How to Hire the Right Accountant for Your Business

What is an accountant?

A business accountant can fill several functions. They can serve as your business’s financial guide by overseeing a large portion of your company’s financial planning and recordkeeping. They can handle your bookkeeping and help with tax planning and preparation of financial documents, like tax returns. You can also use an accountant to help you avoid common accounting mistakes, such as financial inconsistencies, overpayments and cash flow shortages.

During your search for an accountant, you may also consider hiring a certified public accountant (CPA). A CPA is different from a typical accountant because a CPA can write audited financial statements, e.g., balance sheets or income statements.

Although accountants and CPAs both hold accounting degrees, CPAs are state-certified. This certification means they must pass an exam to get their license and take an annual course to keep it. CPAs have unlimited representation rights before the IRS; this allows them to represent you on matters such as audits, payment-or-collection issues, and appeals. [Read related article: The Difference Between an Accountant and a Bookkeeper (and Why You Need Both)]

How can you find the right accountant for your business?

When you’re considering hiring an accountant, follow these steps to increase your chances of finding the perfect fit for your business.

1. Make a list of your priorities.

Before you begin your search for accountants, consider what your business’s priorities are. The accountant you hire should ideally be able to handle all your finances to an acceptable standard. But, generally, they specialize in particular areas — choose an accountant who’s skillset lines up with your highest priorities.

Perhaps you’re primarily concerned with cash flow and financial strategies, for example. Alternatively, maybe you’re looking for effective tax planning. When searching for candidates, keep your top priorities in mind; try to find a firm or professional who has a proven track record of success in those areas.

2. Request referrals from your network.

One of the best places to get informed recommendations for accountants is your own network of entrepreneurs and business professionals. There may be an exceptional accountant who’s already working with partners you know and trust. Ask around and see which names come up; who knows, you may encounter the same recommendation more than once.

Make sure you ask detailed questions about your contacts’ experiences with each referral. Ask how long they’ve worked together, what areas of accounting they specialize in, the services they offer and whether there are any shortcomings to be aware of. These referrals can serve as a useful jumping off point for developing a list of candidates.

3. Search for reputable accountants with strong reviews.

Although your network is a powerful source of recommendations, it shouldn’t be the only one. Take some time to search for reputable accountants with a track record of quality service. Organizations like the ones listed below are a good place to start, though you can also do your own research online. Just make sure the accountants you’re considering are certified and have verified reviews from satisfied customers.

4. Set up meetings with a list of candidates.

Once you have a list of accountants that seem to line up with your priorities and come highly recommended, it’s time to start setting meetings. We recommend these meetings be in-person whenever possible; your accountant will handle your finances, which is potentially the most sensitive part of your business. So, you should get to know them as directly as possible.

Take notes when meeting each candidate. Make sure to ask as many questions as possible about their experience working with businesses like yours. If possible, bring a business partner or trusted senior level employee along so you can compare notes after the meeting.

5. Make a list of pros and cons.

Once you’ve met with every candidate, sit down and create a list of pros and cons for each. Want to get extremely detailed? You can even create a scoring rubric that weighs your highest priorities more than nice-to-have factors. However you choose to do it, this exercise is intended to narrow down your list. As you enumerate the pros and cons of each candidate, your decision should become clearer.

6. Compare costs with overall value in mind.

Money matters, especially when it comes to accountants. So, keep each candidate’s fee structure in mind. However, rather than simply looking for the cheapest option, consider the overall value each accountant provides. One firm or professional may cost more. But, if they provide 24/7 service or are exceptionally well-versed in tax strategy, for example, that expense could be well worth it.

Where can you find a good accountant?

A good accountant is hard to find if you don’t know where to look. Before you explore outside resources, use your connections to your advantage. Ask your colleagues or other business owners for referrals. Do your due diligence when investigating anyone you are seriously considering hiring.

• Want to do a background check on the CPA firm or CPA you’re interested in? Then check your state’s CPA society on The American Institute of Certified Public Accountants. The nonprofit organization creates and grades the exams CPA candidates take to earn their certification. All of the CPAs listed there have been vetted and state-certified.
• Look for an accountant who is a fiduciary. Accountants who follow a fiduciary standard are required to put the client’s best interests above their own.
• The National Association of Personal Financial Advisors is another good place to find trained financial advisors who are dedicated to meeting their clients’ needs.

