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Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

Latest: Advice, Tips and Resources

Best Pick
The Best CRM Software of 2025
By Mark Fairlie | October 01, 2025

HubSpot, Salesforce and Zoho CRM offer comprehensive customer relationship management with automation, analytics and integration features.

Article
How to Make Your Website Mobile-Friendly
By Julie Thompson | September 26, 2025

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Businesswoman with mobile phone in hand
Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | September 25, 2025

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Article
7 Benefits of Text Message Marketing
By Skye Schooley | September 24, 2025

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

hands using a smartphone
Article
Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | September 10, 2025

Learn the key regulations governing SMS marketing, the penalties for noncompliance and how to keep your campaigns both effective and legal.

Article
Strategies for Building Brand Trust Through Video
By Joe Forte | September 08, 2025

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Article
How Can a Bluetooth Beacon Integrate With Traditional Marketing?
By Jennifer Dublino | September 02, 2025

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Review
Keap CRM Review and Pricing
By Nadia Reckmann | August 12, 2025

Keap CRM offers powerful automation with AI-powered workflows and drag-and-drop builders. Pricing starts at $249/month for 2 users and 1,500 contacts.

Article
Why Simple Marketing Automation is Better Than Complex Systems
By Natalie Hamingson | August 11, 2025

Looking for the right marketing automation platform for your business? Check out our detailed guide.

Review
SimpleTexting Review and Pricing
By Mark Fairlie | August 08, 2025

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Hubspot logo
Review
HubSpot CRM Review and Pricing
By Nadia Reckmann | August 01, 2025

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

Review
Textedly Review and Pricing
By Mark Fairlie | July 28, 2025

Textedly SMS marketing starts at $19/month with low per-message rates, text-to-pay features, review management, and omnichannel inboxes for businesses.

Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Jennifer Dublino | July 24, 2025

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Article
How to Use Video Content Marketing More Effectively
By Jennifer Dublino | July 24, 2025

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Article
13 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | July 24, 2025

Turn blog posts into email newsletters, LinkedIn articles, social media graphics, videos, podcasts, and infographics to reach new audiences and boost SEO.

Review
Zendesk Review and Pricing
By Mark Fairlie | July 23, 2025

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.

Article
8 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | July 17, 2025

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

Article
User-Generated Content: More Than Customer Reviews
By Mark Fairlie | July 16, 2025

User-generated content boosts trust, engagement and conversions — turning customers into brand advocates and delivering cost-effective marketing results.

Article
Internet Advertising: How New Technology Is Impacting Online Advertising
By Stella Morrison | July 14, 2025

Learn how technology is changing and how adapting to it can help your marketing.

Article
CRM Switch: 5 Tips for CRM Change Management
By Alex Haimann | July 14, 2025

Switching CRM requires identifying current problems, researching alternatives, data migration, team training and customization. Costs include time and effort.

Article
About Us Page: Why Your Business Needs an ‘About’ Page
By Jennifer Dublino | June 30, 2025

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | June 25, 2025

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

Real estate agent looking at a house exterior
Best Pick
Best CRM for Real Estate Businesses
By Nadia Reckmann | June 23, 2025

Salesforce, Pipedrive and Zoho offer CRM solutions tailored for real estate professionals with lead management and automation tools.

Article
Things You Should Know Before Hiring a Call Center
By Mark Fairlie | June 13, 2025

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

Article
How Much Does It Cost to Build a Website?
By Amanda Hoffman | June 11, 2025

Website costs in 2025 range from $100 for a personal blog to over $20,000 for custom e-commerce. Learn pricing by site type, hidden fees, and DIY vs. agency pros and cons.

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | May 23, 2025

Learn how to target customers in your neighborhood and turn them into loyal clients.

monday.com logo
Review
monday.com Email Marketing Review and Pricing
By Sean Peek | May 20, 2025

Monday.com is a visual project management platform starting at $13 per user per month with customizable dashboards, 250+ integrations and automation.

Textline logo
Review
Textline Review and Pricing
By Mark Fairlie | May 05, 2025

Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.

Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | April 23, 2025

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

Article
Marketing to College Students
By Max Freedman | April 22, 2025

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.