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Article
Managing Resources: ERP Industry Trends That Impact Bottom Line
By Mark Fairlie | March 06, 2023

Enterprise Resource Planning (ERP) helps businesses drive quality by recording and storing real-time business performance data. Learn ERP trends to watch.

Article
What’s the Difference Between Net Income and Profit? 
By Dachondra Cason | March 06, 2023

Profit and net income are found on your company's income statement. Learn the difference between these financial terms and what they mean for your company.

Article
Why Personal Branding Is Crucial for Any Industry
By Chad Brooks | March 06, 2023

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

Article
The 5 Most Popular Types of 501(c)
By Deborah Sweeney | March 06, 2023

If you plan to form a nonprofit, it's important to know about the five most common types of 501(c) groups.

Article
11 Social Media Networks to Use for Personal Branding
By Jennifer Dublino | March 03, 2023

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Article
Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | March 03, 2023

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

Article
What Is Claims-Made vs. Occurrence?
By Kimberlee Leonard | March 03, 2023

When insuring a business, you'll find two coverage types: claims-made and occurrence. Learn the differences to choose the right business coverage.

Article
No Need for Reinvention: 10 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | March 03, 2023

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

Article
Open for Business: 5 Options for Setting Up an Online Store
By Jennifer Dublino | March 03, 2023

There are various ways to open an e-commerce store and start selling online. Learn your online store options and their pros and cons.

Article
What to Do if You’re Behind on Your Taxes
By Chad Brooks | March 03, 2023

Getting behind on your taxes can result in penalties, including liens and levies on your business. Here's what to do if you're past due.

Article
Considering Going Cashless? Electronic Payment Expert Discusses the Benefits
By Sean Peek | March 03, 2023

Accepting payments from mobile wallets like Apple Pay and Google Pay gives consumers the safest and most secure way to pay.

Article
How Do You Sustain and Grow Your Customer Relationships?
By Chad Brooks | March 03, 2023

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Article
4 Marketing Hacks to Help You Attract the Right Investors
By Jennifer Dublino | March 03, 2023

Marketing strategy is a crucial aspect of landing investors. Use your marketing skills to identify, message and pitch potential business investors.

woman looking at computer data
Article
7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | March 03, 2023

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

accountants using computers and calculators
Article
Is Your Small Business Achieving Profitable Growth?
By Emil Abedian | March 03, 2023

Small businesses must understand if their growth is profitable. Learn about the profitability-growth relationship and achieving profitable growth.

Article
What It Means to Default on a Business Loan and What to Do Next
By Kiely Kuligowski | March 03, 2023

Learn what it means to default on a business loan and what options you have available if this happens to you.

Article
Twitter as a Customer Support Channel
By Jennifer Dublino | March 03, 2023

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Article
What Is Employee Benefits Management and Administration?
By Sean Peek | March 03, 2023

Struggling to manage employee benefits? Here's how employee benefits software can help administrators manage benefits.

Article
Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | March 03, 2023

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Article
10 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | March 03, 2023

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Article
Are You Paying a Living Wage?
By Adam Uzialko | March 03, 2023

For employers, paying a living wage can feel like a burden. However, paying a living wage can be a powerful investment that positively affects revenues.

Article
Complete Guide to Building a Sales Process
By David Gargaro | March 02, 2023

To land as many clients as possible, you need a defined sales process. Here is what it should include.

Article
How to Create Community Around Your Brand
By Jennifer Dublino | March 02, 2023

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Article
How to Create a New Brand Image From Scratch
By Jennifer Dublino | March 02, 2023

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

Article
Operating Without Insurance? 9 Types of Business Insurance You Need to Know About Right Now
By Kimberlee Leonard | March 02, 2023

Your business will always face risks. Find out which risks insurance can mitigate and the primary insurance types your business needs.

Article
How Projection Mapping Is Changing the Ad World
By Sean Peek | March 02, 2023

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Article
How to Calculate Night Shift Differential Pay
By Max Freedman | March 02, 2023

Night shift differential pay makes it easy to find and motivate daytime employees to work nighttime shifts. Here's how to calculate it.

Article
Quality Data Only: How to Apply Data Minimization to Your Business
By Mark Fairlie | March 02, 2023

Reduce risks of data breaches and make better decisions using more accurate information by introducing data minimization procedures into your business.

Article
How the FMLA Applies to Your Small Business
By Skye Schooley | March 02, 2023

See how the Family and Medical Leave Act applies to your business and what you need to do to comply with its regulations.

Article
90 Days to Prove Yourself: The Power of a Probationary Period
By Julie Thompson | March 02, 2023

Giving an employee a probationary period has advantages. It allows them to achieve more and offers the company a chance to see if training is necessary.