Your free business.com+ membership unlocks exclusive tech deals and advisor support
Join Free
Introduction
About Me
Jennifer Dublino is an experienced entrepreneur and astute marketing strategist. With over three decades of industry experience, she has been a guiding force for many businesses, offering invaluable expertise in market research, strategic planning, budget allocation, lead generation and beyond. Earlier in her career, Dublino established, nurtured and successfully sold her own marketing firm.
At business.com, Dublino covers customer retention and relationships, pricing strategies and business growth.
Dublino, who has a bachelor’s degree in business administration and an MBA in marketing and finance, also served as the chief operating officer of the Scent Marketing Institute, showcasing her ability to navigate diverse sectors within the marketing landscape. Over the years, Dublino has amassed a comprehensive understanding of business operations across a wide array of areas, ranging from credit card processing to compensation management. Her insights and expertise have earned her recognition, with her contributions quoted in reputable publications such as Reuters, Adweek, AdAge and others.
Experience
Owner
at
Pro Creative Marketing Group
April 1997
-
Present
President
at
Thinksensory
February 2015
-
Present
Education
University of Miami Herbert Business School
Degree:
BBA, MBAField of Study:
Marketing and FinanceJennifer's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
11.12.25
The Best Merchant Account Services
The best merchant account services include Square, Helcim and...
Jennifer's Activity
article
Tips for Setting SMART Goals in Your Business Plan SMART goals are specific, measurable, attainable, relevant and time-based. Learn how to apply SMART goal principles to your business to boost success.
Updated May 08, 2025
article
10 Successful Businesses You Didn’t Know Were Run By Women Female entrepreneurs own 42 percent of American firms. Check out this list of women-led companies and some great resources for small business owners.
Updated November 27, 2024
article
Look Inside: Identifying Employees You Should Be Promoting From Within Promoting existing employees can save onboarding time and costs while boosting morale. Learn how to identify the best candidates for a promotion.
Updated May 14, 2025
article
Renewable Resources: The Impact of Green Energy on the Economy Green energy boosts job creation, attracts investment and cuts long-term costs, making it a key driver of sustainable economic growth in the U.S.
Updated June 02, 2025
article
How Do You Sustain and Grow Your Customer Relationships? The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.
Updated October 30, 2025
article
Keep Your Customers Coming Back With a Recurring Revenue Sales Model Boost revenue with a recurring model — retain customers, ensure steady cash flow and scale your business.
Updated August 27, 2025
article
7 Things to Know About Small Business Credit Card Payment Processing Credit card processing fees range 1.7-2.05% in-person and 2.25-3.25% online. PCI non-compliance costs $10-100/month; security breach audits average $36,000.
Updated June 09, 2025
article
How to Use Video Content Marketing More Effectively Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.
Updated July 24, 2025
article
How to Encourage Employees to Take Pride in the Workplace Learn how to create a work environment that will generate more employee engagement and productivity, whether your workers are in-office or remote.
Updated July 29, 2025
article
Stay in the Know: How to Keep Up With Digital Marketing Trends Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.
Updated October 28, 2025
article
8 Marketing Challenges Only Nonprofits Understand Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.
Updated July 17, 2025
article
What Is Dynamic Pricing and How Does It Affect E-Commerce Dynamic pricing adjusts prices in real-time based on demand, competition and market data. Amazon pioneered this to maximize revenue and stay competitive.
Updated October 13, 2025
article
The Game of Pricing: How the Number 9 Affects Purchase Behavior Charm prices end in the number nine. Learn about charm vs. prestige pricing and how your ideal customer should dictate your pricing strategy.
Updated January 14, 2025
article
Things to Consider Before Presenting Your Idea to Investors Investor presentations require careful planning and organization. Learn what to consider before presenting an idea to investors and signs you're not ready.
Updated June 02, 2025
article
Can You Make a Profit and Be Socially Responsible? Corporate social responsibility increases customer loyalty and cuts costs through sustainable practices like solar energy that pay back in 3 to 5 years.
Updated June 02, 2025
article
Guide to Compensation Management To get and retain top talent, you need a strategy that considers your business’s strategic goals and objectives. Here is how to develop a good policy.
Updated April 09, 2025
article
Grow Your Small Business by Outsourcing Business Processes Outsourcing certain tasks can help you save money you'd otherwise spend on non-revenue-producing employees. Here's how and what to outsource.
Updated September 08, 2025
article
How to Create and Send Invoices With PayPal Want to send a professional invoice via PayPal? Follow this guide to learn how.
Updated November 20, 2025
article
Stripe vs. Square Credit Card Processing Comparison Stripe is ideal for online businesses needing customization, while Square suits in-person sellers with free POS tools, transparent pricing and fast setup.
Updated June 10, 2025
article
How to Boost Customer Retention Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.
Updated September 08, 2025