Email marketing has one of the highest returns on investment of any digital marketing channel, with the potential to earn around $36 for every dollar spent. Businesses of all sizes can invest in email marketing software to help boost their reach and customize their efforts. The best email marketing services are easy to use and affordable, and they provide list-building tools and the ability to create eye-catching messages. To help you choose the right software for your business, we evaluated the top options on their usability, affordability and features.
Why You Should Trust Us
At business.com, our business software experts and operations analysts routinely evaluate the essential tools and services small and growing businesses require. Our rigorous review process includes vendor interviews, product demonstrations, firsthand testing and head-to-head comparisons. After each assessment is completed, it’s verified by a top editor to ensure accuracy and objectivity.
When it comes to email marketing services and survey software, we tried a number of platforms and judged their user-friendliness, functionality, integrations and more. We looked for features like customizable templates, A/B testing, automated workflows, drag-and-drop editors and campaign analytics. Pricing and plan options also factored into our ratings, as did customer service quality. Learn more about our methodology and editorial process.