The Internal Revenue Service (IRS) also maintains a directory of qualified and accredited professionals who have preparer tax identification numbers (PTINs). A PTIN is an identification number from the IRS that accountants and tax preparers must use to obtain clearance to file federal tax returns or claims.

What questions should you ask your accountant?

You can save time and future headaches by asking your accountant the right questions before hiring them. The process of hiring the right accountant is similar to that of hiring any other employee for your business.

Set a time to speak with the accountant candidate over the phone or in person. Before going through your questions, tell them a little about yourself and your business. This will give them a feel for your company and add depth to the interview. Explain what your business does, what your industry is, the number of employees and clients you have, and your budget. Then, use the rest of the meeting to go through what’s important to you and what you want to know about them.

Here are a few examples of questions to ask accountant candidates:

Have you worked with someone like me before?

As a small business owner, you want the best advice on how to manage your company’s finances. However, if your accountant has only managed multimillion-dollar businesses, you need to know this. You want to work with someone who is familiar with the challenges of the type of business you run; this way, you’ll get the best advice. This doesn’t mean you should rule out accountants with different backgrounds, but you should ask about their plan for you.

What is your communication style?

Communication is key in any relationship, including the one you’ll build with your prospective accountant. So, ask about what their interaction with you would look like as their client. When is the best time to reach them? Do they like speaking over the phone, emailing or meeting in person? Even if your communication preferences differ, see if you can meet in the middle.

How do you want to be paid?

Knowing how an accountant prefers to be paid will help you compare their rates to their peers. Your goal should be to understand how much everything will cost at the end of the year, based on their rates and payment method.

What red flags should you avoid in an accountant?

When you’re looking for an accountant, it’s important to do your due diligence. Even if your accountant’s actions benefit you financially, make sure they acted honestly and appropriately. You may encounter situations like this during your search. To avoid being duped, it’s important to understand the proper protocol for an accountant.

“Be wary of accountants with a lack of credentials, a history of short-term work contracts or a lack of communication,” said Logan Allec, a CPA and personal finance expert. “This could turn into serious problems down the road if you choose to hire them.”

In addition, keep these points in mind during your search:

• You don’t want an accountant who is OK with lying to the IRS to save you money. If they are comfortable with breaking the law and lying, they can also lie to you. Furthermore, you’re the one who will be held legally accountable for the information they provide. A good accountant can help you without falsifying information.
• Ethical considerations are very important when you are vetting an accountant. If they discuss other clients with you, they’re probably talking about you with others as well. This reflects a lack of trustworthiness. An accountant should be able to provide explanations without using another client’s name and private information.
• Watch out for accountants who push for too much control. If an accountant wants you to make them a signer on your accounts or contracts, they may not be for you. If they ask you to sign documents without encouraging you to check them first, something is probably wrong. A great accountant conducts your relationship like a partnership.
• An accountant will never promise you a huge refund or say they can deduct several of your expenses before they’ve fully examined your finances.
• Keep in mind that an accountant without a PTIN cannot take money from you for preparing your taxes. That number should also be included on filed tax returns they submit for you.

What qualities should you look for in an accountant?

When choosing an accountant, look for the following qualities. These characteristics are important in someone who will be managing your business’s books and finances.

Attention to detail.

Accountants should be naturally attentive to detail — keeping an eye out for little errors and inaccuracies in your books before they balloon into bigger problems. During your initial meetings, you can gauge their attention to detail: look at the questions they ask about your business and the information they already know before you arrive.

Is the candidate unprepared for the meeting or not asking any probing questions about your business? That’s a signal they’re not especially invested in your success or doing their homework. You want an accountant who does these things as a matter of course in their practice, so be on the lookout for these detail-oriented traits from the start.

Good communication skills.

Finding someone certified is only half the battle. It’s also important to choose an accountant with good communication skills and a personality you’re comfortable with. Pick an experienced accountant who can break down complex information and explain it in a way you understand.

