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Online reputation management services are designed to help you build and maintain a positive image online. First and foremost, they seek out defamatory and unflattering web content and work to drive it off the first pages of web searches, replacing it with information that shows you or your business at its best. The top online reputation management services take it a step further by helping you create and maintain venues where you can build relationships with your clients and monitor online mentions. These companies may also provide training for how to respond to negative content and build positive posts so that you are not always dependent on their service.
Best Online Reputation Management ServiceWebiMax - Online Reputation Management
WebiMax is our choice for the best online reputation management service because it offers all of the services businesses need to both repair a damaged reputation and maintain a positive one.
This online reputation management company first works with you to develop a plan to ensure its strategies align with your reputation goals. Then it conducts an analysis to see where your online reputation currently stands. Based on that initial work, it puts together a proposal outlining the strategies and tactics it thinks your business would benefit from most.
Best Online Reputation Management Service for Reputation AttacksGadook
Gadook is our choice as the best online reputation management service for reputation attacks, because it can help both businesses and individuals repair damaged online images.
The company conducts extensive research into the SEO of your website and brand by looking at all of the keywords associated with your business. From there, it develops a plan to ensure that negative content gets pushed off the first page of search engine results.
Best Online Reputation Management Service for Review ManagementPodium
Podium is our choice as the best online reputation management service for review management because of its easy-to-use platform that helps you acquire new reviews and manage them once they've been posted.
This review management service uses text messaging to help you land new reviews. From the platform, you can send out customized text messages asking your customers to leave you a review. From the link inside the message, they can quickly leave a review and designate which site, such as Google or Facebook, they want it posted to.
Best Online Reputation Management Service for Review AcquisitionBirdEye
BirdEye is our choice as the best online reputation management service for review acquisition because of the numerous ways it allows you to request reviews from your customers.
BirdEye lets businesses use a wide range of communication tools to acquire reviews, including email, text message, social media, website widgets and mobile kiosks inside your business.
Because improving your online reputation depends on the type and extent of the damage and your overall goals, very few reputation management companies have a set plan or price. Most of these services have customized pricing based on which strategies and tactics you plan to put into place.
To determine pricing, most online reputation management companies start by speaking with your business about the current state of your online image and the goals you have in mind. Each service asks for your website and keywords, then conducts preliminary research to see just where your online reputation stands.
Based on all of those factors, the brand reputation management service delivers a formal proposal that outlines the strategies it thinks would benefit your business and gives you an estimate of how long it may take to see results.
All of this means that pricing can vary greatly. We found services targeted at small businesses with fees ranging from a few hundred to tens of thousands of dollars a month.
Another factor in pricing is how many locations your business has. The more locations you have, the higher the costs. It is also important to note that some of these businesses have higher fees for the first month of service, since a lot of content building happens in those first weeks.
In addition to the monthly costs, consider the contract length. Since these services often don't provide immediate results, many online management companies require you to sign a long-term contract to ensure you don't leave the company after it performs all of the initial work to get your reputation on the right track, such as creating new content and building social profiles.
We found a range of contract length requirements in our research. Some of these services do not require any long-term contracts and instead work on a month-to-month basis. This allows you to walk away from the service at any time without penalty. Others require three-, six- or 12-month contracts. With those, you are locked into using the online reputation management company for the duration of the contract terms.
Since there are no set plans or pricing, there is often a lot of room for negotiations. When you receive the formal proposal, don't be afraid to try to negotiate a lower rate. These are some of the ways you can try get lower costs:
- See if the company will cut your costs if you agree to pay for the length of contract upfront, rather than on a month-to-month basis.
- See if it's willing to match a cheaper price of one of its competitors.
- If the company doesn't require a long-term contract, see if it will lower its costs if you agree to a six-month or annual commitment
Whether or not you are able to negotiate a lower price, be sure to read all of the contract details before signing anything. Make sure there are no hidden fees or added details you didn't know about. If something doesn't seem right with the contract, don't sign it. Make sure the company answers all of your questions about the deal before agreeing to anything.
