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monday.com Email Marketing Review and Pricing
Table of Contents
- monday.com has a variety of tools that help the email campaign management process.
- The system integrates with Microsoft Outlook and Gmail to send emails.
- It's a great platform for teamwork and collaboration.
- The software’s per-seat pricing can get pricey for larger teams.
- The service plans are complex.
- There is an initial learning curve.
monday.com goes beyond the features of a standard management tool to give business owners the most agency over their email marketing campaigns. Through the platform, users can manage their email marketing campaigns via a singular, intuitive and customizable dashboard. monday.com offers robust statistics and informative reports that marketers can use to make informed decisions about their campaigns. For these reasons, monday.com is our pick for the best email marketing service for businesses focused on campaign management.
monday.com Email Marketing Editor's Rating:
8.2 / 10
- Pricing/value
- 8.2/10
- Features
- 8/10
- Customizations, add-ons and integrations
- 8.2/10
- Ease of use
- 8/10
- Customer service
- 8.8/10
Why we chose monday.com as best for email marketing campaign management
monday.com, which is best known as a project management tool, is our choice for the best email marketing service for businesses seeking strong campaign management capabilities. The software has a simple user interface (UI) with unique features, such as visual project management views, shared documents for internal collaboration, data-powered tools and various workflow automation tools. We also like that monday.com offers friendly and responsive customer support, with a team of representatives available via email anytime. [Related article: 6 Ways Email Automation Can Elevate Your Customer Support ]
While monday.com can have a learning curve, there is a wealth of resources for users to access. In addition to 24/7 customer support, the vendor’s video library and help center provide users with tools to learn more about the platform’s features and troubleshoot any issues.
monday.com allows you to add various subtasks and assign different team members to different stages of the same project. Source: monday.com
Ease of use
While monday.com has a relatively simple UI, there are some complexities that may make it difficult, especially for newcomers to project management software. There are numerous settings and features to configure during the initial setup, and we found that adjusting to the system’s templates and tools can take some time. However, the software gets easier to use as you go along and training videos help by walking you through certain features.
The platform offers over 200 ready-made templates for a wide range of industries, business types and teams. These templates are easy to customize for your campaign needs, and you can automate and improve many elements of your email campaign workflows. It integrates seamlessly with more than 40 commonly used platforms, such as Google Drive, Slack, Excel and Dropbox, so that you can keep all your campaign-related information organized and up to date in one location.
monday.com provides many predesigned, customizable templates for campaign planning, content calendars, digital asset management and more. Source: monday.com
monday.com features
The monday.com features detailed below make it easy to plan and manage campaigns.
Dashboards
monday.com’s intuitively designed dashboard feature gives you an overview of your projects in a centralized location. The dashboard pulls information from multiple boards to offer you real-time insights into your data, team workloads, budget and more.
monday.com can organize this dashboard data in numerous ways, with no-code customization and widgets available based on your business and campaign needs. For example, you can see team, task and project progress at a glance with the platform’s “battery” widget or add in charts to help visualize data.
monday.com’s no-code customization and widget features help businesses easily visualize project progress and other important business data. Source: monday.com.com
Workdocs
With monday.com Workdocs, your team can collaborate on text-based documents in real time. It features a drag-and-drop interface, along with the ability to embed boards, workflows and other elements directly from monday.com. Multiple editors can operate in one workdoc simultaneously and user tagging and live updates ensure everyone stays in the loop.
You can start a doc from scratch or use one of monday.com’s prebuilt templates, including meeting summaries, project plans and product launch plans. Once your ideas are down on (digital) paper, you can click your text and transform it into an action item on any monday.com board.
Workdocs allows your entire team to collaborate on shared projects and turn ideas into action items quickly. Source: monday.com
Workflow automation
Planning and managing an email marketing campaign can take a lot of effort and approval steps. With monday.com’s workflow automation, you can reduce some of the manual work of approving requests and updating campaign progress. For example, you can configure triggers for notifying people involved in a campaign and for updating the status of a request automatically.
In addition to traditional automation, monday.com has expanded its artificial intelligence (AI) features to further streamline campaign workflows. monday.com’s AI Blocks feature allows you to extract information from files, summarize complex content and generate custom automations from your text prompts. Additional AI features, including Product Power-ups, which help manage complex business challenges like risk management and resource allocation and Digital Workforce, which comes with digital “workers” that handle various tasks — are “coming soon” as per the monday.com website.
Email integrations
monday.com’s Email & Activities app allows users to write, produce and schedule emails within their boards, once integrated with a Gmail or Microsoft Outlook account. Users can automate interactions via email throughout the sales cycle to keep customers engaged and leads warm or create and send internal emails based on specific board action items.
The platform keeps track of all customer interactions, sends emails and creates personalized email templates automatically. You can also integrate monday.com with other email marketing tools like Mailchimp for richer data about your email marketing campaigns, lists and performance. For instance, it offers the ability to add contacts automatically to your Mailchimp lists when they are updated in a monday.com board as well as view statistics from recent campaigns.
monday.com offers a wide range of integrations to help you use the tools your business already has more efficiently. Source: monday.com
Visual project management
monday.com supports two popular forms of visual project management: Kanban and Gantt.
