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Jennifer Dublino profile picture

Jennifer Dublino

Senior Writer & Expert on Business Operations
Introduction
About Me

Jennifer Dublino is an experienced entrepreneur and astute marketing strategist. With over three decades of industry experience, she has been a guiding force for many businesses, offering invaluable expertise in market research, strategic planning, budget allocation, lead generation and beyond. Earlier in her career, Dublino established, nurtured and successfully sold her own marketing firm. 

At business.com, Dublino covers customer retention and relationships, pricing strategies and business growth.

Dublino, who has a bachelor’s degree in business administration and an MBA in marketing and finance, also served as the chief operating officer of the Scent Marketing Institute, showcasing her ability to navigate diverse sectors within the marketing landscape. Over the years, Dublino has amassed a comprehensive understanding of business operations across a wide array of areas, ranging from credit card processing to compensation management. Her insights and expertise have earned her recognition, with her contributions quoted in reputable publications such as Reuters, Adweek, AdAge and others.

Experience
Owner at Pro Creative Marketing Group
April 1997 - Present
President at Thinksensory
February 2015 - Present
Education
University of Miami Herbert Business School
BBA, MBA
Marketing and Finance
Jennifer's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
08.11.26
The Best Merchant Account Services
The best merchant account services include Square, Helcim and...
Jennifer's Activity
What Are TikTok Alternatives for My Business? - thumbnail
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What Are TikTok Alternatives for My Business?
TikTok was banned in the U.S. in late 2024, leaving Instagram Reels, YouTube Shorts, and Triller as top alternatives for short-form video content.
Updated January 15, 2026
How to Build a Successful SEO Strategy When You’re a Small Business - thumbnail
article
How to Build a Successful SEO Strategy When You’re a Small Business
Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.
Updated January 20, 2026
Time to Ditch Cash? Why Credit Cards Only Might Make Sense at Your Restaurant - thumbnail
article
Time to Ditch Cash? Why Credit Cards Only Might Make Sense at Your Restaurant
Accepting only credit cards can boost restaurant efficiency, reduce theft and speed up service — but it may alienate cash-preferring customers.
Updated January 22, 2026
12 Tips for Conducting an Effective Video Conference Call - thumbnail
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12 Tips for Conducting an Effective Video Conference Call
Video calls are integral to business communication. Learn video conference call tips and discover the best business phone systems for video conferencing.
Updated February 20, 2026
Why Companies Are Choosing Freelancers Over Full-Time Employees - thumbnail
article
Why Companies Are Choosing Freelancers Over Full-Time Employees
More businesses are outsourcing project-based jobs to freelancers instead of hiring full-time staff. Learn the pros and cons of hiring freelancers.
Updated December 19, 2025
How to Create and Send Invoices With PayPal - thumbnail
article
How to Create and Send Invoices With PayPal
Want to send a professional invoice via PayPal? Follow this guide to learn how
Updated March 06, 2026
Email Design Guide (With Examples) - thumbnail
article
Email Design Guide (With Examples)
Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.
Updated March 02, 2026
Tips for Setting SMART Goals in Your Business Plan - thumbnail
article
Tips for Setting SMART Goals in Your Business Plan
SMART goals are specific, measurable, attainable, relevant and time-based. Learn how to apply SMART goal principles to your business to boost success.
Updated January 12, 2026
10 Successful Businesses You Didn’t Know Were Run By Women - thumbnail
article
10 Successful Businesses You Didn’t Know Were Run By Women
Female entrepreneurs own 39 percent of American firms. Check out this list of women-led companies and some great resources for small business owners.
Updated January 27, 2026
Renewable Resources: The Impact of Green Energy on the Economy - thumbnail
article
Renewable Resources: The Impact of Green Energy on the Economy
Green energy boosts job creation, attracts investment and cuts long-term costs, making it a key driver of sustainable economic growth in the U.S.
Updated January 12, 2026
Stay in the Know: How to Keep Up With Digital Marketing Trends - thumbnail
article
Stay in the Know: How to Keep Up With Digital Marketing Trends
Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.
Updated October 28, 2025
Things to Consider Before Presenting Your Idea to Investors - thumbnail
article
Things to Consider Before Presenting Your Idea to Investors
Investor presentations require careful planning and organization. Learn what to consider before presenting an idea to investors and signs you're not ready.
Updated January 09, 2026
The Game of Pricing: How the Number 9 Affects Purchase Behavior - thumbnail
article
The Game of Pricing: How the Number 9 Affects Purchase Behavior
Charm prices end in the number nine. Learn about charm vs. prestige pricing and how your ideal customer should dictate your pricing strategy.
Updated March 02, 2026
Grow Your Small Business by Outsourcing Business Processes - thumbnail
article
Grow Your Small Business by Outsourcing Business Processes
Outsourcing certain tasks can help you save money you'd otherwise spend on non-revenue-producing employees. Here's how and what to outsource.
Updated January 05, 2026
Payment Processing Laws and Regulations - thumbnail
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Payment Processing Laws and Regulations
Learn the payment processing laws every business should know, from PCI DSS and ACH rules to surcharge laws, FTC oversight and fraud prevention requirements.
Updated May 01, 2026
Keep Your Customers Coming Back With a Recurring Revenue Sales Model - thumbnail
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Keep Your Customers Coming Back With a Recurring Revenue Sales Model
Loyal customers will purchase from your brand regularly, giving you predictable cash flow. Learn how the recurring revenue sales model keeps consumers engaged.
Updated May 26, 2026
Guide to Compensation Management - thumbnail
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Guide to Compensation Management
Learn what compensation management is, why it matters and how to create a fair, competitive pay strategy that attracts, retains and motivates employees.
Updated July 23, 2026
There’s a Fee for That: Pros and Cons of Surcharging Credit Cards - thumbnail
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There’s a Fee for That: Pros and Cons of Surcharging Credit Cards
Credit card surcharging shifts processing costs to customers but can cause legal issues, competitive disadvantages and customer dissatisfaction.
Updated August 05, 2026
What Is Dynamic Pricing and How Does It Affect E-Commerce - thumbnail
article
What Is Dynamic Pricing and How Does It Affect E-Commerce
Dynamic pricing adjusts prices in real-time based on demand, competition and market data. Amazon pioneered the strategy to maximize revenue and be competitive.
Updated September 01, 2026
7 Areas Where Attention to Detail in Important in Business - thumbnail
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7 Areas Where Attention to Detail in Important in Business
Focusing on the details in key areas can boost your business's efficiency. Learn the areas where you should be extra attentive to the little things.
Updated September 03, 2026