Video content is becoming a crucial element of many businesses’ digital marketing strategies, helping them engage with customers and build a stronger brand. To create the best video marketing, educational and promotional materials, companies should invest in professional studio space and set design.
A well-designed studio serves as the heart of the video content you want to share as well as an excellent place to host video conferences and successful virtual meetings. Here’s what every studio needs and why having one is so valuable.
You’ll need four primary elements for your studio and set design: a camera, lighting, audio and a location.
The most important piece of equipment in any studio is the camera. Thanks to advances in camera quality in smartphones, tablets and laptops, anyone can shoot excellent, high-quality footage using devices they already have.
Using more than one camera makes your content more dynamic and gives you more options when editing. If you plan on having more than one camera source, ensure all of them are the same or can at least shoot in a similar style and video quality. Using two incompatible video sources can make your content look jarring or unusable.
To capture the best-quality footage, a good studio needs to provide good lighting. Even though most devices can record video, you must light your subjects properly to produce the best-quality final product. Otherwise, your video comes out grainy and desaturated.
Every studio should follow the three-point lighting setup:
You can find lighting equipment relatively inexpensively through various online retailers. If you’re truly in a pinch, use lamps and existing light sources in your studio to set up your three-point lighting system.
Don’t rely on your overhead lights, which can’t be dimmed or moved. When shooting, use professional lighting techniques with the lights you have on hand, and turn off your overheads.
The video you shoot is only as good as the audio you capture. No matter how well shot and lit your content is, if your audience can’t hear or understand it, they’ll tune out. Your studio should be in a quiet, remote location where outside street noise won’t be heard in your recording. Ideally, a studio should be carpeted and have a low ceiling to dampen the sound.
While most devices that capture video also record audio, it’s best to invest in microphones. Camera devices capture all the audio elements audible in a given shot, while a microphone records specifically what it’s pointed at. Having separate audio sources also makes it easier to edit and adjust the balance for optimal audio quality.
You should film in locations with minimal interference. Your studio or set should also be visually appealing. Add character and dimension to your set by incorporating plants, desks, ornaments, chairs, books and other design elements into your shots.
If you’re doing multiple shots promoting your business, incorporate branding elements into your set design. Subtly display your logo and products in the shot to subliminally remind your audience of your brand.
Your studio’s set design is critical. The studio is where you’ll shoot all of your videos and potentially host guests to collaborate with. Just as you want your house to be neat and clean when you have guests over, your set design should be inviting and engaging to your audience.
The two most essential elements of your studio are functionality and visual engagement.
If you’re investing in studio space, also invest in video-editing software to complete a polished package.
Follow these best practices when setting up your studio, depending on the type you want:
Keep your TV studio design costs down by purchasing standard set pieces that you customize with unique graphics, or buying a used set and rearranging it to be unrecognizable. Pay close attention to details, especially in sitcom and drama sets that simulate a real living area or workspace.
With the rise in remote work plans and Zoom meetings and increased demand for video content, professionals should invest in studios in their homes or offices. Video content is key to a modern marketing strategy. Having a well-produced piece of content on your Facebook, Instagram or TikTok page can entice your audience to purchase more and educate new viewers about your company.
Creating high-quality content requires a strategy and a functional studio. Shooting video in a dimly lit office won’t attract anyone and often will deter viewers from further engaging with your business. Any company serious about creating content as a part of its digital marketing strategy needs a studio.
Even employees who aren’t directly creating video content should still invest in studio solutions for their homes. Having studio capabilities helps optimize online meetings you host and virtual events you attend. A well-designed, well-lit meeting backdrop will help you stand out from the pack. It also ensures your supervisors that your work-from-home setup is reliable and you can produce results in a remote working environment.
Nikki Wheeler contributed to the writing and reporting in this article.