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Updated Apr 18, 2023

5 Reasons to Consider Real-Time Monitoring

Learn what real-time monitoring is and how it can benefit your business.

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Skye Schooley, Senior Lead Analyst & Expert on Business Operations
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Network security and performance can significantly affect your company’s overall success. That’s why every business, especially those in e-commerce, must frequently monitor their networks to ensure everything is running smoothly. To get a clear picture of how your systems are running, you should have a solid understanding of what real-time network monitoring is and how it can benefit your business.

What is real-time monitoring?

Real-time monitoring employs applications and tools that track and record continuous snapshots of your network’s overall performance. Organizations use real-time monitoring to track network activity, improve network security and identify potential problems as soon as they arise. Every business, regardless of size, can benefit from monitoring its network in real time.

What are the benefits of real-time monitoring?

Although it is a good business practice to monitor your network in real time, doing so also provides several advantages for small business owners.

1. Network security

Network security should be a top priority for any business. Monitoring your network in real time is a great way to support security compliance. Real-time monitoring can help you or your information technology (IT) department identify and resolve security problems as soon as they arise. These issues can include unusual or suspicious traffic, unauthorized requests or devices, cyberthreats or any other potentially harmful behavior on your network. [Related article: E-commerce Website Security: 5 Best Practices to Protect Your Online Store]

2. Network performance

Your network performance can be directly tied to the success of your business. For example, if you run an e-commerce business, you’ll want to optimize your servers to avoid issues like downtime, bandwidth overload and long loading times. Monitoring your network in real time can reveal actionable insights about glitches and performance inefficiencies that need to be addressed.

Anthony Petecca, AVP of IT at StaffGlass, listed some of the most common network performance elements you can monitor and why they are important:

  • Bandwidth usage: If you are sending or receiving more data than you planned, your network pipe could get overloaded, impacting overall performance.
  • Latency: This is the time between a request and response of data. Latency is more important in some situations than others; for example, it’s very relevant when you’re playing a real-time game.
  • Network availability/uptime: Knowing the actual uptime on your network allows you to confidently advertise your service-level agreement.
  • Speed: The speed of your network will vary at any given point. Visibility into the speed you receive versus the expected speed is important to maintaining good network performance.

“Having real-time monitoring allows you to track performance over time to finely tune your network for ideal performance levels,” Petecca told us. “With enough time passed, it also allows you to prepare for anticipated network spikes, such as Cyber Monday shopping.”

3. Incident response time

“Not only do business leaders get to know the status of their network performance and security at all times, but when an incident happens, the real-time alerting allows for faster incident response,” said Pieter VanIperen, founder and managing partner of PWV Consultants.

Businesses need to resolve incidents as soon as they arise, however big or small they appear to be. For example, it may seem obvious to resolve a data breach or a cyberattack immediately, but even something as seemingly inconsequential as a slow-loading website or an abundance of 404 web pages can severely impact your business. Monitoring your network in real time can help you catch these incidents as soon as they occur and respond immediately.

“Faster incident response means faster mitigation, which means less loss to the company,” VanIperen added.  

4. Employee productivity

Monitoring your network can increase employee productivity. For example, using real-time monitoring to optimize your network performance can enable your team to send company emails, work on projects and collaborate with colleagues more efficiently. You can also use real-time monitoring to track employee data transfer and protect any sensitive information they may be working with.

Did You Know?Did you know
Some companies rely on top employee monitoring software to monitor their employees specifically and track productivity in real time.

3. Cost savings

Up-to-date knowledge of your network’s use can ultimately save you money. Instead of overspending on advanced software or unnecessary site speeds, you can gain a bird’s-eye view of the exact technology and support you need. An optimized network can also help you make money, primarily if you work in e-commerce.

How can companies use real-time network monitoring?

You can use real-time monitoring to increase your business’s data security, network performance, employee productivity, customer satisfaction and reputation. There is a wide variety of monitoring applications, software and services available, so the specific tools you use (and the way you use them) will depend on your business needs.

“At the very minimum, I recommend that companies at least utilize real-time networking to monitor speeds and latency of the network,” Petecca said. “Having the knowledge of a network slowdown before you see degradation within your company’s performance can be the difference of tens, hundreds, thousands or even millions of dollars.”

VanIperen said that real-time monitoring can help companies identify what is “normal” for their business and set alerts around those metrics.

“Ensuring that alerts are set around anything that is out of the business normal is key,” he said. “When performance changes or there is a security alert, the system can notify you so that fixes can be implemented. This is why it is key to know what is normal for the business ― without knowing what is normal, business leaders have no idea how to set alerts.”

TipBottom line
If protecting your business from cybercrime is important to you, you can also safeguard your business by conducting in-depth cybersecurity risk assessments.

How do you choose tools and resources for real-time monitoring?

There are several monitoring applications on the market, which range in features, technical expertise and price. You should choose an affordable platform that is easy to use but advanced enough to support your infrastructure and monitoring needs.

VanIperen offered the following advice for businesses searching for the right monitoring tools:

  1. Compare and vet all companies. Don’t just look at cost; look at what you’re getting for that cost. Ensure it’s what your business needs and that your chosen company is reputable.
  2. If possible, see if your cloud provider offers this service. All businesses should be using cloud services anyway, and your cloud provider may know what is normal for your business better than you do.
  3. Like any technology, real-time monitoring is not foolproof or perfect. It is always best to use several tools to monitor your business and set multiple alert levels for different activities. 

Finding the right tools may seem daunting, but every business must implement some form of network monitoring as soon as possible. If you are new to network monitoring, starting small and expanding later is OK.

“Even having simple monitoring in place for something like speed is going to save you time and money when growing or troubleshooting issues,” Petecca said. “I recommend choosing a solution that is easy to implement and use. If you need more complex tools later on, you can upgrade. There is a tool to fit every scenario.”

Some source interviews were conducted for a previous version of this article.

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Skye Schooley, Senior Lead Analyst & Expert on Business Operations
Skye Schooley is a dedicated business professional who is especially passionate about human resources and digital marketing. For more than a decade, she has helped clients navigate the employee recruitment and customer acquisition processes, ensuring small business owners have the knowledge they need to succeed and grow their companies. In recent years, Schooley has enjoyed evaluating and comparing HR software and other human resources solutions to help businesses find the tools and services that best suit their needs. With a degree in business communications, she excels at simplifying complicated subjects and interviewing business vendors and entrepreneurs to gain new insights. Her guidance spans various formats, including newsletters, long-form videos and YouTube Shorts, reflecting her commitment to providing valuable expertise in accessible ways.
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