Digital Marketing

Digital spaces have become increasingly important for reaching potential customers, and digital marketing helps you take advantage of today's online environment. Whether capturing organic traffic with your social media profiles and website, driving paid clicks through advertising and affiliate marketing, or generating brand awareness through earned media online, there are plenty of ways digital marketing can help you grow your business.

AdvertisingCorporate CommunicationsCustomer RelationsDigital MarketingMarketing Tools

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Paid vs. Organic Social Media: How to Strike the Right Balance

By Skye Schooley | May 26, 2026

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

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How to Create a Marketing Plan for Startups

By Skye Schooley | May 21, 2026

Learn how to create a startup marketing plan that attracts customers, builds brand awareness and supports long-term growth through SEO, social media, email marketing and sales funnel strategies.

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Improve Your Customer Retention With Social Media

By Jennifer Dublino | May 21, 2026

Discover how social media can strengthen customer retention through engagement, customer service, loyalty programs and community-building strategies.

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Why Small Businesses Need a Social Media Presence

By Sean Peek | May 21, 2026

Learn why social media matters for small businesses, which platforms to focus on and how to create a practical strategy that builds engagement, trust and sales.

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Instagram for Business: Key Benefits and Best Practices

By Kiely Kuligowski | May 20, 2026

Instagram's 2 billion users, built-in shopping tools, and visual ads help businesses reach new customers, drive sales, and build brand engagement daily.

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The 5:3:2 Rule for Social Media Explained

By Jennifer Dublino | May 18, 2026

Social media marketing is an effective way of improving audience engagement and building your brand, but you need a strategy. Learn how to use the 5:3:2 rule.

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How to Identify and Remove Fake Google Reviews

By Adam Uzialko | May 14, 2026

Fake Google reviews can affect a brand’s reputation and do real damage. This guide explains how to identify and remove fake reviews before they can harm your business.

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10 Tips to Keep Your Emails Out of Gmail’s Promotions Tab

By Julie Thompson | May 08, 2026

Learn 10 practical ways to keep your marketing emails out of Gmail’s Promotions tab, improve deliverability and give subscribers more reasons to open.

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Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes

By Jennifer Dublino | May 05, 2026

Learn the legal rules for social media contests and sweepstakes, including AMOE, state registration, platform policies, tax requirements and giveaway best practices.

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Instagram Best Posting Practices

By Kiely Kuligowski | April 16, 2026

Learn Instagram best practices to boost engagement, reach more customers and turn your posts into real business results.

Remove Negative Content from Google graphic

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How to Remove Negative Content From Google: A DIY Guide for Small Businesses

By Adam Uzialko | April 15, 2026

Brand reputation management means proactively influencing the narrative around your business, and that includes removing negative content from Google.

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4 Benefits of Using Social Media to Grow Your Small Business

By Jennifer Dublino | April 15, 2026

Discover four key benefits of social media for small businesses, plus common mistakes to avoid and tips to improve engagement, trust and sales.

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How to Set Up & Leverage Your Instagram Business Account

By Kiely Kuligowski | April 13, 2026

Instagram Business accounts can be indispensable in promoting your brand through social media marketing. Here is what you need to know to leverage your account.

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Emojis at work: Should you use emojis in business communications?

By Sean Peek | March 26, 2026

Here's how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.

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Brand Videos: How Much Do They Really Cost?

By Matt Byrom | March 23, 2026

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

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The ROI of Marketing Automation: When, Where, and How to Automate

By Adam Uzialko | March 20, 2026

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5 Ways to Influence Your Email Subscribers With Relevant Content

By Jennifer Dublino | March 16, 2026

Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.

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How to Grow Your E-Commerce Sales Through SMS Marketing

By Adam Uzialko | March 12, 2026

E-commerce businesses can benefit from text message marketing by building an engaged SMS list and stay compliant with legal requirements and best practices.

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MMS vs. SMS: Which is Best for Text Message Marketing?

By Mark Fairlie | March 09, 2026

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business's marketing campaign.

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7 Ways to Use Text Messaging for Customer Service

By David Gargaro | January 30, 2026

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

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Hidden Costs of Restaurant Marketing

By Jennifer Dublino | January 30, 2026

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

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Why You Need a Mix of Push and Pull Marketing

By Sammi Caramela | January 30, 2026

Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

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How to Create and Write Your Business’s First E-Book

By Chris Christoff | January 30, 2026

Here are the benefits of creating an e-book for your business, and how you can create one, step by step.

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How to Use YouTube to Build Community

By Sean Peek | January 30, 2026

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

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How to Develop a Solid E-Commerce Marketing Strategy

By Jamie Johnson | January 29, 2026

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.

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Learn by Example: 7 Successful Small Business Marketing Campaigns

By Sean Peek | January 29, 2026

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

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How to Create a Contest That Makes Your Brand Go Viral

By Sean Peek | January 27, 2026

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

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How Email and SMS Work Together to Strengthen Brand Marketing

By Adam Uzialko | January 27, 2026

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

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Online Reputation Management and Why It Is Important

By Danielle Fallon-O’Leary | January 26, 2026

This guide describes online reputation management and how brands can use it to keep their public image positive.

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GDPR: Email Marketing in the Age of Digital Privacy

By Adam Uzialko | January 23, 2026

Digital privacy laws can impact how a business conducts email marketing campaigns. Here is what you should know before you push send.

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