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Article
What Is the Paycheck Protection Program, and How Can It Help Small Businesses During COVID-19?
By Adam Uzialko | February 21, 2023

The Paycheck Protection Program has been extended so the remaining funds can be disbursed.

Article
10 Key Considerations to Make When Selling a Business
By Sean Peek | February 21, 2023

Selling a business is a big endeavor. Here is what you need to consider before putting your company on the market.

Article
5 Simple Ways to Pinpoint Your Brand’s Target Audience
By Chris Christoff | February 21, 2023

When you start a business, you need to understand your target market at a fundamental level. Here's exactly how to identify your audience.

Article
How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | February 21, 2023

Annoying potential customers with a bad email marketing campaign is a surefire way to lose potential sales. These tips will help you avoid that fate.

Article
The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | February 21, 2023

If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | February 21, 2023

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

Article
What Marketers Need to Know About People’s Social Media Patterns During the Pandemic
By Victor Snyder | February 21, 2023

You may need to market your business differently now. Here are some lessons and new best practices to embrace the pandemic's social media trends.

Article
Everything You Need to Know About the Statement of Shareholder Equity
By Donna Fuscaldo | February 21, 2023

A statement of shareholder equity can tell you if your business is doing well or if it's time to fine-tune some of your activities.

Article
Why Your Small Business Needs an Attendance Policy (+ Sample Attendance Policy Template)
By Skye Schooley | February 21, 2023

Punctuality is important in business. Learn how to develop an attendance policy and get free samples to implement.

Article
What Big Data Means for Your Small Business
By Andrew Martins | February 21, 2023

A large amount of information comes at small businesses at a fast and constant rate. When you need to understand what it all means, big data can help.

Article
Should You Use a Business Credit or Debit Card?
By Donna Fuscaldo | February 21, 2023

Discover which is best for your business – a business debit card or a credit card.

Article
Small Business Guide to Using Google Analytics
By Kiely Kuligowski | February 21, 2023

Google Analytics is an essential tool for your business website. Learn what it is and how to use it.

Article
Website Design Tips for Small Businesses
By Jennifer Dublino | February 21, 2023

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

Article
SBA Loan Default in the Time of COVID-19
By Jason Milleisen | February 21, 2023

If your business is struggling amid the coronavirus pandemic, get answers to your questions about SBA loan default and the offer in compromise program.

Article
How to Draft an Email Newsletter (With templates)
By Rachelle Gordon | February 21, 2023

Email newsletters educate and engage subscribers in an efficient manner. Learn how to create one, even if you don't have any graphic design experience.

Article
Guide to Employee Bonuses
By David Gargaro | February 21, 2023

This guide explains employee bonuses, regulations, tax considerations, and various bonus structures company owners and managers should consider.

Article
Employee Expense Reimbursement
By David Gargaro | February 21, 2023

This guide explains employee expense reimbursements, how they work, and where they are required by law.

Article
What Is a Department of Transportation (DOT) Background Check?
By Patrick Proctor | February 21, 2023

Department of Transportation background checks are required to be run before a commercial driver starts work for you. Here is how to conduct one.

Article
Guide to the Workers’ Compensation Claim Process
By Max Freedman | February 21, 2023

Filing for workers' compensation can be a lengthy process. Learn more about each step involved.

Article
What Is Employee Attrition?
By Nicole Fallon | February 21, 2023

Losing employees to other companies is a common challenge for many business owners. Here’s what you need to know about employee attrition.

Article
What Is Cyber Insurance?
By Sean Peek | February 21, 2023

Data breaches, viruses and cybercrimes can easily cripple a business. Here's what you need to know about cyber insurance to protect your online assets.

Article
Revenue vs. Income: What’s the Difference?
By Dock David Treece | February 21, 2023

Learn how the relationship between revenue and income affects your business and its value.

Article
How to Create and Send Invoices With PayPal
By Donna Fuscaldo | February 21, 2023

Want to send a professional invoice via PayPal? Follow this guide to learn how.

Article
What Is Opt-in Email Marketing?
By Jennifer Post | February 21, 2023

Opt-in email marketing uses voluntary email collection methods to market products and services to potential customers. Learn how it works.

Article
What Is Business Interruption Insurance?
By Nicole Urbanowicz | February 21, 2023

Business interruption insurance is a policy, clause or endorsement that can help you if an unforeseen event shuts down operations. Learn how it works.

Business owner working on a laptop
Article
How to Write a Welcome Email
By Rachelle Gordon | February 21, 2023

Welcome emails are a crucial part of a marketing campaign. Learn more about welcome emails, how to create one, and best practices.

mentor consulting an intern
Article
What Is Risk in Business Insurance?
By Nicole Urbanowicz | February 21, 2023

Insurance risk is the probability of an adverse event that causes an insurance claim. Learn how business insurance risk is assessed and how to lower it.

Article
Payroll Reporting: What to Include
By Julie Thompson | February 21, 2023

Payroll reports list pay rates, hours, overtime, vacation, withholdings and more. Here's what your business needs to know about payroll reporting.

Article
Email Design Guide (With Examples)
By Rachelle Gordon | February 21, 2023

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

Article
What Is Tail Insurance in Business?
By Kimberlee Leonard | February 21, 2023

Tail insurance is a policy endorsement that lets you file a claim after a policy's term ends. Learn how tail coverage can protect your business.