumbnail
article
Renewable Resources: The Impact of Green Energy on the Economy
Green energy boosts job creation, attracts investment and cuts long-term costs, making it a key driver of sustainable economic growth in the U.S.
Updated January 12, 2026
The Game of Pricing: How the Number 9 Affects Purchase Behavior - thumbnail
article
The Game of Pricing: How the Number 9 Affects Purchase Behavior
Charm prices end in the number nine. Learn about charm vs. prestige pricing and how your ideal customer should dictate your pricing strategy.
Updated March 02, 2026
Grow Your Small Business by Outsourcing Business Processes - thumbnail
article
Grow Your Small Business by Outsourcing Business Processes
Outsourcing certain tasks can help you save money you'd otherwise spend on non-revenue-producing employees. Here's how and what to outsource.
Updated January 05, 2026
Payment Processing Laws and Regulations - thumbnail
article
Payment Processing Laws and Regulations
Learn the payment processing laws every business should know, from PCI DSS and ACH rules to surcharge laws, FTC oversight and fraud prevention requirements.
Updated May 01, 2026
Guide to Compensation Management - thumbnail
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Guide to Compensation Management
Learn what compensation management is, why it matters and how to create a fair, competitive pay strategy that attracts, retains and motivates employees.
Updated July 23, 2026
7 Areas Where Attention to Detail in Important in Business - thumbnail
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7 Areas Where Attention to Detail in Important in Business
Focusing on the details in key areas can boost your business's efficiency. Learn the areas where you should be extra attentive to the little things.
Updated September 03, 2026
5 Examples Where the Personal Touch Still Matters in Marketing - thumbnail
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5 Examples Where the Personal Touch Still Matters in Marketing
Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.
Updated September 04, 2026
Look Inside: Identifying Employees You Should Be Promoting From Within - thumbnail
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Look Inside: Identifying Employees You Should Be Promoting From Within
Promoting existing employees can save onboarding time and costs while boosting morale. Learn how to identify the best candidates for a promotion.
Updated September 04, 2026
How to Use Video Content Marketing More Effectively - thumbnail
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How to Use Video Content Marketing More Effectively
Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.
Updated September 04, 2026
How to Boost Customer Retention - thumbnail
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How to Boost Customer Retention
Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.
Updated September 04, 2026
8 Marketing Challenges Only Nonprofits Understand - thumbnail
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8 Marketing Challenges Only Nonprofits Understand
Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.
Updated September 09, 2026
Can You Make a Profit and Be Socially Responsible? - thumbnail
article
Can You Make a Profit and Be Socially Responsible?
Corporate social responsibility increases customer loyalty and cuts costs through sustainable practices like solar energy that pay back in 3 to 5 years.
Updated September 04, 2026