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Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

Latest: Advice, Tips and Resources

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Review
HubSpot CRM Review and Pricing
By Nadia Reckmann | August 01, 2025

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

Review
Textedly Review and Pricing
By Mark Fairlie | July 28, 2025

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

Article
13 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | July 24, 2025

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Jennifer Dublino | July 24, 2025

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Article
How to Use Video Content Marketing More Effectively
By Jennifer Dublino | July 24, 2025

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Review
Zendesk Review and Pricing
By Mark Fairlie | July 23, 2025

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.

Article
8 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | July 17, 2025

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

Article
User-Generated Content: More Than Customer Reviews
By Mark Fairlie | July 16, 2025

User-generated content boosts trust, engagement and conversions — turning customers into brand advocates and delivering cost-effective marketing results.

Article
Internet Advertising: How New Technology Is Impacting Online Advertising
By Stella Morrison | July 14, 2025

Learn how technology is changing and how adapting to it can help your marketing.

Article
CRM Switch: 5 Tips for CRM Change Management
By Alex Haimann | July 14, 2025

Need a new CRM? Here are four ways to get the best one.

Article
About Us Page: Why Your Business Needs an ‘About’ Page
By Jennifer Dublino | June 30, 2025

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | June 25, 2025

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

Real estate agent looking at a house exterior
Best Pick
Best CRM for Real Estate Businesses
By Nadia Reckmann | June 23, 2025

Salesforce, Pipedrive and Zoho offer CRM solutions tailored for real estate professionals with lead management and automation tools.

Article
Things You Should Know Before Hiring a Call Center
By Mark Fairlie | June 13, 2025

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

Article
How Much Does It Cost to Build a Website?
By Amanda Hoffman | June 11, 2025

Website costs in 2025 range from $100 for a personal blog to over $20,000 for custom e-commerce. Learn pricing by site type, hidden fees, and DIY vs. agency pros and cons.

Article
How to Use Meta Business Suite: A Small Business Guide
By Nicole Fallon | May 27, 2025

Here’s how small businesses can set up and make the most of Meta Business Suite, including key features and best practices.

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | May 23, 2025

Learn how to target customers in your neighborhood and turn them into loyal clients.

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Review
monday.com Email Marketing Review and Pricing
By Sean Peek | May 20, 2025

Monday.com is the ideal service for businesses seeking customizable email templates, workflow automation, calendars, views and helpful analytics tools that make it easy to track campaign requests and...

Textline logo
Review
Textline Review and Pricing
By Mark Fairlie | May 05, 2025

Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.

Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | April 23, 2025

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

Article
Marketing to College Students
By Max Freedman | April 22, 2025

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

Article
Calculating the Costs of Call Center Systems
By Mark Fairlie | April 17, 2025

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

Article
Is a Subscription Website Right for Your Business?
By Mark Fairlie | April 15, 2025

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

Article
Email Etiquette: 10 Ways to Respect Your Customers’ Time
By Skye Schooley | April 14, 2025

Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.

Article
10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | April 10, 2025

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Article
How to Increase Sales With Business Text Messages
By Mark Fairlie | April 10, 2025

Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.

Article
How to Print Postcards at Home With Word-Processing Software
By Max Freedman | April 09, 2025

Creating your own postcards at home is not too difficult. Here is what you need and how to do it.

person typing on a laptop
Article
How to DIY Your SMB Website
By Nicole Fallon | April 01, 2025

Here’s how to build your own small business website using a DIY website builder like Squarespace and what to consider during the process.

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Review
Pipedrive Review and Pricing
By Mark Fairlie | March 27, 2025

Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.

Review
Podium Text Message Marketing Review and Pricing
By Mark Fairlie | March 27, 2025

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.