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Digital Marketing

Digital spaces have become increasingly important for reaching potential customers, and digital marketing helps you take advantage of today's online environment. Whether capturing organic traffic with your social media profiles and website, driving paid clicks through advertising and affiliate marketing, or generating brand awareness through earned media online, there are plenty of ways digital marketing can help you grow your business.

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10 Tips to Keep Your Emails Out of Gmail’s Promotions Tab
By Julie Thompson | October 23, 2026
While email marketing is effective, Gmail's Promotions tab has made it more challenging for marketers to get their emails opened.
marketing team
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How to Track Brand Mentions in AI Search
By Adam Uzialko | October 21, 2026
The emergence of AI search adds new channels where your brand can be mentioned. Here’s how to track how often and in what contexts you’re showing up.
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Website Design Tips for Small Businesses
By Jennifer Dublino | October 02, 2026
A website may be your business's only chance to make a positive first impression. Here's how to make it count.
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Using X (Formerly Twitter) as a Customer Support Channel
By Jennifer Dublino | October 02, 2026
This social platform is excellent for establishing and maintaining customer relationships.
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7 Ways to Use Text Messaging for Customer Service
By David Gargaro | October 01, 2026
Text messaging gives businesses a fast, direct way to support customers and stay connected.
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Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | October 01, 2026
Brands are spending more on sponsored content from social media influencers ― but how much do these stars make?
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8 Cringey Brand Fails on Social Media
By Julie Thompson | October 01, 2026
Thank goodness your marketing team is better than this … right?
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How to Draft an Email Newsletter
By Rachelle Gordon | September 29, 2026
Email newsletters remain one of the most cost-effective marketing tools for nurturing leads and retaining customers.
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Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | September 29, 2026
Social media marketing is crucial to modern business. Here’s a step-by-step guide to creating a successful strategy.
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Small Business Blogging: 6 Reasons It Works and Tips for Execution
By Jennifer Post | September 25, 2026
You need a blog for your small business, as the benefits are well worth the effort.
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Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | September 24, 2026
Follow these templates and guidelines to get started on your business's marketing plan.
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Reddit Marketing: A Full Guide
By Danielle Fallon-O’Leary | September 24, 2026
Reddit's broad popularity and niche subcommunities offer a unique opportunity to boost visibility and authority.
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8 Questions to Ask Before Connecting With Your Audience on Social Media
By Rotem Gal | September 23, 2026
Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.
hand on a keyboard
Article
What Is Generative Engine Optimization (GEO)? A Small Business Guide
By Adam Uzialko | September 23, 2026
Google published official guidance on optimizing for AI answers in 2026, and much of what GEO vendors sell is on its list of things to ignore.
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Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Jennifer Dublino | September 18, 2026
Contests and sweepstakes can boost engagement, generate leads and create buzz for your brand, but doing it right matters.
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11 Ways to Improve Your PPC Strategy
By Jennifer Dublino | September 14, 2026
Improve your campaign’s effectiveness by using these tips.
online customer
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How to Create a Contest That Makes Your Brand Go Viral
By Sean Peek | September 14, 2026
You’ve seen other brands run big-time contests. Now it’s your turn to do the same.
Businessman working on a laptop
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How to Boost Online Awareness of Your Brand
By Natalie Hamingson | September 09, 2026
Businesses rely on brand awareness to build customer engagement. Here are strategies to increase your company's profile.
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7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | September 09, 2026
For your business to fully succeed, you need to build a vibrant community that you can tap into for engagement.
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5 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | September 09, 2026
Enhance your brand reputation and cultivate a loyal following.
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What Is Channel Management?
By Jennifer Dublino | September 08, 2026
Channel management aligns a company with its customers’ needs.
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Email Analytics: Metrics You Should Be Tracking
By Nicole Fallon | August 18, 2026
Email analytics can inform your email marketing campaigns, improve customer engagement and drive more conversions.
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How to Improve Your Social Media Presence
By Jennifer Dublino | August 06, 2026
A robust, thoughtful social media presence can boost brand awareness and increase sales. Learn how to hone your social strategy.
Business owner working on a laptop
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What Is CTR in Email?
By Amanda Hoffman | August 05, 2026
The click-through rate is a critical metric for measuring a small business's email marketing success.
creative marketing team
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Personal branding strategies: 8 social media networks to use for self-branding
By Jennifer Dublino | July 17, 2026
As a business owner, you and your business are inseparable, so personal branding is a necessity.
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Email Marketing Best Practices: How to Avoid Creating an Annoying Campaign
By Andrew Martins | July 16, 2026
Abide by email marketing best practices for more effective and well-received campaigns.
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10 Reasons Every Entrepreneur Needs a Branded Email Address
By Sean Peek | July 16, 2026
An email address that uses your company's name makes a more professional impression.
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How to Create a Business Profile on LinkedIn
By Mark Fairlie | July 15, 2026
Connect with potential partners and top talent in your industry.
business plan
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Why Personal Branding Is Crucial for Any Industry
By Jennifer Dublino | July 14, 2026
Building a personal brand can boost sales and give you a competitive edge.