Marketing Tools
Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.
Latest: Advice, Tips and Resources
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How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | January 30, 2026
Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.
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10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | January 30, 2026
Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.
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Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | January 30, 2026
Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.
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Generation Z and the Future of Print Marketing
By Jamie Johnson | January 29, 2026
Gen Z is the newest generation of consumers, with an estimated $360B in buying power. Learn why print marketing may be an effective way to reach Gen Z.
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15 Ways to Build a Spectacular Online Presence
By Mark Fairlie | January 29, 2026
A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.
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6 Email Marketing Challenges and How to Overcome Them
By Jennifer Dublino | January 29, 2026
Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.
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Could IVR Systems Improve Your Customer Service?
By Sean Peek | January 29, 2026
Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.
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Stand Out: 5 Ways to Combine Traditional and Digital Marketing
By Kelly Bosetti | January 29, 2026
Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.
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10 Mobile Device Marketing Strategies for Your Small Business
By Ben Mizes | January 28, 2026
If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies to target smartphone users.
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30 Essential Data Analytics Terms Every Marketer Should Know
By Mark Fairlie | January 27, 2026
Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.
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7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | January 27, 2026
Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.
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What Are Email Open Rates?
By Jennifer Post | January 23, 2026
You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.
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How to Create a Market Research Plan
By Max Freedman | January 23, 2026
Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.
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Your Reputation Is Your Reality: How to Strengthen Your Company’s Public Image
By Jamie Johnson | January 22, 2026
Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.
Best Pick
The Best Text Message Marketing Services of 2026
By Mark Fairlie | January 22, 2026
EZ Texting, SimpleTexting and Textedly offer robust SMS marketing platforms with automation, segmentation and analytics.
Best Pick
The Best Website Builders and Design Services of 2026
By Mark Fairlie | January 21, 2026
Wix, Squarespace and Shopify are leading website builders, providing drag-and-drop interfaces, customizable templates and e-commerce capabilities.
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Entrepreneurs Love These 18 Tools for Conducting Market Research
By Nicole Fallon | January 21, 2026
Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.
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How to Transform Your Static Site into a Responsive Website
By Danielle Fallon-O’Leary | January 21, 2026
As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.
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How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | January 20, 2026
Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.
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Just Say No: 10 Website Design Mistakes That Can Hurt Conversion
By Amanda Hoffman | January 16, 2026
When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.
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How Projection Mapping Is Changing the Ad World
By Sean Peek | January 16, 2026
Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.
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5 Things to Consider for an International Digital Marketing Strategy
By Sean Hopwood | January 16, 2026
Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.
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How to Quickly and Easily Make Your Website GDPR Compliant (and Why You Should Immediately)
By Julie Thompson | January 15, 2026
GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.
Best Pick
The Best CRM Software of 2026
By Mark Fairlie | January 15, 2026
HubSpot, Salesforce and Zoho CRM offer comprehensive customer relationship management with automation, analytics and integration features.
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15 Retail Marketing Strategies to Better Market Your Store
By Sean Peek | January 15, 2026
Learn the 4 Ps of marketing and see top strategies and platforms for retailers.
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How to DIY Your SMB Website
By Nicole Fallon | January 14, 2026
Here’s how to build your own small business website using a DIY website builder like Squarespace and what to consider during the process.
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Marketing to College Students
By Max Freedman | January 13, 2026
College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.
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How to Print Postcards at Home With Word-Processing Software
By Max Freedman | January 13, 2026
Creating your own postcards at home is not too difficult. Here is what you need and how to do it.
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Is a Subscription Website Right for Your Business?
By Mark Fairlie | January 13, 2026
Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.
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10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | January 13, 2026
Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.