business.com receives compensation from some of the companies listed on this page. Advertising Disclosure
BDC Hamburger Icon

MENU

Close
BDC Logo
Search Icon

Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Expert Marketing Advice, Sales Tips and Resources

The Best Products and Services for Finding New Customers

More Best Picks

Trending Marketing Topics

Why Responding to All Your Online Reviews Is Critical
Find out why you need to respond to all your online reviews – not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
The click-through rate is a critical metric by which a small business can measure its email marketing success.
Jamie Johnson
Jamie Johnson
Text Message Laws Every Business Needs to Follow
Stay in compliance by understanding these critical text message laws for business.
Danielle  Fallon-O’Leary
Danielle Fallon-O’Leary
12 Best Ways to Use Business Texting
Learn how to use text message marketing to benefit your company.
David Gargaro
David Gargaro
12 Reasons to Use Instagram for Your Business
Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Office workers
Article
The 10 Largest E-Commerce Markets in the World by Country
By Mark Fairlie | May 14, 2024

Here is a quick introduction to the biggest e-commerce markets in the world and some interesting facts about the industry in those countries.

Textline logo
Review
Textline Review and Pricing
By Mark Fairlie | May 14, 2024

Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.

Twilio logo
Review
Twilio Flex Review and Pricing
By Mark Fairlie | May 13, 2024
Review
Textedly Review and Pricing
By Mark Fairlie | May 13, 2024

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

Review
SimpleTexting Review and Pricing
By Mark Fairlie | May 13, 2024

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Review
Podium Text Message Marketing Review and Pricing
By Mark Fairlie | May 13, 2024

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

Review
EZ Texting Review and Pricing
By Mark Fairlie | May 13, 2024

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Article
Get Smart: What Is Business Intelligence, and Why Do You Need It?
By Julie Thompson | May 07, 2024

Business intelligence tools can help your small business decrease costs and operate more efficiently. Learn how you can use BI for data analysis.

Article
How to Grow an AdSense Empire
By Sean Peek | May 06, 2024

Google's AdSense program allows individuals and businesses to display Google ads on their websites. Learn how to make money from Google AdSense.

Article
Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | May 03, 2024

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.

person typing on a laptop
Article
Write Like a Pro: How AI Can Turbocharge Your Small Business Marketing
By Anthony Bratti | April 26, 2024

Learn practical ways small businesses can leverage AI to generate content for marketing purposes.

Review
Keap CRM Review and Pricing
By Nadia Reckmann | April 25, 2024

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Article
14 Simple Solutions for Tracking Your Industry’s Trends
By Jamie Johnson | April 23, 2024

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

Article
Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | April 19, 2024

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Article
Using Coupons to Drive Engagement and Retention
By Julie Thompson | April 19, 2024

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Article
12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | April 19, 2024

With over one billion active users, Instagram makes it easy to grow your business on social media.

Article
10 Ways Content from Influencers Helps Your Business Grow
By Julie Thompson | April 19, 2024

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

Article
How to Make Your Website Mobile-Friendly
By Julie Thompson | April 19, 2024

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Article
Switching CRMs? 5 Tips to Make It a Hassle-Free Transition
By Alex Haimann | April 19, 2024

Need a new CRM? Here are four ways to get the best one.

Article
Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential 
By Sean Peek | April 18, 2024

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

Pipedrive logo
Review
Pipedrive Review and Pricing
By Mark Fairlie | April 18, 2024

Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.

Businesswoman presenting in a meeting
Article
7 Things Entrepreneurs Should Know About Sales and Marketing Today
By Jamie Johnson | April 18, 2024

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's marketing and sales trends.

Article
9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | April 18, 2024

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

Article
Email Etiquette: 10 Ways to Respect Your Customers’ Time
By Skye Schooley | April 18, 2024

Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.

Article
What Is Lead Scoring?
By Julie Thompson | April 18, 2024

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Article
5 Email Marketing Tips to Grow Your Small Business
By Jennifer Dublino | April 18, 2024

Email marketing is inexpensive and effective. Follow these tips to make the most of your email marketing campaigns and strategy for your business.

Zoho CRM logo
Review
Zoho CRM Review and Pricing
By Mark Fairlie | April 18, 2024

Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.

business movie
Article
Keys to CRM Success for Small Businesses
By Mark Fairlie | April 18, 2024

CRM systems fail when they're not utilized correctly or when businesses choose the wrong CRM solution. Learn how to implement CRM software successfully.

Article
20 Features to Look for in a CRM
By Mark Fairlie | April 18, 2024

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

Review
Salesforce CRM Review and Pricing
By Nadia Reckmann | April 18, 2024

Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.