Say Hello to Vlogging: Why You Should be Video Blogging

Business.com / Marketing Strategy / Last Modified: February 22, 2017

Video blogging is an innovative way to increase your brand awareness. Here are some great examples of vlogging at its best.

So, you're using video in your content strategy, and you're also blogging. Hopefully, you're noticing pretty steady results from both, but you know what would be even better for your business? Vlogging.

Yes, that's right: Video + Blogging = Vlogging.

Vlogging is a cost-effective and innovative way to increase your brand awareness. And, in this article, we're going to prove it.

Read on to discover five reasons you absolutely need to start vlogging!

Related Article: Telling Your Brand Story: How to Engage the Masses

1. Everyone Loves Videos

Everyone loves to watch videos: 6 billion hours of video is watched on YouTube every month.

And, everyone loves to share videos: 92 percent of mobile viewers share videos with others.

Vlogging is a great way to get a lot of videos out there quickly, because they don't take much effort to create. It's just you, or someone else in your business, talking to a camera.

Another reason that vlogging is great is because it's effortless for your viewers too. People want information quickly and watching a video is always going to be quicker than reading a block of text.

Through your vlogs, you could even target specific issues that a lot of your users are struggling with—sort of like an FAQ video. Take a look at this Wyzowl vlog as an example:

2. Videos Make You More Human

If you think about it, we never really know that much about the companies we do business with. Sure, we can take a look at the photographs on their team page, or read their "about us" section if we have time, but there's something about a vlog—seeing a human being talking directly—that is more relatable.

The more human your company is, the more trustworthy you appear and the more customers you will gain. You can further instill trust through vlogging by asking your customers or business partners to record themselves giving testimonials. Hubspot have recently started doing this with their partners:

3. The Future Is Visual

Studies have found that by 2017, 74 percent of all internet traffic will be video. And that could increase year after year. So, by starting to vlog now, your business can get ahead of the game.

A recent Wyzowl survey discovered that 68 percent of marketers feel that video is essential for their business. And video, like everything else in this industry will evolve. By setting yourself up as a company that vlogs, you have the chance to become an innovator in this field.

Related Article: Lights, Camera, Action: Ways to Add More Value to Video Marketing

4. The Big Shots Are Doing It

Although vlogging is a very new concept for businesses, you'll be pleased to know that it has been tried and tested by a handful of successful companies. One of which is Google.

Leader of Google's Web Spam Team, Matt Cutts, regularly posted short vlogs on YouTube, up until he took leave last year.

As you can see from the video above, he vlogged to give SEO advice to business owners and marketers.

Another huge company that has started vlogging very recently is Microsoft. Microsoft's vlogs are a little different—they are recorded podcasts played out over animation.

This is quite a time-consuming way to create a vlog, which is probably why these videos are only released every couple of months. However, they still get thousands of viewers and that's the important part!

Aside from the business world, vlogs are giant. Celebrities have been using vlogs more and more in recent years as a way to connect with their fans, like Jim Carrey and Taylor Swift.

If huge celebrities are using vlogs as a way to connect with their audience, or their consumers, there's no reason why your business shouldn't be using vlogs in the same way.

5. SEO Loves Video Too

If people love something, then it's highly likely that SEO loves it too. The goal of a search engine is to present users with exactly what it is they are looking for. And, in recent years, more and more people have been searching for videos. So much so, that 62 percent of all Google Universal searches now include video content. This means that by creating vlogs, you have a greater chance of ranking higher in search results.

So, what are you waiting for?

Pick up a camera and get vlogging.

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