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Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

Latest: Advice, Tips and Resources

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Best Pick
Best CRM for Law Firms
By Mark Fairlie | October 30, 2025

Law firms need to be able to share information about clients quickly and securely — that’s where these CRM systems come in.

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Review
Twilio Messaging Review
By Tom Anziano | October 30, 2025

Twilio is a highly flexible text message marketing platform, making it ideal for small businesses that need a tool tailor-made for their needs.

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Review
Thryv Review
By Tom Anziano | October 30, 2025

Thryv is a text message marketing platform especially well-suited to service-based businesses who want to focus on customer engagement.

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Review
SlickText Review
By Tom Anziano | October 29, 2025

Our SlickText review covers the platform's useful engagement tools and exceptional usability, as well as its competitive pricing.

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Review
ProTexting Review
By Max Freedman | October 29, 2025

Our ProTexting review covers the platform's exceptional usability, flexibility, and impressive slate of features.

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Article
7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | October 29, 2025

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Review
Mailchimp Review
By Adam Uzialko | October 27, 2025

This Mailchimp review covers the user-friendly email marketing platform that offers valuable features for small businesses new to email marketing.

Article
How to Increase In-store Sales With Online Marketing
By Sean Peek | October 27, 2025

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | October 23, 2025

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences and boost SEO.

Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | October 23, 2025

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

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Review
EZ Texting Review and Pricing
By Mark Fairlie | October 21, 2025

EZ Texting is an excellent service for executing text message marketing campaigns. Learn about the platform's tools, pricing and integrations.

Article
Make Money with Google AdSense: Everything to Know to Grow an Empire
By Sean Peek | October 15, 2025

Google's AdSense program allows individuals and businesses to display relevant ads on their websites and make money.

Best Pick
The Best Text Message Marketing Services of 2025
By Mark Fairlie | October 14, 2025

EZ Texting, SimpleTexting and Textedly offer robust SMS marketing platforms with automation, segmentation and analytics.

Article
Email Retargeting Guide: How to Create Your Campaign
By Rachelle Gordon | October 14, 2025

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Best Pick
The Best CRM Software of 2025
By Mark Fairlie | October 01, 2025

HubSpot, Salesforce and Zoho CRM offer comprehensive customer relationship management with automation, analytics and integration features.

Article
How Can a Bluetooth Beacon Integrate With Traditional Marketing?
By Jennifer Dublino | September 02, 2025

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Review
Keap CRM Review and Pricing
By Nadia Reckmann | August 12, 2025

Keap CRM offers powerful automation with AI-powered workflows and drag-and-drop builders. Pricing starts at $249/month for 2 users and 1,500 contacts.

Article
Why Simple Marketing Automation is Better Than Complex Systems
By Natalie Hamingson | August 11, 2025

Looking for the right marketing automation platform for your business? Check out our detailed guide.

Review
SimpleTexting Review and Pricing
By Mark Fairlie | August 08, 2025

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

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Review
HubSpot CRM Review and Pricing
By Nadia Reckmann | August 01, 2025

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

Review
Textedly Review and Pricing
By Mark Fairlie | July 28, 2025

Textedly SMS marketing starts at $19/month with low per-message rates, text-to-pay features, review management, and omnichannel inboxes for businesses.

Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Jennifer Dublino | July 24, 2025

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Article
How to Use Video Content Marketing More Effectively
By Jennifer Dublino | July 24, 2025

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Article
13 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | July 24, 2025

Turn blog posts into email newsletters, LinkedIn articles, social media graphics, videos, podcasts, and infographics to reach new audiences and boost SEO.

Review
Zendesk Review and Pricing
By Mark Fairlie | July 23, 2025

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.

Article
8 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | July 17, 2025

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

Article
User-Generated Content: More Than Customer Reviews
By Mark Fairlie | July 16, 2025

User-generated content boosts trust, engagement and conversions — turning customers into brand advocates and delivering cost-effective marketing results.

Article
Internet Advertising: How New Technology Is Impacting Online Advertising
By Stella Morrison | July 14, 2025

Learn how technology is changing and how adapting to it can help your marketing.

Article
CRM Switch: 5 Tips for CRM Change Management
By Alex Haimann | July 14, 2025

Switching CRM requires identifying current problems, researching alternatives, data migration, team training and customization. Costs include time and effort.

Article
About Us Page: Why Your Business Needs an ‘About’ Page
By Jennifer Dublino | June 30, 2025

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.