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Sales

Your business can’t make money without sales, and our Sales hub resources will help you close the deal. Explore guidance on everything from negotiation tips to understanding sales funnels, which can help you improve both your individual sales skills and your entire team’s ability to land new customers.

Latest: Advice, Tips and Resources

Article
How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | January 02, 2026

Shopping cart abandonment represents lost web sales. Learn how to use email marketing campaigns to reduce and recover abandoned e-commerce shopping carts.

Article
9 Lead Conversion Tips for Success
By Andrew Martins | January 02, 2026

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

Article
Open for Business: 5 Options for Setting Up an Online Store
By Jennifer Dublino | January 02, 2026

There are various ways to open an e-commerce store and start selling online. Learn your online store options and their pros and cons.

Article
Is Wholesale Over? The Death of the Middleman
By Jennifer Dublino | December 19, 2025

The internet has reduced the need for wholesalers that act as middlemen in the sales process. Learn the pros and cons of direct-to-consumer transactions.

Article
Complete Guide to Understanding the Sales Funnel
By David Gargaro | December 19, 2025

A sales funnel is the step-by-step process that a prospect follows to become your customer.

Article
The 5 Best Sources of B2B Lead Prospects
By Jennifer Dublino | December 19, 2025

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B leads and how to develop them.

Article
5 Powerful Tips for Successful Account Management
By Jamie Johnson | December 19, 2025

An account management strategy dictates how you handle your company's accounts. Learn how to prioritize your accounts and keep your business on track.

online shopping
Article
5 Tips to Reduce Friction on Your E-Commerce Website
By Chris Christoff | December 18, 2025

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

Article
Get Inspired: The Top 10 Blogs on Sales Management for 2026
By Skye Schooley | December 17, 2025

With sales teams more important than ever, it's essential to stay up to date on sales management topics. Here are 10 blogs to inspire your sales efforts.

Article
Complete Guide to Building a Sales Process
By David Gargaro | December 10, 2025

A sales process helps you convert leads into customers and earn consistent sales in your business.

Article
5 Reasons Why Emotional Intelligence Matters in Sales
By Jennifer Dublino | November 05, 2025

Emotional intelligence helps salespeople handle rejection, read customer signals, and build trust. High-EQ sellers see "no" as improvement opportunities.

Article
How to Expand Your Revenue Sources
By Mark Fairlie | November 04, 2025

The most successful businesses have several revenue sources. Learn how to increase yours.

Article
Facts vs. Emotions: When to Use Each Tactic to Make a Sale
By Jennifer Dublino | October 27, 2025

In marketing or direct sales, sometimes using facts is best, while an emotional approach is better in other instances. Learn to choose the right tactic.

Article
Super Sales Strategies: Quick Tips for Upselling and Cross-Selling
By Sean Peek | October 21, 2025

Improve your company’s revenue by upselling and cross-selling like a pro. Follow these 10 easy tips to boost your sales.

businessman looking at a computer screen with data and graphs
Article
The Cold Weather Effect: Raising Profits When Temperatures Drop
By Jennifer Post | October 16, 2025

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your business to reap the benefits.

Article
How to Make Your Direct Sales Business Explode in No Time
By Mark Fairlie | October 13, 2025

A direct sales business sells products or services outside of a retail environment. Follow these tips and strategies to build your direct sales business.

Article
What Is Dynamic Pricing and How Does It Affect E-Commerce
By Jennifer Dublino | October 13, 2025

Dynamic pricing adjusts prices in real-time based on demand, competition and market data. Amazon pioneered this to maximize revenue and stay competitive.

Article
Online Shopping Cart Abandonment: How to Reduce It
By Megan Totka | September 29, 2025

Here is how you can increase online purchases with techniques that help customers finish their checkout process.

Article
What is Insight Selling? A Beginner’s Guide
By Paula Fernandes | July 28, 2025

Insight selling involves making a sale by using strategy to coach the customer through the buying process. Here is how it can help your customers.

Article
Deal Desk Guide for Businesses
By Mark Fairlie | July 22, 2025

Deal desks are specialized sales teams focused on high-value deals. Learn the pros and cons of deal desks and how to utilize them to drive sales.

Article
Back to Black: How to Combat a Decline in Sales
By Jennifer Post | July 11, 2025

How do you combat declines in sales when the economy is to blame? See how one business turned its sales around in two years.

online customer
Article
One-Click Purchasing: How Click-to-Buy Is Revolutionizing E-Commerce
By Danielle Fallon-O’Leary | May 16, 2025

Amazon pioneered one-click purchasing in 2000. Cornell research shows it increases customer spending by 28.5% and reduces the 70% cart abandonment rate online.

Article
Learn by Example: 7 Great Mobile-Friendly E-Commerce Websites
By Mark Fairlie | February 20, 2025

Boost your mobile website conversion rates by emulating excellent mobile-friendly e-commerce websites. Learn how to create a great mobile user experience.

Article
Bloomfire CMO: Outpace Your Competitors With Customer Insights (Full Q&A)
By Antonio Ferme | February 14, 2025

Dan Stradtman explains the importance of knowing your customers with the data to prove it.

sales pitch presentation
Article
Use These Jedi Mind Tricks to Make Customers Spend More
By Mike Berner | November 19, 2024

Want to increase your retail sales fast? Check out the psychological tricks proven to get customers spending more.

Winning Time movie still
Article
Winning Time: Turn Your Marketing and Sales Teams Into a “Magic” Duo
By Ali Saleh | November 16, 2024

With the right synergy, it’ll be “Showtime” at your business.

Article
6 Legal Challenges for E-Commerce Businesses
By Sean Peek | November 04, 2024

These five legal challenges can make or break an e-commerce company. Learn how to avoid law and regulation problems that might hurt your small business.

Article
Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both
By Jennifer Dublino | October 23, 2024

Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.

Article
11 Powerful Reasons to Invest in CRM Software
By Mark Fairlie | April 18, 2024

Discover the 11 ways that CRM software makes customers stay with you longer, turn more inquiries into orders and help sales and marketing work together.

Tommy Boy movie still
Article
How Tommy Boy Depicts the Power of Spin Selling
By Antonio Ferme | July 10, 2023

Classic comedy is a tutorial on Situation, Problem, implication, and Need-Payoff.