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Customer Relations

When your customers have questions or problems, it’s your job to resolve them. Creating a helpful customer service team that’s responsive and effective is key to maintaining customer satisfaction. These guides, how-to’s and tips will help you meet your customers’ needs and keep them coming back time and again.

Latest: Advice, Tips and Resources

Article
Keep It Simple Stupid: How Businesses Can Use the KISS Principle
By Sean Peek | July 21, 2025

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

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10 Ways to Get Good Customer Reviews
By Skye Schooley | July 11, 2025

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

CRM icon on a tablet
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20 Features to Look for in a CRM
By Mark Fairlie | July 11, 2025

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

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How Much Does Customer Service Training Cost?
By Jennifer Dublino | July 10, 2025

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

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Elevating Expectations: 6 Ways Product Quality Affects Your Brand
By Sammi Caramela | July 10, 2025

Product quality builds customer trust, drives repeat business, and boosts profitability. High-quality products reduce complaints and increase loyalty.

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Using Coupons to Drive Engagement and Retention
By Julie Thompson | June 30, 2025

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Corporate gift giving
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Does Corporate Gift-Giving Produce The Desired Outcome?
By Ryan McGonagill | June 26, 2025

Nearly half of professionals are influenced to keep working with vendors who send holiday gifts. Recipients expect $100 values but median spend is only $30.

Article
5 Reasons You Should Consider Using a Virtual Receptionist
By Jennifer Dublino | June 13, 2025

Virtual receptionists answer calls, take messages, and schedule appointments remotely for around $250 per month versus $30,000 or more for in-house staff.

Article
11 Signs a Customer Is Not Worth Your Time
By Jennifer Dublino | June 10, 2025

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

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Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | June 02, 2025

Here are five tips for upgrading your reception area and making waiting a more positive experience for your customers.

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Leading With Transparency Promotes Customer Loyalty
By Austin Mac Nab | June 02, 2025

Transparency builds customer trust, boosts loyalty and profits, and sets brands apart by fostering honest pricing, open communication and accountability.

Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | June 02, 2025

Southwest Airlines excels at customer service by empowering employees, eliminating fees and maintaining a fun, people-first culture across all operations.

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How Much Can a Bad Review Hurt Your Business?
By Jennifer Dublino | May 16, 2025

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

office meeting
Article
Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | May 14, 2025

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

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How to Build Trust With E-Commerce Customers
By Sammi Caramela | May 12, 2025

Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.

Article
How to Make Money in Retirement: A Guide to Turning a Hobby Into a Side Business
By Jennifer Dublino | May 06, 2025

Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.

Article
How Page Load Speed Affects Customer Behavior
By Mark Fairlie | April 28, 2025

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

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Building Brand Intimacy: 10 Ways to Connect Emotionally With Customers
By Julie Thompson | April 14, 2025

Emotions help power buying decisions and increase the likelihood that customers will recommend your company to others.

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Repeat Business: 8 Ways to Keep Your Customers Coming Back
By Sean Peek | April 04, 2025

Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.

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6 Ways Email Automation Can Elevate Your Customer Support
By Sean Peek | February 19, 2025

Use these strategies to automate your email communications without coming across as cold to your customers.

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Are Chatbots AI? How to Differentiate Chatbots From Conversational AI
By Mark Fairlie | February 19, 2025

Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.

Article
Customer Delight: The New Standard in Customer Service
By Sean Peek | January 14, 2025

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

Article
A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | January 14, 2025

Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.

Article
What Should You Do When a Client Ignores You?
By Miranda Fraraccio | January 02, 2025

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

Article
Best Customer Tracking Methods for Your Small Business
By Jennifer Post | December 18, 2024

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

Article
8 Components of Customer Personas
By Tabitha Naylor | December 02, 2024

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Article
5 Ideas to Boost Your Loyalty Program’s Success
By Mark Fairlie | November 26, 2024

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

business tools
Article
The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | November 18, 2024

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

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Article
Projects Watches Dials Into What Makes Gen Z Tick (Full Q&A)
By Antonio Ferme | April 19, 2024

An interview with creative director Connor Hudson

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Article
How to Make Your CRM Your Company’s Most Flexible Tool
By Mark Fairlie | April 18, 2024

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.