“Make sure they respond to you in a timely manner and that you understand exactly what they’re telling you,” said Jaime Thompson, a former certified public accountant at Bayside Accounting and Consulting. “Accounting jargon is considered by some to be its own language. If you don’t understand what the accountant is saying, don’t just shake your head and pretend like you do.”

Trustworthiness and reliability.

If your accountant gives you a bad vibe, trust your gut and move on. You are essentially giving a stranger access to all of your personal information; you have the right to feel comfortable with them. You want to feel secure telling them about your mistakes or asking silly questions without feeling judged.

“Obviously you should find an accountant who knows what they’re doing,” Thompson said. “But it makes a world of difference when you find one who is personable.”

What are some benefits of using an accountant?

There are many parts of your business you can handle on your own, but knowing when to seek outside support is a valuable trait. If you are a small business owner who is just starting out, money may be tight. But, that shouldn’t stop you from looking into accounting services. Here are some benefits of hiring an accountant:

Accountants can save you time and prevent costly mistakes.

“If your valuable time is being eaten up by managing your finances instead of growing your business, then you may need to consider hiring an accountant,” Allec said. “Having someone to manage your finances, whether you’re hiring a professional to file your taxes or do year-round bookkeeping, saves you from making costly mistakes that could stunt the growth of your business.”

“Think about how much time and effort you spend on trying to manage your finances yourself,” Thompson added, “not to mention the possible errors you could incur and related losses from poor financial decisions.”

They can help you choose the right business structure and accounting method.

An accountant can guide you toward the business structure type that best matches your company. Each business is different, and sometimes it’s hard to figure out the right legal structure for your business. Your options include limited liability companies, limited liability partnerships, and sole proprietorship or traders.

Accountants can also help you decide which accounting method you should use. Usually, new companies use the cash-based accounting method to record revenue and expenses when a payment is made. However, sometimes the IRS requires you to use accrual accounting if you sell a product or have inventory. With the accrual method, you document your income and expenses when they are billed instead of when you actually receive the money.

They help prevent headaches at tax time.

Tax season is also a good reason to hire an accountant. Filing taxes for a business is very different from filing taxes for yourself. If you are uncomfortable filing your business taxes on your own, or if you have a complicated tax situation, hire an accountant.

Accountants help keep you compliant with the IRS by filing legal documents for your business according to up-to-date tax laws. They also prepare annual account statements and manage payroll so your employees’ tax codes and payments are entered properly. Doing so can help you avoid costly tax audits.

They can aid you in making business decisions.

If you want to create a business plan, a qualified accountant can help you map out your finances so you can reach your goals. Also, they can aid you in making better financial projections and planning a budget.

In addition, accountants can help you make informed business decisions, like choosing whether your business should merge, sell, close or buy another business. Accountants are financial planners able to make you aware of the possible tax implications of every financial decision; they also help you examine other companies’ financial records so that you can verify their assets.

How much does it cost to hire an accountant?

The right accountant has the power to positively turn your business around. The cost of hiring an accountant depends on your criteria and budget.

According to the U.S. Bureau of Labor Statistics, the typical accountant earns $37.14 per hour. A report by Xendoo found that CPAs can earn anywhere from $150 to $450 per hour.

How do you pay an accountant?

Before you hire an accountant, it’s important to know how you will pay them. Here are some of the ways accountants are paid.

• Hourly: According to a 2024 Intuit survey, 57 percent of accounting professionals bill by the hour, making it the most popular payment structure. Small businesses can expect to pay between $30 and $50 per hour, though outliers are to be expected.
• Flat fee: Some accountants charge a flat fee, which is when your accountant has a set cost for a certain number of services you pay for monthly or quarterly.
• Percentage-based fee: Other accountants charge based on a percentage. With this method, you give them a portion of the assets within your account. These percentages can range from 0.59 percent to 1.18 percent, according to AdvisoryHQ. This percentage typically depends on the portion of your assets you let them manage.
• Brokerage model: Some accountants use the brokerage model, which is when they earn a commission based on the investments you buy. Take caution with this payment model; some accountants may push you to buy expensive investments when smaller ones are offered — just so they get a bigger payout.

Tejas Vemparala and Simone Johnson contributed to this article. Source interviews were conducted for a previous version of this article.