When deciding which software program will help you build the best app, pay attention to four areas: content creation, distribution, customer engagement, and help and support.
The first thing you'll interact with is the software's interface. The "best" interface is a matter of personal preference – the templates and layouts you respond most positively to are going to influence which app software you choose. Some interfaces are clean and simple, while others are packed with features. Most are drag and drop, but some are not.
It is important to pick an interface that feels right to you so you don't feel overwhelmed by all of the software's features or become frustrated by a lack of tools. All of the applications on our top 10 list offer a free trial, so you can test the software to see if it delivers what you're looking for.
Customization is also important. Most app generators pride themselves on being usable by everyone, even if you don't have any programming experience whatsoever. All of the programs on our list are pretty easy to understand and a novice with no past coding experience can build a decent app. However, if you have programming experience or specific imaging needs, you may want an app builder that allows you to input and manipulate code.
Distribution, Specifically OS Compatibility
Making sure that the app creator you choose has the ability to generate cross-platform iterations is key. This means that you design the app and the software translates it for iOS, Android, Blackberry or Windows platforms.
Now that app culture has become more mainstream, app-building programs recognize that it's far easier to design one app and translate it into multiple operating systems rather than write a different app for each type of operating system. However, you should still verify compatibility when selecting an app builder.
Most of the mobile app builders on our lineup are compatible with iPhones and Android phones but may not be for Windows or Blackberry devices. Based on recent data from the International Data Corporation, Android and Apple devices make up a combined 96.3 percent of the smartphone market. Windows Phones only comprise 2.7 percent of the market, so while it isn't crucial for an app builder to be compatible with that particular platform, you also don't want to exclude potential customers.
Engaging Your Consumers
The end goal of creating an app, of course, is to get it into the hands of consumers who will download it and consistently use it. That difficult job is still the responsibility of the app creator to keep the app relevant and make it a permanent fixture on someone's phone or tablet.
If you utilize more than a landing page, an RSS feed will be your best friend. Content that you publish on your desktop site is transferred directly to your app. Push notifications should be expected, so these app-designing programs have focused on more efficient means of reaching an audience.
Push notifications are now geotargeting marketing tools. Based on your app analytics, you can send notifications to people in a certain region or to a particular operating system. The market has advanced so quickly that geotargeting is commonplace in the app industry. It's all part of helping you find the most receptive audience.
Help & Support
When learning how to use app creation software, the service's help and support options play a significant role. We found that each program offered an extensive knowledgebase with tutorials, frequently asked questions and online manuals.
Most of the companies also list an email and phone number to contact the technical support team. Some of the services even featured live chat options that put us in direct contact with a technical support agent.