Digital Marketing
Digital spaces have become increasingly important for reaching potential customers, and digital marketing helps you take advantage of today's online environment. Whether capturing organic traffic with your social media profiles and website, driving paid clicks through advertising and affiliate marketing, or generating brand awareness through earned media online, there are plenty of ways digital marketing can help you grow your business.
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What Is Channel Management?
By Jennifer Dublino | January 16, 2026
Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.
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Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | January 16, 2026
Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.
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Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
By Jennifer Dublino | January 16, 2026
If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.
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Everything You Need to Know About Email Marketing Campaigns
By Sean Peek | January 16, 2026
Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.
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The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | January 15, 2026
There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more.
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Business Domain Names: Everything You Need to Know
By Mark Fairlie | January 15, 2026
Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.
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What Are TikTok Alternatives for My Business?
By Jennifer Dublino | January 15, 2026
TikTok was banned in the U.S. in late 2024, leaving Instagram Reels, YouTube Shorts, and Triller as top alternatives for short-form video content.
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8 Ways to Track Trends on Social Media
By Tom Anziano | January 15, 2026
When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.
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Why Every Business Should Be Using Multiple Social Media Accounts
By Julie Thompson | January 14, 2026
Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).
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10 Reasons Every Entrepreneur Needs a Branded Email Address
By Sean Peek | January 14, 2026
Don't use personal or generic email addresses for your startup. Learn why you need a branded email address for your business communications.
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Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | January 12, 2026
Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.
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How to Engage Your Email Subscribers More Efficiently
By Amanda Hoffman | January 12, 2026
Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.
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8 Tips to Become a Better Brand Storyteller
By Jennifer Post | January 12, 2026
Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.
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Is Social Media Marketing Still Worth It?
By Jennifer Dublino | January 09, 2026
More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.
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The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | January 09, 2026
: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.
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How to Improve Your Social Media Presence
By Jennifer Dublino | January 09, 2026
Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.
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Reddit Marketing: A Full Guide
By Danielle Fallon-O’Leary | January 07, 2026
Discover the benefits and best practices for marketing and advertising your business on Reddit.
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How to Boost Online Awareness of Your Brand
By Natalie Hamingson | January 07, 2026
Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.
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How to Create Your Own Email Domain: A Complete Guide
By Amanda Hoffman | January 06, 2026
Learn how to create your own email domain to boost your business credibility today.
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Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | January 06, 2026
Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.
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Social Media Fails: Mistakes Brands Must Avoid
By Julie Thompson | January 06, 2026
Social media fails from Burger King, Netflix and more show how poorly timed or tone-deaf posts can backfire. See case studies and best practices.
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Why Small Businesses Need a Social Media Presence
By Sean Peek | January 06, 2026
Social media helps small businesses boost visibility, engage customers, drive traffic and build brand loyalty on platforms like Facebook, Instagram and X.
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Instagram for Business: Key Benefits and Best Practices
By Kiely Kuligowski | January 06, 2026
Instagram's 2 billion users, built-in shopping tools, and visual ads help businesses reach new customers, drive sales, and build brand engagement daily.
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Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | January 06, 2026
A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.
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How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | January 05, 2026
Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.
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The 8 Most Effective Ways to Manage Your Online Reputation
By Jennifer Dublino | January 05, 2026
Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.
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Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Jennifer Dublino | January 05, 2026
Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.
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Website Design Tips for Small Businesses
By Jennifer Dublino | January 05, 2026
Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.
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Improve Your Customer Retention With Social Media
By Jennifer Dublino | January 02, 2026
Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.
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What Is Opt-in Email Marketing?
By Jennifer Post | January 02, 2026
Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.