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Digital wallets are quickly gaining in popularity. Learn the ins and outs of NFC payments to determine if your business should start accepting digital payments.
Near-field communication (NFC) mobile payments are a type of digital payment used among consumers of all ages. Below, we’ll explain what NFC mobile payments are, their pros and cons and everything else retailers need to know.
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An NFC payment is a contactless payment made using NFC technology via a smartphone, smartwatch or NFC-enabled credit or debit card. This technology supports wireless communication between the NFC-enabled card or device with the merchant’s payment terminal.
Customers use NFC payment technology via the following methods:
Digital wallets are the primary driver of NFC mobile payments. According to Statista, mobile wallets account for about half of all global purchases in-person and online. Additionally, according to the Commerce and Payment Trends Report, 60 percent of the global population is expected to use digital wallets by 2026.
NFC technology uses the radio frequency waves already used by mobile phones, which work typically within 1.5 inches (about four centimeters) from the card reader or payment terminal.
NFC payments are wireless and are considered safer than magnetic stripe cards. They offer the same level of security as EMV (chip) cards because they use tokenization and dynamic encryption.
Here’s how it works:
Still, NFC mobile payments carry some potential risk for consumers. Malicious apps that contain malware or fraudulent links lead to phishing attacks are other potential risks.
“For example, a fraudster may be able to access someone’s payment data if the terminal isn’t properly encrypted,” said Brittany Allen, senior trust and safety architect at Sift. “Lost or stolen NFC-enabled devices like smartphones also pose a risk, especially if not secured with strong authentication like PIN codes or biometrics.
“Equally important is having robust fraud detection systems in place to identify unusual transaction patterns and other suspicious activity before any data is compromised,” Allen added.
Consider the following pros and cons when deciding whether to accept NFC mobile payments at your business.
Apple Pay, Google Wallet and Samsung Wallet dominate the mobile payment market.
“Other providers may not have the same market share because Apple, Samsung and Google all have an advantage as well-known hardware providers for consumers,” Allen said. “They also offer users a smooth and convenient experience by easily integrating with their broader tech ecosystems.”
Allen further cited these companies’ robust security focus as a reason for their digital wallets’ success. “Their investment in advanced security features like tokenization, encryption and biometric authentication (and partnerships with well-known merchants) also contributes to their widespread acceptance.”
Most businesses accept Apple Pay, a payment method linked to the Apple wallet and conveniently preloaded on all iOS devices. According to Capital One Shopping research, Apple Pay is the top NFC payment method, boasting a 92 percent market share, and, according to Statista, 500 million worldwide users.
You can use Apple Pay once you’ve added payment cards to your Apple Wallet. You can also use Apple Pay in person, online and via mobile apps by selecting the Apple Pay option.
Apple Pay uses tokenization, meaning that encryption occurs at the issuing bank level and Apple doesn’t have an unencrypted copy of customers’ payment information. This, combined with Face ID authentication, makes Apple Pay one of the most secure NFC mobile payment apps.
Google Wallet is Google’s mobile payment service. According to Statista, about 30 percent of U.S. survey respondents said they’ve used Google Wallet at a POS terminal, while another 30 percent indicated online usage.
It’s available on both Android and iOS devices. Most Android devices have built-in support for Google Wallet, enabling users to store payment cards, event tickets, passes and more. Additionally, users can send money to other Google Wallet users or transfer funds directly to friends’ bank accounts.
Samsung Wallet is limited to Samsung smartphones that run Android 9 or later and support NFC mobile payments. This digital wallet supports NFC and magnetic secure transmission (MST) technology, enabling transactions at more payment terminals than competing digital wallets. However, MST doesn’t work at gas station pumps or ATMs that require physical card insertion.
Samsung Wallet has the smallest market share of the major mobile wallets and is used by roughly one in 10 Americans.
Payment facilitators such as PayPal Zettle and Square allow you to accept multiple types of NFC mobile payments. Here’s what you should know about these top options: