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10 Reasons Why Having a Responsive Website is a Great Investment

By Charles Crawford
Business.com / Marketing Solutions / Last Modified: February 22, 2017

Responsive websites that work across all types of devices are readily available and easy to set up.

How often do you find yourself getting frustrated when you have visited a website using your mobile device and when you try to navigate through the pages, you get nowhere or you try to click on the buttons or dropdowns and they ignore you?

You’re stuck in the no man’s land of an unresponsive website and whatever information or product you were looking for is unobtainable.

I guess you could wait until you get home and log onto your PC or laptop and see if you can access the site that way but the chances are you will simply visit an alternative site. This is how business websites lose potential customers every day to one of their competitors.

This type of painful experience is shared across the world, frustrating more and more website users at an alarmingly frequent rate. The ironic part is, it doesn’t need to be like this! Responsive websites that work across all types of devices are readily available and easy to set up.

Let’s take a look into this in more detail by running through the top 10 reasons why having a great website is a great investment:

Related Article: One Size Fits All: How Responsive Web Design Helps Get You More Conversions

1. It is a Key Feature of Modern Day Web Design

Web design concepts are ever evolving and you need to keep up with the latest available technology to keep your site’s visitors happy. You have to keep them on your site and engage with them to turn visitors into customers. These don’t even have to be paid themes, often these are already included with your hosting provider and are included when you sign up. Having a responsive design will also increase your conversion rates.

2. Prioritizing the User Experience (UX)

The user is king in the website world, so make sure you treat them like royalty by ensuring that they have the same experience regardless of how they choose to access your website. A report from the Society of Digital Agencies (SoDA) states that 77 percent of agencies attribute a poor website UX as a weakness for their clients, the largest weakness they identified overall.

3. Staying Ahead of the Game

If you are a business owner then having a responsive site will be vital for you to stay ahead of your competitors. As we mentioned earlier, users that get caught up in an unresponsive site are most likely to head straight for your main competitors.

4. Keeping it Simple

There is no need to set up multiple sites that work with each type of device, you can set up one easy to use platform that will ensure all users can access without any issues. Most users want to have a simple way to access websites, without any unnecessary barriers so keep it simple and keep the users happy.

5. Saves You Money in the Long Term

Whilst you might need to spend some money to get a top quality web designer to set up a responsive website for you, most website owners will tell you that it is money well spent. As well as preventing unhappy customers from shopping elsewhere it will mean less maintenance will be required in the future.

Related Article:Get With the Times: How to Implement Responsive Web Design

6. The Mobile Audience is Expanding

More and more people are regularly accessing sites through a wide variety of smartphones and other devices so it is important that you don’t exclude this user from your website. A key statistic shows that the number of people accessing the Internet from a mobile device has doubled in recent years.

A massive 45 percent are now using their smartphones, tablets, and other mobile devices to access the Internet. You really can’t afford to miss out on this size of the audience and it is set to increase further in the future as more and more people turn to the freedom of accessing the Internet on the go.

7. Better for Search Engine Optimisation and Marketing Strategies

If you have multiple sites set up to cater for different devices, this becomes a marketing and SEO nightmare. The more sites you have, the more time you will need to spend on your marketing strategy for each one. Why bother, when a responsive site allows you to market your business’ website all at once? Much less hassle and much more time to prioritize other business tasks.

8. A Responsive Site Is Going to Work Better in Search Engines

What is the point in having a website for your business if nobody can find it? You need your website to be search engine friendly and a responsive site will ensure that people will be able to find your site easily using search engines. Even Google recommends the use of responsive designs to work best with its search engine.

Research shows that if two very similar sites are searched for and only one of them is a responsive site, this one will rank higher in the main search engines than the unresponsive one. Since you rely heavily on search engines for your website traffic, this could be a key decider in whether or not to invest in a responsive website.

9. Content Management Systems Use Responsive Themes

Content Management Systems are now a very popular option for website owners and all of the big providers such as Wordpress, Drupal and Joomla support responsive designs. Using these types of platforms means that you can save a lot of time in terms of maintenance because the site CMS platform does all of the hard work for you.

Related Article:Just Say No: 7 Website Design Mistakes That Can Hurt Conversion

10. A Smart Move Now to Save Hassle Later

You only need to look at how fast technology has moved in the last 10 years to see how quickly things change in the modern world. If you leave it any longer to decide to invest in a responsive design, you may end up paying a fortune to bring your website up to date further along the line.

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