Digital Marketing
Digital spaces have become increasingly important for reaching potential customers, and digital marketing helps you take advantage of today's online environment. Whether capturing organic traffic with your social media profiles and website, driving paid clicks through advertising and affiliate marketing, or generating brand awareness through earned media online, there are plenty of ways digital marketing can help you grow your business.
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How Will Blockchain Impact Digital Marketing?
By Mark Fairlie | December 19, 2026
There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.
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How AI Search Is Changing Online Reputation Management for Small Businesses
By Adam Uzialko | May 29, 2026
Online reputation management is about managing your brand everywhere it shows up, and AI is changing how that looks. Here’s what you need to know.
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LinkedIn Networking Tips for Business Success
By Jennifer Dublino | May 28, 2026
Learn how to network on LinkedIn more effectively with tips for building professional relationships, growing your visibility and connecting with clients, partners and industry leaders.
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How to Create a Business Profile on LinkedIn
By Mark Fairlie | May 28, 2026
Learn how to create a LinkedIn company page, improve search visibility and use LinkedIn tools to attract customers, employees and business partners.
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Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | May 26, 2026
Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.
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How to Create a Marketing Plan for Startups
By Skye Schooley | May 21, 2026
Learn how to create a startup marketing plan that attracts customers, builds brand awareness and supports long-term growth through SEO, social media, email marketing and sales funnel strategies.
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Improve Your Customer Retention With Social Media
By Jennifer Dublino | May 21, 2026
Discover how social media can strengthen customer retention through engagement, customer service, loyalty programs and community-building strategies.
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Why Small Businesses Need a Social Media Presence
By Sean Peek | May 21, 2026
Learn why social media matters for small businesses, which platforms to focus on and how to create a practical strategy that builds engagement, trust and sales.
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The 8 Most Effective Ways to Manage Your Online Reputation
By Jennifer Dublino | May 21, 2026
Learn how to manage your online reputation with practical strategies for monitoring reviews, responding to feedback, building trust and strengthening your brand online.
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Instagram for Business: Key Benefits and Best Practices
By Kiely Kuligowski | May 20, 2026
Instagram's 2 billion users, built-in shopping tools, and visual ads help businesses reach new customers, drive sales, and build brand engagement daily.
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The 5:3:2 Rule for Social Media Explained
By Jennifer Dublino | May 18, 2026
Social media marketing is an effective way of improving audience engagement and building your brand, but you need a strategy. Learn how to use the 5:3:2 rule.
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How to Identify and Remove Fake Google Reviews
By Adam Uzialko | May 14, 2026
Fake Google reviews can affect a brand’s reputation and do real damage. This guide explains how to identify and remove fake reviews before they can harm your business.
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10 Tips to Keep Your Emails Out of Gmail’s Promotions Tab
By Julie Thompson | May 08, 2026
Learn 10 practical ways to keep your marketing emails out of Gmail’s Promotions tab, improve deliverability and give subscribers more reasons to open.
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Email Marketing Best Practices: How to Avoid Creating an Annoying Campaign
By Andrew Martins | May 08, 2026
Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.
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Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Jennifer Dublino | May 05, 2026
Learn the legal rules for social media contests and sweepstakes, including AMOE, state registration, platform policies, tax requirements and giveaway best practices.
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8 Cringey Brand Fails on Social Media
By Julie Thompson | April 21, 2026
Learn from 8 cringey social media brand fails and discover practical tips to avoid costly mistakes, protect your reputation and improve your marketing strategy.
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Instagram Best Posting Practices
By Kiely Kuligowski | April 16, 2026
Learn Instagram best practices to boost engagement, reach more customers and turn your posts into real business results.
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How to Remove Negative Content From Google: A DIY Guide for Small Businesses
By Adam Uzialko | April 15, 2026
Brand reputation management means proactively influencing the narrative around your business, and that includes removing negative content from Google.
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4 Benefits of Using Social Media to Grow Your Small Business
By Jennifer Dublino | April 15, 2026
Discover four key benefits of social media for small businesses, plus common mistakes to avoid and tips to improve engagement, trust and sales.
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How to Set Up & Leverage Your Instagram Business Account
By Kiely Kuligowski | April 13, 2026
Instagram Business accounts can be indispensable in promoting your brand through social media marketing. Here is what you need to know to leverage your account.
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Emojis at work: Should you use emojis in business communications?
By Sean Peek | March 26, 2026
Here's how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.
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Brand Videos: How Much Do They Really Cost?
By Matt Byrom | March 23, 2026
Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.
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The ROI of Marketing Automation: When, Where, and How to Automate
By Adam Uzialko | March 20, 2026
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5 Ways to Influence Your Email Subscribers With Relevant Content
By Jennifer Dublino | March 16, 2026
Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.
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How to Grow Your E-Commerce Sales Through SMS Marketing
By Adam Uzialko | March 12, 2026
E-commerce businesses can benefit from text message marketing by building an engaged SMS list and stay compliant with legal requirements and best practices.
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Personal branding strategies: 8 social media networks to use for self-branding
By Jennifer Dublino | March 11, 2026
Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.
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MMS vs. SMS: Which is Best for Text Message Marketing?
By Mark Fairlie | March 09, 2026
SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business's marketing campaign.
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How to Draft an Email Newsletter
By Rachelle Gordon | February 23, 2026
Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan
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7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | February 21, 2026
Online communities keep your target audience engaged with one another and your brand. Here’s how to effectively build an online community.
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How to Use SMS Messaging for Your Business
By David Gargaro | February 10, 2026
Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.