The Kanban board offers an intuitive, color-coded view of task stages and progress, along with drag-and-drop task statuses and priority setting. You can customize your Kanban board to your team’s needs and automate tasks to keep things moving and organized.
Kanban is a popular method for tracking and visualizing task progress, with individual cards for each work item. Source: monday.com
monday.com also allows you to create and customize Gantt charts, which provide a bar chart view of important project dates, milestones and task dependencies. You can export data from Excel and convert it to a Gantt chart directly on the monday.com platform.
With monday.com’s Gantt charts, you can set baselines, milestones, critical paths and task dependencies to ensure everything moves forward on time and as intended. Source: monday.com
monday.com Pricing
Paid monday.com plans start at $9 per seat, per month, when billed annually. Source: monday.com
monday.com offers multiple pricing plans based on the number of people on your team, your desired service plan and the contract length. Pricing is based on a predetermined number of “seats,” or users, for its plans.
monday.com offers a limited, free plan that includes access for two seats, ideal for solopreneurs or small business owners in charge of smaller marketing projects. This package allows unlimited boards and documents and grants you access to more than 200 templates and eight column types. All other plans are billed monthly or annually (with an 18 percent discount for annual prepayment) and include different features based on the tier you choose. A free 14-day trial is available, after which you’ll need to switch to a paid plan or drop down to the free plan.
The rates below represent the annual pricing for a three-seat plan.
Plan | Starting price | Highlights |
|---|---|---|
Free | Free for 2 seats | Solo workers can keep track of all their projects at no cost. |
Basic | $9 per seat, per month | This plan allows you to manage your team’s work in one central location. |
Standard | $12 per seat, per month | This plan provides tools for collaboration and optimizes your team’s processes. |
Pro | $19 per seat, per month | This plan allows you to streamline and run complex workflows with additional automation and integration features. |
Enterprise | Custom | This plan offers enterprise-level features, such as tailored onboarding and security and governance. |
Implementation and onboarding
When you sign up for a free trial with monday.com, you can take advantage of unlimited boards and workflows. However, before you register for a paid plan, you’ll have to decide how many seats you’ll need, the level of service you’ll require and whether you want to pay monthly or annually.
Once you’ve set up your profile and invited team members to join your board, you can begin developing your campaign processes and workflows. You can start with one of monday.com’s useful email templates and customize it to suit your needs. We found that this might take some trial and error and it might take time to organize your account the way you like it.
Customer service
monday.com offers an automated chatbot on its support page to provide quick answers to simple questions. For more complex issues, the company’s friendly, responsive customer service team is available via email 24/7, or you can request to match with a monday.com expert. However, no direct phone number is listed on the company’s website.
In addition to customer support, monday.com also offers plenty of self-service options. You can search the website for articles on a range of topics, both general and product-specific. For further learning, you can explore monday.com’s academy courses that walk you through the platform, from building and automating workflows to building reports. monday.com’s Community Forum is also quite active and is a great place to ask questions and bounce ideas off of other professionals.
Limitations
The most significant limitation of monday.com is that it is not traditional email marketing software. While you can create and send out emails and manage campaigns, other platforms designed specifically for email marketing may be better suited for your needs. That said, monday.com is an excellent project management tool for marketing teams that want to keep their internal campaign workflow organized, streamlined and automated. [If you are looking for a more traditional email marketing service, check out our review of Benchmark.]
Users who are new to project management software may find that monday.com has a bit of a learning curve. The software includes numerous templates, features and project boards, which may be challenging to manage at first. Also, if you have trouble with the software, you won’t be able to reach the support team by phone or live chat, as monday.com’s customer support team operates via email.
Additionally, monday.com’s pricing and plans are a bit more complex than those of typical email marketing or project management software providers, so you may need to speak with a sales representative to fully understand what’s included in each package.
Methodology
When searching for the best email marketing services, we put together a list of popular platforms based on online research before carefully examining each vendor’s online reputation and narrowing down the options. We then spent several weeks researching each email marketing service by investigating its specific offerings, watching tutorials and how-to videos, trying the software (when possible) and reading user reviews.
We also evaluated each service’s packages, costs and customer service. When selecting our top pick for campaign management, we considered the features that would be the most important for managing a campaign, both in the short and long term, such as tools that help with ideas and organization.
monday.com FAQs
Bottom line
We recommend monday.com for …
- Small business owners looking for project management software to help organize their marketing tasks.
- Individuals who want to expand their email marketing efforts.
- Businesses with various departments that want to achieve a seamless workflow and collaboration.
We don’t recommend monday.com for …
- Business owners who want an all-in-one email marketing platform.
- Companies with basic project management needs and workflows.
- Teams that prefer to access customer support by phone or live chat.
Nicole Fallon contributed to this article.
