Customers and Customer Relations

Marketing

Customer Relations

When your customers have questions or problems, it’s your job to resolve them. Creating a helpful customer service team that’s responsive and effective is key to maintaining customer satisfaction. These guides, how-to’s and tips will help you meet your customers’ needs and keep them coming back time and again.

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Latest: Advice, Tips and Resources

Article

Why Responding to All Your Online Reviews Is Critical

By Jennifer Dublino | May 08, 2026

Learn why you need to respond to all your online reviews — not just the negative ones.

two colleagues discussing while looking at papers

Article

Lead Nurturing Strategies That Convert Prospects into Customers

By Adam Uzialko | March 16, 2026

Meet your leads where they are and encourage them to progress towards a purchase with these lead nurturing strategies.

salespeople with headsets in an office using laptops

Article

Building a Scalable Lead Generation System for Small Businesses

By Adam Uzialko | March 16, 2026

Small businesses need a scalable lead generation process that grows along with them. Here’s how to create a strong foundation.

Article

Deposit Required? When to Ask Customers to Pay Upfront

By Jennifer Dublino | March 05, 2026

Learn when you should require a deposit and how to ensure upfront payment collection

Article

How to Build a Lead Scoring System That Actually Works

By Adam Uzialko | March 03, 2026

Lead scoring can help you identify which prospects are likely to buy, but its accuracy depends on the quality of your lead scoring system.

Article

Features of Call Center Systems

By Mark Fairlie | February 10, 2026

Call center systems can improve customer service and sales calls. Learn about their features and capabilities.

Article

8 Components of Customer Personas

By Tabitha Naylor | January 29, 2026

Developing accurate customer personas is key to your company's success.

Article

How to Provide an Honest and Ethical User Experience

By Sean Peek | January 29, 2026

Giving users an unethical experience can do long-term harm to your business.

Article

8 Ways In-Store Tablets Improve the Customer Experience

By Skye Schooley | January 29, 2026

Learn how in-store tablet POS systems can improve your overall customer experience.

Article

How to Choose the Best Call Center Software

By Mark Fairlie | January 28, 2026

Call center software has become increasingly sophisticated with AI-powered features and advanced integrations, so it pays to do your research before investing in a call center platform.

person handing a credit card to a cashier holding a credit card reader

Article

Don’t Wait! Speed Up Your Checkout Lines With These 4 Tips

By Jennifer Dublino | January 28, 2026

Speedy checkout lines can impact your customers' experience, bringing you big benefits. Here are four ways you can speed up your checkout lines with a POS system.

Article

Make ‘Em Smile: What Drives Successful Customer Satisfaction?

By Sean Peek | January 27, 2026

Learn what customers want when interacting with businesses.

Article

Best Customer Tracking Methods for Your Small Business

By Jennifer Post | January 27, 2026

Tracking customers helps you market your products or services more effectively.

Article

Buyer Journey vs. Customer Journey: What’s the Difference?

By Skye Schooley | January 27, 2026

Understanding the two halves of your revenue engine – and why the handoff between them determines whether you keep the customers you worked so hard to win.

Article

How Much Can a Bad Review Hurt Your Business?

By Jennifer Dublino | January 23, 2026

Positive customer reviews can build your business, and negative consumer stories can break it. How much can a bad review hurt you?

Article

What Should You Do When a Client Ignores You?

By Miranda Fraraccio | January 23, 2026

Here's what to do if you can't contact your client.

Article

5 Reasons You Should Consider Using a Virtual Receptionist

By Jennifer Dublino | January 20, 2026

Virtual receptionists can improve your customer service while freeing up your staff to focus on more pressing tasks.

Article

How to Make Money in Retirement: A Guide to Turning a Hobby Into a Side Business

By Jennifer Dublino | January 13, 2026

Earn money while doing something you love.

Article

Leading With Transparency Promotes Customer Loyalty

By Austin Mac Nab | January 09, 2026

Companies that embrace transparency as a core business value find that it leads to consumer trust, loyalty and business success. Here are four areas in which businesses can be transparent with...