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Turn It Up: 5 Aggressive Marketing Strategies for Startups in Any Industry

ByFaizan Raza, writer
Apr 01, 2016
Image Credit: Jacob Lund/Shutterstock
> Business Basics

Nothing fuels a startup like sales. Even if the product isn’t perfect, selling a good product is better than forgoing sales to sell a perfect product later.

Besides, updates to a product line down the road will be a great opportunity to get some repeat business from early adopters.

Plus, new product releases represent excellent PR opportunities to build buzz and increase free market exposure. 

So, if you’ve got a decent product ready to go, then how do you market it so that you can sell as many as possible, in as short a period of time as possible?

Related Article: Using Sales and Marketing Automation to Improve Your Bottomline

Below you’ll find six strategies designed to amp your sales from day one. 

Reach Influencers and Cultivate Relationships 

The most important people in your market are the individuals that speak to your target audience on a daily basis.

These could be TV or radio personalities, or they may be YouTube channel hosts.

Simply put, if your target customer is paying attention to them, you need to use these influencers to your advantage.

Email them, call them, offer them free products and above all else, treat them as your best customers.

A mention from an influencer can propel your startup from a nobody to a legitimate force to be reckoned with. 

Some startups have had success negotiating market deals with influencers.

For example, Happy Feet had a great deal of success marketing their oversized sneakers and slippers by working with Jersey Shore’s Snooki.

She tweeted their product out to their followers, and in return she received a commission on every pair sold. 

Get creative and find ways to develop relationships with the influencers that your customers are paying attention to. 

Hammer Home How Much Your Product is Needed 

There’s a certain element of fear to any marketing campaign. It might be the fear that you’re not as attractive as the model in the ad unless you buy the perfume or cologne they’re wearing.

Or, your home needs a home security system because X number of home robberies occur every year in your neighborhood.

Or, there’s the extreme example where a company infects a computer with a virus and forces the end-user to find options to remove ransomware from their computer

Hopefully you’re ethical enough to know where the line is, and how to stay on the right side of providing a sense of urgency, without being malicious.

To do this, major retailers do weekly sales and clearances that build a sense of urgency in the buyer.

Human nature tells us that when something is less available, or only available for a limited time, we are more motivated to make a purchase quickly. 

Related Article: The Full-Time Funnel: Improving B2B Lead Nurturing with Marketing Automation

Get the Buzz Going 

In the world of social media, there’s no such thing as bad attention. The more consumers are talking about your brand or service with their friends, publicly online, the more free advertising you’re getting.

Tech-savvy companies are beginning to use a variety of marketing tactics on Instagram and other social media platforms. 

Start taking pictures around the office. Curate them into collections and type up little stories to go along with them.

Maybe one of your partners has a strong band-story for why your product was created; empower them to share their story and tag your company in the post. 

Once the buzz starts, don’t forget to engage. Pay close attention to what is being shared, liked and followed the most.

Once you identify the high-performing tactics that your audiences love, hammer it home with unwavering attention.

Emotion Outsells Logic 

According to a variety of studies, emotional advertisements are the most effective.

Ads that combine logical triggers, along with emotional triggers are only 60 percent as effective as purely emotional ads, with purely logical advertisements scoring the worst.

So, if you haven’t figured it out by now, you need to get out there and pull on some heartstrings.

A Whirlpool ad that went viral, first emphasized a wholesome family and the challenges a mom and dad face raising a family.

It takes the viewer back and allows them to feel the nostalgia for times when parents were able to save the day and make things easier.

For parents, the whirlpool washer that’s advertised is able to make things just a little bit easier for mom.

And, if it makes things easier for mom, things are easier on the family and there’s more time to spend making fun family memories.   

Related Article: Spreading Cheer: How to Turn Happy Customers Into Your New Killer Sales Team

Emotional Power, Influencer Marketing and Need Based Value Propositions 

When crafting your company’s advertising campaigns, focus on striking an emotional tone that plays on the hopes and dreams of your audience.

If you can parley the support of an influencer in your market, you’ll reach an exponentially higher number of people.

Focus your message on why your customers absolutely need your product right now to solve a major problem in their life, and you’ll find new customers rushing to open their wallets for you. 

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Faizan Raza
Faizan Raza
See Faizan Raza's Profile
I love business authors, publishing, and talking incessantly about them. My passion is partnering with authors to bring worthwhile content to publication. I started this blog as a way to create a community of writers, both published and seeking publication.
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