Editor's note: Looking for an online reputation management service? Click the Compare Quotes button below to have our vendor partners reach out to you with information
Online Reputation Management Functions
Online reputation management services have two main goals: to repair poor reputations and maintain positive ones. There are various strategies and tactics the account teams working on these campaigns use to accomplish these goals.
These are some of the different services online reputation management companies offer.
The first step most online reputation agencies perform is an analysis of the current state of your business's online image. They scour the internet for mentions of your brand. They look at the state of your website, blog postings and consumer reviews. They research both the good and bad being said about your company. They also take a close look at what comes up when searching for your brand. The goal is to have all positive content on the first pages of search results. The more negative results found at the top of the search results, the more work needs to be done.
After the analysis is complete, online reputation management companies put together a proposal outlining the strategies and tactics they think need to be done to meet your reputation goals.
One of the most common tactics is to flood the internet with positive content about your brand. The trick is to get as much content that promotes you and that you can control on that search engine's front page as possible. To this end, most online reputation companies create content such as microsites, articles, press releases or videos.
The best business reputation services concentrate on the aspects that will most help your site. For example, a travel agency specializing in honeymoons might benefit from a honeymoon-focused microsite, while a company changing management might bolster its reputation with press releases and interviews with the new CEO.
Search Engine Optimization
It's one thing to create all of this content; it's a whole other thing to make sure the search engines recognize it. Online reputation management companies make sure all of the content has the proper SEO, which includes making sure the proper keywords are mixed in with the content, the headline is correct and the metadata is perfectly optimized. Reputation management services also work with the content to build links among these venues and any articles mentioning you. Backlinks tell search engines like Google that the information is important to readers.
Online Review Management
Managing online reviews is another key component of online reputation management. Work done in this area is twofold. The first step is acquiring as many reviews as you can. These companies will help you develop strategies to reach out to your customers to encourage them to leave reviews.
The second step is to manage all of these reviews. You want to know when new reviews come in so you can respond to each accordingly. For negative reviews, you want to find ways to correct the issues that caused the customer to leave a negative review. For positive reviews, you want to thank the customer for their kind words. Quickly responding to your reviews shows others that you care about what your customers think of you. Also, analyzing trends in your reviews can help you improve your business operations.
Social Media Management
Online reputation management services can handle all of your social media. This work includes creating profiles for your brand on all of the most important social networks and keeping those profiles up to date with engaging content. They can also monitor these social networks to see what others are saying about your brand.
Should your brand run into a crisis situation or a reputation attack, online reputation management companies have PR tactics to help repair your image. These plans include writing press releases, putting out social media statements and booking interviews when necessary. All of these PR plans are designed to help stop the spreading of the negative content about your brand and start rehabilitating your image.
For an online reputation service to do its job, it has to monitor opinions expressed online. Some companies do manual searches of the common complaint websites to find out what is being said about you, with the top online reputation services going a step further to read the complaints and identify common issues. Most services employ monitoring software that they develop in-house or buy commercially. Others have computer labs for automatic searching and clicking in order to influence the ranking of websites.
Reputations are important, possibly even more so online, where anyone can make a judgment based on whatever information shows up on a web search or social media site. Online reputation management services have the tools to help repair a damaged image, build a positive one, and give you the training and help you need to continue to monitor and bolster your reputation.
While reputation can be influenced by a concentrated program, that alone may not be enough. For example, an online reputation company may do a brilliant job of promoting your good reviews, but if your business doesn't fix its customer service problems, the problem will continue to surface.
Other variables influence this as well. For example, your website may have superb SEO, but if the website complaining about you has better SEO or a great social media presence, it may rank higher than yours. Therefore, it's prudent to go into online reputation management understanding that it should be one tool among others for improving your company.
Online Reputation Management FAQs
Q: What can an online reputation management company do for me?
A: It used to be that online reputation management was something you only needed to consider if you or your company had fallen victim to negative reviews or smear campaigns. However, consumer practices have changed over the years, and people are more likely to seek out information about a company or product, especially when they expect to do more than make a one-time purchase. It has therefore become vital that you not only show up on the first page of an online search in a positive light, but that your online reputation spans the internet, from social media to online news sources.
