Customer Relations
When your customers have questions or problems, it’s your job to resolve them. Creating a helpful customer service team that’s responsive and effective is key to maintaining customer satisfaction. These guides, how-to’s and tips will help you meet your customers’ needs and keep them coming back time and again.
Latest: Advice, Tips and Resources
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Repeat Business: 8 Ways to Keep Your Customers Coming Back
By Sean Peek | January 14, 2026
Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.
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How to Make Money in Retirement: A Guide to Turning a Hobby Into a Side Business
By Jennifer Dublino | January 13, 2026
Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.
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Building Brand Intimacy: 10 Ways to Connect Emotionally With Customers
By Julie Thompson | January 13, 2026
Emotions help power buying decisions and increase the likelihood that customers will recommend your company to others.
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How Page Load Speed Affects Customer Behavior
By Mark Fairlie | January 12, 2026
Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.
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How to Build Trust With E-Commerce Customers
By Sammi Caramela | January 12, 2026
Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.
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Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | January 12, 2026
Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.
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Leading With Transparency Promotes Customer Loyalty
By Austin Mac Nab | January 09, 2026
Transparency builds customer trust, boosts loyalty and profits, and sets brands apart by fostering honest pricing, open communication and accountability.
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Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | January 09, 2026
Here are five tips for upgrading your reception area and making waiting a more positive experience for your customers.
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10 Ways to Get Good Customer Reviews
By Skye Schooley | January 09, 2026
Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.
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11 Signs a Customer Is Not Worth Your Time
By Jennifer Dublino | January 09, 2026
The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.
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Using Coupons to Drive Engagement and Retention
By Julie Thompson | January 09, 2026
Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.
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What Makes Customer Loyalty So Important
By Max Freedman | January 06, 2026
Boost customer loyalty with rewards, referrals, and great service to drive repeat business and long-term growth.
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Entrepreneurs, Take Note: 9 Trends in Online Purchasing Habits
By Jennifer Dublino | January 05, 2026
E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.
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How to Boost Customer Retention
By Jennifer Dublino | January 05, 2026
Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.
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The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | January 02, 2026
If you’re too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.
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What Is Lead Scoring?
By Julie Thompson | January 02, 2026
When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.
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Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential
By Sean Peek | December 19, 2025
Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.
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5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | December 18, 2025
Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.
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How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | December 18, 2025
Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.
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What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | December 17, 2025
Customers have high expectations for responsiveness, personalization, and support across multiple communications channels like phone, email, chat and text.
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Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | December 17, 2025
Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.
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5 Tips for Reengaging Past Clients
By Jamie Johnson | December 17, 2025
Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.
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Aim and Fire! How to Identify Your Target Audience
By Mark Fairlie | December 11, 2025
Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.
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How Do You Sustain and Grow Your Customer Relationships?
By Jennifer Dublino | October 30, 2025
The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.
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Millennials’ Buying Behavior: Experiences Over Goods
By Jennifer Dublino | September 02, 2025
Learn millennial buying habits and financial realities, and see marketing strategies to connect with this influential demographic and earn their business.
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Keep Your Customers Coming Back With a Recurring Revenue Sales Model
By Jennifer Dublino | August 27, 2025
Boost revenue with a recurring model — retain customers, ensure steady cash flow and scale your business.
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Know Your Customers: How Different Generations Prefer to Pay
By Sean Peek | July 23, 2025
Each generation has unique payment preferences, from Gen Z’s mobile payments to boomers’ credit cards. Top POS systems support these preferences.
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Keep It Simple Stupid: How Businesses Can Use the KISS Principle
By Sean Peek | July 21, 2025
Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.
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How Much Does Customer Service Training Cost?
By Jennifer Dublino | July 10, 2025
Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.
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Does Corporate Gift-Giving Produce The Desired Outcome?
By Ryan McGonagill | June 26, 2025
Nearly half of professionals are influenced to keep working with vendors who send holiday gifts. Recipients expect $100 values but median spend is only $30.