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Digital Marketing

Digital spaces have become increasingly important for reaching potential customers, and digital marketing helps you take advantage of today's online environment. Whether capturing organic traffic with your social media profiles and website, driving paid clicks through advertising and affiliate marketing, or generating brand awareness through earned media online, there are plenty of ways digital marketing can help you grow your business.

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Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | January 10, 2025

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

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How to Grow Your Email List
By Kiely Kuligowski | January 10, 2025

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

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Instagram Business Accounts: Does Your Brand Need One?
By Kiely Kuligowski | January 10, 2025

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

people playing video games
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7 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | January 10, 2025

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

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How to Create a Business Profile on LinkedIn
By Mark Fairlie | January 09, 2025

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

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Online Reputation Management and Why It Is Important
By Danielle Fallon-O’Leary | January 06, 2025

This guide describes online reputation management and how brands can use it to keep their public image positive.

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How to Network on LinkedIn Like a Pro
By Jennifer Dublino | December 17, 2024

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

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8 Questions to Ask Before Connecting With Your Audience on Social Media
By Rotem Gal | December 16, 2024

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

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10 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Julie Thompson | December 11, 2024

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

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Email Analytics: Metrics You Should Be Tracking
By Nicole Fallon | December 11, 2024

Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.

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8 Cringey Brand Fails on Social Media
By Julie Thompson | December 11, 2024

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

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9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | December 05, 2024

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

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GDPR: Email Marketing in the Age of Digital Privacy
By Adam Uzialko | December 02, 2024

Digital privacy laws can impact how a business does email marketing campaigns. Here is what you should know before you push send.

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7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | December 02, 2024

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

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The 8 Most Effective Ways to Manage Your Online Reputation
By Jennifer Dublino | November 22, 2024

Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.

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How to Draft an Email Newsletter
By Rachelle Gordon | November 20, 2024

Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan.

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Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | November 20, 2024

Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

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How to Engage Millennials Using Instagram
By Jennifer Dublino | November 14, 2024

Millennials frequently use the Instagram social media platform. Learn how to use Instagram to engage millennials and see what Instagram mistakes to avoid.

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How Will Blockchain Impact Digital Marketing?
By Mark Fairlie | November 07, 2024

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

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How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | October 25, 2024

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

Businessman working on a laptop
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How to Boost Online Awareness of Your Brand
By Devon Vocke | October 24, 2024

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

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Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | October 23, 2024

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

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How to Use YouTube to Build Community
By Sean Peek | October 23, 2024

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

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How to Create and Write Your Business’s First E-Book
By Chris Christoff | October 10, 2024

Here are the benefits of creating an e-book for your business, and how you can create one, step by step.

marketing analysts SEO
Article
8 Technical SEO Tips to Increase Website Traffic and Conversions
By Mark Fairlie | October 07, 2024

Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.

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How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | October 07, 2024

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

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Website Design Tips for Small Businesses
By Jennifer Dublino | October 01, 2024

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

Businesswoman with mobile phone in hand
Article
What Is SMS for Business?
By David Gargaro | September 30, 2024

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

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15 Successful Text Message Marketing Examples
By Shannon Flynn | September 30, 2024

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

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5 Ways to Influence Your Email Subscribers With Relevant Content
By Jennifer Dublino | September 27, 2024

Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.