Marketing Tools: Expert Advice, Software & Resources

Marketing

Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

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Latest: Advice, Tips and Resources

Article

Salesforce vs. Zendesk Sell Comparison

By Mark Fairlie | September 24, 2026

Salesforce and Zendesk Sell are two leading CRM platforms for small businesses. Here's how they compare.

Article

Salesforce vs. Pipedrive Comparison

By Mark Fairlie | September 24, 2026

Salesforce and Pipedrive are leading customer relationship management platforms for small businesses. Here's how they compare.

Best Pick

Best No-Code Website Builders of 2026

By Adam Uzialko | September 23, 2026

No-code website builders allow you to design and launch your website without ever touching HTML, CSS or any other code (unless you want to). These are our top picks.

Best Pick

Best Drag-and-Drop Website Builders of 2026

By Adam Uzialko | September 23, 2026

The best drag and drop website builders allow you to easily edit custom websites in low- or no-code environments. These are our top picks for [year].

Best Pick

Best AI Website Builders of 2026

By Adam Uzialko | September 23, 2026

AI tools have made the web design process even easier for small businesses. These website builders are some of our favorite that have incorporated AI into their platforms.

Article

Pipedrive vs. HubSpot Comparison

By Mark Fairlie | September 22, 2026

Pipedrive and HubSpot are popular CRM platforms for small businesses. Here's how they compare.

Article

About Us Page: Why Your Business Needs an ‘About’ Page

By Jennifer Dublino | September 15, 2026

Your website's About page wields more marketing muscle than any other content piece.

Article

HubSpot vs Zoho Comparison

By Mark Fairlie | September 15, 2026

HubSpot and Zoho are two leading CRM providers for small businesses. Here's how their systems stack up against each other.

Article

How to Write an Executive Summary for a Marketing Plan

By Max Freedman | September 15, 2026

An executive summary in your marketing plan gives an overview of how you intend to reach your target audience and drive conversions. Here’s what you should include.

Article

How to Increase In-store Sales With Online Marketing

By Sean Peek | September 14, 2026

Learn some must-have digital marketing strategies to drive offline sales.

Article

How Much Does It Cost to Build a Website?

By Amanda Hoffman | September 14, 2026

Discover what it really costs to build a website in 2025 with a full breakdown of every key expense.

Article

Could IVR Systems Improve Your Customer Service?

By Sean Peek | September 14, 2026

Learn how an IVR system can enhance your business by streamlining call management and boosting customer satisfaction.

Article

Entrepreneurs Love These 18 Tools for Conducting Market Research

By Nicole Fallon | September 10, 2026

Apps, platforms, sites and other tools can help you truly understand and cater to your customers.

Article

13 Ways to Repurpose Your Blog Content for More Traffic

By Mark Fairlie | September 09, 2026

Turn existing blog posts into new content that drives more traffic.

Article

10 Tips for Choosing the Right Web Hosting Company

By Genia Stevens | September 08, 2026

Select a top-notch provider to ensure that your website remains accessible and secure at all times.

Article

Calculating the Costs of Call Center Systems

By Mark Fairlie | September 04, 2026

Calculating the true cost of a particular call center system isn't easy. Here's how to find the price you can afford and the system you need.

Article

15 Ways to Build a Spectacular Online Presence

By Mark Fairlie | September 04, 2026

To succeed in today's business climate, your company needs a strong, intentional online footprint.

Article

How Email Personalization and Follow-Ups Can Boost Your Bottom Line

By Julie Thompson | September 04, 2026

Giving your customers some personalized attention via email can lead to an increase in sales.

Article

Automated Email Sequence Examples

By Marisa Sanfilippo | September 04, 2026

Automated email sequences are a powerful tool for maintaining customer engagement by delivering the right message at the right time without constant manual intervention.

Article

How to Use Video Content Marketing More Effectively

By Jennifer Dublino | September 04, 2026

Video is the No. 1 content type for lead generation and user engagement.

Review

SlickText Review

By Tom Anziano | September 04, 2026

Our SlickText review covers the platform's useful engagement tools and exceptional usability, as well as its competitive pricing.

Article

How to DIY Your SMB Website

By Nicole Fallon | September 03, 2026

DIY website builders like Squarespace can help small business owners on a budget build beautiful, functional websites, even with limited web design experience.

Best Pick

Best CRM for Law Firms

By Mark Fairlie | September 02, 2026

We reviewed the best CRM software for law firms, including HubSpot, Zoho, Pipedrive, Freshsales and Salesforce, comparing pricing, automation, client management, legal integrations and more to help...

Review

EZ Texting Review and Pricing

By Mark Fairlie | August 31, 2026

EZ Texting is our choice for the best text message marketing service for ease of use. See our 2026 review of its pricing, features, AI tools, automation, integrations and customer support.

Real estate agent looking at a house exterior

Best Pick

Best CRM for Real Estate Businesses

By Nadia Reckmann | August 21, 2026

Salesforce, Pipedrive and Zoho offer CRM solutions tailored for real estate professionals with lead management and automation tools.

Article

How Can a Bluetooth Beacon Integrate With Traditional Marketing?

By Jennifer Dublino | August 21, 2026

Learn to utilize this cost-effective digital marketing channel.

Article

CRM Switch: 5 Tips for CRM Change Management

By Alex Haimann | August 18, 2026

Looking for a new CRM? Learn how to streamline the process for your business.

Article

Make Money with Google AdSense: Everything to Know to Grow an Empire

By Sean Peek | August 05, 2026

Expand online earnings with Google AdSense, a straightforward program for monetizing your website through user-clicked ads.

Article

14 Ways to Improve Your Local Marketing Strategy

By Stella Morrison | August 05, 2026

Audiences in specific neighborhoods want your business to build relationships with them. Here's how.

Review

Podium Text Message Marketing Review and Pricing

By Mark Fairlie | July 28, 2026

Learn about Podium's AI-powered customer communication platform, including its text messaging, online review management, payment processing and automation tools. Read our in-depth review of its...

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