While internet reputation management can help salvage an unfairly tarnished reputation or enhance a good one, it can also have an underside. Our articles on reputation management explore these services and what reputation management entails. You may also want to check out our sister site's article on choosing an online reputation management service.
Q: Why should you have an online reputation management plan?
A: It is important to have an online reputation management plan so you know how to react when something negative is posted about your business on the internet. The quicker you can react to these situations, the better chance you have to mitigate it before it turns into a problem that may be beyond repair.
Your plan should include how to respond to negative reviews or what steps to take when a negative blog post about your business is published. Also, what if your business gets wrapped up in a full-blown PR crisis? You should have a plan in place to address the situation immediately.
Figuring out the best strategies to handle each of these situations is one reason why working with an online reputation management company makes sense. They have experience dealing with each of these scenarios and many more. They can help you lay out a specific plan to diminish the impact of a negative online post. In some situations, they can also help you turn a negative situation into a positive one.
The key is having a plan in place that allows you to quickly react. The longer you wait to respond in these situations, the bigger the hit your reputation will take.
Q: How important is a modern business's online reputation?
For businesses today, a positive online reputation is critical. When deciding where to spend their money, a growing number of shoppers turn first to the internet. They want to see what others are saying about your business, service and products. This is especially true for shoppers looking for businesses in their local communities. Recent research shows that more than 90 percent of consumers read local reviews to decide if a business is good or not.
Studies also show that what consumers read online ultimately impacts their decision to shop with a local business. Nearly three-quarters of consumers said positive reviews make them trust a local business more, with half saying a negative review makes them question the quality of a business.
With just how much consumers rely and trust what they read online, your online reputation can't be an afterthought. If it is, you risk consumers having a negative impression of you, which will surely lead to a decline in customers walking through your doors.
Q: How bad can a negative online reputation really be?
A: A negative online reputation can have drastic consequences. There is a good chance consumers won't even consider spending money with your business if you have a poor online image.
Star ratings are critical. Research has found that more than 85 percent of consumers won't even consider shopping at a business that doesn't have at least three stars on Google, with 48 percent saying they need at least a four-star rating before they choose to use a business.
Even if you feel the negative reviews you receive aren't accurate or fair, you still need to address them. If you don't, you run the risk of never being able to prove those reviews wrong, because the vast majority of shoppers will never give you the chance.
Common Online Reputation Management Questions & Answers
It's very important. In my industry (online advertising), it is completely normal for a business to change their name after some bad press. Now, we've had some missteps along the way as well, but we've never changed our name, and we consistently communicate that. As a result, we leveraged the tagline "If you want to succeed, you have to change the game. Not your name." We had many positive accolades for it because of how true it is of our industry. That being said, people who are...Read More ▼
Your business strategy and the reason(s) why you're creating the spinoff company should answer that question for you. I doubt that's the only question you need to be asking. Is there more value in the new company than there would be in keeping it part of the sister company? If so, why and why is that bad? Is there less value? If so, why the spinoff - just don't do it to begin with. Is there product/service overlap that can't be resolved by tighter niche/market focus in either company?...Read More ▼
Yes, they are two different things unless as another stated, you are a one-person business. I would caution you that in creating a "one-person" business where you are in fact the brand you are selling, it makes it very difficult to grow. You can not have John S. as the face of the business and handling a client, if the client is hiring Sue S. Consulting for a project. It makes it very hard for anyone else to have credibility working for you and very disappointed clients who expect the name of...Read More ▼
Even with the the minimal detail provided, there are a lot of moving parts in the question and the situation. In any case, for a small business owner, it is as important to have a response plan in place as it is for a major corporation or event. For Michellyn, being in a small town is an added level of complexity, since what may be news in her community wouldn't make the back pages of the paper in a large city. Remember first, the event may be news; your response is editorial in most cases....Read More ▼
Scott, 1.) Media outlets, editors, writers and journalists don't have to write an apology or retract the article unless the facts stated within the article aren't true. And, you've stated the facts in the article were correct. 2.) Media outlets writers, and journalists are not obligated to write a follow up article to an event they originally reported on unless the editor deems it is necessary to do so. 3.) Media outlets, writers, journalists, editors are not obligated to respond to...Read More ▼
List of 27Online Reputation Management
WebiMax - Online Reputation Management
WebiMax provides one-on-one guidance and a large selection of services for online reputation management. With qualifications and experience that reflect well in its own website and company presentation, WebiMax is an excellent choice for online reputation management.
