Customer Relations

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.

Virtual receptionists answer calls, take messages, and schedule appointments remotely for around $250 per month versus $30,000 or more for in-house staff.

Use these strategies to automate your email communications without coming across as cold to your customers.

Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.

Southwest Airlines excels at customer service by empowering employees, eliminating fees and maintaining a fun, people-first culture across all operations.

Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.

Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.

Emotions help power buying decisions and increase the likelihood that customers will recommend your company to others.

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

Transparency builds customer trust, boosts loyalty and profits, and sets brands apart by fostering honest pricing, open communication and accountability.

Here are five tips for upgrading your reception area and making waiting a more positive experience for your customers.

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

Boost customer loyalty with rewards, referrals, and great service to drive repeat business and long-term growth.

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.

If you’re too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.

Upfront deposits show customers you're providing something of value. Learn when to require a deposit and six tips for collecting upfront payments.