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Customer Relations

When your customers have questions or problems, it’s your job to resolve them. Creating a helpful customer service team that’s responsive and effective is key to maintaining customer satisfaction. These guides, how-to’s and tips will help you meet your customers’ needs and keep them coming back time and again.

Latest: Advice, Tips and Resources

Article
Aim and Fire! How to Identify Your Target Audience
By Mark Fairlie | October 04, 2024

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Article
Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | October 02, 2024

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Article
Don’t Wait! Speed Up Your Checkout Lines With These 4 Tips
By Jennifer Dublino | September 30, 2024

POS systems can reduce checkout lines while helping you gather and maintain customer data. Learn how to speed up your checkout lines.

Article
8 Ways In-Store Tablets Improve the Customer Experience
By Skye Schooley | September 30, 2024

Find out how in-store tablets make life better for employees and customers.

Article
How to Boost Customer Retention
By Jennifer Dublino | September 26, 2024

Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.

Article
What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | September 20, 2024

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Article
11 Essential Components of Excellent Customer Service
By Megan Totka | September 19, 2024

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Article
How to Create Community Around Your Brand
By Jennifer Dublino | September 13, 2024

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Article
Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | September 09, 2024

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

Article
Entrepreneurs, Take Note: 9 Trends in Online Purchasing Habits
By Jennifer Dublino | September 04, 2024

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Article
How to Choose the Best Call Center Software
By Mark Fairlie | August 27, 2024

Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.

Article
How to Provide an Honest and Ethical User Experience
By Sean Peek | August 07, 2024

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.

Article
Experience Over Goods: The Millennial Shift in Spending
By Jennifer Dublino | July 30, 2024

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

Article
Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | July 22, 2024

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

woman looking at computer data
Article
Know Your Customers: How Different Generations Prefer to Pay
By Sean Peek | July 09, 2024

Businesses should understand what payment tools their customers like to use. Learn the methods different demographics favor.

Article
Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | June 26, 2024

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

Article
How Do You Sustain and Grow Your Customer Relationships?
By Jennifer Dublino | June 24, 2024

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Article
Keep It Simple: Why Businesses Need to ‘KISS’ More and How to Do It
By Sean Peek | June 18, 2024

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

Article
Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | June 18, 2024

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

Corporate gift giving
Article
Does Corporate Gift-Giving Produce The Desired Outcome?
By Ryan McGonagill | May 20, 2024
Article
Using Coupons to Drive Engagement and Retention
By Julie Thompson | May 16, 2024

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Article
Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | May 03, 2024

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.

closeup of a watch
Article
Projects Watches Dials Into What Makes Gen Z Tick (Full Q&A)
By Antonio Ferme | April 19, 2024

An interview with creative director Connor Hudson

Article
Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential 
By Sean Peek | April 18, 2024

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

Man giving presentation in boardroom
Article
What Is Lead Scoring?
By Julie Thompson | April 18, 2024

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Man working from home
Article
How to Make Your CRM Your Company’s Most Flexible Tool
By Mark Fairlie | April 18, 2024

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.

Article
How Much Does Customer Service Training Cost?
By Jennifer Dublino | April 04, 2024

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

Article
Features of Call Center Systems
By Sean Peek | April 04, 2024

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

Article
10 Ways to Get Good Customer Reviews
By Skye Schooley | March 01, 2024

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

Prey movie poster
Article
By Dropping “Predator,” Prey Shows How to Trust Your Audience
By Dan Ketchum | July 10, 2023

Sometimes a brand is so successful that it’s bigger than a name-drop.