One of Cynexis' tools to building an online reputation is creating video testimonials from happy customers. Cynexis also helps monitor customer reviews and teaches clients how to best utilize LinkedIn.
A reputation management company that screens potential volunteers or staff members.
GBX Digital offers online reputation management services that focus on boosting positive feedback and reducing the negative reviews that plague some companies.
Very little information on the website regarding reputation management.
Internet Reputation.com offers a range of services to help businesses repair their online reputation, protect personal data or improve online reviews. The company provides a free reputation analysis and if you engage their services, will design a personalized plan to meet your needs and budget.
Recover Reputation takes a customized approach to reputation management for personal, professional and business accounts. Through content creation, Recover Reputation helps to boost positive reviews and improve a business's online reputation.
Reputation Hawk offers services for enhancing your online reputation with a strategy of burying negative information and promoting positive material.
Reputation Management Consultants
Reputation Management Consultants is an aggressive online reputation management company that hosts a fleet of computers with hundreds of IP addresses to monitor trends and influence search engine rankings on behalf of clients.
Whether you're wanting to establish a positive online presence or you have a crisis on your hands, Reputation Management.com offers SEO, online marketing and PR services to put your company in the best light.
Reputation Stars provides reputation repair and reputation monitoring among other services. The company is commonly brought in to help repair the online Yelp reputations of small businesses. Reputation Stars is able to look into the negative reviews and in many cases is able to get the negative reviews removed.
ReviewInc focuses on a three-step process. Step one involves monitoring reviews, step two involves collecting reviews and step three is amplifying positive customer feedback.
Reviews.io is a reputation management site with a special emphasis on online reviews.
SEO Power Solutions
SEO Power Solution's online reputation management service is focused on long-term reputation building. The team monitors day-do-day reputation aspects like responding to customer reviews, but the overall focus is building sustainable brand recognition.
Search Reputation customizes their solutions to each company's Google reputation problems. Search Reputation has employees with expertise in SEO, content development and backlinking to ensure a complete reputation repair takes place.
Wombot features an Active Reputation Marketing System that's able to steer positive reviews to the optimal review platform, while also working to turn negative reviews into feedback only the business owner sees. The program integrates with over 750 applications, including Salesforce. The program also aims to make it easier for happy customers to leave positive reviews.
beMarketing's mission is to provide its clients with the ultimate digital presence. It offers a range of marketing services, including reputation management. Using a range of tools, beMarketing will monitor your business's reputation online and ensure your company projects a professional, positive image at all times.
Digital 86 offers online reputation repair and building services. The company specializes in both fixing damaged reputations and building up reputations with room for improvement.
Internetzone offers three different online reputation management packages: Republock Lite, Extreme, and Elite. The packages vary based on features and pricing. The best option for your business depends on the size, needs and budget of your operation.
Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.
BirdEye helps businesses manage their online reputation. The company also provides help with SEO, attempting to boost businesses to the top of search results pages.
Gadook is an online reputation management service that controls reviews and maximizing SEO of your information so your best face shows first.
Netmark can not only work with you to help improve your current online reputation, but it will also develop in-house procedures to improve it in the future.
Go Fish Digital
Go Fish Digital offers online reputation management by tackling negative reviews while promoting positive content. It also offers ORM training.
Reputation Management LLC
Reputation Management LLC has a strong focus on countering attacks on your company's reputation and protecting it for the future.
Reputation.com offers online reputation management and repair services that include reputation-monitoring software to track your progress.